ACT

JANUARY 13, 2023

Managing those relationships is essential for your long-term success, and Customer Relationship Management (CRM) software is a vital tool for handling customer interactions in small and medium companies, whether business-to-business (B2B) or business-to-consumer (B2C). In fact, B2C businesses have unique needs compared to B2B companies.

B2C 52

B2C CRM Software Software 52

Customer Think

DECEMBER 6, 2022

As customers’ digital needs and expectations grow, these strategies should include a plan on how to incorporate embedded payments, which B2B businesses can learn from popular B2C use cases. For example, Uber introduced and normalized embedded payments where the […].

B2C 58

B2C B2B Digitalization 58

SBI Growth

JUNE 11, 2013

Amazon, the king of B2C is invading B2B. The world’s #1 B2C e-commerce site is crossing over to B2B. The B2C powerhouse is changing the future. Marketing is in a unique position to guide the executive team in the adoption of B2C channel best practices. If you don’t innovate, B2C may eat your lunch.

B2C 127

B2C B2B Innovation Decision-making 127

Customer Think

FEBRUARY 21, 2023

As the business landscape transforms, so too must the marketing strategies of B2B companies. The four traditional Ps of marketing – product, price, promotion, and place – are no longer enough in today’s digital landscape. To stay ahead of the game, B2B companies must consider a fifth P: payments.

B2C 68

B2C B2B Digitalization Marketing 68

ReviewTrackers

JULY 2, 2018

These six strategies will help B2C companies who are just getting started with local SEO. Optimizing for local is so extremely important for B2C companies. Increase your SEO rankings to get ahead of the competition with just a handful of simple steps. Local has become one of the biggest SEO trends in recent years.

B2C 67

B2C Digitalization Healthcare Retail 67

Geehan Group

SEPTEMBER 14, 2016

Oh yes, we’ve seen this situation many times, and it is particularly pernicious as the challenge lies on two fronts: The overall enterprise has both B2B and B2C markets , such as a manufacturer who sells both direct to consumer and through a distribution network, as well as a massive organization like GE. Very smart. mainframes).

B2C 52

B2C B2B Profitability Manufacturing 52

Aepiphanni

JULY 26, 2022

Businesses are as unique as people are diverse. Because all businesses are distinct, each one meets the different needs of specific customer bases. Therefore, businesses serve an array of clientele.

B2C 52

B2C B2B Meetings 52

LinkedFusion

SEPTEMBER 5, 2024

Facebook : A social media behemoth that offers a broad reach, perfect for B2C marketing. Facebook has a wider range of users, making it ideal for B2C marketing and brand awareness campaigns with versatile ad formats. Facebook : Best suited for B2C marketing with its vast and diverse user base.

Business Growth 40

Business Growth B2C Advertising B2B 40

Customer Think

AUGUST 21, 2024

The new Salesforce survey is a large global survey of B2B and B2C marketers, so it provides a broad perspective on the priorities, challenges, and attitudes of the marketing community.) Source: Salesforce (This month’s Research Round-Up focuses exclusively on the latest edition of the State of Marketing survey by Salesforce.

B2C 63

B2C Marketing Publishing B2B 63

Customer Think

AUGUST 21, 2024

Like their business-to-consumer (B2C) counterparts, these buyers are increasingly looking to leverage e-commerce offerings to navigate your sales funnel. Business-to-business (B2B) buyers consist of real people with specific expectations for your sales funnel.

B2B 63

B2B B2C Sales Digitalization 63

Customer Think

MAY 19, 2023

Did you know? Millennials and Gen Z zoomers, or those born between 1996 and 2012, constitute 64% of business buyers,” according to Forrester Research. Most B2B buyers that are part of these generations are accustomed to frictionless shopping experiences and expect the same service levels when making B2B purchases.

B2B 97

B2B B2C eCommerce Digitalization 97

Holden Advisors

FEBRUARY 8, 2022

In the B2C space, value can mean a hundred things from a simple return policy to wonderful product features. Instead of CX, Accenture is advocating for Business Experience (BX), saying, “A great experience is defined not by what you offer but by how well you enable your customers to achieve the outcomes most important to them.”

Customer Experience 312

Customer Experience B2C Publishing B2B 312

Customer Think

OCTOBER 7, 2021

Like many of you reading this, my company decided to go fully remote in March 2020, thinking it was a temporary safety precaution – not a work and office culture-shifting moment. While we’ve come a long way on the road back to normalcy and AnalyticsIQ’s offices are open, our employees were given the choice, and […].

Remote Working 115

Remote Working B2C B2B Marketing 115

Customer Think

NOVEMBER 22, 2022

In B2C environments, CRM solutions are essential to maintaining client relationships over time. Managing online retail customers is crucial for any eCommerce platform to run smoothly. Standard CRM systems in eCommerce allow you to register, track, and utilize data about customer interactions.

CRM 136

CRM Business Growth eCommerce B2C 136

Customer Think

AUGUST 9, 2023

Where B2C goes, B2B follows. There’s an old adage in customer experience. But, the distinction between the two is fading. CX is everywhere. Expectations are set by the best experience on offer – inside and outside of the workplace – in Europe, in Asia, and across the globe. Businesses want a seamless CX just as […]

B2B 98

B2B B2C Customer Experience Leadership 98

Freshworks

JUNE 2, 2023

The need for speed: Clocking response and resolution times Over 67% of our B2C customers say quick resolution is the top expectation from service teams in 2023. of B2C respondents and 65.2% The survey also asked B2C customers what defines excellent customer service.

B2C 94

B2C Digital Transformation Healthcare Digitalization 94

Customer Think

NOVEMBER 8, 2021

Customer experience is at the heart of acquisition and retention, but until now seemed to be only a strategy for B2C. It makes doing business simpler, which is another excellent growth strategy. However, B2B companies have […].

Manufacturing 136

Manufacturing Customer Experience B2C Acquisition 136

Customer Think

AUGUST 20, 2021

B2B voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons to B2C trends. So, what does it mean? Let’s look at a sports analogy for enlightenment.

B2B 137

B2B B2C Customer Experience 137

The SAMA Podcast

JULY 14, 2022

Being the only SAMA client who works in higher education, Liz gives us a unique perspective on the interesting interplay of B2B and B2C aspects of key account management in the context of higher education, corporate learning and development, career development, and succession planning.

Key Account Management 104

Key Account Management B2C Account Management B2B 104

Customer Think

SEPTEMBER 7, 2023

CX and brand work (and writings) almost always focus on B2C. B2C companies typically have far more customers, so it’s less difficult to collect sufficient data that is statistically reliable. The reason is quite simple: it’s easier.

B2C 71

B2C B2B Customer Experience 71

FinListics Solutions

JUNE 30, 2022

A VALUE-BASED SALES STRATEGY FOR CALLING ON MARKETING EXECUTIVES.

B2C 52

B2C Marketing Sales Sales Training 52

The Great Game of Business

SEPTEMBER 20, 2023

But if you’re an e-commerce or B2C company, you need to start thinking about the holidays in August at the latest because, if the winter holiday season is the key to your success, planning is everything. You’re reading this in early September when the winter holidays are still around three months away.

B2C 72

B2C 72

Hubspot Sales

APRIL 6, 2023

B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. In B2B, transactions involve two businesses, while in B2C, businesses sell directly to consumers. Video Content Won't Be Just for B2C Brands Videos are everywhere. This trend is not just for B2C brands — it also applies to B2B ecommerce.

eCommerce 112

eCommerce B2B B2C Retail 112

Help Scout

AUGUST 22, 2023

B2B customer service has some challenges that B2C customer service doesn’t. Learn what B2B customer service is and 6 ways to excel at it. Read the full article

B2B 75

B2B B2C 75

NG Data

MAY 29, 2024

Content marketing is essential for digital strategies, with 73% of B2B and 70% of B2C marketers using it. In 2023, 97% of marketers saw success. High-quality, less frequent content is favored by 83% of marketers. AI tools like generative AI are transforming content creation, making it faster and more efficient.

Marketing 52

Marketing B2C B2B Media 52

Customer Think

JULY 20, 2021

I recently participated in a LinkedIn comment thread posing the question of whether B2B or B2C marketing was more fun. Naturally, this sparked a spirited dialogue. As a long-time B2B marketer, I have immensely enjoyed my profession, but it has its challenges.

B2B 118

B2B B2C Marketing Communication 118

Customer Think

MARCH 12, 2023

My answer always starts with this: “Yes, you can make sales directly from social media if you are selling a business-to-consumer (B2C) product or service. People often ask me: “Does social media marketing really lead to sales?” But if you are selling a.

Media 75

Media B2C Marketing Sales 75

Help Scout

OCTOBER 25, 2021

Check out the companies who are delivering exceptional customer experiences in B2B, B2C, and Ecommerce. Read the full article

B2C 116

B2C eCommerce B2B Customer Experience 116

Customer Think

DECEMBER 22, 2022

That means B2B and B2C marketers as well as product teams are usually interested in the […]. User interviews are one of the qualitative research methods used in product research and development to design or iterate on products sold to businesses or individual customers.

B2C 79

B2C B2B Marketing 79

SmartKarrot

JULY 21, 2020

There are basically two categories in which your business would fit – B2B and B2C. While in the B2C category, you would want to target your product to direct consumers. But, B2B customer success is much different from B2C and we are going to see exactly that in this article. Main differences between B2B and B2C.

B2C 10

B2C B2B Customer Success Onboarding 10

Hubspot Sales

OCTOBER 12, 2022

In fact, more than a quarter (27%) of B2C sales reps report using social media shopping tools to reach customers. This trend is picking up traction amongst B2C businesses. Instead, your interactions should be thoughtful, timely, and personalized. Leveraging social media shopping tools in the sales process.

B2C 131

B2C Media eCommerce Communication 131

Customer Think

APRIL 26, 2023

While the B2C businesses have widely adopted the digital approach, the B2B industry is yet to master this eCommerce pivot. Since the pandemic, the business world has dramatically shifted towards an increasingly digital medium. This led to leveraging technology to streamline workflows and reduce human effort.

eCommerce 63

eCommerce Digitalization B2B B2C 63

SBI Growth

SEPTEMBER 23, 2019

Regardless if your company is B2B or B2C, your customers navigate a myriad of channels to connect with your business. Whether those channels are owned by your company (your 800 number or LiveChat on your website), or a third party.

B2C 95

B2C B2B Artificial Intelligence Customer Experience 95

Customer Think

JANUARY 14, 2023

B2B or B2C…CX is CX Putting the Human Experience First as a Business Strategy Shep Hyken interviews Carla Guzzetti, Senior Vice President for Experience and Product Messaging at Extreme Networks. She shares how companies can […].

B2C 63

B2C B2B Customer Experience 63

Strategic Communications

DECEMBER 14, 2022

.” This distinction can represent challenges to companies not familiar with—or aware of—the distinctions between B2C (business to consumer) and B2B (business to business) advertising. The primary difference between B2C and B2B is strategic orientation. Strategic Orientation. Companies based on size? People in a specific role?

B2B 52

B2B Marketing B2C Advertising 52

The Center for Sales Strategy

OCTOBER 2, 2020

They may assume social media caters to B2C companies and are less of a priority for B2B. Most B2B brands have a presence on at least one social network. But far too many B2B companies don’t tap into the full power of social media. The reason? According to recent statistics , an estimated 3.6 billion by 2025.

Media 126

Media B2C B2B 126

Customer Think

MARCH 15, 2023

As has been understood for decades, every year, the average b2b and b2c company loses 20 to 40 percent of its customers. Today, for on-line companies the rate of customer churn can be significantly higher (and faster). When a repeat or long-time customer defects, the negative effect on profit is substantial.

B2C 58

B2C Profitability B2B 58