Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection?

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. Conduct a marketing audit.


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Emerging Market Intelligence


How do we acquire quality, actionable Market Intelligence for emerging markets ? good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained.

Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”.

Content Creation & Curation: The Missing Link Between Sales & Marketing

Speaker: Pam Didner - B2B and Tech Marketing Consultant

Content plays a vital role in creating a symbiotic –– and successful –– relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals!

Account-based Marketing (ABM) Solutions


Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. These solutions can be combined with other Sales and Marketing systems, e.g. CRM or any Marketing Automation platforms , to better target and prioritize communications with key accounts.

Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Legal marketing case studies (

Partnerships with Emerging Market Startups


These difficulties are amplified in Emerging Markets. Emerging Markets are rapidly growing markets that already show signs of developed markets, but have yet to meet the full standards of a developed market.

The 7 Keys to an Unbeatable Revenue Marketing Strategy

SBI Growth

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Market Makers

Vantage Partners

Partner Marketplaces have become a popular route to growth and success, but 38% of respondents to a recent poll report they are skeptical and have yet to experience a partner marketplace that has generated value for their company.

Should My Company Lower its Prices in a Competitive Market?

Holden Advisors

Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Consider this: Your company sees an untapped market and invests the time and resources to develop a new product. Your company is leading the market.

Roadblocks to Delivering a Competitive Buying Experience

Why are buyer-facing teams struggling and what can be done about it? Bigtincan teamed up with Heinz Marketing in a recent research study to discover the roadblocks revenue-generating teams encounter in preparing buyer-facing teams for today’s market. Click here to learn what you can do today to prepare!

What is account-based marketing (ABM)?


The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. ABM helps reduce the effort businesses have to invest into marketing while improving the results.

2022 Marketing Predictions

Customer Think

This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.

How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

SBI Growth

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

How to Make Marketing Scientific

SBI Growth

Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Succeed at Email Marketing [PODCAST]

Sandler Training

Mike Montague interviews the Email Marketing Heroes, Rob and Kennedy, on How to Succeed at Email Marketing. The post How to Succeed at Email Marketing [PODCAST] appeared first on Sandler Training.

Five questions from a campaign, thought leadership and project management workshop

Red Star Kim

The first determinant depends on the client and market preferences – so do your research. But there’s no substitute for seeking the views of those in your target market. Some markets (e.g. Marketing Operations team) to those focused on proactive special projects.

6 Tips to Improve Customer Retention via Email Marketing

Customer Think

Email marketing is one of the efficient marketing tactics used by brands worldwide to retain their customers. This marketing strategy has worked out for businesses in diverse industries and is considered a cost-effective way to minimize churn.

Word-Of-Mouth Marketing – Shortcut to a billion $$ in revenue

Customer Think

I am fascinated by learning from the most successful digital marketing methods and applying my lessons to the retail marketing strategy of traditional brick-and-mortar stores. Very few practitioners of digital marketing are better known than Neil Patel.

The Business Case and Playbook for Data-Driven Sales Coaching

Sales coaching & learning is a wise investment, but also requires you to do it right. This eBook will serve as a springboard for your business case, playbook, and implementation plan as you consider an investment to improve data-driven sales coaching.

Are Your Marketing Campaigns Agile Enough?

SBI Growth

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

5 Differences to Note Between Affiliate Marketing & Referral Marketing

Customer Think

There are many marketing methods out there, and it can be difficult to figure out which is most suited to your business. Image source In this article, we will be looking at affiliate and referral marketing […]. Blog Digital Marketing

Big B2B Marketing Ideas

Customer Think

I recently had the pleasure of attending two B2B marketing events back-to-back. Blog Digital MarketingIn-person conferences are back! Both were hybrid, which is clearly the new standard for business events. But there’s nothing like being there. I was.

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What is marketing? 25 experts define it in one sentence


Marketing is the one thing every company does but nobody can agree on. But what is marketing, in its essence? To solve this great mystery, we asked 25 of our favorite marketing leaders to give us a one-sentence definition of the term. What is marketing?

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. Because successful marketing relies on data-driven decision making.

Defining Your Partner Marketing Strategy Through 3 Lenses

SBI Growth

Your CEO and board are asking you to quantify the impact of your marketing budget. As a CMO, your time, attention, and budget have competing priorities. You and your team are focused on building a strong and credible brand.

How to use behavioral signals in marketing campaigns


Behavioral segmentation is a way to organize customers into segments based on the actions they take with your website, marketing content, sales team, your brand–really, any interaction they have with your company. When done correctly, it can seem like marketing magic.

10 Proven Digital Marketing Strategies for Solar Sales Agents

Crank Wheel

Here are proven marketing strategies for solar sales Sales agents don't send booklets or throw flyers anymore. They are ineffective!

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

How marketers can work more effectively with sales


Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Here’s where marketing can help.

Tips to Advance Email Marketability

Customer Think

According to a recent report, Inbox Insights 2022, an overwhelming 72% of marketers feel that their email marketing strategy is only a somewhat successful piece of their overall marketing plan. Blog Digital Marketing Editor's Pick

The B2B Marketer’s Holy Grail for Customer Marketing

SBI Growth

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketing

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How a Marketing Leader Relentlessly Drives Alignment With Sales

SBI Growth

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

How marketers can work more effectively with sales


Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Here’s where marketing can help.

5 Ways to Solve the Trillion-Dollar Marketing & Sales Feud


Misalignment between marketing and sales isn’t just costing you sleepless nights. Historically, marketing is responsible for leads while sales handles revenue. And, when marketing and sales do. Drift Drift Blog Marketing Sales

The 5 Biggest Email Marketing Mistakes

Outbound Engine

Here are a few of the biggest email marketing mistakes businesses should avoid. Ignoring that reality is absolutely one of the biggest email marketing mistakes. If you send the same exact email month over month to the same people, your email marketing will not benefit your business.

What’s the difference between email marketing and marketing automation?


Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behaviour. Why is email marketing important? . In the age of social media, you might think that email marketing is dead. What is marketing automation ?

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.