Emerging Market Intelligence


How do we acquire quality, actionable Market Intelligence for emerging markets ? good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained.

Partnerships with Emerging Market Startups


These difficulties are amplified in Emerging Markets. Emerging Markets are rapidly growing markets that already show signs of developed markets, but have yet to meet the full standards of a developed market.


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Should My Company Lower its Prices in a Competitive Market?

Holden Advisors

Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Consider this: Your company sees an untapped market and invests the time and resources to develop a new product. Your company is leading the market.

The 7 Keys to an Unbeatable Revenue Marketing Strategy

SBI Growth

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

Demystifying Intent Data to Drive Demand in B2B

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

2022 Marketing Predictions

Customer Think

This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.

Market Makers

Vantage Partners

Partner Marketplaces have become a popular route to growth and success, but 38% of respondents to a recent poll report they are skeptical and have yet to experience a partner marketplace that has generated value for their company.

Tips to Advance Email Marketability

Customer Think

According to a recent report, Inbox Insights 2022, an overwhelming 72% of marketers feel that their email marketing strategy is only a somewhat successful piece of their overall marketing plan. Blog Digital Marketing Editor's Pick

How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

5 Differences to Note Between Affiliate Marketing & Referral Marketing

Customer Think

There are many marketing methods out there, and it can be difficult to figure out which is most suited to your business. Image source In this article, we will be looking at affiliate and referral marketing […]. Blog Digital Marketing

How to Make Marketing Scientific

SBI Growth

Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

How to Succeed at Email Marketing [PODCAST]

Sandler Training

Mike Montague interviews the Email Marketing Heroes, Rob and Kennedy, on How to Succeed at Email Marketing. The post How to Succeed at Email Marketing [PODCAST] appeared first on Sandler Training.

Have the Rules of Marketing & PR Changed?

Customer Think

Digital Marketing Editor's Pick InterviewThe ways we communicate continue to evolve. Keeping pace with the latest trends in social media and online video, while preventing your product or service from getting lost in the digital clutter, is a daunting task.

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[Research Round-Up] Revenue Marketing, Content Marketing and the New Normal in B2B Marketing

Customer Think

(This month's Research Round-Up features a look at "revenue marketing" benchmarks by Demand Spring, an extensive examination of the state of content marketing by Semrush, and a report by Considered Content discussing two surveys that show where B2B buy. Blog Digital Marketing

Marketing Attribution: Covering Your Bets

Customer Think

Marketing attribution: An Overview At casinos the house always wins in the long run. Marketing attribution is core to the measurement and optimization of marketing tactics and programs. Blog Digital Marketing Editor's Pick Performance Metrics

What’s the difference between email marketing and marketing automation?


Email marketing is pretty much limited to email, which can’t give you a broader insight into customer preferences and behaviour. Why is email marketing important? . In the age of social media, you might think that email marketing is dead. What is marketing automation ?

Your Guide to Using Conversational Marketing to Drive Demand Generation

What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.

5 Ways AI Is Revolutionizing Digital Marketing

Customer Think

The global AI market is predicted to snowball in the next few years, reaching a $190.61 billion market value in 2025. Digital marketing is […]. Blog Digital Marketing Enterprise Technology

Are Your Marketing Campaigns Agile Enough?

SBI Growth

Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.

What is marketing? 25 experts define it in one sentence


Marketing is the one thing every company does but nobody can agree on. But what is marketing, in its essence? To solve this great mystery, we asked 25 of our favorite marketing leaders to give us a one-sentence definition of the term. What is marketing?

Relationship between Customer Success and Marketing Team


The Customer Success Manager plays a significant role in coordinating with the marketing department. By asking them to market your products or company, you not only gain new customers but also help to build trust with your existing customers.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

7 Key Content Marketing Trends 2022

Customer Think

Content marketing has indeed come of age. A decade ago, very few businesses used it as their core marketing strategy. Content marketing is a part of almost every business’s growth marketing plan. Blog Digital Marketing

Defining Your Partner Marketing Strategy Through 3 Lenses

SBI Growth

Your CEO and board are asking you to quantify the impact of your marketing budget. As a CMO, your time, attention, and budget have competing priorities. You and your team are focused on building a strong and credible brand.

USI versus Salesforce: A strategic marketing lesson

Software Sales Guru

USI versus Salesforce: A strategic marketing lesson I worked with the sales teams of both USI and Salesforce in their early days. They did not focus on a specific market. The post USI versus Salesforce: A strategic marketing lesson appeared first on Software Sales Gurus.

Supercharge B2B Email Marketing

Sales Outcomes

B2B email marketing opens, clicks and click-through rates are down, and marketers ask themselves, “Is anybody there?” ” Email marketing is a powerful tool for B2B companies. Content development is where marketers struggle the most.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. Because successful marketing relies on data-driven decision making.

How a Marketing Leader Relentlessly Drives Alignment With Sales

SBI Growth

Marketing leaders have faced numerous difficulties over the past year, but one challenge is not exclusive to just 2020—sales and marketing alignment.

How to use behavioral signals in marketing campaigns


Behavioral segmentation is a way to organize customers into segments based on the actions they take with your website, marketing content, sales team, your brand–really, any interaction they have with your company. When done correctly, it can seem like marketing magic.

Navigate Marketing Transformation with data, process, and a CDP

Customer Think

How to run customer-centric marketing operations and achieve digital transformation To navigate the ever-changing waters of marketing, it’s important to arm yourself with data, process, and personalization.

16 Go-to-Market Plays for Your Entire Sales Funnel

After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.

Current B2B Content Marketing Challenges to Beat

Customer Think

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. Blog Digital Marketing Editor's Pick

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The B2B Marketer’s Holy Grail for Customer Marketing

SBI Growth

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketing

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5 Reasons to Prioritize Email Marketing – and Sell More

Customer Think

With each dollar spent on email marketing making $44 in return, email has the highest ROI of any marketing channel. Blog Digital MarketingImage source Brands that communicate with email effectively have a clear advantage.

How marketers can work more effectively with sales


Sales and marketing teams have the same ultimate goal: revenue generation and growth. Despite this, marketing and sales do not always spend enough time aligning on goals. This misalignment has led to tension between sales and marketing teams. Here’s where marketing can help.

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

5 Essentials to Market Your Business Effectively

Customer Think

Marketing is inarguably one of the best ways to make a business profitable. Blog Digital Marketing Marketing TechnologyPhoto by Unsplash, CC0 1.0 Think of all the biggest companies in the world – Google, Facebook, Adidas, Nike, Fenty, etc.

The 5 Biggest Email Marketing Mistakes

Outbound Engine

Here are a few of the biggest email marketing mistakes businesses should avoid. Ignoring that reality is absolutely one of the biggest email marketing mistakes. If you send the same exact email month over month to the same people, your email marketing will not benefit your business.

The Role of Strategic Marketing

Software Sales Guru

The Role of Strategic Marketing While sales and marketing are technically separate functions, they must work together seamlessly. In fact, I’ll go so far as to state that the entire sales process begins with a market and markets are based on unmet needs.

How to Use Video Marketing to Generate More Leads

Customer Think

The face of digital marketing is evolving. Blog Digital Marketing Editor's PickIn the wake of COVID-19, businesses are changing the very framework they use to operate on a day-to-day basis.

Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

Join Ruth Stevens, President of eMarketing Strategy, for her webinar all about the key strategies for post-lead marketing, from reaching the entire buying group, and delivering a steady stream of personalized content and messaging to help them make a purchase decision, keep buying from you, buy more, and provide you with glowing recommendations and referrals.