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Co-creation for Scaredy Cats

Chaordix Co-Creation

Co-creation 101The spookiest day of the year is upon us, marking the culmination of a month or more of haunted houses, ghost stories and endless horror movie marathons.

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Customer Co-Creation Examples: 10 Companies Doing it Right

Braineet Co-Creation

Discover how 10 big players are leveraging the power of co-creation to market new products and create growth. Co-Creation

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What is Co-Creation and Why is it so Valuable?

Braineet Co-Creation

Check out what co-creation really is and how you can use it to build better products and services. Co-Creation

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Understanding the Hidden Needs of Key Accounts for Sustained Growth

Strategic Account Management Association

Strategic account management process Strategic account manager skills and competencies Sustainability Uncategorized Value co-creation customer co-discovery customer-centricity Digitalization information Value analysis and opportunity insight

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The Essential Seven Factors for Unlocking Strategic Account Growth

Strategic Account Management Association

Seven key drivers of strategic account management to helps SAMs leverage customer insights and co-create value in the face of industry disruptions.

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Honda Shogo: How Co-Creation Leads to Innovative Solutions

Customer Think

When I think of Honda, I think of the Helpful Honda commercials and the Random Acts of Helpfulness. I’m sure Honda is OK with me making that connection. So, it stuck with me – and I’ve been meaning to write about this since I saw it – when I saw a c. Blog Customer Experience Innovation

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Many Heads Are Better Than One: How LEGO Co-Creates

Chaordix Co-Creation

We call it our Community Platform, and it’s used by global brands to connect and co-create with their customers. Co-creation 101Chaordix makes a white label platform that allows brands to build social communities they can manage and control.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. A process for internal and external value co-creation. A key enabler for companies to drive superior outcomes is to formalize a process for internal and external value co-creation.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. Case study Healthcare Strategic account management process customer value co-creation life sciences market access patient-centricity pfizer pharma

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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful.

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Pay customers to be an advocate?

Customer Think

Image source: author Two strategies for change There are two strategies for change, implementation, and co-creation. […]. Customer advocacy cannot be enforced. You can only hope to generate it. You cannot pay a customer a premium to become an advocate.

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Learn from the best: The 2020 SAMA Excellence Awards winners

Strategic Account Management Association

Category 1: “Customer co-creation that creates mutual business value” Winners: Interview with Muriel Carroll, Managing Director, Strategic Accounts, Hilton Worldwide Sales, and John Morgan, Senior Strategic Account Manager, Johnson Controls. By SAMA Editors.

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Ten insights on the future of SAM

Strategic Account Management Association

Panelists: Jennifer Stanley, Partner, McKinsey & Co.; By Nicolas Zimmerman, Editor-in-chief, SAMA.

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We’re All in Sales – Or Maybe Not

Mike Kunkle

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). We’re all in sales, right? Well, maybe. I think the answer depends on what you mean by that (intent) and how you define “sales.”

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Misunderstanding Insights

Customer Think

Insight, Co-Creation, De-commoditization When All Else Is Equal, The Lowest Price Wins! My inbox and InMail is filled with sales people trying to provide me insight: Microsoft and Google have gotten huge results using our products!X%

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? October 11, 2021.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales.

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The many colours of B2B sales performance

KAM With Passion

First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Why a new blog on sales performance? Aren’t there already a lot of them?

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Servitization 101 – How servitization can strengthen your relationship with your key accounts

Strategic Account Management Association

Advanced services are propositions, where the provider (for example, a manufacturer) engages in an in-depth customer interaction with an extensive capability integration in a process of co-creation that creates a service to deliver functional value to that customer.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

The executive sponsor can help expand these relationships, so a certain assignment length and continuity in the sponsorship commitment from the executive sponsor helps in the mid- to long-term growth and penetration of the account, especially when co-creation is one of the relationship objectives.

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How to define a strong KAM Training Path

KAM With Passion

True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. Advanced – Module 5: Driving co-creation with a truly strategic account.

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Moments that Matter: Unique Customer Experiences

Farland Group

A team to co-create and innovate a future product or service line. At Farland Group, we find that co-creation can improve the experience and engagement you have with your customers. There are moments that matter… moments that shape how we feel and what we believe about our favorite brands and products.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Value creation Score based on their partnership orientation. Share. Tweet. Share.

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Do You Really Want to Launch a Client Advisory Board?

Farland Group

There are other options to consider for engaging more systematically along the same road to insight and co-creation. Client Advisory Councils can be incredibly powerful vehicles to gain real insight, embed clients in your strategy and deepen important relationships. But, if it is not the right time, and the foundation is not in place, you can lose ground and waste valuable resources trying to make it work.

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Customer Advisory Boards: Jumpstart Your Customer Experience Model

Farland Group

The principles behind a successful CAB – including co-creation, active listening and taking action on advice – provide a blueprint for how to enhance and strengthen your other customer experience activities. Designing a Customer Experience Model that works, and finding a lever to get traction at a strategic level provides both challenge and opportunity for marketing leaders.

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The Sliding Scale of Sales Transformation

Mike Kunkle

As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Sales Transformation.

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Successful Strategic Account Management

Arpedio

In close collaboration, ARPEDIO and SAMA have brought a cutting-edge solution for SAM’s to assess and progress through the world-renowned 7-step value co-creation framework.

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Support your teams in gaining privileged insights that support the co-creation of solutions together with healthcare stakeholders. Have you found that your 2021 strategies for engaging with your customers aren’t working as expected? You’re not alone.

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Strategic customer engagement. A must have plan in 2021

Clarity Engagement Solutions

Gain insight that supports the co-creation of solutions together with healthcare stakeholders. Oh no, 2021 has started and our plan is already outdated! Sounds familiar? You’re not alone.

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The Power of Peer Networks: An Interview with Katharyn White, Former CMO, T-Systems (Part II of II)

Farland Group

Farland’s model is one of co-creation at each step of the process.

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Understanding Account-Based Marketing: A Podcast Interview with Bev Burgess, Founder and Managing Principal, Inflexion Group

Farland Group

A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. Q: Talk about co-creation and the challenges that some clients experience in getting their executives to have that peer engagement quarterly. A: “Co-creation is crucial now.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how ARPEDIO’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how ARPEDIO’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021.

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Key takeaways from SAMA Global Summit 2021?

Arpedio

Download the 7-step SAMA guide for value co-creation with key accounts, or book a free demo to learn more about how Arpedio’s solutions can streamline and strengthen your SAM processes. november 17, 2021. Key takeaways from SAMA Global Summit 2021. November 17, 2021.

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How Much Revenue Are You Missing From Key Accounts?

Revegy

Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. According to a CSO Insights study, companies that engage in effective ongoing key account planning have win rates nearly double that of companies without a formal process.

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The Art of Building Trust With Your Channel Partners

CoSell

By recognizing the person beyond the label, you can support true co-creation. Partnership Co-Selling is how you can virtually qualify B2B sales opportunity. CoSell is a robust platform that makes it easy and fast to automate and scale collaborative co-selling across sales teams

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What Do I do with my Ambassadors?

Deep Insight

Start innovating and co-creating. As well as adding more value and revenues, your next product line or service could result from such innovation or co-creation. Some time ago, we posted a blog called Help! What do I do with my Stalkers and Opponents?

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table.

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Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

Long before the COVID-19 outbreak, pharmaceutical companies knew that the customer engagement game had changed. New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table.