article thumbnail

Customer Acquisition vs. Customer Satisfaction

Help Scout

Customer acquisition versus customer satisfaction: What’s the more important goal? Turns out, they’re two sides of the same coin. Read the full article

article thumbnail

A Complete Guide to Customer Acquisition for Startups

Help Scout

Learn how to define your audience, goals, and channels to build a customer acquisition strategy for your startup that gets results. Read the full article

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

The Marketer’s Dilemma: Acquisition vs. Retention

Customer Think

Should acquisition vs. retention really be a dilemma? Can’t there just be a balance between the two? Must one outweigh the other? Companies have long been pouring disproportionate resources – human, time, effort, capital – into the top of the funnel.

article thumbnail

Maximizing Growth Through Acquisitions

SBI Growth

For companies with a historical success of organic growth, looking at acquisitions as a potential growth lever can appear overwhelming. But in the wake of accelerated growth expectations, acquisitions have almost become necessary. Organic or inorganic growth?

article thumbnail

2020 Database Strategies and Contact Acquisition Survey Report

This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.

article thumbnail

Customer Acquisition Cost Explained: Strategies for Sustainable Growth

Help Scout

In this comprehensive guide, we explore what customer acquisition cost (CAC) is, why it’s important, how to calculate it, and strategies to improve it. Read the full article

article thumbnail

A guide to your customer acquisition strategy

ACT

The best way to do this is through a repeatable, sustainable process that will predictably generate new revenue over time — a customer acquisition strategy. What is customer acquisition? In simple terms, customer acquisition is the process of acquiring new customers. What is a customer acquisition strategy?