Help Scout

AUGUST 22, 2023

Customer acquisition versus customer satisfaction: What’s the more important goal? Turns out, they’re two sides of the same coin. Read the full article

Acquisition 75

Acquisition 75

SBI Growth

JUNE 8, 2022

For companies with a historical success of organic growth, looking at acquisitions as a potential growth lever can appear overwhelming. But in the wake of accelerated growth expectations, acquisitions have almost become necessary. Organic or inorganic growth?

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Acquisition Organization 71

Help Scout

AUGUST 22, 2023

Learn how to define your audience, goals, and channels to build a customer acquisition strategy for your startup that gets results. Read the full article

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Acquisition 87

Zendesk

SEPTEMBER 23, 2021

Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)? How to calculate customer acquisition cost (CAC).

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Acquisition Supply Chain Advertising Digitalization 97

ACT

NOVEMBER 14, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

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Acquisition e-Learning CRM Media 52

ACT

NOVEMBER 5, 2022

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

NG Data

SEPTEMBER 22, 2022

Engage prospects with personalized, data-driven communications at the earliest stages of your relationship with our customer acquisition use case and advanced CDP software. Request a personalized demo Customer acquisition: problems & pitfalls Gaining high-value customers is a challenge that many organizations haven’t cracked.

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Acquisition Software Software Communication 52

Aepiphanni

JUNE 29, 2021

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”. As a business owner, are your strategic planning wheels turning based on this continuing digital acquisition trend?

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Acquisition Digitalization Internet e-Learning 64

Customer Think

NOVEMBER 28, 2023

Strategic acquisition delivers advanced conversational AI testing capabilities for improved chatbot accuracy and performance

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Acquisition 59

Customer Think

JANUARY 14, 2023

However, if you’re methodical in the way you handle a merger or acquisition, you will be better off than not. Merger and acquisition activity continues to hit incredible highs with more than 50,000 deals announced […].

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Acquisition Leadership 75

Customer Think

AUGUST 1, 2021

The same can be said about mergers and acquisitions (M&As). It’s about having the right amount of this and the right amount of that and the correct amount of time to ensure the melange is what you imagined. The advertising and marketing industry has seen […].

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Acquisition Advertising Marketing Leadership 72

Help Scout

AUGUST 22, 2023

In this comprehensive guide, we explore what customer acquisition cost (CAC) is, why it’s important, how to calculate it, and strategies to improve it. Read the full article

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Acquisition 40

Openview

JULY 15, 2021

The post Twilio Completes Acquisition of Zipwhip, a Leading Provider of Toll-Free Messaging in the United States appeared first on OpenView.

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Acquisition 118

SalesGlobe

JANUARY 4, 2023

Over 50% of those companies had been part of a merger or acquisition in the last 24 months. In the chart below, they reported the biggest challenges that they face within the sales organization as a result of company mergers or acquisitions. The company that had purchased them was dominant in their field and was primarily a U.S.

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Acquisition Leadership Communication Innovation 52

Customer Think

JANUARY 9, 2024

Adds website accessibility, website optimization, and compliance solution to Acquia's industry-leading digital experience platform (DXP)

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Acquisition Digitalization 64

SBI Growth

MARCH 10, 2017

Companies create significant value by pulling the Customer Acquisition Cost (CAC) lever. Consider a 1,200 employee mid-market company. In this example scenario, the company’s CAC was roughly $100,000 before aligning its sales and marketing strategies. However, the marketing team had.

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Acquisition Marketing Sales 111

SOAR Performance Group

SEPTEMBER 29, 2023

The discussion will provide answers to these questions: What factors are you considering when planning for next […] The post Executive Panel Discussion: Planning for Growth in 2024 – Balancing New Account Acquisition and Existing Customer Expansion appeared first on SOAR Performance Group.

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Acquisition Account Management Sales Leadership Leadership 59

Outbound Engine

SEPTEMBER 27, 2018

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. We can all agree that customers are the most important part of any business. Almost There!

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Acquisition Marketing Publishing Profitability 80

SalesGlobe

MARCH 30, 2023

As the Mergers and Acquisitions series comes to a close, we will dive deeper into pay levels and total target compensation. Role Alignment Now, let’s fast forward a year or so into the acquisition. You understand your coverage model, and your sales strategy reflects synergies and outcomes of the acquisition.

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Acquisition Shareholders Communication Investors 52

FinListics Solutions

SEPTEMBER 8, 2020

One of the most important decisions a business can make is a first-time acquisition. An acquisition can help expand both the top and bottom lines but also has risks. To help better manage these risks, 16 members of the Forbes Business Development Council share their experiences.

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Acquisition Decision-making Management 52

The Center for Sales Strategy

MAY 16, 2022

We are always asking our salespeople to prospect and keep their eyes open for new potential clients. As sales managers, we need to treat recruitment the same way. Recruitment will continue to be a buyer’s market in 2022. According to The Undercover Recruiter , the best candidates are in and out of the job market within 10 days.

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Acquisition Banking Sales Management Marketing 119

SBI

DECEMBER 28, 2020

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England. This acquisition checks all the boxes.

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Acquisition Banking Finance Leadership 50

Customer Think

JULY 11, 2024

AI-Powered Support Automation Platform Acquires CereProc and SmartAction

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Acquisition 64

SalesGlobe

FEBRUARY 13, 2023

Contact Us The post Mergers and Acquisition Series Part 2: Incentive Compensation Alignment appeared first on SalesGlobe. SalesGlobe On-Demand Insights provides relevant, timely, impactful information that informs incentive compensation. For more information contact us at insights@salesglobe.com.

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Acquisition Innovation Retail Communication 52

SBI Growth

DECEMBER 21, 2020

The global pandemic has brought about the greatest virtual sales experience ever to occur. Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. In a multi-quarter stretch where.

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Digitalization Acquisition Organization Sales 152

Miller Heiman Group

JUNE 11, 2019

billion acquisition of data visualization company Tableau , bringing the future of sales analytics further into the spotlight. Salesforce’s acquisition of Tableau is strategic; they know that users need help incorporating 10 different technologies to answer, “what has happened” and “what could happen.”.

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Acquisition Sales Analytics Sales Technology Sales 61

SBI Growth

MARCH 9, 2021

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

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Acquisition Marketing Customer Experience B2B 132

SBI Growth

NOVEMBER 22, 2013

In this blog, I’ll help you evaluate your future with your company post-acquisition. Get started with your preparation by downloading the Sales Leader Acquisition Preparedness Guide. History can also give you a great indication of how the acquisition will go. There are a few different ways you can do this. Will you have a spot?

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Acquisition Sales Decision-making Management 120

Customer Think

SEPTEMBER 9, 2021

InMoment bolsters set of customer experience management (CXM) solutions with latest acquisition adding robust natural language processing (NLP), and machine learning (ML) to InMoment's XI Platform.

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CXM Acquisition Customer Experience Management 52

SBI Growth

JUNE 5, 2018

In today’s show we’re going to demonstrate how the acquisition of a smaller company can help spark organic growth and the steps to achieve maximum value from the investment. Our guest is Gary Schwake, Vice President Business Development at ACTIVE.

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Acquisition Organization 59

Openview

APRIL 25, 2018

Acquisition of AppDynamics [Podcast] appeared first on OpenView Labs. The post The Story Behind Cisco’s $3.7B

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Acquisition Sales 73

Matthew Barby

NOVEMBER 15, 2016

Having a solid customer acquisition strategy is an essential component for any business. The post 21 Customer Acquisition Strategies to Win New Customers appeared first on Matthew Howells-Barby. Without it, you're going to seriously struggle […].

Acquisition 64

Acquisition 64

The Center for Sales Strategy

MARCH 18, 2021

There is an inherent danger in grouping two items together for conversational purposes, even when they go together. The danger is when they are always tied up in one phrase; they begin to sound like they are the same thing. Peanut butter and jelly go together, but they are not the same thing. The same rings true for recruitment and selection.

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Acquisition Sales 132

Planview

JANUARY 25, 2017

Spigit’s Acquisition of Kindling. First, I’m delighted to announce Spigit’s acquisition of Kindling Inc. I’m excited to enhance both the Spigit team as well as our customer base through this acquisition. The post Spigit Announces the Acquisition of Kindling Inc. and a Record Year appeared first on Spigit.

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Acquisition Innovation e-Learning Software 83

Customer Think

JANUARY 27, 2022

The completed acquisition marks the close of a remarkable year for Mediafly with over $35M in funding, industry accolades and 110% increased headcount.

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Acquisition B2B Marketing 52

The Center for Sales Strategy

MARCH 11, 2022

- MOTIVATION -. Anyone, anywhere, can make a positive difference.". AROUND THE WEB -. > > 8 Classic Books (That Secretly Have Great Sales Lessons)– LinkedIn. One of the great things about a career in sales is that you can find inspiration and guidance almost anywhere.

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Acquisition Sales 121

SBI Growth

JANUARY 22, 2013

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Borrow from the SBI playbook to perform an assessment of your team’s capabilities for acquisition. This requires major new capability acquisition.

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Acquisition Marketing B2B Leadership 129