Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

Customer Experience 87

Customer Experience Sales Marketing Prioritization 87

Nutshell

MAY 8, 2023

One of the most valuable types of tools CRMs can integrate with is email marketing platforms. But what’s the benefit of your CRM integrating with email marketing platforms, and what should you consider when setting up that integration? Table of Contents Why use a CRM with your email marketing? Read on to learn more.

CRM 118

CRM Marketing Software Software 118

Customer Think

AUGUST 4, 2023

Anyone involved in marketing is probably familiar with the process of traditional project management. This will usually see the marketing team creating monthly, quarterly and even yearly plans that give a number of initiatives that they need to launch across the year. However, […]

Marketing 97

Marketing Management 97

Insightly

JUNE 13, 2023

Are you feeling a little stuck in your marketing career? Even though the marketing career path isn’t a straight one, there are a few steps you can take to advance your career. Marketing jobs are dynamic, and you may never feel like you’ve completed everything on your long ‘to-do’ list. Do I want to: Pursue a marketing specialty?

Marketing 98

Marketing Decision-making Remote Working Management 98

Customer Think

MAY 16, 2023

In our fast-paced and predominantly digital world, businesses are constantly searching for ways to create seamless, integrated marketing campaigns. Omnichannel marketing has emerged as a powerful strategy to engage customers across various channels, both online and offline.

Marketing 126

Marketing Digitalization 126

Customer Think

JUNE 6, 2023

Solid consumer engagement is the ultimate prize for marketers because engagement improves brand, which leads to greater lifetime customer value (LCV) and loyalty. But an overabundance of bland messages makes it difficult for brands to connect meaningfully with consumers.

Marketing 128

Marketing Customer Value Digitalization 128

Customer Think

MAY 10, 2023

Source: Canva The more you understand email marketing, the clearer picture you see that it’s really about personal connections. You’ll please your customers, and you’ll enjoy more effective marketing. Whether a list is small or massive, your most imperative task is strengthening the relationship with your subscribers.

Marketing 133

Marketing Digitalization 133

Customer Think

AUGUST 10, 2023

However, amidst these challenges, Lean Marketing emerges as a strategic approach that holds the key to success. Lean Marketing is a methodology that prioritises efficiency, […]

Digitalization 98

Digitalization Marketing 98

Customer Think

JULY 5, 2023

Image Source: Wikipedia Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly de.

Marketing 111

Marketing B2B Digitalization 111

Customer Think

JUNE 26, 2023

Even traditional marketing practices seem outdated as digital marketing approaches such as search engine optimization, app store optimization, pay-per-click marketing, social media marketing, email marketing, and paid campaigns are way more cost-effective […]

Business Growth 98

Business Growth Digitalization Marketing Facilitation 98

Customer Think

FEBRUARY 25, 2023

Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t.

B2B 122

B2B Marketing Digitalization 122

Customer Think

MAY 25, 2023

Image source: Canva for free It’s no coincidence that the more knowledgeable you are about email marketing strategies, the better your results are. Below I’ll share some easy ways you can make your emails better. Sometimes, the smallest tweaks can get you spectacular results.

Marketing 137

Marketing Digitalization 137

Customer Think

DECEMBER 24, 2021

This guide was designed to share predictions for 2022 and has been broken into 3 sections: Digital Marketing, Customer Experience, and Marketing Research 2022 Digital Marketing Predictions In this section I will detail our predictions and marketing forecasts for 2022.

Marketing 131

Marketing Customer Experience Digitalization 131

Flevy

APRIL 20, 2022

How do we acquire quality, actionable Market Intelligence for emerging markets ? good Market Research & Intelligence. For developed markets, the function of Market Intelligence is mature practice, where data can be reliably obtained. This is the not the case for emerging markets. Strategic Asset.

Marketing 108

Marketing Decision-making Facilitation Organization 108

Customer Think

NOVEMBER 24, 2022

So, you’ve tried to find the best email marketing software for your business, maybe you have an email list with potential customers eager to learn about your brand. You might have even sent a few emails to these recipients, but quick question – what happens now? Answer: you take your campaign to the next level […].

Marketing 132

Marketing Software Software Digitalization 132

Customer Think

APRIL 20, 2023

Let’s start by stating the obvious: marketing exists to convince a potential user that a product solves a problem they have, whether it be a problem they know exists or not. This goal can oftentimes be lost among other tangential goals of marketing like brand awareness, sharing company updates, etc.

Marketing 69

Marketing Digitalization 69

The Center for Sales Strategy

SEPTEMBER 6, 2023

In today’s competitive job market, recruiting and hiring superstar salespeople is no easy feat, but getting creative and spending time on recruitment each week could help you build a strong talent bank of potential candidates for the future. If so, you’re not alone.

Marketing 123

Marketing Sales Banking Organization 123

Customer Think

JULY 14, 2023

In today’s digital world, email marketing continues to be a vital tool for businesses to connect with their audience. This is where email marketing automation comes into play. However, simply sending out generic emails to your entire contact list is no longer effective or efficient.

Marketing 98

Marketing Digitalization 98

Customer Think

DECEMBER 20, 2022

No matter what business you are in, success depends on a good marketing strategy. A well-executed marketing strategy will help you attract your target audience, keep people interested in your offerings, and expand your reach. Not sure how to develop a marketing strategy that works for your small business or startup?

Marketing 140

Marketing B2B Small Business Digitalization 140

Customer Think

SEPTEMBER 12, 2023

Growth marketing is essential to scale your business revenue promptly. There are several growth marketing tactics and growth hacking tools that professional digital marketers use to increase the reach of a brand. This article shares the top growth marketing strategies that work for companies of all sizes and niches.

Marketing 64

Marketing Digitalization 64

Corporate Visions

FEBRUARY 23, 2023

Marketers typically depend on "best practices" and surveys, not science, to set their B2B marketing strategy. Here are four ways to start using scientific research and data to inform your plans.

Marketing 96

Marketing B2B 96

The Center for Sales Strategy

JUNE 20, 2023

Conflict between sales and marketing is nothing new. The most common scenario is that marketing teams complain about a lack of timely follow-up with their hard-earned leads or them not being closed properly, and sales is often unhappy with the quality of leads they get from marketing.

Sales 90

Sales Marketing Communication 90

Customer Think

JANUARY 20, 2023

Marketing success in 2023 and beyond will depend on marketers' ability to leverage the capabilities of technology and data science and to effectively apply the principles of behavioral science that describe how people make decisions. These two disti.

Marketing 127

Marketing Decision-making Digitalization 127

Help Scout

AUGUST 22, 2023

The way to stand out from the competition in a crowded market is to tailor your offerings to an underserved segment — here’s how. Read the full article

Marketing 103

Marketing 103

Customer Think

NOVEMBER 22, 2022

Marketing a business online can take many different forms, use various types of media and focus on a range of digital platforms and networks. But irrespective of where your main focus lies in the online marketing landscape, creating great written content will be a significant part of that mix.

Marketing 140

Marketing Digitalization Media 140

Customer Think

JUNE 3, 2023

The Global News Wire reported that by 2030 the market size of global machine translation and translation technologies would be around 4,069.5 In content marketing, these emerging translating technologies have made creating content in another […] Million USD, having a 19.9% CAGR between 2022-2030.

Marketing 115

Marketing Digitalization 115

Customer Think

JULY 11, 2023

One of the most crucial metrics to monitor in the RV industry is market share. What is Market Share? Market Share refers to the portion of the market that a specific company or product controls. Within the RV market, this can be further divided into: Unit Market Share and Revenue Market Share.

Decision-making 75

Decision-making Marketing 75

Nutshell

APRIL 21, 2023

By identifying new market opportunities, you can stay ahead of your competition and capitalize on new avenues for growth and revenue. In this article, we’re looking at six ways you can identify new market opportunities and how your CRM can help you do so. When it comes to analyzing market trends, there are a few things to look for.

Marketing 62

Marketing CRM Sales Decision-making 62

Customer Think

APRIL 18, 2023

There’s no doubt that businesses need to be efficient and effective with their marketing efforts, especially during economic uncertainty. While marketing plays a critical role in driving growth, generating leads, and building brand awareness, brands must ensure that they drive costs down while maintaining maximum impact.

Marketing 72

Marketing Meetings Digitalization 72

Agile CRM

NOVEMBER 29, 2022

Email marketing has come a long way since its inception. In the early days of email, marketers were limited to a single email blast that was sent out to everyone on their list. As technology advanced, email marketing tools evolved to include features such as segmentation, automation, and personalization. .

Marketing 98

Marketing Software Software Media 98