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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

In this post, I will offer advice about how to measure the ROI of your sales enablement program. I do have a video on this topic, from my newsletter, Sales Enablement Straight Talk , as an additional resource. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

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Is sales success in the DNA?

Software Sales Guru

Is sales success in the DNA? Read more The post Is sales success in the DNA? appeared first on Software Sales Gurus. For years I have assumed great sprinters just had DNA that I did not have. While there certainly is truth to this, it’s only a partial truth. He pointed out to me that the. He pointed out to me that the.

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Unveiling Sales Process Bottlenecks: A Data-Driven Approach to Sales Optimization

The Center for Sales Strategy

Studying the data allows you to identify where the bottlenecks in the sales process occur. It enables you to go beyond what you think is happening and confirm where that friction in the sales process lives. That confirmation allows you to develop specific strategies to improve your performance or the performance of your sales team.

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The 90-Day Rule: Optimizing Your Entire Sales Process

The Center for Sales Strategy

Even when you are excellent at closing a sale, your numbers can be down due to natural ebbs and flows in the economy or product demand. But there are other reasons why you might not see the sales you want and deserve: you might not be doing your homework. We get it; not everything your sales team does results in sales.

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Buyer's Guide: Best-of-Breed Sales Enablement

The results are in—companies who have sales enablement consistently report higher win rates than companies who don’t. This guide will help you understand: The subcategories of sales enablement. How to set up your best-of-breed sales enablement ecosystem. The best-of-breed and single-vendor approaches. Download the guide today!

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Diagnosing Sales Performance Issues Sooner

Sales Outcomes

B2B sales professionals recognize gaps between a client’s desired and current state. So why do sales leaders often skip the diagnostic part when diagnosing sales team performance issues and instead focus solely on the results versus quota at the end of the year? If all you have is results, you only have lagging metrics.

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Maximizing Sales Potential: A Roadmap to Your Ideal Sales Enablement Software


In today’s competitive business landscape, optimizing sales processes is essential for driving revenue and sustaining success. Sales enablement software offers a strategic advantage by empowering businesses to streamline operations, track performance, and make data-driven decisions.

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The Ultimate Guide to Sales Outreach

Sales outreach is an art and a science. By the time you reach the end of our guide, you’ll be a sales outreach pro. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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Intro Guide to Data-Driven Sales Onboarding

Just as tests and report cards indicate strengths and areas of improvement for students, sales teams need to track learning progress and results for new sales reps during on-boarding. Check out this exclusive eBook for details on how data can improve on-boarding. Download the eBook today!

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The Definitive Guide to Remote Sales Coaching

The good news is, there are various methods and technologies that can be used to provide sales coaching and training to your sellers – wherever they might be. We put together this guide to provide insight into how you can improve remote sales coaching for your teams and better enable them to win more deals from home. And much more!

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The Definitive Guide to the Top 4 Sales Enablement Metrics

This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Sales effectiveness. Sales readiness. Sales engagement. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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The Impact of Direct Dials on Sales Productivity

Often, sales reps who fail to hit the phones hard are left wondering how they missed their quota. While dialing away at targeted prospects, it’s important for them to remember that not all sales outreach is created equal. How can you (and your sales team) benefit from this eBook?

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. Your future sales forecast? It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Sunny skies (and success) are just ahead!