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Zendesk completes acquisition of Klaus


Zendesk today announced it completed its acquisition of Klaus, the industry leading AI-powered quality management platform. The acquisition of Klaus is the latest addition to the company’s existing WEM solutions which includes Tymeshift, a modern workforce management tool built exclusively for Zendesk.

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Customer Acquisition Cost: Less CAC More LTV

Groove HQ

Today we will dig deep into what is CAC and how to keep it lower than your […] The post Customer Acquisition Cost: Less CAC More LTV appeared first on Groove Blog. To some, it may seem like a joke, but for many businesses, this is a reality that they ignore.


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The Marketer’s Dilemma: Acquisition vs. Retention

Customer Think

Should acquisition vs. retention really be a dilemma? Can’t there just be a balance between the two? Must one outweigh the other? Companies have long been pouring disproportionate resources – human, time, effort, capital – into the top of the funnel.

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Customer Acquisition vs. Customer Satisfaction

Help Scout

Customer acquisition versus customer satisfaction: What’s the more important goal? Turns out, they’re two sides of the same coin. Read the full article

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2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

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Maximizing Growth Through Acquisitions

SBI Growth

For companies with a historical success of organic growth, looking at acquisitions as a potential growth lever can appear overwhelming. But in the wake of accelerated growth expectations, acquisitions have almost become necessary. Organic or inorganic growth?

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A Complete Guide to Customer Acquisition for Startups

Help Scout

Learn how to define your audience, goals, and channels to build a customer acquisition strategy for your startup that gets results. Read the full article