What Every B2B CMO Should Know Today

SBI Growth

With executives facing the same challenges and experiences, and in this unique time, on a level playing field. Clarity is needed for the C-Suite in terms of Marketing. Many CEOs have placed digital investments on the back burner and now.

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The Key Account Strategy Template for B2B Businesses


As you try to implement team-wide processes, individuals may have routines or procedures that are more geared toward B2C account management rather than B2B account management.


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Building a B2B SalesTech Stack for Growth

SBI Growth

was invested in sales software companies in just the first months of 2021, and from 2020 to late 2021, the number of sales software solutions available to B2B sales organizations increased from 976 to nearly 1200.

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How to Build Momentum with B2B Buyer-Driven Experiences

Customer Think

The mandate for B2B marketers is to successfully deliver buyer-driven experiences (BDXs) as self-service encounters. The research and sentiment are clear: your B2B buyers prefer to drive without you along for most of the ride.

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Demystifying Intent Data to Drive Demand in B2B

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

5 Key Elements of a Compelling B2B Buyer-Driven Experience

Customer Think

B2B buyers are frustrated, overwhelmed, and disappointed with their buying experiences. B2B companies think they’re customer-centric, but that’s not what buyers perceive.

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Customer Experience Growth Mindset for B2B Executives

Customer Think

B2B CEOs, boards, investors and senior leadership teams typically squander tremendous earnings and growth opportunities by putting the cart before the horse in their views of customer experience-driven growth.

7 Foundational Principles of B2B Customer Experience


Reasons that make customer experience strategy a must-have for B2B SaaS businesses. Any B2B SaaS business must have a well-defined customer experience strategy. Foundational principles of B2B customer experience.

Five things to look for in a B2B sales reference app


Companies primarily focused on delivering targeted sales references during sales cycles should consider a lightweight reference app that’s explicitly built for B2B sellers. B2B sellers face unique challenges. A reference application designed for B2B sellers.

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Continuity versus Change – The “Rope Effect” in B2B Sales


I, too, got my information for this post from articles with names like “The Turbo Transformation” or “The Next Level: B2B Sales 4.0” Nevertheless, B2B sales is facing a challenging transformation that requires a stable foundation to be successful. Conclusion: B2B Sales between Continuity and Change. B2B sales will continue to change, and new technologies, in particular, will contribute.

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The many colours of B2B sales performance

KAM With Passion

Because in B2B sales the average win rate of offers is less than 50% and because the #1 competitor to any B2B sales person is the status quo which leads to no purchase and wasted time for all involved parties. Because, on average, in B2B, 70% of turnover comes from existing customers.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Reimagining B2B Marketing in the Metaverse?


The B2B marketing space will be revolutionized with metaverse. Metaverse for B2B Marketing. In the B2B space, businesses keep thinking of new ways to engage and interact with customers. B2B companies can set up their own store in the metaverse. The Future of B2B Marketing.

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Current B2B Content Marketing Challenges to Beat

Customer Think

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges.

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8 Inspiring B2B Customer Experience Examples


Customer experience is crucial for any B2B SaaS business. Any B2B SaaS business must keep the customers with the business with a good customer experience. While B2C brands offer a great customer experience, B2B companies need to meet higher expectations around customer experience.

2022 Midpoint: Solving the Top 5 B2B Sales Challenges


That’s especially true in the world of B2B sales, where deals have traditionally closed over meetings, handshakes, and other face-to-face interactions. . As Baby Boomers vacate long-held leadership roles, a new and different cohort is taking control of B2B buying decisions.

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The Core 10 KPIs for Accelerating B2B Growth

SBI Growth

“What is the standard, and what is everybody else doing?” ” You’ve asked yourself this question individually in many different situations. What you choose to eat, how you decide what to wear to an important event, or even how often you.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Supercharge B2B Email Marketing

Sales Outcomes

B2B email marketing opens, clicks and click-through rates are down, and marketers ask themselves, “Is anybody there?” ” Email marketing is a powerful tool for B2B companies. For more Insights on B2B Email Marketing, Click Here to Subscribe to Two-Bullet-Tuesday.

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Why Your B2B Brand Matters

SBI Growth

With 20 years of Tech B2B marketing experience, Tiffany is one of the top B2B revenue growth marketers. Marketing Strategy Video 360-degree brand b2b brand b2b marketing brand brand audit brand experience CMO lifesize tiffany nelsOur guest today is Tiffany Nels, the Chief Marketing Officer for Lifesize. Tiffany played a major role in the successful demand generation.

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6 B2B Demand Generation Trends to Watch

Customer Think

B2B marketers need to rethink digital-first strategies to better. TweetLinkedInShareEmail What trends will dominate the demand generation landscape in 2022? We asked the experts at Spear Marketing Group to chime in: “Digital fatigue is real.

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20 B2B lead generation strategies | Master list for 2022


In this piece, we’ll give you 20 B2B lead generation strategies you can start implementing today. B2B lead generation might not be simple, but that doesn’t mean you can’t make it easier. What are B2B leads? This is simply due to the nature of B2B lead generation.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

How to Grow Your B2B SaaS Startup into a Unicorn


Features of a B2B Unicorn Startup How to grow a unicorn? The same goes for a B2B SaaS startup as well. For starters, a B2B SaaS startup is a newly found company that offers SaaS products and/or solutions for other businesses. Features of a B2B Unicorn Startup.

B2B Podcasting: A Guide to Most-Popular Strategies and Types


But then, it is a bit different with B2B podcasting. In this write-up, we will discuss the most popular B2B podcast strategies and types so you can decide what suits you the best. B2B podcast. B2B podcasting is also helpful to create industry authority.

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How B2B Voice of the Customer Maturity Drives Growth

Customer Think

B2B voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons to B2C trends. So, what does it mean? Let’s look at a sports analogy for enlightenment.

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Critical characteristics of B2B eCommerce selling

Crank Wheel

This post describes the unique characteristics of B2B eCommerce and some common misconceptions that can confuse and drive B2B companies off track in their digital transformation strategies

5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

Increase conversion rates with an effective B2B sales funnel strategy

Crank Wheel

Pull in the highest-value, sales-qualified leads, at the most useful points in the sales cycle

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12 Ways to Make Your B2B Virtual Events More Engaging


However, capturing attention and keeping the audience engaged during the event is still a challenge, especially when they are B2B virtual events. In this blog, we will share 12 ways to make your B2B virtual events more engaging. What is a B2B virtual event?

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B2B Pricing in a Changed Economic Environment

Blue Canyon Partners

In many B2B markets that have faced demand shocks, supply shocks, or both, significant price shifts have been observed. The post B2B Pricing in a Changed Economic Environment appeared first on Blue Canyon Partners. Price Volatility – Supply Shocks and Demand Shocks.

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What Matters Most To Todays B2B Buyers

Customer Think

For B2B sellers, grasping the thought process behind a customer’s purchasing decisions can be particularly challenging, as that thought process isn’t strictly governed by logical elements. Photo by Unsplash, CC0 1.0

How to Improve Demand Generation with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Do Your B2B Buyers Understand the Problem?

Customer Think

In B2B marketing and sales, we talk a lot about our buyers’ pain or need. What happens when something goes wrong?In But that’s not what really defines a problem. The dictionary definition of problem is, “a matter or situation regarded as unwelcome or harm. Blog Digital Marketing

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8 Surprising B2B Use Cases for Chatbots

Customer Think

TweetLinkedInShareEmail If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be: converting Web visitors.

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What the Data Says About B2B Account Planning


In sales, B2B account planning is kind of like plotting a heist, minus the stealing. Here’s what the data say about B2B account planning and how sales teams can benefit from creating big plans for big companies. B2B account planning makes that process much easier.

Top 10 B2B Customer Retention Strategies?


B2B companies will have to bank on customer retention as a key strategy to achieve long-term growth. Considering this, B2B companies need to have fail-proof customer retention strategies. Top 10 B2B customer retention strategies. The post Top 10 B2B Customer Retention Strategies?

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.

The most interesting thing about marketing and sales in B2B


I have written about exciting facts in business-to-business (B2B) sales and marketing. What are the most interesting things about sales and marketing in B2B? For me, the evolving and long-term relationship nature of the job and how high-tech is shaping both are the most exciting thing about marketing and sales in B2B. Lastly, in Germany, three-quarters of all B2B companies are already employing social media for sales. B2B sales is all about long-term relationships.

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Preview: Top Trends in B2B Go-to-Market for 2022

SBI Growth

As we look ahead to 2022, our team is hard at work on a “Top Trends” report that we’ll share early in January. Our intent? Sharing key themes and shifts in both growth strategy and growth execution as we consider what 2022 may hold for commercial leaders and their teams. type-article

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10 Uncomfortable B2B Marketing Realities

Customer Think

TweetLinkedInShareEmail Those of us responsible for designing and executing marketing campaigns for a living know that the pristine, glossy world of marketing as portrayed in analyst reports and vendor case studies doesn’t always align with the authent. Blog Digital Marketing

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Respect the Funnel: Why B2B Marketers Can’t Shortcut the Buyer Journey

Customer Think

TweetLinkedInShareEmail It’s a truism in B2B marketing that every buyer journey is unique and different, but, even then, and especially in the B2B tech space, almost every buyer progresses through 3 basic stages:1.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!