Chaordix Co-Creation

OCTOBER 2, 2020

We call it our Community Platform, and it’s used by global brands to connect and co-create with their customers. Chaordix makes a white label platform that allows brands to build social communities they can manage and control. One of our customers is LEGO.

Co-Creation 57

Co-Creation Publishing Management 57

Farland Group

APRIL 20, 2023

Farland Group recommends an ongoing program and a co-creation approach to help build out the content library. Co-create Content Work directly with your customers. Not convinced that co-creation is the best approach for you? Of course, the challenge remains of how to connect to those customers and build the stories.

Co-Creation 40

Co-Creation Marketing 40

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Value Proposition Marketing 130

Strategic Account Management Association

DECEMBER 3, 2020

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5.

Account Management 419

Account Management Value Proposition Co-Creation Stakeholders 419

Strategic Communications

MAY 16, 2023

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. The actual content creation, she says, should be left to humans. Moving forward, “Content creation technology will become more sophisticated and intentional.

Co-Creation 52

Co-Creation B2B e-Learning Communication 52

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Key Account Management 227

Key Account Management Co-Creation Account Management Suppliers 227

Mike Kunkle

OCTOBER 2, 2022

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s situation assessment (current state challenges and opportunities, impacts, needs, desired future state, outcomes, priorities, with gap and impact analyses to create a compelling business case for action).

Sales 288

Sales B2B Negotiation Co-Creation 288

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Now more than ever, key or strategic customers are gaining even more investment from their vendors. Share on facebook. Share on linkedin.

Key Account Management 98

Key Account Management Account Management Management Co-Creation 98

The Congruity Group

APRIL 20, 2023

Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.

Co-Creation 52

Co-Creation e-Learning Retail Meetings 52

The Congruity Group

APRIL 6, 2023

Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.

Co-Creation 52

Co-Creation e-Learning Retail Meetings 52

Zendesk

MARCH 23, 2023

Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. ” The post Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans appeared first on Zendesk.

Co-Creation 52

Co-Creation Software Software Onboarding 52

KAM With Passion

OCTOBER 27, 2020

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Third, Key Account Management , i.e. the establishment of privileged relationships and the co-creation of value with truly strategic customers.

B2B 130

B2B Sales Co-Creation Account Management 130

Red Star Kim

JANUARY 16, 2023

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements.

Marketing 130

Marketing Co-Creation Artificial Intelligence Business Services 130

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

Account Management 221

Account Management Supply Chain Account Planning Logistics 221

Farland Group

NOVEMBER 24, 2021

A team to co-create and innovate a future product or service line. At Farland Group, we find that co-creation can improve the experience and engagement you have with your customers. Yes – speak to them and listen to what they have to say. A partner that can envision the future with them.

Customer Experience 45

Customer Experience Co-Creation B2B Innovation 45

Strategic Account Management Association

OCTOBER 26, 2021

The executive sponsor can help expand these relationships, so a certain assignment length and continuity in the sponsorship commitment from the executive sponsor helps in the mid- to long-term growth and penetration of the account, especially when co-creation is one of the relationship objectives. What’s next ?

Account Management 221

Account Management Co-Creation Leadership Customer Value 221

Strategic Account Management Association

APRIL 22, 2021

Advanced services are propositions, where the provider (for example, a manufacturer) engages in an in-depth customer interaction with an extensive capability integration in a process of co-creation that creates a service to deliver functional value to that customer.

Manufacturing 221

Manufacturing Co-Creation Suppliers Account Management 221

Farland Group

DECEMBER 8, 2022

A working group provides opportunity for a subgroup of the Council (and potentially their teams) to explore new opportunities, further define an existing offering, co-create, etc. There are many ways to follow through, but one vehicle is invaluable when it comes to keeping engagement up while moving topics forward – the working group.

Co-Creation 40

Co-Creation Meetings 40

Strategic Communications

MAY 23, 2023

Deciding Which Channels to Be On David Bitton is co-founder and CMO of DoorLoop , a property management software for the technology-driven real estate industry, and a five-time entrepreneur with companies in tech, events, and services. Note : This article originally appeared in the September 2022 issue of Information Today.

Media 52

Media Co-Creation Communication B2B 52

Cosawi

JANUARY 31, 2020

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.

Sales 52

Sales Co-Creation Marketing Customer Knowledge 52

KAM With Passion

FEBRUARY 22, 2021

Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it. The Benefits a good practice of KAM.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Cosawi

JULY 14, 2021

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients. It takes two to tango .

Marketing 52

Marketing Value Proposition Key Account Management Co-Creation 52

KAMCast

NOVEMBER 19, 2020

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

Sales 52

Sales Co-Creation Key Account Management Account Management 52

Nutshell

JULY 22, 2020

reach the bottom of it after a bunch of marketing and sales tactics that include content creation, user testimonials, and product demos. For example, you might decide to invest heavily in content creation in order to attract new leads and delight current customers. ” —David Morneau, Co-Founder, inBeat.

Marketing 119

Marketing Co-Creation Customer Experience Sales 119

Strategic Account Management Association

JULY 13, 2021

The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization. These communities help accelerate the SAM journey, connectivity and dissemination of ideas.

Account Management 251

Account Management Organization Innovation Co-Creation 251

Hubspot Sales

FEBRUARY 15, 2019

And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response almost instantly. Key features of LiveChat include chat transcripts and archives, multi-lingual chat, and report creation. Drift is a chat software that allows you to automate portions of the chat process.

Software 132

Software Software CRM Co-Creation 132

Farland Group

OCTOBER 4, 2022

There are other options to consider for engaging more systematically along the same road to insight and co-creation. After taking a look at your organization you conclude the time is not yet right to launch a Client Advisory Council, all is not necessarily lost. The post Do You Really Want to Launch a Client Advisory Board?

Co-Creation 45

Co-Creation Decision-making Prioritization Organization 45

KAM With Passion

JUNE 20, 2021

True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. Advanced – Module 5: Driving co-creation with a truly strategic account. KAM-relevant soft skills & competencies. Supporting Skills & Competencies – Business. Negotiation (base level).

Key Account Management 130

Key Account Management Account Management Account Planning Co-Creation 130

Zendesk

SEPTEMBER 19, 2022

Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. It takes time to break bad habits, so repetition is key.” — Neil Patel , co-founder of Quicksprout. Stay present and accessible.

Sales 52

Sales Co-Creation CRM Sales Leadership 52

Brooks Group

MAY 17, 2022

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Talk to a salesperson today to discuss your own playbook creation.

Sales 98

Sales Supply Chain Facilitation Sales Training 98

Hubspot Sales

MAY 30, 2023

The most popular use cases for generative AI tools in sales are: Content creation (18%). Generative AI is revolutionizing how organizations approach sales training and skill development, going beyond external-facing sales activities,” shares Evan Kirstel , Co-Founder and Chief Digital Evangelist of eViRa Health. “By Research (16%).

Sales 65

Sales CRM Co-Creation Value Proposition 65

Farland Group

SEPTEMBER 28, 2022

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. Q: Talk about co-creation and the challenges that some clients experience in getting their executives to have that peer engagement quarterly. A: “Co-creation is crucial now.

Marketing 52

Marketing Management Co-Creation B2B 52

Mike Kunkle

MAY 11, 2022

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Figure 2: The Sales Force Effectiveness Fundamentals. SFE FUNDAMENTALS.

Sales 130

Sales Sales Training Sales Management Co-Creation 130

SBI

AUGUST 23, 2021

With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support.

Co-Creation 55

Co-Creation Sales Onboarding Acquisition 55

Farland Group

MARCH 29, 2022

Farland’s model is one of co-creation at each step of the process. It’s that continuous process that I think is missing in some models, particularly those that organizations do on their own. They don’t have that focus, clarity, or connectedness that enables a successful systems approach to this.

Co-Creation 59

Co-Creation Facilitation Organization Meetings 59

CSSP

MAY 31, 2019

First of all, financial plans are important, but value creation always drives financial results. Financial plans rarely cause value creation – and the success that comes with it. Co-Author, M. Co-Author, Robert Bradford. This challenge of strategic planning reflects a common misperception people have about business.

Co-Creation 52

Co-Creation Finance Marketing Meetings 52

Farland Group

JANUARY 24, 2022

The principles behind a successful CAB – including co-creation, active listening and taking action on advice – provide a blueprint for how to enhance and strengthen your other customer experience activities.

Customer Experience 40

Customer Experience Co-Creation B2B Leadership 40