Hubspot Sales

NOVEMBER 22, 2023

Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. Identify bottlenecks, track key metrics, and make data-driven decisions to close deals faster.

CRM 90

CRM Decision-making Sales B2C 90

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Do you feel there is a lot of crossover between them?” Increasingly, we are working with a P2P (Person-to-Person) model.

Media 130

Media Marketing B2C Stakeholders 130

Apptivo

FEBRUARY 24, 2023

Social media plays a significant factor in the decision-making processes of 84% of C-level executives and 75% of B2B customers. Since it helps identify social media audiences interested in your products or services, lead generation on social media may be beneficial for both B2C and B2B marketers.

Media 91

Media B2C Advertising B2B 91

SalesPop

MARCH 29, 2021

Thus, you have to be strategic in your targeting because there are usually more than one decision-makers, and you have to target the right company departments. B2B can have the same conversational but not too overwhelming email marketing strategy as B2C. It offers a huge opportunity for international outreach and sales growth.

B2B 98

B2B B2C Logistics Acquisition 98

Hubspot Sales

MARCH 4, 2024

As sellers, we should strive to make buying as easy as possible by providing the right tools the customer needs to make the right decision at the right time. Sales leaders get things confused about what it means to lead — it‘s not because you have a title that makes you a leader. It’s long been the way that B2C works.

Leadership 103

Leadership Construction Prioritization Sales 103

Zendesk

MAY 19, 2022

Business to customer (B2C). Business-to-customer (B2C) refers to sales that happen between businesses and individual consumers. B2C sales include your typical purchases from various stores—clothing, furniture, groceries, and everyday essentials. A = Authority: Is the lead a decision-maker with the authority to buy the product?

B2C 98

B2C Sales CRM Profitability 98

Flevy

JANUARY 10, 2022

Ever more B2C concerns are going all-out to Design Customer-centric organizations. Need for developing a company-wide Operating Model that is able to transform this extensive data into valuable information so as to enable improved Go-to-Market decisions is essential. Plan around Purpose. Functionalize Segmentation.

B2C 111

B2C Banking Profitability Decision-making 111

SuperOffice

NOVEMBER 26, 2021

It doesn’t matter how high your site traffic is, if you don’t know how to make the most out of every visit. While it’s impossible to turn a website visitor into a customer before they reach the decision stage of the customer journey, you are still able to impact the customer journey itself. Create interactive quizzes.

B2B 128

B2B B2C Decision-making Advertising 128

Hubspot Sales

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

B2C 81

B2C Sales CRM B2B 81

Red Star Kim

DECEMBER 18, 2023

However, top-down analysis and decision-making ensures that the various units are working towards the firm’s goals (a “one-firm approach”) and making tough choices between competing interests. There are also differences in marketing to residential (B2C) and commercial (B2B) real estate buyers.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Zendesk

JANUARY 28, 2022

You should know where most of your potential buyers are congregating, so make sure your marketing team is targeting them there. In the exploration stage, make sure you’re not promising more than what you can deliver—even if it means the deal is dead. Inbound sales make the process smoother once a client shows interest in your product.

B2C 98

B2C Sales B2B Value Proposition 98

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. They typically have fewer customers than B2C companies, making it imperative that none of them slip through the cracks. How B2B and B2C customer service differs. How are B2B and B2C customer service different?

B2B 98

B2B B2C Finance Communication 98

Hubspot Sales

JUNE 21, 2022

Guided selling is used in both B2B and B2C scenarios, with the primary difference being that B2B approaches often involve direct contact between account managers and business buyers, while B2C solutions typically prioritize data-driven online questionnaires to help funnel customers to the right products. Make it fast.

Software 89

Software Software B2C Decision-making 89

Apptivo

JULY 26, 2022

Customer profiles make up the integral part of a CRM system in order to be effective and efficient. Behavioral: It influences the buying behavior of the customers and what motivation is required in order to make them purchase the company’s offerings. You need to make a note of who is interested in your website content.

CRM 52

CRM B2C Decision-making Profitability 52

Hubspot Sales

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. To make your quota that month, you’ll have to make your case in advance of Thanksgiving.

B2C 117

B2C Transportation Decision-making Logistics 117

SmartKarrot

JULY 21, 2020

There are basically two categories in which your business would fit – B2B and B2C. While in the B2C category, you would want to target your product to direct consumers. But, B2B customer success is much different from B2C and we are going to see exactly that in this article. Main differences between B2B and B2C.

B2C 10

B2C B2B Customer Success Onboarding 10

Zendesk

APRIL 18, 2022

B2B lead generation might not be simple, but that doesn’t mean you can’t make it easier. Most of the time, these leads are other companies, and not necessarily individuals as in B2C (business-to-consumer) sales. B2B leads aren’t necessarily harder to find than B2C leads, but they can be much harder to qualify and convert.

B2B 98

B2B B2C Software Software 98

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Nutshell

OCTOBER 2, 2020

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer. How old are they?

B2B 99

B2B B2C Media Software 99

Outbound Engine

DECEMBER 4, 2019

Make Data Cleaning a Routine. Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. If your data is inaccurate, your decisions won’t be much better. Instead, make it your goal to reach your audience on a more personal level.

Small Business 145

Small Business Marketing B2C Media 145

Hubspot Sales

NOVEMBER 9, 2020

Seller-centric focused selling doesn’t play anymore, in either B2B or B2C sales processes. If you pick correctly, you’ll have no problem making 110% of your quota every month. Understand where your prospect is in the decision making process. Engage with key decision makers early in the process. Always be helping.

Decision-making 144

Decision-making Stakeholders Sales B2C 144

Account Manager Tips

AUGUST 10, 2021

84% of B2B decision-makers start the buying process with a referral. 61% of customers make at least one referral. Amplifinity, The State of Business Customer Referral Programs, 2016 B2C companies may have formal referral programs designed by the marketing team. When you ask, make it clear, specific and get to the point.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

QYMATIX

NOVEMBER 13, 2023

Generative Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT) First, we’re starting off strong as companies increasingly turn to artificial intelligence, machine learning and the Internet of Things to drive data-driven decision-making. All B2B buyers will be B2C buyers in their own lives.

B2B 52

B2B Artificial Intelligence Suppliers e-Learning 52

Nutshell

FEBRUARY 28, 2024

Different tracking requirements: B2C vs B2B While visitor tracking and web analytics are both useful, one method may prove more helpful for you depending on your type of business. These visitors may be weighing their options by comparing your B2B product with your competitors’ or waiting for feedback from the decision-makers in their company.

B2B 71

B2B CRM Software Software 71

Scovel

SEPTEMBER 22, 2021

Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate the leads, sales or one-on-one relationships with clients.Social selling is an effective approach to building awareness, trust and consideration over the course of the sales cycle. Reading Time: 2 minutes.

B2B 88

B2B B2C Media Advertising 88

Zendesk

MAY 25, 2022

Loyal customers not only make additional purchases over time—they also recommend your products or services to their friends and colleagues. SPIN selling and consultative selling are two tactics that can guide your sales reps toward asking questions that will make customers feel heard instead of bombarded. gated-cta-in-post].

B2C 52

B2C Sales B2B Decision-making 52

Nutshell

AUGUST 28, 2023

This data-driven approach helps you identify bottlenecks, refine strategies, and make informed decisions that create continuous improvement. Qualifying The qualifying stage marks the first time your reps make direct contact with a lead. DOWNLOAD THE FREE LIST 2. ‍ Whitney Sales Founder of The Sales Method 3.

Decision-making 118

Decision-making Sales Negotiation Advertising 118

SuperOffice

JULY 5, 2022

Find out how they use your product and services and what you can do to make their workday better. This is your existing customer profile and you can use the feedback they share to make your products and services better, which helps to keep them longer. Create an ICP/ buyer persona that makes it clear who this type of customer is.

B2B 129

B2B Marketing Acquisition Media 129

Strategic Communications

NOVEMBER 16, 2021

Even before the pandemic, the way people research and make purchase decisions changed more in the past decade than it had in generations,” Feinberg says. It’s what happens between the lines—or layers—that makes these stages an accurate, and therefore important, representation of the buyer’s journey,” she says.

B2C 52

B2C Decision-making B2B Digitalization 52

Strategic Communications

FEBRUARY 11, 2022

Influencers leveraging these sites include well-known names (in certain circles) like MrBeast, Jake Paul and others who not only have massive followers but are making a massive amount of money from those who want to leverage those followers. Organizations can, and should, be proactive in harnessing the power of brand ambassadors.

B2C 52

B2C Digitalization Decision-making Small Business 52

Strategic Communications

FEBRUARY 23, 2021

That really makes sense to me unless you can clearly segment out potential buyers at each of these stages and deliver precise copy just to them. We might go back and forth between stages a few, or several, times before finally making a purchase decision. And because of that, our content needs to serve all of their needs.

Decision-making 52

Decision-making B2C Communication B2B 52

Scovel

SEPTEMBER 22, 2021

Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate the leads, sales or one-on-one relationships with clients.Social selling is an effective approach to building awareness, trust and consideration over the course of the sales cycle. What is social selling.

B2B 84

B2B Media B2C Retail 84

Strategic Communications

SEPTEMBER 27, 2023

This is true, she adds, for both business-to-consumer (B2C) and business-to-business (B2B) companies. People are people, after all, and it’s people who make buying decisions in both the B2C and B2B markets. That can make things very challenging for marketers. The language used has changed, though.

Banking 52

Banking B2C Decision-making B2B 52

Red Star Kim

AUGUST 18, 2022

There are often different techniques for B2B (business-to-business) and B2C (business-to-consumer) marketing – as well as for products and services. Make sure it’s a good one! Some firms have to deal with the extra complexity of needing both B2B and B2C marketers. Your client comments and reviews will also paint a picture.

Marketing 130

Marketing Digitalization Investors B2C 130

QYMATIX

SEPTEMBER 27, 2022

Machine learning makes it possible to discover insights and to gain a look into the future. This technological shift is happening when B2B customers are also modifying their buying behaviour and adapting to B2C practices. The buying decision is already taken, when the B2B buyer contacts sales. The B2B Race Has Already Started!

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. They typically have fewer customers than B2C companies, making it imperative that none of them slip through the cracks. How B2B and B2C customer service differs. How are B2B and B2C customer service different?

B2B 52

B2B B2C Finance Communication 52

SBI Growth

AUGUST 16, 2013

Now it is time to make the entire sales organization agile. On the other hand, B2C organizations have been driving this change among consumers. They bring their B2C experiences to their jobs. Drive daily incremental improvement to Make the Number. Selling tactics have less influence on a buyer''s decision.

B2C 131

B2C Decision-making Sales CRM 131