Customer Co-Creation Examples: 10 Companies Doing it Right
Braineet Co-Creation
MARCH 20, 2019
Discover how 10 big players are leveraging the power of co-creation to market new products and create growth.
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Braineet Co-Creation
MARCH 20, 2019
Discover how 10 big players are leveraging the power of co-creation to market new products and create growth.
Braineet Co-Creation
SEPTEMBER 5, 2019
Check out what co-creation really is and how you can use it to build better products and services.
Chaordix Co-Creation
OCTOBER 29, 2019
The spookiest day of the year is upon us, marking the culmination of a month or more of haunted houses, ghost stories and endless horror movie marathons.
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. Once you’ve established which customers have the highest likelihood of strategic success, you need to structure your organization around the needs of the customer and create a customer-centric organization that drives co-created innovation.
Account Manager Tips
JULY 6, 2022
20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. We hear the word "value" all the time.
Strategic Account Management Association
OCTOBER 28, 2020
Category 1: “Customer co-creation that creates mutual business value” Winners: Interview with Muriel Carroll, Managing Director, Strategic Accounts, Hilton Worldwide Sales, and John Morgan, Senior Strategic Account Manager, Johnson Controls.
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer. How the project became a reality.
Chaordix Co-Creation
OCTOBER 2, 2020
We call it our Community Platform, and it’s used by global brands to connect and co-create with their customers. Chaordix makes a white label platform that allows brands to build social communities they can manage and control. One of our customers is LEGO.
Farland Group
APRIL 20, 2023
Farland Group recommends an ongoing program and a co-creation approach to help build out the content library. Co-create Content Work directly with your customers. Not convinced that co-creation is the best approach for you? Of course, the challenge remains of how to connect to those customers and build the stories.
Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.
Strategic Account Management Association
DECEMBER 3, 2020
Panelists: Jennifer Stanley, Partner, McKinsey & Co.; From Stanley’s perspective, SAM already serves as a beacon for what it means to be a sales professional–particularly when it comes to the rigor SAMs bring to account planning, solutions co-creation with customers and articulation of unique value propositions. #5.
Strategic Communications
MAY 16, 2023
Dave Rogenmoser, CEO and co-founder of Jasper, agrees. Content creation tools allow teams to scale their creative operations quickly and with intention,” he says. The actual content creation, she says, should be left to humans. Moving forward, “Content creation technology will become more sophisticated and intentional.
Account Manager Tips
MARCH 23, 2021
You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.
Mike Kunkle
OCTOBER 2, 2022
It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s situation assessment (current state challenges and opportunities, impacts, needs, desired future state, outcomes, priorities, with gap and impact analyses to create a compelling business case for action).
Arpedio
OCTOBER 11, 2021
The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Now more than ever, key or strategic customers are gaining even more investment from their vendors. Share on facebook. Share on linkedin.
The Congruity Group
APRIL 20, 2023
Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.
The Congruity Group
APRIL 6, 2023
Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.
Zendesk
MARCH 23, 2023
Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. ” The post Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans appeared first on Zendesk.
KAM With Passion
OCTOBER 27, 2020
First, truly complex sales , those where many stakeholders are involved with often contradictory expectations, where the proposed solution is co-constructed with the prospective customer. Third, Key Account Management , i.e. the establishment of privileged relationships and the co-creation of value with truly strategic customers.
Red Star Kim
JANUARY 16, 2023
I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements.
Strategic Account Management Association
AUGUST 6, 2021
Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Its mission is to handle defined strategic key accounts.
Farland Group
NOVEMBER 24, 2021
A team to co-create and innovate a future product or service line. At Farland Group, we find that co-creation can improve the experience and engagement you have with your customers. Yes – speak to them and listen to what they have to say. A partner that can envision the future with them.
Strategic Account Management Association
OCTOBER 26, 2021
The executive sponsor can help expand these relationships, so a certain assignment length and continuity in the sponsorship commitment from the executive sponsor helps in the mid- to long-term growth and penetration of the account, especially when co-creation is one of the relationship objectives. What’s next ?
Strategic Account Management Association
APRIL 22, 2021
Advanced services are propositions, where the provider (for example, a manufacturer) engages in an in-depth customer interaction with an extensive capability integration in a process of co-creation that creates a service to deliver functional value to that customer.
Farland Group
DECEMBER 8, 2022
A working group provides opportunity for a subgroup of the Council (and potentially their teams) to explore new opportunities, further define an existing offering, co-create, etc. There are many ways to follow through, but one vehicle is invaluable when it comes to keeping engagement up while moving topics forward – the working group.
Strategic Communications
MAY 23, 2023
Deciding Which Channels to Be On David Bitton is co-founder and CMO of DoorLoop , a property management software for the technology-driven real estate industry, and a five-time entrepreneur with companies in tech, events, and services. Note : This article originally appeared in the September 2022 issue of Information Today.
Cosawi
JANUARY 31, 2020
SAMs traditionally are the experts at co-creation, identifying customer pain points and solutions connecting them – guiding customers through the steps of exploration, research, validation, purchase and, ultimately, advocacy. This Venn Diagram illustrates how these two roles can work together to co-create value for the customer.
KAM With Passion
FEBRUARY 22, 2021
Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models. MAERSK considers as strategic only the customers who want a higher value and, in order to get it, accept to partner with their logistics service provider to co-create it. The Benefits a good practice of KAM.
Cosawi
JULY 14, 2021
Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. CO-ORCHESTRATION AND CO-CREATION . Bring these skills and knowledge together to help co-create and implement solutions that deliver value for the Key Account and ultimately patients. It takes two to tango .
KAMCast
NOVEMBER 19, 2020
In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.
Nutshell
JULY 22, 2020
reach the bottom of it after a bunch of marketing and sales tactics that include content creation, user testimonials, and product demos. For example, you might decide to invest heavily in content creation in order to attract new leads and delight current customers. ” —David Morneau, Co-Founder, inBeat.
Strategic Account Management Association
JULY 13, 2021
The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization. These communities help accelerate the SAM journey, connectivity and dissemination of ideas.
Hubspot Sales
FEBRUARY 15, 2019
And whether we're instant messaging a co-worker or chatting with customer support on our favorite website, we often get a response almost instantly. Key features of LiveChat include chat transcripts and archives, multi-lingual chat, and report creation. Drift is a chat software that allows you to automate portions of the chat process.
Farland Group
OCTOBER 4, 2022
There are other options to consider for engaging more systematically along the same road to insight and co-creation. After taking a look at your organization you conclude the time is not yet right to launch a Client Advisory Council, all is not necessarily lost. The post Do You Really Want to Launch a Client Advisory Board?
KAM With Passion
JUNE 20, 2021
True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. Advanced – Module 5: Driving co-creation with a truly strategic account. KAM-relevant soft skills & competencies. Supporting Skills & Competencies – Business. Negotiation (base level).
Zendesk
SEPTEMBER 19, 2022
Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. It takes time to break bad habits, so repetition is key.” — Neil Patel , co-founder of Quicksprout. Stay present and accessible.
Brooks Group
MAY 17, 2022
If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Talk to a salesperson today to discuss your own playbook creation.
Hubspot Sales
MAY 30, 2023
The most popular use cases for generative AI tools in sales are: Content creation (18%). Generative AI is revolutionizing how organizations approach sales training and skill development, going beyond external-facing sales activities,” shares Evan Kirstel , Co-Founder and Chief Digital Evangelist of eViRa Health. “By Research (16%).
Farland Group
SEPTEMBER 28, 2022
A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. Q: Talk about co-creation and the challenges that some clients experience in getting their executives to have that peer engagement quarterly. A: “Co-creation is crucial now.
Mike Kunkle
MAY 11, 2022
As applicable, understanding of vendor and channel partners and how to most effectively build relationships and engage with them to uncover, manage, and win opportunities through the effective co-creation of solutions for customers. Value Creation. Figure 2: The Sales Force Effectiveness Fundamentals. SFE FUNDAMENTALS.
SBI
AUGUST 23, 2021
With the acquisition, Bigtincan adds best-in-class solutions for course authoring, course content creation, 1:1 video coaching with AI-scoring, and readiness scorecards to help customers train, coach, and assess the buyer-readiness of all customer-facing teams including frontline sellers, field marketing, and support.
Farland Group
MARCH 29, 2022
Farland’s model is one of co-creation at each step of the process. It’s that continuous process that I think is missing in some models, particularly those that organizations do on their own. They don’t have that focus, clarity, or connectedness that enables a successful systems approach to this.
CSSP
MAY 31, 2019
First of all, financial plans are important, but value creation always drives financial results. Financial plans rarely cause value creation – and the success that comes with it. Co-Author, M. Co-Author, Robert Bradford. This challenge of strategic planning reflects a common misperception people have about business.
Farland Group
JANUARY 24, 2022
The principles behind a successful CAB – including co-creation, active listening and taking action on advice – provide a blueprint for how to enhance and strengthen your other customer experience activities.
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