The Center for Sales Strategy

FEBRUARY 15, 2024

In this Quick Take episode, we’re kicking off our season-long exploration of The Center for Sales Strategy’s 5th Annual Media Sales Report by highlighting some of this year’s most eye-catching findings.

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Media Sales Sales Management Organization 116

The Center for Sales Strategy

JANUARY 25, 2023

This season on Improving Sales Performance, we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

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Media Sales Sales Management Management 23

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

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Media Sales Meetings Marketing 124

Customer Think

MAY 2, 2024

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. Let’s explore how to craft […]

Media 124

Media Digitalization Marketing Business Growth 124

Customer Think

JANUARY 30, 2023

By now, we all know that social media marketing is one of the best ways to build rapport with your audience and grow your business. It’s possible to use social media to share helpful content, promote products, forge […] Platforms like YouTube, Instagram, and Twitter have grown rapidly and are not showing signs of slowing down.

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Media Customer Experience Marketing 118

Customer Think

OCTOBER 10, 2023

Social media platforms have become the epicenter of communication, opinion-sharing, and customer interaction. With millions of users expressing their thoughts and feelings on various topics every day, social media has evolved into a treasure trove of unfiltered, real-time data.

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Media Communication 121

The Center for Sales Strategy

MAY 3, 2023

In this new Media Sales Report , you’ll see that salespeople don’t feel the same way. For example, it’s clear that “hybrid work” means different things to different people. Nearly half of sales managers (49%) view their desired hybrid schedule as a 50/50 split between in-office and work-from-home.

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Media Sales Sales Management Management 109

Strategic Account Management Association

SEPTEMBER 30, 2020

For example, small tasks like setting up Google alerts to help your client track media mentions and performance could be highly valuable to your client with minimal extra effort on your part. Once you know the client(s) and what they value, you can maintain status quo or scale your value strategically to surprise and delight.

Suppliers 759

Suppliers Negotiation Stakeholders Account Management 759

Hubspot Sales

SEPTEMBER 30, 2024

Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. There are some common pitfalls sales reps tend to run into when leveraging social media as a sales resource.

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Media Decision-making Prioritization B2B 108

The Center for Sales Strategy

MARCH 14, 2024

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

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Media Marketing Publishing Sales 107

Strategic Account Management Association

MARCH 2, 2022

Social media: If we’re not using it effectively, our competitors are. If you think about how you make personal buying decisions – whether it’s buying a new computer or choosing where to eat dinner tonight – you were probably influenced by targeted marketing, advertising or community outreach on social media. Yelp counts.)

Emotional Intelligence 400

Emotional Intelligence Innovation Suppliers Leadership 400

Strategic Account Management Association

SEPTEMBER 11, 2020

Under one Unified application, CXM combines data silos and digitizes functions by leveraging CRM, social media, and financial and contract data to deliver a superior client experience across their life cycle with your company.

CXM 520

CXM Account Management Customer Experience Management 520

Hubspot Sales

JULY 30, 2024

Social media and word-of-mouth are the most popular marketing channels for entrepreneurs. When asked to name their three favorite marketing channels, our respondents answered like this: 71% referenced social media. 61% referenced word-of-mouth. 32% referenced maintaining an active website and navigating SEO. Those results make sense.

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Finance Investors Media Marketing 105

Customer Think

AUGUST 20, 2024

Social media is no joke. Every minute, someone cracks a chuckle, someone is offended, or someone gets mercilessly bullied. Amidst the chaos, a new and perhaps more dangerous term emerges — the cancel culture. This is a targeted process of removing esteem status from a person or brand based on things deemed “offensive.”

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Media Digitalization Marketing 75

Hubspot Sales

JULY 15, 2024

Place some additional media in your job descriptions. Inside your job experience, you can click “Media” to add case studies, testimonials, and assets your potential client might find helpful. The “Featured” section is another great place to highlight that kind of media, so consider leveraging that part of your profile as well.

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Value Proposition Digital Transformation Media Meetings 111

The Center for Sales Strategy

FEBRUARY 12, 2024

Let's face it, sales isn't for the faint of heart. It's a battlefield of "no's," rejection emails, and voicemails that mysteriously transform into black holes, swallowing your carefully crafted messages whole. But before you drown your sorrows in a pint of Blue Bell Homemade Vanilla (hey, emotional eating is a valid sales strategy, right?),

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Media Sales 129

Holden Advisors

FEBRUARY 8, 2022

In addition, Daniel Newman, CEO of Broadsuite Media Group reported that 86% of customers are willing to pay more for a better experience. that companies earning $1 billion annually can expect to earn, on average,? an additional $700?million million within 3 years of investing in CX.

Customer Experience 312

Customer Experience B2C Publishing B2B 312

SBI Growth

JANUARY 6, 2025

Thats OReilly Medias signature style, and we're breaking it down with them in this week's episode. The technical books on everything from Python programming to user mapping, Unix systems to sustainable design each one featuring an engraved image of some sort of cute animal.

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Media 62

Account Manager Tips

OCTOBER 16, 2021

Social media platforms like Instagram, TikTok, and YouTube have all since embraced the humble hashtag. And just like any other social media platform, it can be a huge waste of time. Account Manager Tips · Top 10 LinkedIn Hashtags Every Key Account Manager Should Follow Now What are LinkedIn hashtags? LinkedIn was late to the party.

Key Account Management 244

Key Account Management Account Management Management Media 244

Sales Gravy

MARCH 27, 2025

Given a few seconds, could a caveman successfully grunt what you do based on your websiteor your social media presencealone? But take Dunnings advice one step further and apply it to your Linkedin profile and social media accounts that are your lobby to your potential customers. If not, youre in trouble. What do you do? What do you do?

Negotiation 71

Negotiation Sales Media Digitalization 71

Hubspot Sales

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. Trust me — without a lead list with this level of granularity, your results suffer.

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B2B Decision-making Media CRM 118

Sales Gravy

MARCH 25, 2025

Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality.

B2B 88

B2B Leadership Decision-making Facilitation 88

Nutshell

JANUARY 30, 2025

Here are some key reasons why marketing reports are essential to make informed business decisions: Easy data access: Marketing reports provide an easy way to access crucial data on your KPIs across all critical channels, from social media and email marketing to SEO and paid ads. These determine which campaigns youll track in your report.

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Marketing Media Decision-making Digitalization 83

Upland

MAY 22, 2024

Faster Identification of Untapped Potential: AI-powered tools can analyze vast amounts of customer data, purchase history, and even social media interactions to pinpoint areas where existing customers might be receptive to additional products or services they haven’t considered yet.

Artificial Intelligence 195

Artificial Intelligence Media Prioritization Key Account Management 195

Hubspot Sales

OCTOBER 12, 2022

The key is to meet people where they are — and more often than not, they're on social media. But remember — while social media is a powerful tool to start conversations, the ultimate goal is to eventually take it offline. Approaching social media as a search engine to find leads. DMs can be a stepping stone to getting there.

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B2C Media eCommerce Communication 139

Sales Gravy

OCTOBER 29, 2024

A multi-channel outreach approach—integrating phone, email, and social media—reaches a wider audience and meets prospects where they are. A multi-channel outreach approach—integrating phone, email, and social media—reaches a wider audience and meets prospects where they are.

Value Proposition 97

Value Proposition Negotiation Sales Media 97

Red Star Kim

FEBRUARY 12, 2024

Or to convert it into a format suitable for different media. Use in different media. 17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? What colours to use? Recirculate.

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Media Financial Services Advertising Decision-making 130

Red Star Kim

FEBRUARY 22, 2023

About Informanagement integrated content and distribution system Informanagement is an integrated marketing system supporting regular client communications through: An integrated platform for content management and distribution High quality articles (content) for lawyers or accountants (within a WordPress database) for integration with a website or (..)

Marketing 26

Marketing Media Communication Digitalization 26

Hubspot Sales

SEPTEMBER 12, 2024

One surprising result of the 2024 B2B Buyer survey was the revelation that buyers are predominantly discovering new software tools on social media. Awareness In the awareness phase, B2B buyers realize they have a problem and start searching for a solution.

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B2B B2C Decision-making Software 116

The Center for Sales Strategy

FEBRUARY 29, 2024

In this episode, we’re continuing our season-long deep dive into the latest Media Sales Report from The Center for Sales Strategy. Today, Trey Morris, VP/ Senior Consultant here at CSS, is joining Matt to help answer the question, “Why is it getting harder to convert prospects and renew clients?”

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Media Meetings Sales 137

The Center for Sales Strategy

MARCH 25, 2024

The 5th Annual Media Sales Report asked salespeople where their jobs are getting easier and where they are harder. 31% of salespeople responded that renewing clients is more challenging than ever before. It's indeed crucial to recognize the evolving dynamics of client renewals in today's market landscape.

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Media Marketing Sales 128

Red Star Kim

DECEMBER 9, 2022

The Sustainable Cities Index 2022 balances commercial relevance with globally relevant cross-audience insights, reaching decision-makers through high-profile national media, key property sector and sustainability media and capturing imagination through mainstream/consumer media. Green Matters and The Green Review).

Leadership 26

Leadership Marketing Future of Work Profitability 26

The Center for Sales Strategy

MARCH 6, 2024

Imagine for a moment that you are the sales leader for a national media company. Our just-released fifth annual Media Sales Report found that 76% of sales managers don’t consider most of their teams to be superstars. Picture your sales team and imagine the following scenario…. Their potential for success is unlimited.

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Media Sales Sales Management Management 128

Red Star Kim

NOVEMBER 13, 2023

67% felt that social media was reasonably effectiveness and 33% didn’t know whether it was effective or not. This suggests that marketing, business development and social media strategies should be reviewed. The main observation about pricing in the market was the need for fixed fee proposals.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Sales Gravy

MARCH 7, 2023

On this fun episode of the Sales Gravy Podcast, Jeb Blount is joined by the incredible social media influencer and successful real estate agent, Alexander Zakharin. He then leveraged Fanatical Prospecting, grit, hard work and social media to climb the brutal real estate ladder in New York City. Alexander's story is inspirational.

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Media Marketing Sales 116

Red Star Kim

JANUARY 5, 2023

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles.

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Management Media Key Account Management Communication 130

The Center for Sales Strategy

FEBRUARY 22, 2024

In this episode of Improving Sales Performance, we’re once again diving into The 5th Annual Media Sales Report by The Center for Sales Strategy. Today, we’re exploring why sales managers are experiencing such increased difficulty in achieving organizational goals.

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Media Sales Management Sales Management 121