The Key Account Strategy Template for B2B Businesses


As you try to implement team-wide processes, individuals may have routines or procedures that are more geared toward B2C account management rather than B2B account management.

Customer Experience Growth Mindset for B2B Executives

Customer Think

B2B CEOs, boards, investors and senior leadership teams typically squander tremendous earnings and growth opportunities by putting the cart before the horse in their views of customer experience-driven growth.


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What Every B2B CMO Should Know Today

SBI Growth

With executives facing the same challenges and experiences, and in this unique time, on a level playing field. Clarity is needed for the C-Suite in terms of Marketing. Many CEOs have placed digital investments on the back burner and now.

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The many colours of B2B sales performance

KAM With Passion

Because in B2B sales the average win rate of offers is less than 50% and because the #1 competitor to any B2B sales person is the status quo which leads to no purchase and wasted time for all involved parties. Because, on average, in B2B, 70% of turnover comes from existing customers.

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The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

How does brand equity influence B2B sales?

Crank Wheel

Want to understand brand equity, and how your company can create and benefit from this? Read and save this CrankWheel article today

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How B2B Voice of the Customer Maturity Drives Growth

Customer Think

B2B voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons to B2C trends. So, what does it mean? Let’s look at a sports analogy for enlightenment.

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The Core 10 KPIs for Accelerating B2B Growth

SBI Growth

“What is the standard, and what is everybody else doing?” ” You’ve asked yourself this question individually in many different situations. What you choose to eat, how you decide what to wear to an important event, or even how often you.

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What the Data Says About B2B Account Planning


In sales, B2B account planning is kind of like plotting a heist, minus the stealing. Here’s what the data say about B2B account planning and how sales teams can benefit from creating big plans for big companies. B2B account planning makes that process much easier.

B2B Pricing in a Changed Economic Environment

Blue Canyon Partners

In many B2B markets that have faced demand shocks, supply shocks, or both, significant price shifts have been observed. The post B2B Pricing in a Changed Economic Environment appeared first on Blue Canyon Partners. Price Volatility – Supply Shocks and Demand Shocks.

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Why Your B2B Brand Matters

SBI Growth

With 20 years of Tech B2B marketing experience, Tiffany is one of the top B2B revenue growth marketers. Marketing Strategy Video 360-degree brand b2b brand b2b marketing brand brand audit brand experience CMO lifesize tiffany nelsOur guest today is Tiffany Nels, the Chief Marketing Officer for Lifesize. Tiffany played a major role in the successful demand generation.

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Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Help Your B2B Buyers Do Their Own Discovery

Customer Think

But in this context, it’s more about discovery FOR the sales rep, NOT B2B buyers.One of the problems marketing and sales have as B2B buyers’ roles shift is that they start too late. Discovery is most often considered a function performed by sales reps.

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Why is Most B2B Marketing So Forgettable?

Corporate Visions

The post Why is Most B2B Marketing So Forgettable? In our recent industry survey, 87 percent of B2B marketers admitted they’re unsure or don’t believe that their audience acts on their content. Why Most B2B Marketing is Forgettable.

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Misconceptions About B2B Buyer Personas

Customer Think

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are. Blog Digital Marketing Personalization

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Rethink B2B Content for Buyer Enablement

Customer Think

And they benefit from B2B content that shows them how to do those t. Buyers need to complete specific jobs before consensus can be reached for a buying decision. They need information that helps them understand what to ask, do, understand, and evaluate.

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10 Questions for B2B CX Leaders

Customer Think

There’s some overlap between B2C, B2B, and B2B2C issues, but I want to address each audience individually. This is the second in a three-part series that explores critical questions CX leaders should be asking – and able to answer.

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4 Data-Driven Steps To Drive Successful B2B Demand Generation

Fact: Good data lives at the core of every successful B2B demand generation strategy. Without quality data, it’s nearly impossible to identify and segment your target audience and create messaging that speaks to their values and interests. Whether you’re stepping into a new position or you’re new to demand generation, learning the tricks of the trade can be, well, tricky. In this eBook, you’ll discover how to improve your demand generation program—and your bottom line.

Become a B2B Revenue Marketer or Get Left Behind!

Customer Think

A couple of decades ago, I was speaking at B2B marketing and sales conferences on the topic of: Bridging the Marketing and Sales Gap.

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3 Simple Tactics to Boost Your B2B Newsletter Results

Customer Think

The business-to-business (B2B) space isn’t any different, with B2B newsletters thriving in the past year. Photo credit: Twenty20 Email newsletters are in again. Look around you – everyone is trying to get your email address and add you to their list.

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How to Succeed with B2B Facebook Ads

Customer Think

Though it’s still the most widely-used social network in the world, B2B marketers don’t always see it as a viable platform for generating leads. Long before anyone was learning TikTok choreography or saying regrettable things on Twitter, there was Facebook.

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5 Essential Steps to a Successful B2B Sales Strategy

Customer Think

Making B2B sales is not one of them. B2B selling is challenging. There are occasions in life where it pays to get up, toss out your plans, and just go with the moment. The stakes are higher, sales cycles are long, leads can be hard to come by – and when you do get a […].

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Does Your B2B Marketing for SaaS Center the Customer Experience?

Customer Think

Despite the advances in customer data unification, personalization and seamless digital engagement that some vendors have made since the start of the pandemic, there’s still a big gap between expectations and reality in B2B relationships.

Qualifying Your B2B Sales Opportunity with Clarity


Our team is seeing so many different B2B leads and we’re scrambling to figure out where to focus our time.” Knowing how to qualify your B2B sales opportunities is a huge issue in sales. It’s where you’ll discover the best match and gain clarity on qualifying your B2B sales opportunity.

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New Rules for B2B Partnerships


In a recent Accenture report, B2B companies are taking steps to transform their partnership models. It’s become clear that the success of B2B companies is tightly interwoven with their channel partners. This same idea stage happens when you’re working with B2B partners.

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Necessary Evil: B2B Digital Planning

SBI Growth

Look across your digital tactics and channels…do your buyers go there? Is their engagement worth the challenges involved in creating these? How do you know? Let’s first define Digital Planning (or Digital Marketing) – Leveraging digital channels to reach customers and.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Marketers Need a Mindset Reset for B2B Personalization

Customer Think

Personalization in B2B marketing has been on an upward intention trend for a while now. But it’s not working out very well. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge.How.

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Point of View in B2B Content Changes the Game

Customer Think

And much of the B2B content produced is leaving buyers cold.Edelman and LinkedIn recently released the 20. Since the start of the pandemic, content has flooded digital channels trying to gain the attention of self-reliant buyers. The noise is deafening.

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How to Achieve Revenue Recovery for B2B Sales

Hubspot Sales

The B2B decision-maker pulse survey found that digitally-enabled sales interactions are currently twice as important as traditional sales conversations. B2B salesSales teams are being tasked with navigating and selling in an uncertain business environment.

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Create an Inspiring B2B Brand

SBI Growth

Marketing Strategy Video 360-degree brand b2b brand b2b marketing brand brand audit CMOJoining us for today’s show is Simon Mouyal, the Chief Marketing Officer for Medidata. Simon is recognized as one of the top 100 CMO’s in the world and knows how to make the number. Matt and Simon leverage the How.

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How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

9 Essential Stages for Every B2B Pipeline

Hubspot Sales

Most legacy B2B pipelines had the following stages: Lead generated — (also known as lead assigned) defined a lead that met basic criteria of a contact who had interest into the product or service. B2B Sales Pipeline. Let’s review the standard stages of a modern B2B sales pipeline.

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The Four Forever Changes Transforming B2B Sales Enablement

Corporate Visions

The post The Four Forever Changes Transforming B2B Sales Enablement appeared first on Corporate Visions You can choose to jump on these changes and charge toward the new reality of selling. Or, you can hold back and be told to address these issues to catch up with your competition.

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The 8 Essentials to a High Performing B2B Sales Organization

The Center for Sales Strategy

There's a lot to get right if you're trying to build a high performing sales organization. That's because sales organizations are complex systems, like the nervous system. The nervous system contains a network of specialized cells called neurons. Nerve impulses have a domino effect.

The Steps to B2B Marketplace Success

Customer Think

E-commerce expert Alexander Graf outlines how to win in the B2B marketplace space For those of us who live outside Germany, the name of the company that leads its tire market is most likely not common knowledge.

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5 Essential Pieces of a Prospecting Solution

As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster. This eBook aims to help B2B sales leaders better understand the five essential features your prospecting solution must include.

B2B customer service: What it is and how to do it right


It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals.

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Why Is B2B Marketing So Hyper?

Customer Think

Hyper-everything in B2B marketing!What Hyper-relevant. Hyper-personalized. Hyper-targeted. What is it with all the hyper? Is it the new “new and improved” label for marketing concepts? If you look at the definition of hyper, the word is related to phrases l.

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The B2B Marketer’s Holy Grail for Customer Marketing

SBI Growth

Marketing Strategy Sales Strategy Video ABM Account Based Marketing b2b marketer b2b marketing b2b sales leaders customer marketing definitive guide holy grail of customer marketing jennifer arnold vice president of marketing vp of marketingJoining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

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How B2B Sales Teams Can Navigate Uncertainty

Hubspot Sales

One of the most essential things B2B businesses can do during times of uncertainty is invest in new content. It’s normal to deal with slow periods in the world of sales. We all have difficult seasons, driven by changes in trends, new demands, or external factors that we can’t control.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. The primary takeaway? Forrester found only 1.2% of companies achieved a score indicating maturity in data management practices. However, organizations are fighting back - and winning.