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PMI & SAMA Publish “The Keys to Effective Strategic Account Planning” eBook (2nd Edition)

Performance Methods

The post PMI & SAMA Publish “The Keys to Effective Strategic Account Planning” eBook (2nd Edition) appeared first on Performance Methods, Inc.

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Do Self-Service Systems Really Lead to Better Results? Our Member Survey Offers Surprising Answers to Industry Questions

Customer Think

The CDP Institute just published its annual Member Survey, which is always a treasure chest of interesting data. I’ve already published my primary analysis on the Institute site (you can download it here) but wanted to call out a number of findings that either contradict or confirm martech industry conventional wisdom.


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Account Planning Template – Five Components for Success


Publish your operational rhythm so that everyone is on the same page. This communication can take the form of a published report or dashboard, monthly email communication to the revenue team, or sharing successes at the quarterly sales meeting. Schedule time to test and improve your portfolio, account plan, and review opportunities.

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Going Global: Alliance Management's Key Role in a Global Product Launch

Vantage Partners

Going Global: Alliance Management’s Key Role in a Global Product Launch, originally published in ASAP's Strategic Alliances Quarterly, Q1 2023.

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What Is the 95:5 Rule? Does It Apply To Your Company?

Customer Think

In 2021, The B2B Institute, a think tank supported by LinkedIn, published a report featuring several papers authored by researchers with the Ehrenberg-Bass Institute for Marketing Science. One of the papers was written by Professor John Dawes, the A.

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7 Ideas for Great Leaders to Make Your Leadership Style Even More Effective

Customer Think

As you probably know, I published my book Winning Customer Centricity a few years ago. I’d like to start this post with a story about some great leaders I had the privilege to know and work with. And being the customer centric champion that I am, I wanted to ensure that people could buy it […]

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Top Sales Structure Articles of 2022

The Center for Sales Strategy

While many are enjoying this special holiday with family and friends, we're bringing you a recap of the most popular posts we've published in 2022. We've searched for the most popular blogs of 2022, and we've curated these lists that will publish each day this week to bring you some of the most informative content from the year.

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