Co-creation for Scaredy Cats

Chaordix Co-Creation

Co-creation 101The spookiest day of the year is upon us, marking the culmination of a month or more of haunted houses, ghost stories and endless horror movie marathons.

Customer Co-Creation Examples: 10 Companies Doing it Right

Braineet Co-Creation

Discover how 10 big players are leveraging the power of co-creation to market new products and create growth. Co-Creation

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What is Co-Creation and Why is it so Valuable?

Braineet Co-Creation

Check out what co-creation really is and how you can use it to build better products and services. Co-Creation

Honda Shogo: How Co-Creation Leads to Innovative Solutions

Customer Think

When I think of Honda, I think of the Helpful Honda commercials and the Random Acts of Helpfulness. I’m sure Honda is OK with me making that connection. So, it stuck with me – and I’ve been meaning to write about this since I saw it – when I saw a c. Blog Customer Experience Innovation

Many Heads Are Better Than One: How LEGO Co-Creates

Chaordix Co-Creation

We call it our Community Platform, and it’s used by global brands to connect and co-create with their customers. Co-creation 101Chaordix makes a white label platform that allows brands to build social communities they can manage and control.

Farewell Don Draper - How to Increase Brand Engagement in the Modern Media Landscape

Chaordix Co-Creation

Co-creation 101 Engagement CommunityThe brooding, bourbon-swilling creative mess that was Don Draper once said, “People want to be told what to do so badly they’ll listen to anyone”. The man may be fictional and the sentiment obnoxious, but he wasn’t entirely wrong.

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. A process for internal and external value co-creation. A key enabler for companies to drive superior outcomes is to formalize a process for internal and external value co-creation.

Pay customers to be an advocate?

Customer Think

Image source: author Two strategies for change There are two strategies for change, implementation, and co-creation. […]. Customer advocacy cannot be enforced. You can only hope to generate it. You cannot pay a customer a premium to become an advocate.

Learn from the best: The 2020 SAMA Excellence Awards winners

Strategic Account Management Association

Category 1: “Customer co-creation that creates mutual business value” Winners: Interview with Muriel Carroll, Managing Director, Strategic Accounts, Hilton Worldwide Sales, and John Morgan, Senior Strategic Account Manager, Johnson Controls. By SAMA Editors.

Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; By Nicolas Zimmerman, Editor-in-chief, SAMA.

Misunderstanding Insights

Customer Think

Insight, Co-Creation, De-commoditization When All Else Is Equal, The Lowest Price Wins! My inbox and InMail is filled with sales people trying to provide me insight: Microsoft and Google have gotten huge results using our products!X%

Key Account Manager or Strategic Ecosystem Leader?

Arpedio

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? October 11, 2021.

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales.

The many colours of B2B sales performance

KAM With Passion

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Why a new blog on sales performance? Aren’t there already a lot of them?

B2B 130

Servitization 101 – How servitization can strengthen your relationship with your key accounts

Strategic Account Management Association

Advanced services are propositions, where the provider (for example, a manufacturer) engages in an in-depth customer interaction with an extensive capability integration in a process of co-creation that creates a service to deliver functional value to that customer.

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

The executive sponsor can help expand these relationships, so a certain assignment length and continuity in the sponsorship commitment from the executive sponsor helps in the mid- to long-term growth and penetration of the account, especially when co-creation is one of the relationship objectives.

Moments that Matter: Unique Customer Experiences

Farland Group

A team to co-create and innovate a future product or service line. At Farland Group, we find that co-creation can improve the experience and engagement you have with your customers. There are moments that matter… moments that shape how we feel and what we believe about our favorite brands and products.

How to define a strong KAM Training Path

KAM With Passion

True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. Advanced – Module 5: Driving co-creation with a truly strategic account.

Why Start a (True) Key Account Management Initiative?

KAM With Passion

Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it.

Customer Advisory Boards: Jumpstart Your Customer Experience Model

Farland Group

The principles behind a successful CAB – including co-creation, active listening and taking action on advice – provide a blueprint for how to enhance and strengthen your other customer experience activities. Designing a Customer Experience Model that works, and finding a lever to get traction at a strategic level provides both challenge and opportunity for marketing leaders.

How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Value creation Score based on their partnership orientation. Share. Tweet. Share.

The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part II of II)

Farland Group

Farland’s model is one of co-creation at each step of the process.

Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Gain insight that supports the co-creation of solutions together with healthcare stakeholders. Oh no, 2021 has started and our plan is already outdated! Sounds familiar? You’re not alone.

Key takeaways from SAMA Global Summit 2021?

Arpedio

Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how ARPEDIO’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021.

Key takeaways from SAMA Global Summit 2021?

Arpedio

Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how ARPEDIO’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021.

Key takeaways from SAMA Global Summit 2021?

Arpedio

Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how Arpedio’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021.

What type of B2B sales will still exist in 50 years?

QYMATIX

Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation. Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today.

What type of B2B sales will still exist in 50 years?

QYMATIX

Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation. Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management?

The Art of Building Trust With Your Channel Partners

CoSell

By recognizing the person beyond the label, you can support true co-creation. Partnership Co-Selling is how you can virtually qualify B2B sales opportunity. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams

How Much Revenue Are You Missing From Key Accounts?

Revegy

Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. According to a CSO Insights study, companies that engage in effective ongoing key account planning have win rates nearly double that of companies without a formal process.

What Do I do with my Ambassadors?

Deep Insight

Start innovating and co-creating. As well as adding more value and revenues, your next product line or service could result from such innovation or co-creation. Some time ago, we posted a blog called Help! What do I do with my Stalkers and Opponents?

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.

Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table.

Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table.

Top 10 Customer Experience Books

SmartKarrot

Reading through this book will teach you how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. As is said, a book is a man’s best friend.

Account-Based Selling (ABS): Everything you need to know

Arpedio

The solutions you present should be a result of broad collaboration across your business and in co-creation with your customers. Account-Based Selling (ABS): Everything you need to know. Account-Based Selling (ABS): Everything you need to know. ? Back to blog.

White Space Analysis: A Complete Guide

Arpedio

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. JANUARY 26, 2022.

White Space Analysis: A Complete Guide

Arpedio

And not only sales opportunities, but also opportunities to add or create value for key accounts, e.g., through innovation, additions or alterations to a product, service or solution, allowing for valuable co-creation with your customers. JANUARY 26, 2022.

A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot

Discuss value co-creation with your customer. Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors.

ARPEDIO recognized in New Tech Report for Account-Based Sales Technologies

Arpedio

“We see Account-Based Selling tools as a natural evolution to support Strategic Account Management methodology and best practices, such as the SAMA 7-step value co-creation process.” march 15, 2022.

How to make yourself more valuable to your client, with Kate Whittaker

Account Manager Skills

Why not co-create the brief with the client and proactively suggest doing that? Welcome to Episode 60.

Why every agency account manager needs to be good at brief writing, with Ceylan Boyce

Account Manager Skills

?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs.

Interview with the founder of SellingPower Magazine

SBI

Next week, Gerhard will be co-hosting the Sales and Marketing 2.0 conference in San Francisco – along with Umberto Milletti, co-founder of InsideView. This means mapping the customer’s journey, this means measuring how we perform at every customer touch point, and this means collaborating and co-creating with our customers closer than every before. world is all about co-innovation, co-creation, and co-destiny.