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The Media Salesperson’s Appointment Dilemma

The Center for Sales Strategy

The media sales industry faces a significant challenge: securing quality appointments with prospects ready to do business. Media salespeople excel when engaging with prospects, identifying needs, and selling solutions, but the current system forces them to spend excessive time cold calling.

Media 102
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Quick Take: The Future of Media Sales

The Center for Sales Strategy

In this Quick Take episode, Matt wraps up our coverage of The 5th Annual Media Sales Report by spending a few minutes thinking about what this year’s findings can tell us about the future of the media sales industry.

Media 118
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Why Are Media Sales Managers Lacking Superstars? With Beth Sunshine

The Center for Sales Strategy

In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy. Today, we’re asking the question, “Why are so many media sales managers lacking superstar talent?”

Media 133
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Building Productivity Into Your Social Media Time

Strategic Communications

When I talk to people about their greatest challenges with social media, what I most frequently hear is “fnding time to stay engaged.” And, there’s still the opportunity for spontaneity, because if an opportunity to tie in to some media event or issue emerges, I can simply adjust the schedule.

Media 64
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Quick Take: Highlights From The 5th Annual Media Sales Report

The Center for Sales Strategy

In this Quick Take episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s 5th Annual Media Sales Report by highlighting some of this year’s most eye-catching findings.

Media 107
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Google Adds Social Media Posts to Business Listings

NG Data

Google has recently introduced a feature that allows businesses to display social media posts directly on their Google Business Profiles (GBP). Source The post Google Adds Social Media Posts to Business Listings appeared first on NGDATA.

Media 52
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Chase Launches Chase Media Solutions, a New Digital Media Business

NG Data

Chase has launched Chase Media Solutions, a digital media business connecting brands with its 80 million customers. The platform combines retail media network scale with Chase's precise targeting capabilities, and offers first-party data, better ROI, and brand safety.

Media 52