Strategic Account Management Association

OCTOBER 28, 2020

Category 1: “Customer co-creation that creates mutual business value” Winners: Interview with Muriel Carroll, Managing Director, Strategic Accounts, Hilton Worldwide Sales, and John Morgan, Senior Strategic Account Manager, Johnson Controls.

Co-Creation 221

Co-Creation Global Accounts Account Management Profitability 221

Strategic Account Management Association

JANUARY 25, 2022

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.

Healthcare 170

Healthcare Co-Creation Account Management Stakeholders 170

Farland Group

NOVEMBER 30, 2023

Collaboration and Co-Creation: The purpose of a Customer Advisory Council is not just to disseminate information but also to foster collaboration. Balancing content means creating opportunities for open dialogue where customers can actively contribute to the co-creation of solutions and strategies.

Co-Creation 40

Co-Creation Customer Experience Organization Meetings 40

Chaordix Co-Creation

OCTOBER 2, 2020

We call it our Community Platform, and it’s used by global brands to connect and co-create with their customers. Chaordix makes a white label platform that allows brands to build social communities they can manage and control. One of our customers is LEGO.

Co-Creation 57

Co-Creation Publishing Management 57

Strategic Account Management Association

DECEMBER 3, 2020

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5.

Account Management 419

Account Management Value Proposition Co-Creation Stakeholders 419

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Key Account Management 227

Key Account Management Co-Creation Account Management Suppliers 227

DemandFarm

AUGUST 17, 2023

Explore how automation paves the way for rapid client segmentation and co-creation. Empowering Seamless Automation: Dive into the world of technology and automation, streamlining data tasks and enabling sales teams to shine. Embracing Customer-Centricity: Shift your focus from internal goals to solving client problems.

Sales 52

Sales Digitalization Co-Creation Digital Transformation 52

Farland Group

APRIL 20, 2023

Farland Group recommends an ongoing program and a co-creation approach to help build out the content library. Co-create Content Work directly with your customers. Not convinced that co-creation is the best approach for you? Of course, the challenge remains of how to connect to those customers and build the stories.

Co-Creation 40

Co-Creation Marketing 40

Zendesk

OCTOBER 26, 2023

Pete Kazanjy, co-founder of Atrium, shares his tips on how to build a successful business and discusses how he formed a 35,000-member sales community by creating top-tier content. We had 10 SDRs [sales development representatives], and our opportunity creation was dramatically lower than when we had three SDRs.”

Sales 59

Sales Co-Creation Sales Management Management 59

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Value Proposition Leadership 130

Arpedio

OCTOBER 30, 2023

The Essence of Co-Creation In their exchange, both Lee and Ulrik championed the principle of co-creation. By emphasizing co-creation, shared learning, actionable insights, and the judicious use of data, ARPEDIO ensures businesses are poised to redefine their sales success.

Co-Creation 52

Co-Creation Account Planning Sales Account Management 52

Mike Kunkle

OCTOBER 2, 2022

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s situation assessment (current state challenges and opportunities, impacts, needs, desired future state, outcomes, priorities, with gap and impact analyses to create a compelling business case for action).

Sales 251

Sales B2B Negotiation Co-Creation 251

Zendesk

NOVEMBER 30, 2023

Maven AGI Co-Pilot Maven AGI Co-Pilot (Support) is the modern AI-powered co-pilot for your support team. The Agent Co-Pilot system assists human agents in crafting perfect responses, freeing them up to focus on complex, higher-level tasks. Maven helps customers deploy the power of AI to improve the support experience.

Co-Creation 52

Co-Creation CRM Communication Customer Experience 52

Arpedio

OCTOBER 11, 2021

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Now more than ever, key or strategic customers are gaining even more investment from their vendors. Share on facebook. Share on linkedin.

Key Account Management 98

Key Account Management Account Management Management Co-Creation 98

Strategic Communications

MAY 16, 2023

Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. The actual content creation, she says, should be left to humans. Moving forward, “Content creation technology will become more sophisticated and intentional.

Co-Creation 52

Co-Creation B2B e-Learning Communication 52

KAM With Passion

OCTOBER 27, 2020

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Third, Key Account Management , i.e. the establishment of privileged relationships and the co-creation of value with truly strategic customers.

B2B 130

B2B Sales Co-Creation Account Management 130

Strategic Account Management Association

AUGUST 6, 2021

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.

Account Management 221

Account Management Supply Chain Account Planning Logistics 221

The Congruity Group

APRIL 20, 2023

Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.

Co-Creation 52

Co-Creation e-Learning Retail Meetings 52

The Congruity Group

APRIL 6, 2023

Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.

Co-Creation 52

Co-Creation e-Learning Retail Meetings 52

Zendesk

MARCH 23, 2023

Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. ” The post Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans appeared first on Zendesk.

Co-Creation 52

Co-Creation Software Software Onboarding 52

Red Star Kim

JANUARY 16, 2023

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements.

Marketing 130

Marketing Co-Creation Business Services Artificial Intelligence 130

Farland Group

NOVEMBER 24, 2021

A team to co-create and innovate a future product or service line. At Farland Group, we find that co-creation can improve the experience and engagement you have with your customers. Yes – speak to them and listen to what they have to say. A partner that can envision the future with them.

Customer Experience 45

Customer Experience Co-Creation B2B Innovation 45

Strategic Account Management Association

OCTOBER 26, 2021

The executive sponsor can help expand these relationships, so a certain assignment length and continuity in the sponsorship commitment from the executive sponsor helps in the mid- to long-term growth and penetration of the account, especially when co-creation is one of the relationship objectives. What’s next ?

Account Management 221

Account Management Co-Creation Leadership Customer Value 221

Strategic Account Management Association

APRIL 22, 2021

Advanced services are propositions, where the provider (for example, a manufacturer) engages in an in-depth customer interaction with an extensive capability integration in a process of co-creation that creates a service to deliver functional value to that customer.

Manufacturing 221

Manufacturing Co-Creation Suppliers Account Management 221

Cosawi

JANUARY 31, 2020

SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.

Sales 52

Sales Co-Creation Marketing Customer Knowledge 52

Strategic Communications

JULY 5, 2023

PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. GPT, says Nik McFly, co-founder of the AI school Hybrain Academy , “is a language model, and its main goal is not to produce copied or plagiarized content.” In the hope of finding the answers, I reached out to some experts to get their perspectives.

Co-Creation 52

Co-Creation B2B Supply Chain Publishing 52

Farland Group

DECEMBER 8, 2022

A working group provides opportunity for a subgroup of the Council (and potentially their teams) to explore new opportunities, further define an existing offering, co-create, etc. There are many ways to follow through, but one vehicle is invaluable when it comes to keeping engagement up while moving topics forward – the working group.

Co-Creation 40

Co-Creation Meetings 40

Clarity Engagement Solutions

FEBRUARY 12, 2021

Gain insight that supports the co-creation of solutions together with healthcare stakeholders. If your committed and want the best customer engagement strategy for 2021, just follow these steps: 1. Learn the skills and capabilities needed to remain relevant to healthcare stakeholders. Implement an effective virtual way of working.

Healthcare 91

Healthcare Stakeholders Co-Creation Onboarding 91

KAM With Passion

FEBRUARY 22, 2021

Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it. The Benefits a good practice of KAM.

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Cosawi

JULY 14, 2021

Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients. It takes two to tango .

Marketing 52

Marketing Value Proposition Key Account Management Co-Creation 52

KAMCast

NOVEMBER 19, 2020

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

Sales 52

Sales Co-Creation Key Account Management Account Management 52

Hubspot Sales

JULY 25, 2023

Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. In the Real World Adam Svhoenfeld, co-founder of Keyplay.io

Sales 79

Sales Co-Creation CRM Onboarding 79

Clarity Engagement Solutions

FEBRUARY 12, 2021

Support your teams in gaining privileged insights that support the co-creation of solutions together with healthcare stakeholders. Upgrade the skills and capabilities of your customer facing teams to remain relevant to healthcare stakeholders. Implement an effective virtual way of working. Sounds like a lot?

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Nutshell

JULY 22, 2020

reach the bottom of it after a bunch of marketing and sales tactics that include content creation, user testimonials, and product demos. For example, you might decide to invest heavily in content creation in order to attract new leads and delight current customers. ” —David Morneau, Co-Founder, inBeat.

Marketing 119

Marketing Co-Creation Customer Experience Sales 119

Arpedio

JUNE 1, 2023

Success in modern account planning and management has to do with combinations of value co-creation (past, present, future), aligning (internally, externally), and trust-based relationships. The most important thing you can do as a member of a team — in any capacity — is to build relationships and build that trust.

Account Management 52

Account Management B2B Co-Creation Account Planning 52

Strategic Account Management Association

JULY 13, 2021

The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization. These communities help accelerate the SAM journey, connectivity and dissemination of ideas.

Account Management 251

Account Management Organization Innovation Co-Creation 251

Strategic Account Management Association

OCTOBER 10, 2023

Denise Freier, President and CEO at Strategic Account Management Association (SAMA), and Dino Bertani, Vice President, Head of Alliance Management at Zealand Pharma, talked about what’s shaping the role of KAMs/SAMs in today's business arena, and how Sales and KAM/SAM leaders can enable KAMs/SAMs to meet current and future customer needs.

Account Management 221

Account Management Management Sales Meetings 221