Maximizing Growth Through Acquisitions

SBI Growth

For companies with a historical success of organic growth, looking at acquisitions as a potential growth lever can appear overwhelming. But in the wake of accelerated growth expectations, acquisitions have almost become necessary. Organic or inorganic growth?

Business Acquisitions Trending in the Digital Space


Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”.


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A guide to your customer acquisition strategy


The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers.

Kickstart Connections with Customer Acquisition Software


Engage prospects with personalized, data-driven communications at the earliest stages of your relationship with our customer acquisition use case and advanced CDP software.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

The Marketer’s Dilemma: Acquisition vs. Retention

Customer Think

Should acquisition vs. retention really be a dilemma? Can’t there just be a balance between the two? Must one outweigh the other? Companies have long been pouring disproportionate resources – human, time, effort, capital – into the top of the funnel.

The Impact of Your Digital Evolution on Your Customer Acquisition Cost

SBI Growth

The global pandemic has brought about the greatest virtual sales experience ever to occur. Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. In a multi-quarter stretch where.

Talent Acquisition: How Do I Hire Better Talent?

The Center for Sales Strategy

We are always asking our salespeople to prospect and keep their eyes open for new potential clients. As sales managers, we need to treat recruitment the same way. Recruitment will continue to be a buyer’s market in 2022.

Top 5 Talent Acquisition Trends In 2022

Customer Think

Here are five new trends in talent acquisition that we predict may shape recruitment in 2022. Recruitment industry trends have been affected by the disruption the world and workspaces faced in the pandemic.

Recruitment and Selection Is a Deadly Phrase in Talent Acquisition

The Center for Sales Strategy

There is an inherent danger in grouping two items together for conversational purposes, even when they go together. The danger is when they are always tied up in one phrase; they begin to sound like they are the same thing. Peanut butter and jelly go together, but they are not the same thing.

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business.

How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

Boost Enterprise Value by Targeting Customer Acquisition Costs

SBI Growth

Companies create significant value by pulling the Customer Acquisition Cost (CAC) lever. Corporate Strategy Magazine Sales Strategy CAC Customer Acquisition Cost strategic alignmentConsider a 1,200 employee mid-market company. In this example scenario, the company’s CAC was roughly $100,000 before aligning its sales and marketing strategies. However, the marketing team had.

From Due Diligence to Post-Acquisition Integration – Creating Enterprise Value

SBI Growth

In today’s show we’re going to demonstrate how the acquisition of a smaller company can help spark organic growth and the steps to achieve maximum value from the investment. Our guest is Gary Schwake, Vice President Business Development at ACTIVE.

Does Your Marketing Team Match Your Customer Acquisition Strategy?

SBI Growth

Article Marketing Strategy 2019 acquisition aligned assessment assessment tool b2b b2b marketing business capability change management Chief Marketing Officer CMO Corporate Strategy evolution Gap growth Gulf Lead Generation leaders make the number make your number market Marketing marketing strategy media mergers organization playbook Randall LaVeau revenue revenue growth sbi self-assessment social structure talent management team vertical

The Future of Sales Roundtable: Growth by Acquisition


We’re talking about mergers and acquisitions today. We also know that technology acquisitions is leading the way. We have other acquisitions, mergers that have happened before that. And there’s three different types of synergies that are the focus of the acquisition.

5 Tips to Create a Customer Acquisition Strategy for SaaS

Customer Think

Customer acquisition may work a bit differently for SaaS companies compared to other businesses that offer tangible solutions. Even compared to companies with a digital presence, customer acquisition for SaaS is a totally different ball game.

Weekly Roundup: 8 Classic Books for Sales, Talent Acquisition in 2022 + More

The Center for Sales Strategy

- MOTIVATION -. Anyone, anywhere, can make a positive difference.". AROUND THE WEB -. > > 8 Classic Books (That Secretly Have Great Sales Lessons)– LinkedIn. One of the great things about a career in sales is that you can find inspiration and guidance almost anywhere.

Twilio Completes Acquisition of Zipwhip, a Leading Provider of Toll-Free Messaging in the United States


The post Twilio Completes Acquisition of Zipwhip, a Leading Provider of Toll-Free Messaging in the United States appeared first on OpenView.

Customer acquisition cost (CAC): How to calculate and improve it


Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)?

Four Risks Growth Leaders Must Consider for 2022, Part One:  Unrealistic Assumptions Around Talent Acquisition

SBI Growth

Both CEOs and staffing firms shared that despite planned headcount additions, they are struggling to fill open roles, with the number of posted sales roles growing by 65% since early 2021.

16 Critical Elements When Navigating A Business Acquisition

FinListics Solutions

One of the most important decisions a business can make is a first-time acquisition. An acquisition can help expand both the top and bottom lines but also has risks. To help better manage these risks, 16 members of the Forbes Business Development Council share their experiences. Enjoy

How to Navigate the Branding Decisions of an Acquisition

SBI Growth

Corporate Strategy Marketing Strategy Podcast b2b branding brand brand strategy and planning develop brand strategy post-acquisition

TechTarget Announces Closing of BrightTALK Acquisition


TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England.

Mergers And Acquisitions: Finding a Recipe for Success

Customer Think

The same can be said about mergers and acquisitions (M&As). The key to any well-made dish is arguably the ingredients. It’s about having the right amount of this and the right amount of that and the correct amount of time to ensure the melange is what you imagined.

Cyara Adds Leading Automated Chatbot Testing to Customer Experience Assurance Offerings with Acquisition of Botium

Customer Think

Strategic acquisition expands Cyara’s digital CX assurance capabilities<.

Litmus Announces Acquisition of Content Automation Platform Kickdynamic

Customer Think

Email marketing leader adds highly personalized, AI-driven content recommendations to its product suite.

21 Customer Acquisition Strategies to Win New Customers

Matthew Barby

Having a solid customer acquisition strategy is an essential component for any business. The post 21 Customer Acquisition Strategies to Win New Customers appeared first on Matthew Howells-Barby. Without it, you're going to seriously struggle […].

The Story Behind Cisco’s $3.7B Acquisition of AppDynamics [Podcast]


Acquisition of AppDynamics [Podcast] appeared first on OpenView Labs. The post The Story Behind Cisco’s $3.7B Sales

Why And How You Should Celebrate Customer Retention The Same As Acquisition

Customer Think

Customer acquisition vs. customer retention — the comparison has existed for quite some time, especially with global enterprises realizing the impact of customer churn on the bottom line and long-term growth. But most companies, regardless of size and scale, focus more on new acquisitions.

ClearSale Expands Chargeback Protection with Acquisition of ChargebackOps

Customer Think

International fraud solution provider buys Utah technology company for $3.6M.

Science & Medicine Group Expands as Commercial Data Insights Leader with Amplion Acquisition

Customer Think

Integration of the Amplion knowledgebase and next-generation data architecture will immediately expand SMG's capabilities to deliver more comprehensive, actionable insights.

How Apple and Google are Creating a New Era for Digital Customer Acquisition

Customer Think

It won’t shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it’s a fairly redundant sentence.

InMoment Completes Acquisition of Lexalytics, the Leader and Pioneer of Structured and Unstructured Data Analytics

Customer Think

InMoment bolsters set of customer experience management (CXM) solutions with latest acquisition adding robust natural language processing (NLP), and machine learning (ML) to InMoment's XI Platform.

CXM 52

CSG Supercharges Customer Engagement Solutions with Acquisition of Kitewheel

Customer Think

Customer journey orchestration and analytics platform combines with CSG’s digital engagement software to drive superior customer experiences across all channels, at every touchpoint.

How Sales VPs Can Thrive During an Acquisition

SBI Growth

In this blog, I’ll help you evaluate your future with your company post-acquisition. Get started with your preparation by downloading the Sales Leader Acquisition Preparedness Guide. History can also give you a great indication of how the acquisition will go. Can you get any information that shows the organizational structure before the last acquisition? Leverage the Sales Leader Acquisition Preparedness Guide to help get you to where you need to be.

Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Borrow from the SBI playbook to perform an assessment of your team’s capabilities for acquisition. Gaps in key demand generation capabilities are what derail acquisition efforts. Assessing Marketing Team Capabilities for Customer Acquisition.

Mediafly Finalizes Acquisition of InsightSquared, Offers B2B Teams the Most Complete Revenue Enablement and Intelligence Platform in the Market

Customer Think

The completed acquisition marks the close of a remarkable year for Mediafly with over $35M in funding, industry accolades and 110% increased headcount.

What Salesforce’s Acquisition of Tableau Means for the Sales Industry

Miller Heiman Group

billion acquisition of data visualization company Tableau , bringing the future of sales analytics further into the spotlight. Miller Heiman Group President and CEO Byron Matthews told the New York Times that helping sellers visualize data is crucial to Salesforce’s growth and the acquisition’s impact will go beyond sales technology to profoundly affect the entire sales industry. This week, Salesforce announced its $15.3

The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Three Reasons Branding Principles are Crucial to Customer Acquisition. The following are three reasons branding is crucial to customer acquisition: 1. Branding is the catalyst to drive customer acquisition and lead generation. As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship.

Why Loyalty is More Important Than Acquisition for Retailers in a Post-Covid World

Customer Think

In over a year of constant adjustment for retailers and consumers, convenience has emerged as the thing shoppers desire most from their favorite brands.

Sitecore Reveals Updated Product Suite, Building on Technology Innovations Gained from Recent Acquisitions

Customer Think

At Symposium World Tour London, the company outlines composable products; showcases customers delivering digital experiences at scale.

How Sales SVPs Improve New Logo Acquisition Immediately

SBI Growth

Here are three ways your team can immediately improve prospecting efforts and new logo acquisition. The SVP of Sales needs more new business. Marketing has plans to help with better Demand Generation and Lead Management. But the Sales Leader can’t wait. We’re already deep into the second quarter. The CEO wants to know why things aren’t moving faster. We are currently talking with dozens of large company Sales SVPs and CSOs. Our interviews show there is huge interest in capturing new logos.