Customer Think

JANUARY 23, 2023

Rest in peace, Social Media! Yes, I know, you have been pronounced dead numerous times already, and that as early as 2011 by the Sillicon Valley Watcher, if not earlier. You lived on. Still, now you really need to admit that you are a dead thing wal.

Media 69

Media 69

The Center for Sales Strategy

JUNE 7, 2021

The 2020 Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies deployed by media salespeople to assess their effectiveness across six key topics: Sales Department Structure (Size and Compensation).

Media 121

Media Sales Sales Management Management 121

Customer Think

JANUARY 30, 2023

By now, we all know that social media marketing is one of the best ways to build rapport with your audience and grow your business. It’s possible to use social media to share helpful content, promote products, forge […] Platforms like YouTube, Instagram, and Twitter have grown rapidly and are not showing signs of slowing down.

Customer Experience 119

Customer Experience Media Marketing 119

Strategic Communications

OCTOBER 7, 2021

Social media has become a very cost-effective way to connect with, and influence, various audiences including customers and potential customers. and more on digital channels of communication, like social media. and more on digital channels of communication, like social media. Best Practices for Social Media Marketing.

Small Business 141

Small Business Media Sales B2B 141

Help Scout

AUGUST 22, 2023

Social media customer service is a skill of its own. Here's our love letter to the people doing the hard work, in public, every day. Read the full article

Media 94

Media 94

Apptivo

FEBRUARY 24, 2023

Proven tactics to use social media for lead generation 4. Lead generation through social media is essential for successful marketing 5. Footnotes Introduction The Gods of Leads have been benevolent and given us social media – before which it was an herculean task to generate leads.

Media 91

Media B2C B2B Sales 91

Strategic Communications

JUNE 16, 2023

In the digital era, social media has become an indispensable tool for marketers, consultants, and business leaders. Here we take a look at the fundamentals of hashtags, how they function on popular social media channels, and provide best practices for using them to enhance your social media strategy.

Media 78

Media B2B Communication Marketing 78

The Center for Sales Strategy

DECEMBER 16, 2021

Brand new, hot off the press, the 2021 Media Sales Report is now available for all to download! Tune in now or keep reading for a brief overview.

Sales 118

Sales Media 118

The Center for Sales Strategy

SEPTEMBER 1, 2021

Recently, Borrell and Associates, a leading media research firm, conducted their annual survey among those people who buy advertising for their businesses and asked them what traits they seek from media salespeople. Here are the top four results.

Media 118

Media Advertising Sales 118

The Center for Sales Strategy

FEBRUARY 8, 2021

Season 2 of the Improving Sales Performance Series focuses on the data and analysis of the newly released Media Sales Report. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

Sales 130

Sales Media Publishing 130

Customer Think

FEBRUARY 6, 2023

As a business owner or marketer, you likely have to manage multiple social media accounts simultaneously for marketing purposes. And managing social media accounts can be overwhelming without the right strategy to impact your SEO and business goals. Need to post on Instagram today? Or focus on Twitter?

Media 110

Media Management Marketing Digitalization 110

The Center for Sales Strategy

FEBRUARY 19, 2020

The 2019 Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Compensation and Sales Team Size. Training and Development. Number of Appointments and Sales Process.

Media 123

Media Sales Sales Management Management 123

Customer Think

JANUARY 25, 2022

It’s not a secret — social media is where everyone is at. And if you are not tapping into social media to generate more leads, you are really missing out on a lot. Even as physical, in-person networking has been losing steam over the last few years, virtual networking simply rocket-shipped thanks to the pandemic […].

Media 135

Media Digitalization Marketing 135

Customer Think

AUGUST 12, 2021

Do you want to know the best social media platforms for small businesses to help boost engagement, drive more referral traffic, and increase revenue? Except for your website, social media can be one of the best marketing tools for your business.

Small Business 131

Small Business Media Marketing Digitalization 131

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. What are the main social media platforms for professional services?

Media 130

Media Marketing B2C Stakeholders 130

Customer Think

SEPTEMBER 19, 2023

It often appears as if the promised land of social media, with its tantalizing lure of reaching more customers, seldom delivers for businesses. You pump out posts, interact, and run ads, all in an effort to connect with your audience. Yet, you find that in terms of real-world sales, the returns are less than promising. […]

Media 69

Media Sales 69

The Center for Sales Strategy

MARCH 17, 2021

In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report. In this episode, Dani Buckley, Isha Bell, and Emily Hartzell of LeadG2 join Matt Sunshine as they discuss the data from the Media Sales Report surrounding the analysis of the sales enablement information.

Sales 124

Sales Media Publishing 124

The Center for Sales Strategy

OCTOBER 2, 2020

> 5 Ways B2B Brands Can Leverage Social Media to Connect With Customers– PandaDoc. But far too many B2B companies don’t tap into the full power of social media. They may assume social media caters to B2C companies and are less of a priority for B2B. billion people use social media, with that number likely to grow to 4.4

Media 127

Media B2B B2C 127

Customer Think

MARCH 12, 2023

People often ask me: “Does social media marketing really lead to sales?” My answer always starts with this: “Yes, you can make sales directly from social media if you are selling a business-to-consumer (B2C) product or service. But if you are selling a.

Media 75

Media Sales B2C Marketing 75

The Center for Sales Strategy

JANUARY 12, 2022

In the first 2022 episode of Improving Sales Performance, Stephanie Downs joins Matt Sunshine and guests Maryann Balbo and Fran Mallace of Cox Media.

Media 118

Media Leadership Sales Management Sales 118

Strategic Communications

MAY 23, 2023

There are a wide range of social media channels available to today’s marketers. Yes, there are costs involved in posting to social media, even if you do it yourself. Let’s take a look at some best practice recommendations from social media experts and business owners who have learned how to juggle posting across multiple channels.

Media 52

Media Co-Creation Communication B2B 52

Strategic Communications

MAY 2, 2023

Every once in a while, I’ll come across a post suggesting that social media is dead. With all of the recent buzz about Twitter—given Elon Musk’s takeover of the company and predictions of doom—I wondered if marketers’ usage of social media is declining. The short answer is no. There are different pathways used by B2B and B2C companies.

Media 52

Media Marketing B2B Advertising 52

Customer Think

APRIL 30, 2021

Source: Adobe Stock Social media is bad for customer service. Whether ranting or raving, customers are telling stories online about businesses whether those businesses are listening or not.

Media 115

Media 115

Customer Think

NOVEMBER 19, 2021

In addition to the standard customer retention strategies, companies nowadays have to divert more and more attention to another medium — social media. Social media can be one of the best places to build customer loyalty because, by its very nature, it encourages engagement between brands and customers.

Media 109

Media 109

The Center for Sales Strategy

JUNE 17, 2020

If your media sales department is facing difficulties, you’re not alone. Despite recent innovations, media sales departments are still missing budgets, not developing new business, and not retaining key accounts. Below are five of the top challenges media sales departments face and a solution that addresses them all.

Media 122

Media Sales Sales Management Innovation 122

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Media 92

Media Sales Meetings Marketing 92

Strategic Communications

OCTOBER 4, 2022

It seems that more and more businesses—large and small—are looking to the media (including social media) to generate awareness for their businesses and their products. Media coverage is not “free,” however. Establishing a solid relationship means being available when the media call. Makes sense.

Media 52

Media Communication e-Learning B2B 52

The Center for Sales Strategy

FEBRUARY 24, 2021

Throughout season 2 of the Improving Sales Performance Series , we’ve focused on the data and analysis of the newly released Media Sales Report. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

Sales 107

Sales Media Publishing 107

The Center for Sales Strategy

MARCH 10, 2021

In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report.

Sales 118

Sales Media Publishing 118

Strategic Communications

JULY 18, 2023

When business leaders, thought leaders, and even PR pros are hoping to get media coverage for their, or their companies’ efforts, they often inadvertently make some mistakes that can hinder their efforts. In this case, that means both the media contacts you’re trying to interest in your story and your actual, ultimate audience.

Media 52

Media B2B Communication Digitalization 52

Zendesk

JUNE 3, 2021

. . . Social media isn’t just the tool of teens—over the past year, it has quickly become one of the fastest-growing channels for customer support, with tickets up 181 percent since the start of the pandemic. Now, more than ever, customers are looking to connect with brands on their favorite social media platforms.

Media 98

Media Advertising Internet Customer Value 98

Customer Think

SEPTEMBER 21, 2021

Do you want to grow your customer base through social media? And no, we’re not talking about paid ads to bring in traffic and engagement. Instead, you can leverage a clever marketing strategy where you offer free content to your audience in different ways. Let’s start by taking a look at why creating free content […].

Media 122

Media Marketing Digitalization 122

Hubspot Sales

FEBRUARY 24, 2020

Social media has come a long way from the days of MySpace in the mid-2000s. Platforms that were once used to simply share photographs and keep in touch with contacts are now a major part of our daily lives, with the average adult spending nearly two and a half hours per day on social media. Social Media and Sales.

Media 123

Media Sales B2B Decision-making 123

The Center for Sales Strategy

DECEMBER 9, 2019

However, our 2019 Media Sales Report revealed some telling information related to how salespeople and sales managers feel about the culture of their company and industry today. Corporate culture has arguably always been important, but in recent years it’s become a popular point of discussion.

Media 112

Media Sales Sales Management Management 112

The Center for Sales Strategy

FEBRUARY 2, 2021

We just launched Season 2 of the Improving Sales Performance Series , which focuses on the data and analysis of the newly-released Media Sales Report. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

Sales 100

Sales Media Sales Management Leadership 100

Strategic Communications

JUNE 20, 2023

In today’s digital age, where information is abundant and attention spans are fleeting, capturing media attention can be a daunting task. In this blog post, we’ll explore some little-known tips and tricks that can help you secure valuable media coverage and increase your visibility. Let’s dive in!

Media 52

Media B2B Strategic Thinking Communication 52

SBI Growth

NOVEMBER 25, 2020

November 25, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in revenue growth, today announced that Jim Ettamarna has joined the firm’s Technology, Media, and Telecom practice as a Managing Director. Jim has over two decades.

Media 111

Media Sales Management 111