Customer Co-Creation Examples: 10 Companies Doing it Right
Braineet Co-Creation
MARCH 20, 2019
Discover how 10 big players are leveraging the power of co-creation to market new products and create growth.
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Braineet Co-Creation
MARCH 20, 2019
Discover how 10 big players are leveraging the power of co-creation to market new products and create growth.
Braineet Co-Creation
SEPTEMBER 5, 2019
Check out what co-creation really is and how you can use it to build better products and services.
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Chaordix Co-Creation
OCTOBER 29, 2019
The spookiest day of the year is upon us, marking the culmination of a month or more of haunted houses, ghost stories and endless horror movie marathons.
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.
Arpedio
NOVEMBER 29, 2023
Providing SAMA members with exclusive access to a library of ancient account management wisdom guarded by mythical creatures Offering a cutting-edge technology solution for strategic account managers to assess and progress through SAMA’s 7-step value co-creation framework Hosting annual "Value Co-Creation Olympics" where SAM professionals compete in (..)
Account Manager Tips
JULY 6, 2022
20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. We hear the word "value" all the time.
Upland
JUNE 30, 2023
Co-Customer Selling: Enterprise selling has been changing. In the future customers will actively participating in the co-creation process. Few B2B enterprise teams present predefined solutions. Up until now, collaboration has come in the form of sellers helping mentors and supporters build business cases.
Strategic Account Management Association
OCTOBER 28, 2020
Category 1: “Customer co-creation that creates mutual business value” Winners: Interview with Muriel Carroll, Managing Director, Strategic Accounts, Hilton Worldwide Sales, and John Morgan, Senior Strategic Account Manager, Johnson Controls.
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.
Farland Group
NOVEMBER 30, 2023
Collaboration and Co-Creation: The purpose of a Customer Advisory Council is not just to disseminate information but also to foster collaboration. Balancing content means creating opportunities for open dialogue where customers can actively contribute to the co-creation of solutions and strategies.
Chaordix Co-Creation
OCTOBER 2, 2020
We call it our Community Platform, and it’s used by global brands to connect and co-create with their customers. Chaordix makes a white label platform that allows brands to build social communities they can manage and control. One of our customers is LEGO.
Strategic Account Management Association
DECEMBER 3, 2020
Panelists: Jennifer Stanley, Partner, McKinsey & Co.; From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5.
Account Manager Tips
MARCH 23, 2021
You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.
DemandFarm
AUGUST 17, 2023
Explore how automation paves the way for rapid client segmentation and co-creation. Empowering Seamless Automation: Dive into the world of technology and automation, streamlining data tasks and enabling sales teams to shine. Embracing Customer-Centricity: Shift your focus from internal goals to solving client problems.
Farland Group
APRIL 20, 2023
Farland Group recommends an ongoing program and a co-creation approach to help build out the content library. Co-create Content Work directly with your customers. Not convinced that co-creation is the best approach for you? Of course, the challenge remains of how to connect to those customers and build the stories.
Zendesk
OCTOBER 26, 2023
Pete Kazanjy, co-founder of Atrium, shares his tips on how to build a successful business and discusses how he formed a 35,000-member sales community by creating top-tier content. We had 10 SDRs [sales development representatives], and our opportunity creation was dramatically lower than when we had three SDRs.”
Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.
Arpedio
OCTOBER 30, 2023
The Essence of Co-Creation In their exchange, both Lee and Ulrik championed the principle of co-creation. By emphasizing co-creation, shared learning, actionable insights, and the judicious use of data, ARPEDIO ensures businesses are poised to redefine their sales success.
Mike Kunkle
OCTOBER 2, 2022
It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s situation assessment (current state challenges and opportunities, impacts, needs, desired future state, outcomes, priorities, with gap and impact analyses to create a compelling business case for action).
Zendesk
NOVEMBER 30, 2023
Maven AGI Co-Pilot Maven AGI Co-Pilot (Support) is the modern AI-powered co-pilot for your support team. The Agent Co-Pilot system assists human agents in crafting perfect responses, freeing them up to focus on complex, higher-level tasks. Maven helps customers deploy the power of AI to improve the support experience.
Arpedio
OCTOBER 11, 2021
The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Now more than ever, key or strategic customers are gaining even more investment from their vendors. Share on facebook. Share on linkedin.
Strategic Communications
MAY 16, 2023
Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. The actual content creation, she says, should be left to humans. Moving forward, “Content creation technology will become more sophisticated and intentional.
KAM With Passion
OCTOBER 27, 2020
First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Third, Key Account Management , i.e. the establishment of privileged relationships and the co-creation of value with truly strategic customers.
Strategic Account Management Association
AUGUST 6, 2021
Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.
The Congruity Group
APRIL 20, 2023
Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.
The Congruity Group
APRIL 6, 2023
Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.
Zendesk
MARCH 23, 2023
Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. ” The post Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans appeared first on Zendesk.
Red Star Kim
JANUARY 16, 2023
I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements.
Farland Group
NOVEMBER 24, 2021
A team to co-create and innovate a future product or service line. At Farland Group, we find that co-creation can improve the experience and engagement you have with your customers. Yes – speak to them and listen to what they have to say. A partner that can envision the future with them.
Strategic Account Management Association
OCTOBER 26, 2021
The executive sponsor can help expand these relationships, so a certain assignment length and continuity in the sponsorship commitment from the executive sponsor helps in the mid- to long-term growth and penetration of the account, especially when co-creation is one of the relationship objectives. What’s next ?
Strategic Account Management Association
APRIL 22, 2021
Advanced services are propositions, where the provider (for example, a manufacturer) engages in an in-depth customer interaction with an extensive capability integration in a process of co-creation that creates a service to deliver functional value to that customer.
Cosawi
JANUARY 31, 2020
SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.
Strategic Communications
JULY 5, 2023
PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. GPT, says Nik McFly, co-founder of the AI school Hybrain Academy , “is a language model, and its main goal is not to produce copied or plagiarized content.” In the hope of finding the answers, I reached out to some experts to get their perspectives.
Farland Group
DECEMBER 8, 2022
A working group provides opportunity for a subgroup of the Council (and potentially their teams) to explore new opportunities, further define an existing offering, co-create, etc. There are many ways to follow through, but one vehicle is invaluable when it comes to keeping engagement up while moving topics forward – the working group.
Clarity Engagement Solutions
FEBRUARY 12, 2021
Gain insight that supports the co-creation of solutions together with healthcare stakeholders. If your committed and want the best customer engagement strategy for 2021, just follow these steps: 1. Learn the skills and capabilities needed to remain relevant to healthcare stakeholders. Implement an effective virtual way of working.
KAM With Passion
FEBRUARY 22, 2021
Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it. The Benefits a good practice of KAM.
Cosawi
JULY 14, 2021
Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients. It takes two to tango .
KAMCast
NOVEMBER 19, 2020
In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.
Hubspot Sales
JULY 25, 2023
Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. In the Real World Adam Svhoenfeld, co-founder of Keyplay.io
Clarity Engagement Solutions
FEBRUARY 12, 2021
Support your teams in gaining privileged insights that support the co-creation of solutions together with healthcare stakeholders. Upgrade the skills and capabilities of your customer facing teams to remain relevant to healthcare stakeholders. Implement an effective virtual way of working. Sounds like a lot?
Nutshell
JULY 22, 2020
reach the bottom of it after a bunch of marketing and sales tactics that include content creation, user testimonials, and product demos. For example, you might decide to invest heavily in content creation in order to attract new leads and delight current customers. ” —David Morneau, Co-Founder, inBeat.
Arpedio
JUNE 1, 2023
Success in modern account planning and management has to do with combinations of value co-creation (past, present, future), aligning (internally, externally), and trust-based relationships. The most important thing you can do as a member of a team — in any capacity — is to build relationships and build that trust.
Strategic Account Management Association
JULY 13, 2021
The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization. These communities help accelerate the SAM journey, connectivity and dissemination of ideas.
Strategic Account Management Association
OCTOBER 10, 2023
Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.
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