DemandFarm

MAY 7, 2025

Teams have cut QBR creation time by 5080% , freeing up hours each week to focus on what matters most like customer strategy and relationship-building. Cross-Team Collaboration AI tools now support multi-user workflows, allowing CSMs, Sales, Product, and Marketing teams to co-create the QBR in real-time.

Account Management 52

Account Management Co-Creation Management Key Account Management 52

Cosawi

JANUARY 24, 2025

This shift requires broadening Marketings role beyond the customer buying journey to include insight generation and case studies and to create value creation for mutual growth and ROI. Integration challenges include aligning diverse internal processes and breaking silos between Marketing, Sales, and Account Management teams.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Hubspot Sales

MAY 5, 2025

says Stephen Findley , enterprise account management at Qwilr , an interactive proposal creation platform. Christina Brady , CEO and co-founder of predictive enablement platform Luster , suggests going further instead of stopping at the first answer. Next time youre on a call, close your eyes for a few seconds while they speak.

Decision-making 106

Decision-making Sales B2B Co-Creation 106

MDI Training

APRIL 14, 2025

Encourage a growth-oriented mindset , enable co-creation, and pay attention to your stability because only those who are stable themselves can accompany others through challenging times. She is a co-owner and partner of MDI, Management Development International.

Digital Transformation 52

Digital Transformation Co-Creation Leadership Construction 52

Hubspot Sales

MARCH 21, 2025

The primary reason partner programs underperform is insufficient attention to balanced value creation, says ODowd. That includes sharing marketing enablement resources and co-selling support. If you cant create mutual benefit, your partnership program is in for a rough ride.

Co-Creation 59

Co-Creation B2B Software Software 59

Hubspot Sales

APRIL 9, 2025

For example, Beth Sherman and Nathan Palmer , co-founders of digital marketing firm Signify Digital, both act as managing partners, splitting management duties equally. For example, Mark Donnolo, managing partner at SalesGlobe, takes a hands-on approach to business development, intellectual property creation, and content marketing.

Management 66

Management Leadership Decision-making Investors 66

Hubspot Sales

MARCH 21, 2025

This means that you must pair innovation with flawless execution to enable scale and sustained impact, ensuring new ideas can reach mass adoption and fundamentally reshape industries, Avi Pardo, Co-founder and Chief Business Officer at LeapXpert , shares. According to its co-founder, the company was born out of this frustration.

Co-Creation 52

Co-Creation Innovation Cybersecurity Manufacturing 52

Hubspot Sales

DECEMBER 18, 2024

Additionally, Kaufland's data and analytics team integrated documentation into their table creation process to ensure all data is verified and up to date, reduced time to insight, and increased transparency. Through the no-code platform, they can build and maintain a consolidated view of all data assets.

Food and Beverage 52

Food and Beverage Artificial Intelligence e-Learning Manufacturing 52

MDI Training

MARCH 25, 2025

Roleplays and simulated scenarios: practicing leadership in a safe space The MDI AI Leadership Lab enables the creation of realistic leadership simulations. Read More AI as a Co-Trainer in Leadership Development by Aline | 14.

Leadership 52

Leadership Digital Transformation Artificial Intelligence Co-Creation 52

Hubspot Sales

APRIL 23, 2025

Entrepreneurs choose to sell their businesses for many reasons, ranging from retirement and health problems to co-founder conflict and just plain boredom. Illness Co-founder misalignment or conflict. Making an exit prior to those events can ensure you get a fair price for your creation. Retirement. Shifting life priorities.

Investors 69

Investors Negotiation Small Business Finance 69

ClearPoint Strategy

JULY 11, 2025

Ted Jackson Co-Founder & Alabama Native Ted is a Founder and Managing Partner of ClearPoint Strategy and leads the sales and marketing teams. Ted Jackson is the co-founder of ClearPoint Strategy, a B2B SaaS platform that empowers organizations to execute strategic plans with precision.

Organization 52

Organization Decision-making Energy and Utilities Strategic Thinking 52

Hubspot Sales

NOVEMBER 22, 2024

However, the human touch is still very much needed in the content creation process. To take it a step further — aka help convert those cold leads to warm ones — Tom Winter , Chief Growth Officer (CGO) and Co-founder at SEOwind , suggests turning your evergreen content into interactive lead gen tools. “If Re-target churned customers.

Sales 72

Sales B2B Co-Creation Meetings 72

Strategic Communications

FEBRUARY 25, 2025

Namer is the co-founder of E! How are you incorporating GenAI into your content creation? In addition to content creation, we specialize in helping B2B clients raise awareness and drive website traffic through a strong LinkedIn and X presence. Embracing the Potential Larry Namer is a notable example. Entertainment TV.

Marketing 52

Marketing Co-Creation Brainstorming Communication 52

ClearPoint Strategy

JUNE 10, 2025

Ted Jackson Co-Founder & Alabama Native Ted is a Founder and Managing Partner of ClearPoint Strategy and leads the sales and marketing teams. Ted Jackson is the co-founder of ClearPoint Strategy, a B2B SaaS platform that empowers organizations to execute strategic plans with precision.

Software 52

Software Software Decision-making Government 52

Strategic Account Management Association

DECEMBER 3, 2020

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5.

Co-Creation 988

Co-Creation Value Proposition Account Management Suppliers 988

Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Strategic Account Management Association

OCTOBER 28, 2020

Category 1: “Customer co-creation that creates mutual business value” Winners: Interview with Muriel Carroll, Managing Director, Strategic Accounts, Hilton Worldwide Sales, and John Morgan, Senior Strategic Account Manager, Johnson Controls.

Co-Creation 520

Co-Creation Global Accounts Account Management Profitability 520

Braineet Co-Creation

MARCH 20, 2019

Discover how 10 big players are leveraging the power of co-creation to market new products and create growth.

Co-Creation 102

Co-Creation Marketing 102

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Strategic Account Management Association

APRIL 22, 2021

Advanced services are propositions, where the provider (for example, a manufacturer) engages in an in-depth customer interaction with an extensive capability integration in a process of co-creation that creates a service to deliver functional value to that customer.

Manufacturing 520

Manufacturing Co-Creation Suppliers Internet 520

Strategic Account Management Association

OCTOBER 26, 2021

The executive sponsor can help expand these relationships, so a certain assignment length and continuity in the sponsorship commitment from the executive sponsor helps in the mid- to long-term growth and penetration of the account, especially when co-creation is one of the relationship objectives. What’s next ?

Account Management 520

Account Management Co-Creation Leadership Procurement 520

Strategic Account Management Association

JULY 13, 2021

The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization. These communities help accelerate the SAM journey, connectivity and dissemination of ideas.

Account Management 591

Account Management Innovation Co-Creation Organization 591

Chaordix Co-Creation

OCTOBER 29, 2019

The spookiest day of the year is upon us, marking the culmination of a month or more of haunted houses, ghost stories and endless horror movie marathons.

Co-Creation 74

Co-Creation Innovation 74

Braineet Co-Creation

SEPTEMBER 5, 2019

Check out what co-creation really is and how you can use it to build better products and services.

Co-Creation 62

Co-Creation 62

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. We hear the word "value" all the time.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Mike Kunkle

OCTOBER 2, 2022

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s situation assessment (current state challenges and opportunities, impacts, needs, desired future state, outcomes, priorities, with gap and impact analyses to create a compelling business case for action).

Co-Creation 278

Co-Creation Negotiation Sales B2B 278

Upland

JUNE 30, 2023

Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process. Few B2B enterprise teams present predefined solutions. Up until now, collaboration has come in the form of sellers helping mentors and supporters build business cases.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Strategic Account Management Association

AUGUST 26, 2024

The first step in next-gen, customer-centric sales By Dominique Côté, CEO & Founder, Cosawi and Principal, The Summit Group, and Kate Burda, CEO & Founder, Kate Burda & Co.

Marketing 520

Marketing Account Management Co-Creation Management 520

Strategic Account Management Association

OCTOBER 10, 2023

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

Account Management 520

Account Management Management Meetings Co-Creation 520

Strategic Account Management Association

JANUARY 3, 2023

The ever-shifting landscape of the digital economy has created a new demand for solutions to emerging problems, representing both a threat and opportunity for strategic account managers. The post Understanding the Hidden Needs of Key Accounts for Sustained Growth appeared first on Strategic Account Management Association.

Account Management 520

Account Management Digitalization Co-Creation Management 520

Strategic Account Management Association

NOVEMBER 11, 2022

Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions. The post The Essential Seven Factors for Unlocking Strategic Account Growth appeared first on Strategic Account Management Association.

Account Growth 520

Account Growth Account Management Co-Creation Management 520

KAM With Passion

OCTOBER 27, 2020

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Third, Key Account Management , i.e. the establishment of privileged relationships and the co-creation of value with truly strategic customers.

B2B 130

B2B Co-Creation Account Management Key Account Management 130

Hubspot Sales

FEBRUARY 15, 2019

And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response almost instantly. Key features of LiveChat include chat transcripts and archives, multi-lingual chat, and report creation. Drift is a chat software that allows you to automate portions of the chat process.

Software 145

Software Software Co-Creation CRM 145

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Now more than ever, key or strategic customers are gaining even more investment from their vendors. Share on facebook. Share on linkedin.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

Strategic Account Management Association

OCTOBER 10, 2023

The Congruity Group leads a webinar to help revolutionize your approach to customer engagement and create a lasting impact on your company’s growth. The post How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024 appeared first on Strategic Account Management Association.

Account Management 400

Account Management Co-Creation Management Customer Knowledge 400