Business Acquisitions Trending in the Digital Space


Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”.

The Impact of Your Digital Evolution on Your Customer Acquisition Cost

SBI Growth

The global pandemic has brought about the greatest virtual sales experience ever to occur. Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. In a multi-quarter stretch where.


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Customer Acquisition Cost (CAC): Everything You Need to Know


Of the many business metrics that are used in the customer success niche, customer acquisition cost (CAC) accounts to be a crucial one. What is Customer Acquisition Cost? Customer acquisition cost is the cost to the company for converting a probable prospect into a loyal customer.

Twilio Completes Acquisition of Zipwhip, a Leading Provider of Toll-Free Messaging in the United States


The post Twilio Completes Acquisition of Zipwhip, a Leading Provider of Toll-Free Messaging in the United States appeared first on OpenView.

2020 Database Strategies and Contact Acquisition Survey Report

As buyer expectations continue to heighten, marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies, and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.

Recruitment and Selection Is a Deadly Phrase in Talent Acquisition

The Center for Sales Strategy

There is an inherent danger in grouping two items together for conversational purposes, even when they go together. The danger is when they are always tied up in one phrase; they begin to sound like they are the same thing. Peanut butter and jelly go together, but they are not the same thing.

Customer acquisition cost (CAC): How to calculate and improve it


Customer acquisition cost (CAC) was on the rise for many companies prior to COVID-19. McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. What is customer acquisition cost (CAC)?

Four Risks Growth Leaders Must Consider for 2022, Part One:  Unrealistic Assumptions Around Talent Acquisition

SBI Growth

Both CEOs and staffing firms shared that despite planned headcount additions, they are struggling to fill open roles, with the number of posted sales roles growing by 65% since early 2021.

How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

Does Your Marketing Team Match Your Customer Acquisition Strategy?

SBI Growth

Article Marketing Strategy 2019 acquisition aligned assessment assessment tool b2b b2b marketing business capability change management Chief Marketing Officer CMO Corporate Strategy evolution Gap growth Gulf Lead Generation leaders make the number make your number market Marketing marketing strategy media mergers organization playbook Randall LaVeau revenue revenue growth sbi self-assessment social structure talent management team vertical

Customer Retention Marketing vs. Customer Acquisition Marketing

Outbound Engine

Why is it that we spend money on customer acquisition marketing when customer retention marketing works so much better? The post Customer Retention Marketing vs. Customer Acquisition Marketing appeared first on OutboundEngine. Business Strategy Customer Acquisition Marketing Customer Engagement Customer Retention Customer Retention Marketing Repeat BusinessWe can all agree that customers are the most important part of any business.

Boost Enterprise Value by Targeting Customer Acquisition Costs

SBI Growth

Companies create significant value by pulling the Customer Acquisition Cost (CAC) lever. Corporate Strategy Magazine Sales Strategy CAC Customer Acquisition Cost strategic alignmentConsider a 1,200 employee mid-market company. In this example scenario, the company’s CAC was roughly $100,000 before aligning its sales and marketing strategies. However, the marketing team had.

From Due Diligence to Post-Acquisition Integration – Creating Enterprise Value

SBI Growth

In today’s show we’re going to demonstrate how the acquisition of a smaller company can help spark organic growth and the steps to achieve maximum value from the investment. Our guest is Gary Schwake, Vice President Business Development at ACTIVE.

Mergers And Acquisitions: Finding a Recipe for Success

Customer Think

The same can be said about mergers and acquisitions (M&As). The key to any well-made dish is arguably the ingredients. It’s about having the right amount of this and the right amount of that and the correct amount of time to ensure the melange is what you imagined.

16 Critical Elements When Navigating A Business Acquisition

FinListics Solutions

One of the most important decisions a business can make is a first-time acquisition. An acquisition can help expand both the top and bottom lines but also has risks. To help better manage these risks, 16 members of the Forbes Business Development Council share their experiences. Enjoy

TechTarget Announces Closing of BrightTALK Acquisition

Smart Selling Tools

TechTarget Completes its Acquisition of BrightTalk, a Leading Virtual Events Platform. Nasdaq: TTGT), the global leader in B2B technology purchase intent data today announced the closing of the previously announced acquisition of BrightTALK Limited, a private company incorporated in England.

Litmus Announces Acquisition of Content Automation Platform Kickdynamic

Customer Think

Email marketing leader adds highly personalized, AI-driven content recommendations to its product suite.

The Story Behind Cisco’s $3.7B Acquisition of AppDynamics [Podcast]


Acquisition of AppDynamics [Podcast] appeared first on OpenView Labs. The post The Story Behind Cisco’s $3.7B Sales

How to Navigate the Branding Decisions of an Acquisition

SBI Growth

Corporate Strategy Marketing Strategy Podcast b2b branding brand brand strategy and planning develop brand strategy post-acquisition

InMoment Completes Acquisition of Lexalytics, the Leader and Pioneer of Structured and Unstructured Data Analytics

Customer Think

InMoment bolsters set of customer experience management (CXM) solutions with latest acquisition adding robust natural language processing (NLP), and machine learning (ML) to InMoment's XI Platform.

CXM 52

21 Customer Acquisition Strategies to Win New Customers

Matthew Barby

Having a solid customer acquisition strategy is an essential component for any business. The post 21 Customer Acquisition Strategies to Win New Customers appeared first on Matthew Howells-Barby. Without it, you're going to seriously struggle […].

CSG Supercharges Customer Engagement Solutions with Acquisition of Kitewheel

Customer Think

Customer journey orchestration and analytics platform combines with CSG’s digital engagement software to drive superior customer experiences across all channels, at every touchpoint.

How Apple and Google are Creating a New Era for Digital Customer Acquisition

Customer Think

It won’t shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it’s a fairly redundant sentence.

Capabilities-driven M&A


Mergers and Acquisitions (M&A) generally do not produce the outstanding results that they are envisioned and purported to provide. Some companies in certain industries, however, demonstrate consistent success when it comes to M&A.

Why Loyalty is More Important Than Acquisition for Retailers in a Post-Covid World

Customer Think

In over a year of constant adjustment for retailers and consumers, convenience has emerged as the thing shoppers desire most from their favorite brands.

How Sales VPs Can Thrive During an Acquisition

SBI Growth

In this blog, I’ll help you evaluate your future with your company post-acquisition. Get started with your preparation by downloading the Sales Leader Acquisition Preparedness Guide. History can also give you a great indication of how the acquisition will go. Can you get any information that shows the organizational structure before the last acquisition? Leverage the Sales Leader Acquisition Preparedness Guide to help get you to where you need to be.

Getting the Most Out of Buyer Intent Data Is the Key to a Successful Customer Acquisition Strategy

Customer Think

Data is often referred to as the most important commodity on earth, eclipsing even oil. It’s hard to imagine a world in which the thirst for data is finally quenched. Businesses seem to want as much as they can get, even if the volume of information is outpacing their ability to keep up.

Do you have the Right Marketing Team for Customer Acquisition?

SBI Growth

These factors play havoc on annual plans: Acquisition tactics are evolving quicker than legacy staff. B2B CMO’s are being asked to increase the impact of customer acquisition in 2013. Borrow from the SBI playbook to perform an assessment of your team’s capabilities for acquisition. Gaps in key demand generation capabilities are what derail acquisition efforts. Assessing Marketing Team Capabilities for Customer Acquisition.

Allego Expands Sales Learning and Enablement Market Leadership with Acquisition of Refract

Smart Selling Tools

Allego Expands Sales Learning and Enablement Market Leadership with Acquisition of Refract. Click to Tweet : Acquisition from @AllegoSoftware of @Refract_ai will help customers improve #sales outcomes and boost revenue in the post-pandemic era of virtual selling. “We’ve

Broadvoice Expands Technology Portfolio, Vertical Markets and Global Reach with GoContact Acquisition

Customer Think

Deal Adds CCaaS Platform, Sales and Service Operations in Europe, Africa and Latin America to Broadvoice’s High-Growth North American Operations.

Acquisition and Retention: The Yin and Yang of Customer Strategy


Andy shares the challenges in the Age of the Customer, and looks forward to how it will differ in the Age of the Consumer. Customer Success Customers Onboarding saas value realization

Top 10 Blog Posts & SalesTech Acquisitions of 2019

Smart Selling Tools

Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 ACQUISITIONS OF 2019. The acquisition brings a sophisticated yet flexible sales enablement solution to any company, of any size and expands Mediafly’s global footprint.

The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. Three Reasons Branding Principles are Crucial to Customer Acquisition. The following are three reasons branding is crucial to customer acquisition: 1. Branding is the catalyst to drive customer acquisition and lead generation. As B2B CMO’s work to transition their teams to lead generation there is a danger of abandoning brand stewardship.

How Sales SVPs Improve New Logo Acquisition Immediately

SBI Growth

Here are three ways your team can immediately improve prospecting efforts and new logo acquisition. The SVP of Sales needs more new business. Marketing has plans to help with better Demand Generation and Lead Management. But the Sales Leader can’t wait. We’re already deep into the second quarter. The CEO wants to know why things aren’t moving faster. We are currently talking with dozens of large company Sales SVPs and CSOs. Our interviews show there is huge interest in capturing new logos.

4 Patient Acquisition Strategies for Healthcare Marketers


There is a vital shift happening right now in healthcare marketing and patient acquisition. Here are 4 patient acquisition strategies that you can implement today: Healthcare Marketing Strategies to Drive Patient Acquisition.

7 Review Acquisition Strategies to Boost Customer Success



What Salesforce’s Acquisition of Tableau Means for the Sales Industry

Miller Heiman Group

billion acquisition of data visualization company Tableau , bringing the future of sales analytics further into the spotlight. Miller Heiman Group President and CEO Byron Matthews told the New York Times that helping sellers visualize data is crucial to Salesforce’s growth and the acquisition’s impact will go beyond sales technology to profoundly affect the entire sales industry. This week, Salesforce announced its $15.3

A List of TripAdvisor Acquisitions


TripAdvisor Acquisitions. Use this list of TripAdvisor acquisitions to stay on top of what’s happening on TripAdvisor. TripAdvisor – Bokun Acquisition. The TripAdvisor Bokun acquisition helped expose suppliers to TripAdvisor and facilitate smaller tours and activity operators coming online. TripAdvisor – Citymaps Acquisition. TripAdvisor – MyTable Acquisition. TripAdvisor – Dimmi Acquisition.

Bigtincan Expands Tech Market Presence with Acquisition of Veelo Inc.

Smart Selling Tools

Bigtincan Expands Tech Market Presence with Acquisition of Veelo Inc. Bigtincan , the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of Veelo Inc., –(BUSINESS WIRE)- Bigtincan , the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of Veelo Inc., a pioneer in sales enablement, to expand Bigtincan’s presence and offerings in the technology market vertical.

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition

Smart Selling Tools

Bigtincan Takes Aim at Revenue Enablement with AsdeqLabs Acquisition. Bigtincan , the leader in mobile, AI-powered sales enablement automation, today announced the acquisition of AsdeqLabs , whose platform provides support for field-based employees and mobile service capabilities, helping to usher in the next evolution of service enablement and customer engagement for revenue accountability. It’s an honor to have this vision shared through the wider industry via this acquisition.”.

How Do I Brand an Acquired Company?

SBI Growth

IPC Systems launched a new brand identity, following its acquisition of Etrali Trading Solutions earlier this year. Corporate Strategy Marketing Strategy Video acquired company acquisition b2b acquisition b2b brand b2b brand positioning b2b branding brand house of brands how to rebrand rebrand acquired company rebrand acquisition companyOur guest today shares the use case for the brand strategy that 1,400 IPC employees will use to convey a single, compelling story.

5 High-ROI Tactics to Boost Your Customer Acquisition Strategy


Let’s talk customer acquisition strategy. After all, you don’t want to waste your time and money on the wrong channel or customer acquisition strategy. Read on as we share 5 cost-effective strategies for customer acquisition. 5 Low-Cost, High-ROI Customer Acquisition Strategies.

Improving the ROI of Your Next Technology Acquisition May Be Easier Than You Think

SBI Growth

Picture this… You have just acquired a B2B technology company focused on big data and are tasked with growing the Portfolio company quickly over the next 18 months due to the company’s potential. Your company’s due diligence captured a few opportunities.