B2B Sales Teams Number One Complaint (And What To Do About It)
The Center for Sales Strategy
FEBRUARY 21, 2024
It's a common complaint from B2B sales reps nowadays. "I spend all day making cold calls, and I'm getting very little to show for my efforts. Getting the first appointment is harder than ever. If I could just get my foot in the door." Traditional prospecting approaches like cold calling have become less and less effective over the years.