Marketing Related Topics 
Red Star Kim
MARCH 17, 2023
A fellow tutor at Cambridge Marketing College – Neil Wilkins – has completed significant research into marketing in the metaverse. I’ve tried to summarise his key points here: Marketing in the Metaverse – An opportunity for professional services firms?
Red Star Kim
MARCH 7, 2023
A key theme arising at the March PM Forum “ Future Marketing/Business Development Manager” (with delegates from legal, accountancy and consultancy firms) was about being overwhelmed. A key skill for a future marketing/BD manager – Build resilience to avoid being overwhelmed.
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Red Star Kim
FEBRUARY 14, 2023
At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Who else has the marketing consultant worked with?
Red Star Kim
DECEMBER 2, 2022
It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Undertake research to identify emerging and future opportunities in the market.
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Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.
Red Star Kim
JANUARY 16, 2023
On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. Researching growth markets and client segments are also up on previous years. Research in growth markets and client segments.
Red Star Kim
DECEMBER 14, 2022
for a day workshop on “Future Marketing/BD Manager” with PM Forum. Future Marketing/BD Manager – Build your personal brand and increase your strategic contribution. Create marketing and business development plans. SOSTAC™ SOSTAC® Official Site – PR Smith Marketing.
Red Star Kim
AUGUST 30, 2022
Once a year I have to produce four reflective learning statements for the Chartered Institute of Marketing (CIM) in order to maintain my Chartered Marketer status as a Fellow of CIM. Marketing Continuing Professional Development (CPD) – The power of reflection?
Flevy
APRIL 20, 2022
How do we acquire quality, actionable Market Intelligence for emerging markets ? good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained.
Flevy
JULY 6, 2022
Account-based Marketing (ABM) solutions are valuable to implement the ABM approach. These solutions can be combined with other Sales and Marketing systems, e.g. CRM or any Marketing Automation platforms , to better target and prioritize communications with key accounts.
Agile CRM
NOVEMBER 29, 2022
Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. Personalization allowed marketers to customize emails to each individual recipient. .
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Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.
Flevy
MAY 10, 2022
These difficulties are amplified in Emerging Markets. Emerging Markets are rapidly growing markets that already show signs of developed markets, but have yet to meet the full standards of a developed market.
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Customer Think
NOVEMBER 24, 2022
So, you’ve tried to find the best email marketing software for your business, maybe you have an email list with potential customers eager to learn about your brand. Blog Digital Marketing Editor's Pick
Flevy
JULY 1, 2022
Traditional B2B Marketing typically involves communicating with scores of potential customers in the hopes of making a few of them to interact with your website and initiate conversation about an offering of their interest.
SBI Growth
APRIL 9, 2021
For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.
SBI Growth
MARCH 22, 2023
Previously, SBI Research reported that one of four tensions facing CEOs this year is Prioritizing customer acquisition, but deprioritizing Marketing spend. Our position remains that while attribution can be obscure, CEOs should resist the temptation to reduce marketing expenses.
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Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!
Corporate Visions
FEBRUARY 23, 2023
Marketers typically depend on "best practices" and surveys, not science, to set their B2B marketing strategy. MarketingHere are four ways to start using scientific research and data to inform your plans.
Customer Think
DECEMBER 24, 2021
This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.
Red Star Kim
DECEMBER 22, 2022
During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Marketing planning in a nutshell – simple and complex plans (kimtasso.com).
Red Star Kim
MARCH 6, 2023
Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit.
Advertiser: ZoomInfo
As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.
SBI Growth
JUNE 3, 2017
Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations
SBI Growth
AUGUST 31, 2020
In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.
Red Star Kim
JULY 22, 2022
Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. Legal marketing case studies (kimtasso.com).
Customer Think
JANUARY 20, 2023
Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. Blog Digital Marketing Marketing Technology
Advertiser: ZoomInfo
What is conversational marketing really about? This guide will examine the market forces at play, shifting buyer trends, how to leverage conversation marketing, and the tactics involved in adopting it for a B2B demand generation strategy.
Nutshell
MARCH 9, 2023
Want to learn how CRM software helps inform marketing strategies? Marketing is all about reaching the right audience with the right messaging. The right CRM can provide a huge benefit to your marketing. CRM Marketing
Customer Think
FEBRUARY 25, 2023
Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t. Blog Digital Marketing
SBI Growth
MARCH 9, 2021
Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.
SBI Growth
FEBRUARY 5, 2020
Many CEOs often ask us while planning for 2020, “what’s the secret marketing sauce? What’s worked for your other clients when it comes to the marketing mix? What isn’t working?” ” And as most CMOs can agree, there’s no such thing.
Advertiser: ZoomInfo
Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.
Vantage Partners
JUNE 30, 2021
Partner Marketplaces have become a popular route to growth and success, but 38% of respondents to a recent poll report they are skeptical and have yet to experience a partner marketplace that has generated value for their company.
Customer Think
OCTOBER 12, 2022
TweetLinkedInShareEmail A new report: “What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy. Blog Digital Marketing
Outbound Engine
DECEMBER 4, 2019
It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. Because successful marketing relies on data-driven decision making.
Customer Think
DECEMBER 20, 2022
No matter what business you are in, success depends on a good marketing strategy. A well-executed marketing strategy will help you attract your target audience, keep people interested in your offerings, and expand your reach. Blog Digital Marketing
Advertiser: ZoomInfo
This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.
Holden Advisors
JANUARY 25, 2022
Spoiler alert: Lowering prices on a high-value product in a competitive market will rarely drive long-term growth. Consider this: Your company sees an untapped market and invests the time and resources to develop a new product. Your company is leading the market.
SBI Growth
APRIL 25, 2017
Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers. Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketing
Customer Think
NOVEMBER 18, 2022
TweetLinkedInShareEmail A client asks:“What’s the best way to market to purchased lists like ZoomInfo? We have a debate between our marketing and sales teams on whether the best approach is marketing emails, sales outreach, or something else.&nbs. Blog Digital Marketing
Apptivo
FEBRUARY 7, 2023
What is marketing funnel 4. How to create a marketing funnel 5. Why do businesses need marketing funnel 6. Footnotes You’ve probably heard a lot of people refer to the sales funnel or the marketing funnel. Tracking funnel numbers, marketers can fix leakages.
Advertiser: ZoomInfo
After gathering some of the best go-to-market plays from our own B2B sales and marketing pros, we've package them here for you. Try one of these 16 plays in your next salesflow or as inspiration for your next winning sales engagement strategy.
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