Decision-making Related Topics 
Strategic Account Management Association
FEBRUARY 15, 2022
How people make decisions. The brain makes decisions based on reflexes —instincts through which we subconsciously alter behavior to ensure biological fitness. The brain makes decisions based on habits , which implies repeating actions that prove rewarding. The brain makes decisions based on goals.
Strategic Account Management Association
FEBRUARY 2, 2021
And yet several trends are converging to make decisions over deployment or resources more difficult. Only around 60 percent of account managers are making quota, per HBR. Better decision-making technology would have a major impact on win rates and cost of sales. The solution.
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Account Manager Tips
JUNE 2, 2023
Uncover the reasons why clients avoid making decisions and learn strategies to guide them towards choices they feel good about.
Insightly
JULY 10, 2023
Data-driven decision making is the process of studying large amounts of data, analyzing it to identify patterns, obtaining actionable insights, and using that insight to make business decisions. When marketers make data-based decisions, they can see what’s not working and double-down on what is.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? That means B2B marketers miss out on 85% of a buyer’s journey! Intent signal data can help.
Flevy
MAY 24, 2021
How do people make decisions? Studies have suggested that the traditional Decision Making model—commonly known as the Rational Decision Making Model—does not explain the whole ambit of Decision Making. People, including managers of organizations, arrive at decisions using a variety of routes.
Flevy
JULY 14, 2021
Do people always follow a rational linear process to come to a decision? Studies have suggested that a combination of Decision Making Models are used by people to reach quality decisions. Strategic Decision Making is a complex process with a lot riding on those decisions. Case-based Decision Analysis.
Speaker: Hannah Testani, CEO of Intelligent Audit
The future of the supply chain industry will take the emotion out of decision-making by leveraging innovative technology to transform raw data into actionable intelligence. It’s common to run into data overload throughout this process, leading to disparate systems, information silos, and the inability to navigate external challenges.
Advertiser: ZoomInfo
Members of the C-suite are the key decision-makers when it comes to making major investments in their organizations. That’s why every salesperson’s goal is to make their pitch directly to a senior executive—ideally, sooner rather than later.
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The eBook discusses the asymmetry of information, but because buyers don’t know how much they need or what information they can trust, they consume too much information, which doesn’t leave the buyer empowered or better able to make that purchase decision.
Speaker: Ruth Stevens, President of eMarketing Strategy
During this webinar, you’ll learn: The nature of the buying group and how to reach the individual members.
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