Market Makers

Vantage Partners

Partner Marketplaces have become a popular route to growth and success, but 38% of respondents to a recent poll report they are skeptical and have yet to experience a partner marketplace that has generated value for their company.

What is marketing? 25 experts define it in one sentence


Marketing is the one thing every company does but nobody can agree on. But what is marketing, in its essence? To solve this great mystery, we asked 25 of our favorite marketing leaders to give us a one-sentence definition of the term. What is marketing?


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9 Actionable Tips For ECommerce Multichannel Marketing

Customer Think

In a world where smartphones are ubiquitous and 76% of adults living in advanced economies have a world of information at their fingertips, it should be no surprise that the future of marketing lies in tapping into the customer’s online experience.

The 7 Keys to an Unbeatable Revenue Marketing Strategy

Sales Benchmark Index

For many industries and companies, the pandemic has changed sales and marketing forever. In some ways, the changes manifest accelerating trends that were already in motion, and in other ways, the changes are new, permanent disruptions. Of course, every disruption.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

How to Effectively Integrate Video Content in Your Marketing Strategy

Customer Think

Video marketing is the current trend, bolstered by social media platforms such as TikTok and YouTube, which are putting video at the center of our everyday lives. Blog Digital Marketing

Media 102

How to Accurately Segment Your Market

Customer Think

One of the biggest mistakes business owners and startup founders make is failing to conduct a 360-degree analysis of the company’s marketing potential. Blog Customer Strategy Digital Marketing Editor's Pick

The Role of Strategic Marketing

Software Sales Guru

The Role of Strategic Marketing While sales and marketing are technically separate functions, they must work together seamlessly. In fact, I’ll go so far as to state that the entire sales process begins with a market and markets are based on unmet needs.

Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

It’s always a good time for business owners to think about the most effective small business marketing ideas. Here is a list of small business marketing ideas and tips to give you a competitive edge. Because successful marketing relies on data-driven decision making.

How to Succeed in Collaborative Marketing

Customer Think

The world of marketing is always changing, and businesses must keep up. Today, more and more brands are beginning to realize the benefits of a symbiotic relationship with one another through collaborative marketing. What is collaborative marketing? Blog Digital Marketing

13 steps to advance your marketing career


Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. . These goals shouldn’t be beholden to marketing career path titles, salaries and structures. Marketin

It’s Time to Stop Obsessing Over Leads

If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Download the eBook today to find out how!

The 5 Biggest Email Marketing Mistakes

Outbound Engine

Here are a few of the biggest email marketing mistakes businesses should avoid. Ignoring that reality is absolutely one of the biggest email marketing mistakes. If you send the same exact email month over month to the same people, your email marketing will not benefit your business.

Why is Most B2B Marketing So Forgettable?

Corporate Visions

The post Why is Most B2B Marketing So Forgettable? Every marketer wants to make an impact. Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. What makes most marketing content so woefully forgettable?

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5 Reasons Why you Need to Consider Geofence Marketing

Customer Think

If you’re a marketer, you must have already heard of geofence marketing. Many marketers are already taking advantage of this tactic to boost their sales, get more conversions and increase their profit. But before using geofence marketing for your […].

How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

Sales Benchmark Index

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

The top 10 skills every digital marketer should have


However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain.

Marketing Ops: The New Revenue Hero

As data continues to play a starring role in today’s B2B organizations, both marketing and sales operations professionals are poised to solidify their place as critical revenue drivers. In particular, the evolution of the Marketing Operations (Ops) role has created a new standard in marketing and has become a vital component of an organization’s success.

How a Revenue Marketing Strategy Makes the Case for Marketing’s Budget

Sales Benchmark Index

In a survey of nearly 200 CMOs taken last year, the following question was asked – in what area of business leadership would you most like your influence to grow? Overwhelmingly, the most common answer was in the area of.

How much does email marketing software cost?


Email marketing is still one of the best ways to reach potential buyers, build relationships with existing customers, and boost sales. According to Litmus , email marketing has an average ROI of 42X. Obviously, email marketing can make you a lot of money. Email Marketing.

11 Best Practices For eCommerce Marketing Automation

Agile CRM

What is eCommerce Marketing? E-commerce Marketing (where is the E is a descriptor for Electronic) is a procedural trade on electronic platforms. To weigh the continually rising trend of E-commerce marketing, it is right to vet the other technologies that the platform employs.

How to Succeed at Email Marketing [PODCAST]

Sandler Training

Mike Montague interviews the Email Marketing Heroes, Rob and Kennedy, on How to Succeed at Email Marketing. The post How to Succeed at Email Marketing [PODCAST] appeared first on Sandler Training.

Best Practices for Marketing Database Cleanse

Finding a vendor to cleanse and optimize your marketing database can be difficult if you don’t know what to look for. Download the eBook to get the most out of your database cleanse and find an appropriate vendor for your B2B marketing objectives.

SEO Marketing Basics


SEO marketing relies on you ditching the outdated tactics and staying well-informed about the constantly changing digital marketing landscape. But there’s no doubt that SEO marketing can also be confusing. Why is SEO Marketing important? How does SEO Marketing work?

A Growth Strategy Without Market Data is a Hail Mary (Part 1 of 2)


The problem for most organizations, and many of our clients, is great market data is too expensive and time consuming to gather. Pro-tip: don’t forget to assess the markets you currently serve—there could be more growth from them! How big is the market?

Marketing Week Article Takes Aim At Account-Based Marketing

Customer Think

Marketing Week published an article earlier this month that is sure to provoke a strong response from proponents of account-based marketing. Blog Digital Marketing

Conversational marketing: Answering your 9 biggest questions


As technology becomes more sophisticated, so do virtual sales and marketing techniques. You may have heard of “conversational marketing” as a more modern alternative to other lead generation and customer engagement techniques. What is conversational marketing?

Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics.

11 digital marketing communication tips to increase conversions


As technology becomes increasingly integrated into our everyday lives, marketing efforts have shifted accordingly. Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. In the story of marketing, you’re not the hero, the client is.

Defining Your Partner Marketing Strategy Through 3 Lenses

Sales Benchmark Index

Your CEO and board are asking you to quantify the impact of your marketing budget. As a CMO, your time, attention, and budget have competing priorities. You and your team are focused on building a strong and credible brand.

Improving Sales Performance | Targeting a Vertical Market

The Center for Sales Strategy

You can use specific messaging tailored for that segment and curate the content to cater to your target market’s unique needs and interests. shares his insight on targeting a vertical market to improve an organization's sales performance. sales performance vertical market

Marketing Leaders Should Always Be Looking “Beyond the Core”

Customer Think

A growing number of marketing leaders now believe that driving business growth is the raison d'etre of the marketing function. Recent research shows that the pressures on marketers to deliver on revenue growth have become intense. Blog Digital Marketing

The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2B marketing professionals select the right one for their needs.

Affiliate marketing SEO: 10 tips to boost traffic and sales


Affiliate marketing that produces qualified traffic with high intent to buy and low BV/A is the marketer’s equivalent to sitting on a pot of gold. But without traffic, your affiliate marketing’s target products won’t have buyers.

Email marketing – Dos and Donts


In an email marketing campaign , a company or service provider sends an email to an existing prospect or customer base to encourage the recipient to take action or contact the sender in a way that generates new sales or leads.A In email marketing, data is your best friend.

How to Make Marketing Scientific

Sales Benchmark Index

Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

An Entrepreneur’s Guide to Avoiding Marketing Mishaps

Customer Think

20 Years is Not Enough Time to Know It All This much became clear to me, after launching the marketing- and loyalty-services company Incendio. Blog Digital Marketing Editor's Pick Leadership

The Ultimate Marketing Efficiency Checklist

Here are 7 creative ways marketers can work smarter (not harder) - with the resources you already have!

38 marketing slang terms all marketers should know


Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Product-Market Fit.

Marketers Need a Mindset Reset for B2B Personalization

Customer Think

Personalization in B2B marketing has been on an upward intention trend for a while now. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge.How. Blog Digital Marketing Editor's Pick Personalization

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How to run a SaaS marketing campaign effectively


With over a hundred and one different things that could kill your cloud software business, poor marketing is the slow poison that can put it to sleep for good. But is SaaS marketing different from other types of marketing? Related: How to Build a Profitable SaaS Marketing Funnel.

Announcing Nutshell Marketing: Design and send beautiful marketing emails directly out of Nutshell!


Our team is proud to announce the release of Nutshell Marketing , an email marketing tool that lets you design beautiful marketing emails, send them to thousands of contacts at a time, and immediately track their impact—all out of Nutshell. Why Nutshell Marketing?

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!