Vantage Partners

DECEMBER 10, 2024

At the end of the day, winning in a tight market isnt just about understanding customers and solving problems; it's about doing it better than others.

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Marketing 83

Nutshell

DECEMBER 13, 2024

You’ve put in the effort to drive traffic to your website, and you’re finally seeing the results. But the real question is: are those visitors converting? The goal isn’t just to attract traffic, but to capture valuable contact information with the aim of converting them into customers over time. This is where lead magnets come in. In this blog, well explore what lead magnets are, share some effective examples and ideas, and provide tips on how to boost your lead magnet conversi

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Business Growth Marketing Media CRM 62

Strategic Account Management Association

DECEMBER 9, 2024

Jochen Koetzle, Head of Strategic Account Management at Endress+Hauser Group, explores the essence of collaborative ecosystems, their role in driving innovation, providing solutions, and ensuring resilience. He also shares insights on his organization's efforts to highlight the transformative power of collaboration. The post Collaborative Ecosystem appeared first on Strategic Account Management Association.

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Account Manager Tips

DECEMBER 4, 2024

The post The 5 Client Priorities Behind Every Winning Sales Strategy first appeared on The KAM Coach How to create sales strategies that win every time: Focus on these 5 client priorities and deliver the results your clients truly care about The KAM Coach - Key Account Management Training, Coaching & Consulting

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Sales Management

Sales Gravy

DECEMBER 12, 2024

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DemandFarm

NOVEMBER 22, 2024

Do you know how the top key account managers (KAMs) become the top KAMs? They don’t just respond to an account’s needs—they anticipate them, creating proactive strategies that build trust and deepen relationships. Getting there requires more than assuming the role. Top KAMs work proactively to add ongoing value, evolving customer relationships into growth drivers and ensuring account success is always a step ahead.

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Key Account Management Account Management Management Stakeholders 52

Vantage Partners

DECEMBER 10, 2024

Vantage periodically executes a "State of Pharma Alliance Management" report, based on surveys, benchmarking studies, and informal conversations with Heads of Alliance Management across the industry.

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Management 83

Sales Gravy

DECEMBER 5, 2024

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Sales 62

Nutshell

DECEMBER 4, 2024

When leveraged at the right points in your workflow, AI is a powerful tool for saving time and working more efficiently. To help your sales and marketing teams accomplish more, Nutshell has launched several AI features including: Timeline summarization Zoom call transcriptions and summarizations A voice-to-text tool AI writing assistant in Nutshell Campaigns Now Nutshell is expanding its AI even further with AI-powered click-to-call.

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Business Planning Management Sales Organization 62

Aepiphanni

DECEMBER 5, 2024

An honest exploration of hope fatigue, its impact on entrepreneurs, and practical strategies to regain momentum and achieve meaningful progress.

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Business Growth Leadership 59

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

SBI Growth

DECEMBER 9, 2024

Hiring and onboarding new sales hires can be extremely challenging especially for sales managers who lead, manage, and coach an existing sales team. Focus on these five factors to increase your odds of success with new sales hires.

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Onboarding Sales Sales Management Management 62

Vantage Partners

DECEMBER 2, 2024

Negotiators should always be seeking to know more—about their counterparts and what they care about, the context in which they see the negotiation, their emotional state and more.

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Negotiation 83

Sales Gravy

DECEMBER 9, 2024

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DemandFarm

NOVEMBER 22, 2024

Someone has to say this. You don’t need a tutor to realize the importance of optimizing your sales team’s efficiency. But how do you know if yours is efficient? Here is the simplest way—your sales team is in a rut if you don’t get satisfactory answers to the following questions. Are our sales teams consistently meeting targets and improving conversion rates?

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Sales

Groove HQ

NOVEMBER 27, 2024

If you're considering Freshdesk, but also trying to evaluate alternatives for pricing and feature set - we've done the legwork for you. Check out this free evaluation with competition and ratings. The post 5 Freshdesk Alternatives for Small Online Businesses appeared first on Groove Blog.

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SBI Growth

DECEMBER 2, 2024

Discover how aligning your sales process with the customer's buying journey can unlock better win rates, clearer pipelines, and more accurate forecasts.

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Sales Negotiation Customer Success 62

Vantage Partners

NOVEMBER 22, 2024

Even the most sophisticated firms can lapse into incumbent complacency. A plan must involve changing both processes and mindsets to demonstrate and realize value at renewal time.

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Help Scout

NOVEMBER 27, 2024

Enhance your AI support with better data quality. Learn key practices to improve accuracy, prevent errors, and deliver a customer-first support experience with AI.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Revegy

DECEMBER 13, 2024

Companies with strong alignment between sales and marketing achieve a 32% year-over-year growth in revenue. This underscores the power of fostering alignment, communication, and shared goals across teams to drive measurable success. For global sales and revenue teams, achieving this level of collaboration means overcoming the complexities of diverse accounts, regional differences, and fragmented processes. […] The post Global Collaboration Made Simple: Aligning Sales and Revenue Teams for

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Sales Communication Marketing 52

Groove HQ

NOVEMBER 27, 2024

You’re pretty happy with the quality of support your customer service team provides. They reply quickly to customers, get problems resolved ASAP, and offer empathetic support. And yet, you can’t help but feel like there’s something more they could be doing to leverage support for growth. Rather than just keeping things afloat, you’re wondering how […] The post The Fundamentals of Support Driven Growth appeared first on Groove Blog.

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Hubspot Sales

DECEMBER 13, 2024

If youre anything like me, business forecasting spreadsheets play too much of a role in your finances. Ive got spreadsheets for almost everything, but theres a better way. You can use AI in budgeting and forecasting, and its not as overwhelming as you think. However, there are some precautions you should take. I wanted to learn everything I could about budgeting and forecasting financials and, importantly, bring AI into that mix to see if it could save time and enhance my view of my business.

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Decision-making Financial Services CRM Manufacturing 52

Cosawi

NOVEMBER 26, 2024

Unlocking the SAM Journey Through Center of Excellence, Executive Engagement, & ABM Mastery By Dominique Côté Owner and Founder, Cosawi Disruption continues to drive innovation across industries, reshaping how businesses engage with customers. In 2024, we’re witnessing rapid changes as companies adapt to evolving market dynamics and shifting customer expectations.

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Innovation Account Management Account Planning Decision-making 52

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

DemandFarm

NOVEMBER 22, 2024

Strategic selling is a methodology that focuses on long-term relationships with customers while maximising sales opportunities. It involves thorough research, planning, and a deep understanding of the customer’s business needs. The ultimate goal is to provide solutions that align with the customer’s objectives and deliver significant value.

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SBI Growth

DECEMBER 5, 2024

Commercial productivity has been stuck in neutral, hovering at 62-64% for several years and despite advancements in technology and strategy, commercial efficiency is eroding. The culprit lies within the buyer’s experience. In their recent webinar , Nick Toman, Chief Strategy and Product Officer, and Bryan Kurey, Head of Research, revealed insights from their latest study on commercial efficiency.

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Marketing 62

RAIN Group

DECEMBER 11, 2024

What Is a Value Proposition Positioning Statement? A value proposition positioning statement is a compelling, tangible description of how a company or individual will benefit from buying something specific or buying from you in general.

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Value Proposition Communication 52

Hubspot Sales

NOVEMBER 22, 2024

Before starting my career in marketing, I worked in business development. I had some of the best times and work experiences during those years. But, oof, I don‘t need to tell you how challenging life in sales can be. For every exhilarating win — yay, you closed a deal — there’s an all too humbling loss. Boo, you were ghosted by a prospect you thought for sure would convert.

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Cranfield Executive Development

DECEMBER 11, 2024

Organisations need to succeed in an increasingly competitive, rapidly changing, challenging and disruptive business environment. A skilled, capable, high-performing workforce is key to maintaining a competitive advantage.

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Leadership 52

DemandFarm

DECEMBER 12, 2024

Its that time of year when we look back and say, Wow, how did we survive all that? There are good reasons to think 2024 has been less of a stroll and more of a high-stakes triathlon for Key Account Managers and Sales Leaders. A. The markets have played ping-pongbouncing between bad and worse. You were in for nasty surprises. When you thought you had mapped the relationships within a key account, another regional division probably popped up, demanding attention and alignment.

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Corporate Visions

DECEMBER 4, 2024

Commercial chaos is reshaping not only how you sell but how you prepare your sales teams for success. It’s time for a new approach that equips sellers to thrive in today’s B2B environment.

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RAIN Group

DECEMBER 4, 2024

What Is Strategic Account Management? Strategic account management (SAM) is a systematic approach to managing and growing an organization's most important customers (often referred to as key accounts) to maximize mutual value and achieve mutually beneficial goals.

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales