Customer Think

JULY 14, 2024

As a marketing tool, it leads all other channels in ROI. Marketers love email because it remains cost-effective, instant, and the best way to meet customers where they are. Image source: Canva free Email has become increasingly powerful.

Marketing 64

Marketing Meetings Digitalization 64

May Phoo Pan

JULY 15, 2024

The Evolution of Account Managers: Becoming Full-Stack Marketers In the ever-evolving world of marketing, the role of an account manager has transformed significantly. No longer confined to the boundaries of client liaison and project coordination, today's account managers are stepping up to become full-stack marketers.

Account Management 52

Account Management Marketing Management Business Growth 52

Customer Think

JULY 20, 2024

Source: Adobe Stock B2B marketers strive to achieve personalization in content and communications. Most marketing leaders think the future depends on it. Yet, attempts at personalization have mostly left B2B buyers indifferent—at best.

B2B 52

B2B Marketing Communication Management 52

Customer Think

JULY 23, 2024

Launching a B2B startup involves not just a great product but also a strategic approach to the market. A well-defined Go-To-Market (GTM) strategy is crucial for positioning your business for success.

B2B 64

B2B Marketing Digitalization 64

Groove HQ

JULY 26, 2024

You need to market your business to survive, but you don’t have time to try every tactic and tool to see what works best. Email marketing is a popular strategy, and an intriguing one for a lot of reasons. Running a small business means always being busy.

52

52

NG Data

JULY 24, 2024

The use of AI in marketing reveals that AI technologies are rapidly transforming the landscape of digital marketing. Marketers are increasingly leveraging AI tools to personalize content, predict consumer behavior, and automate interactions, leading to more efficient and targeted marketing efforts.

Marketing 59

Marketing Decision-making Digitalization 59

Customer Think

JUNE 4, 2024

A recent article in the Chartered Institute of Marketing’s (CIM) on-line magazine “Catalyst,” seems to question the use of ROI (Return on investment) as a Marketing tool.

Marketing 69

Marketing Advertising Management Digitalization 69

Nutshell

FEBRUARY 20, 2024

Want to get more of your marketing team on your CRM and email marketing platform so they can send email campaigns, but don’t want to pay for an entire seat? Introducing three free marketing seats for Nutshell Pro customers and above! Nutshell is here to help sales and marketing teams work better together.

Marketing 71

Marketing CRM Management Sales 71

SBI Growth

FEBRUARY 5, 2024

The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.

B2B 118

B2B Marketing 118

Help Scout

AUGUST 22, 2023

Relationship marketing is customer marketing strategy that emphasizes retention, loyalty, satisfaction, and lifetime customer value. Read the full article

Marketing 98

Marketing Customer Value 98

NG Data

JULY 24, 2024

In response to shrinking marketing budgets in the financial services sector, CMOs are reallocating resources towards digital channels, particularly social media ads and SEO, while reducing emphasis on email marketing. Source The post How CMOs Can Maximize Their Marketing Budgets & Prevent Cuts appeared first on NGDATA.

Financial Services 52

Financial Services Marketing Digitalization Media 52

Groove HQ

JULY 15, 2024

Visibility is crucial in small business marketing. This is why a clearly-defined marketing strategy is essential. If you’re a small business looking to expand, the right approach and techniques will help […] The post 7 Key Marketing Tips for Growing Your Small Business Online appeared first on Groove Blog.

Small Business 62

Small Business Marketing 62

Customer Think

DECEMBER 24, 2021

This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.

Marketing 131

Marketing Digitalization Customer Experience 131

Customer Think

JUNE 27, 2024

Understanding your customers’ needs and expectations is crucial in creating marketing strategies that resonate and drive brand growth. By leveraging this invaluable insight, marketers can pivot their strategies to enhance the […] This is where the role of customer feedback comes in.

Marketing 64

Marketing Digitalization 64

May Phoo Pan

MARCH 18, 2024

Why Full-Stack Skills are the New Norm The digital marketing landscape is a dynamic beast, constantly evolving and demanding new skillsets from professionals. In the past, marketing teams were often siloed, with specialists dedicated to specific areas like SEO, content marketing, or social media.

Marketing 52

Marketing Media Digitalization 52

NG Data

JUNE 13, 2024

Digital marketing has seen substantial growth, with ad spending projected to increase from $522.5 Mobile marketing, a significant component, is expected to grow from 13.7% of marketing budgets in the US by 2023. Source The post Digital Marketing Statistics 2023: How Your Strategy Measures Up appeared first on NGDATA.

Digitalization 81

Digitalization Marketing Advertising Media 81

SBI Growth

APRIL 26, 2024

Marketing is a core part of an effective revenue engine, but for CMOs looking to amplify their impact on the bottom line, it can be difficult to get started. After all, marketing has so many moving parts, what should leaders focus on to ensure their campaigns have the reach and impact they seek?

Marketing 71

Marketing 71

NG Data

JUNE 27, 2024

Effective loan marketing involves personalized strategies, leveraging digital channels, and providing educational content. Source The post 5 Ways to Market Loans appeared first on NGDATA. These approaches collectively help resonate with members and drive loan growth.

Marketing 52

Marketing Digitalization 52

Customer Think

JULY 6, 2024

In the dynamic world of B2B marketing, omnichannel strategies are no longer a luxury but a necessity for truly engaging buyers. With an ever-expanding array of digital options at our fingertips, the real challenge lies in weaving these elements into cohesive campaigns that captivate rather than overwhelm.

B2B 69

B2B Marketing Digitalization 69

NG Data

JULY 11, 2024

In today’s marketing landscape, integrating online and offline channels is essential for a consistent customer experience. Social media and influencer marketing are crucial for effective audience engagement. Social media and influencer marketing are crucial for effective audience engagement.

Marketing 52

Marketing Decision-making Media Customer Experience 52

NG Data

JULY 11, 2024

Generative AI is transforming the marketing landscape by enabling brands to create a variety of content effortlessly. However, the future of AI in marketing will heavily depend on consumer acceptance and response. Source The post How generative AI is reshaping brand marketing appeared first on NGDATA.

Marketing 52

Marketing 52

Revegy

MARCH 18, 2024

According to John Arnold, Principal Analyst at Forrester, technology and business decision-makers in sales are almost twice as likely as their marketing counterparts to say that marketing teams work independently of other internal functions.

Marketing 98

Marketing Sales 98

SOAR Performance Group

JULY 22, 2024

“In Episode 19 of the COLD ONES Podcast, we delve into the shifting demands of the industry […] The post Cold Ones Podcast: Navigating Market Shifts with John Thackston appeared first on SOAR Performance Group. Listen to a conversation with CEO John Thackston on the Cold Ones podcast.

Marketing 59

Marketing Leadership Sales 59

Customer Think

NOVEMBER 7, 2023

Many marketing pundits argue that companies should make environmental and social “purpose” an integral part of marketing communications. Read on to learn why you should approach purpose marketing cautiously.

Marketing 69

Marketing B2B Communication Digitalization 69

Customer Think

JULY 9, 2024

In the ever-evolving landscape of B2B marketing, analytics play a crucial role in understanding customer behavior, optimizing campaigns, and driving business growth. However, leveraging marketing analytics effectively can be fraught with challenges.

B2B 69

B2B Marketing Business Growth Digitalization 69

SBI Growth

MAY 17, 2024

CMOs and their marketing teams utilize numerous resources and talent to ensure their campaigns perform well. But thorough preparation is just half the story: CMOs often struggle to drive the execution successfully, resulting in lesser impact and weaker ROI.

Marketing 71

Marketing 71

Customer Think

NOVEMBER 24, 2022

So, you’ve tried to find the best email marketing software for your business, maybe you have an email list with potential customers eager to learn about your brand. You might have even sent a few emails to these recipients, but quick question – what happens now? Answer: you take your campaign to the next level […].

Marketing 132

Marketing Software Software Digitalization 132

Customer Think

MAY 8, 2024

Many B2B company leaders now expect marketing to drive revenue growth, and B2B marketing has evolved in response to this expectation. Marketing has always played the starring role in driving revenue growth […] But has it changed enough to meet the revenue growth mandate?

B2B 72

B2B Marketing Meetings Digitalization 72

Customer Think

MAY 2, 2024

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. Let’s explore how to craft […]

Media 124

Media Digitalization Marketing Business Growth 124

Customer Think

JULY 5, 2024

As we all know and, unfortunately, have probably also experienced, every dollar in our marketing expenditure must be justified, and we have to prove our marketing ROI or risk budget cuts!

Marketing 64

Marketing Management Digitalization 64