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Co-creation for Scaredy Cats
Chaordix Co-Creation
OCTOBER 29, 2019
Co-creation 101The spookiest day of the year is upon us, marking the culmination of a month or more of haunted houses, ghost stories and endless horror movie marathons.
Co-Creation Related Topics 
Customer Co-Creation Examples: 10 Companies Doing it Right
Braineet Co-Creation
MARCH 20, 2019
Discover how 10 big players are leveraging the power of co-creation to market new products and create growth. Co-Creation
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What is Co-Creation and Why is it so Valuable?
Braineet Co-Creation
SEPTEMBER 5, 2019
Check out what co-creation really is and how you can use it to build better products and services. Co-Creation
Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. A process for internal and external value co-creation. A key enabler for companies to drive superior outcomes is to formalize a process for internal and external value co-creation.
Many Heads Are Better Than One: How LEGO Co-Creates
Chaordix Co-Creation
OCTOBER 2, 2020
We call it our Community Platform, and it’s used by global brands to connect and co-create with their customers. Co-creation 101Chaordix makes a white label platform that allows brands to build social communities they can manage and control.
Farewell Don Draper - How to Increase Brand Engagement in the Modern Media Landscape
Chaordix Co-Creation
SEPTEMBER 25, 2019
Co-creation 101 Engagement CommunityThe brooding, bourbon-swilling creative mess that was Don Draper once said, “People want to be told what to do so badly they’ll listen to anyone”. The man may be fictional and the sentiment obnoxious, but he wasn’t entirely wrong.
Learn from the best: The 2020 SAMA Excellence Awards winners
Strategic Account Management Association
OCTOBER 28, 2020
Category 1: “Customer co-creation that creates mutual business value” Winners: Interview with Muriel Carroll, Managing Director, Strategic Accounts, Hilton Worldwide Sales, and John Morgan, Senior Strategic Account Manager, Johnson Controls. By SAMA Editors.
Key Account Manager or Strategic Ecosystem Leader?
Arpedio
OCTOBER 11, 2021
The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? October 11, 2021.
How Aramex’s Young SAM Program Provides Strategic Value and Impact
Strategic Account Management Association
AUGUST 6, 2021
Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales.
Servitization 101 – How servitization can strengthen your relationship with your key accounts
Strategic Account Management Association
APRIL 22, 2021
Advanced services are propositions, where the provider (for example, a manufacturer) engages in an in-depth customer interaction with an extensive capability integration in a process of co-creation that creates a service to deliver functional value to that customer.
The many colours of B2B sales performance
KAM With Passion
OCTOBER 27, 2020
First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Why a new blog on sales performance? Aren’t there already a lot of them?
FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT
Strategic Account Management Association
OCTOBER 26, 2021
The executive sponsor can help expand these relationships, so a certain assignment length and continuity in the sponsorship commitment from the executive sponsor helps in the mid- to long-term growth and penetration of the account, especially when co-creation is one of the relationship objectives.
Moments that Matter: Unique Customer Experiences
Farland Group
NOVEMBER 24, 2021
A team to co-create and innovate a future product or service line. At Farland Group, we find that co-creation can improve the experience and engagement you have with your customers. There are moments that matter… moments that shape how we feel and what we believe about our favorite brands and products.
How to define a strong KAM Training Path
KAM With Passion
JUNE 20, 2021
True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. Advanced – Module 5: Driving co-creation with a truly strategic account.
Why Start a (True) Key Account Management Initiative?
KAM With Passion
FEBRUARY 22, 2021
Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it.
How to Identify Key Accounts: A Quick Guide to Getting it Right
Account Manager Tips
MARCH 23, 2021
You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Value creation Score based on their partnership orientation. Share. Tweet. Share.
Key takeaways from SAMA Global Summit 2021?
Arpedio
NOVEMBER 17, 2021
Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how Arpedio’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021.
Strategic customer engagement. A must have plan in 2021
Clarity Engagement Solutions
FEBRUARY 12, 2021
Gain insight that supports the co-creation of solutions together with healthcare stakeholders. Oh no, 2021 has started and our plan is already outdated! Sounds familiar? You’re not alone.
What type of B2B sales will still exist in 50 years?
QYMATIX
OCTOBER 19, 2021
Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation. Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? To discuss the future of sales, let’s first present how companies made Business-to-Business sales 50 years ago and how it works today.
What type of B2B sales will still exist in 50 years?
QYMATIX
OCTOBER 19, 2021
Due to energy optimisation, we will avoid all customer visits unless otherwise necessary for a human co-creation. Will sales jobs still exist in fifty years from now? Will robots take over all sales jobs? How will artificial intelligence redefine sales management?
The Art of Building Trust With Your Channel Partners
CoSell
MAY 27, 2021
By recognizing the person beyond the label, you can support true co-creation. Partnership Co-Selling is how you can virtually qualify B2B sales opportunity. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams
How Much Revenue Are You Missing From Key Accounts?
Revegy
MAY 14, 2018
Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. According to a CSO Insights study, companies that engage in effective ongoing key account planning have win rates nearly double that of companies without a formal process.
What Do I do with my Ambassadors?
Deep Insight
JULY 3, 2020
Start innovating and co-creating. As well as adding more value and revenues, your next product line or service could result from such innovation or co-creation. Some time ago, we posted a blog called Help! What do I do with my Stalkers and Opponents?
Moving Customer Engagement Forward in a New Era
Clarity Engagement Solutions
APRIL 26, 2021
Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.
Moving Customer Engagement Forward in a New Era
Clarity Engagement Solutions
APRIL 26, 2021
Long before the COVID-19 outbreak, pharmaceutical companies knew that customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table.
Moving Customer Engagement Forward in a post-Covid-19 age
Clarity Engagement Solutions
APRIL 26, 2021
Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table.
Top 10 Customer Experience Books
SmartKarrot
SEPTEMBER 8, 2021
Reading through this book will teach you how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. As is said, a book is a man’s best friend.
A Step-by-Step Strategic Account Plan Template for Shared-Value
Hubspot
JULY 7, 2019
Discuss value co-creation with your customer. Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? If the answer is “Yes,” chances are you understand your customers want partners, not vendors.
Why every agency account manager needs to be good at brief writing, with Ceylan Boyce
Account Manager Skills
JUNE 15, 2021
?. This week I invited my good friend, Ceylan Boyce to talk to us about strategic thinking and getting brief writing right. We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs.
Interview with the founder of SellingPower Magazine
Smart Selling Tools
OCTOBER 31, 2010
Next week, Gerhard will be co-hosting the Sales and Marketing 2.0 conference in San Francisco – along with Umberto Milletti, co-founder of InsideView. This means mapping the customer’s journey, this means measuring how we perform at every customer touch point, and this means collaborating and co-creating with our customers closer than every before. world is all about co-innovation, co-creation, and co-destiny.
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