Help Scout

AUGUST 22, 2023

Learn how to define your audience, goals, and channels to build a customer acquisition strategy for your startup that gets results. Read the full article

Acquisition 89

Acquisition 89

Groove HQ

MAY 21, 2024

Amid so much noise, it’s becoming harder to perform customer acquisition efficiently. Today, […] The post 7 Simple Strategies for Maximizing Customer Acquisition appeared first on Groove Blog. Fortunately, you’re not limited to just one marketing channel.

Acquisition 72

Acquisition Marketing 72

Help Scout

AUGUST 22, 2023

Customer acquisition versus customer satisfaction: What’s the more important goal? Turns out, they’re two sides of the same coin. Read the full article

Acquisition 75

Acquisition 75

SBI Growth

MARCH 9, 2021

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

Acquisition 132

Acquisition Marketing Customer Experience B2B 132

The Center for Sales Strategy

MAY 16, 2022

We are always asking our salespeople to prospect and keep their eyes open for new potential clients. As sales managers, we need to treat recruitment the same way. Recruitment will continue to be a buyer’s market in 2022. According to The Undercover Recruiter , the best candidates are in and out of the job market within 10 days.

Acquisition 122

Acquisition Banking Sales Management Marketing 122

Brooks Group

JANUARY 9, 2025

New sales metrics should track pipeline velocity, conversion rates, and new logo acquisition. For new sales, incentivize new logo acquisition and deal closure. Establish Clear Metrics Account management KPIs should include retention rates, account growth, and customer satisfaction.

Account Management 104

Account Management Management Sales Account Growth 104

Groove HQ

FEBRUARY 20, 2024

Today we will dig deep into what is CAC and how to keep it lower than your […] The post Customer Acquisition Cost: Less CAC More LTV appeared first on Groove Blog. To some, it may seem like a joke, but for many businesses, this is a reality that they ignore.

Acquisition 69

Acquisition Profitability 69

The Center for Sales Strategy

MARCH 11, 2022

- MOTIVATION -. Anyone, anywhere, can make a positive difference.". AROUND THE WEB -. > > 8 Classic Books (That Secretly Have Great Sales Lessons)– LinkedIn. One of the great things about a career in sales is that you can find inspiration and guidance almost anywhere.

Acquisition 123

Acquisition Sales 123

SBI Growth

NOVEMBER 10, 2021

Both CEOs and staffing firms shared that despite planned headcount additions, they are struggling to fill open roles, with the number of posted sales roles growing by 65% since early 2021.

Acquisition 127

Acquisition Organization Sales 127

Customer Think

MAY 4, 2021

It won’t shock anyone reading this when I say that Apple and Google are big players in the technology game, in fact it’s a fairly redundant sentence. But to give some context, if it were needed, Apple has 1.65bn active devices worldwide and Google handles 3.5bn daily searches, with Chrome accounting for 60% of global […].

Acquisition 117

Acquisition Digitalization Marketing 117

Hubspot Sales

APRIL 23, 2025

Unlike acquisitions, they let businesses share resources without giving up control. Instead of taking on the cost and complexity of a full acquisition or building from the ground up, they team up simply because its just more practical at times. In return, his company provided the market access his partner lacked. The result?

Supply Chain 81

Supply Chain Manufacturing Government Acquisition 81

Hubspot Sales

JULY 31, 2024

And the benefits don’t end once they’re customers, as embedded digital payments increase customer acquisition and engagement. As more B2B companies adopt a product-led growth model, they realize what a game-changer it is to hand over the keys to your prospective buyers. Final Thoughts: Don’t just dabble.

Small Business 105

Small Business Digitalization B2B Negotiation 105

Flevy

OCTOBER 24, 2024

From customer acquisition to wealth management and fraud prevention, each activity plays a role in creating value and delivering financial services. A Deeper Dive into Customer Acquisition and Digital Banking Two key primary activities within the retail banking value chain are customer acquisition and digital banking.

Banking 52

Banking Retail Acquisition Value Proposition 52

Groove HQ

AUGUST 29, 2024

That’s especially true when you’re faced with customer acquisition challenges […] The post 6 Customer Acquisition Challenges Small Businesses Face (And How To Overcome Them!) Yet the big question still looms: how do you get people to actually buy it? Attracting customers often feels like an uphill battle.

Small Business 52

Small Business Acquisition 52

Nutshell

MAY 19, 2020

While many variables influence customer churn rate, the leading causes of churn can be attributed to one of “the big three:” Read on or jump ahead to the topics below: Average subscription length Customer acquisition cost Customer lifetime value (CLV) Calculating churn rate Why customer retention is vital.

Acquisition 133

Acquisition Onboarding Prioritization Customer Experience 133

Customer Think

JULY 21, 2021

According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right. Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX).

Acquisition 141

Acquisition Customer Experience 141

Sales Gravy

APRIL 2, 2025

From Knowledge Acquisition to Knowledge Application Training is vital for learning new strategies, product details, and selling techniques, but it doesnt guarantee that anyone will actually use those ideas.

Sales Leadership 68

Sales Leadership Leadership Sales Acquisition 68

Customer Think

NOVEMBER 8, 2021

Customer experience is at the heart of acquisition and retention, but until now seemed to be only a strategy for B2C. Photo by Unsplash, CC0 1.0 Manufacturers can serve as a valuable resource to their customers by implementing digital strategies. It makes doing business simpler, which is another excellent growth strategy.

Manufacturing 136

Manufacturing Customer Experience B2C Acquisition 136

Strategic Account Management Association

APRIL 5, 2021

The former is challenged with increasing customer revenue, acquisition and retention, while the latter is primarily occupied with reducing operating expenses and optimizing the manufacturing operations. Compare the chief marketing officer with the vice president for manufacturing in the table “Aligning Your Solution By CXO.”.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

The Center for Sales Strategy

MARCH 30, 2021

The most successful and resilient organizations have adapted to all things virtual — including events and learning, talent acquisition, as well as their sales strategy. What has the data and trends from the past year shown sales leaders? That virtual selling is here to stay.

Virtual Selling 140

Virtual Selling Acquisition Digitalization Organization 140

SBI Growth

JANUARY 26, 2022

Continuing the announcement of SBI’s acquisition of Smart Selling Tools (SST) on January 19, get to know SST founder and SBI RevTech Expert Advisor, Nancy Nardin , her new focus at SBI, and her top predictions for salestech in 2022.

Acquisition 133

Acquisition 133

Flevy

OCTOBER 5, 2023

It refers to the following 5 key phases of business growth: Acquisition Activation Retention Referral Revenue Let’s delve deeper into some of these phases. Phase 1: Acquisition The initial phase of the AARRR Growth Funnel involves discovering people attracted to a product.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

SBI Growth

MAY 22, 2021

Being a CEO during a large Go-to-Market transformation is difficult, and with multiple acquisitions, this adds further complexity, such as: High Customer Acquisition Costs Low Employee Morale Inaccurate Fact Base And more. On today’s show, Steve Smith, CEO of Zayo, joins us to discuss how.

Acquisition 107

Acquisition Marketing Meetings Customer Experience 107

Customer Think

JANUARY 6, 2023

But as every customer experience (CX) professional out there knows, just because retention is easier than acquisition doesn’t mean that […].

Acquisition 124

Acquisition Customer Experience 124

Hubspot Sales

MAY 1, 2019

Customer acquisition costs. Reduce customer acquisition costs by 15% this month. Sales objective type: Customer acquisition costs. A business' sale objectives often fall within one of the following categories, but objectives can vary from company to company. Cycle time. Profit margins. Customer retention. Churn rate.

Acquisition 137

Acquisition Sales Profitability Leadership 137

Customer Think

OCTOBER 5, 2021

It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. Ask any sales person, “What do you want from marketing?’&nbs. &nbs.

B2B 119

B2B Acquisition Marketing Sales 119

Customer Think

SEPTEMBER 11, 2021

It has had a huge impact on the industry, with benefits related to internal processes, new customer acquisition, and policyholder loyalty. And, it […].

Insurance 119

Insurance Suppliers Acquisition 119

SuperOffice

JULY 5, 2022

There’s two types of B2B marketing strategies - acquisition and retention. Acquisition marketing refers to the process of targeting and marketing to new audiences to gain new customers. Here’s why acquisition marketing is important: Allows a company to systematically draw in and convert new consumers. ACQUISITION.

B2B 129

B2B Marketing Acquisition Media 129

Strategic Account Management Association

JUNE 30, 2021

They come from our acquisition of a software company and, boy, are they really smart.” So you need to be able to plug in the people that do, but beyond just sort of playing kingmaker and saying, “Hey, you need to talk to this person on our services team. That’s just being a broker.

Digitalization 520

Digitalization Organization Account Management Management 520

SBI Growth

AUGUST 24, 2021

First, it supports a more efficient motion that minimizes your cost of new customer acquisition. An effective go-to-market model has three primary benefits for a company. Second, it enables your commercial team to capture greater wallet share from existing customers and grow their lifetime value.

Acquisition 118

Acquisition Marketing Management 118

The Center for Sales Strategy

FEBRUARY 11, 2022

With winning in mind, here are four recruiting tips to help you channel your own Super Bowl swagger this week (and beyond) and, in turn, elevate your talent acquisition game. >>> >>> READ MORE.

Acquisition 122

Acquisition 122

Red Star Kim

JULY 13, 2023

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

Management 130

Management Remote Working Acquisition Finance 130

Hubspot Sales

MARCH 22, 2022

Negotiating the terms of an acquisition. If a company is looking to buy another, they may discuss the terms of the acquisition, like what happens to consumer data when the acquisition goes through, and how much the purchase price of the deal will be. Contract Negotiation Process.

Negotiation 126

Negotiation Acquisition Manufacturing Communication 126

Customer Think

APRIL 16, 2023

According to a report by Twilio, in the face of recession, 67% of businesses are shifting focus from customer acquisition to customer retention. With ongoing shifts in the economic climate, customer retention continues to be a main focus—and in many cases, it has become even more important in 2023.

Acquisition 111

Acquisition 111

QYMATIX

MAY 12, 2025

The recent acquisition of RINK by the Zander Group follows a similar pattern. Its worth recalling that in July 2024, Sonepar announced its acquisition of Echo Electric Supplyone of the top 30 electrical distributors in North America, based in Council Bluffs, Iowa. It was their seventh Midwest acquisition in three years.

B2B 40

B2B Acquisition Decision-making Digitalization 40

Account Manager Tips

JULY 22, 2022

It’s from 2002 and while the focus is on how managers assess problems (which we’re not going to talk about) there was a great list of issues that sales people face (which we will talk about) I include key account managers that definition of sales people because it is a revenue focused role and these issues impact account growth and retention as much (..)

Key Account Management 130

Key Account Management Account Management Management Acquisition 130

Flevy

JANUARY 11, 2022

Mergers and Acquisitions (M&A) generally do not produce the outstanding results that they are envisioned and purported to provide. Fit does not mean introducing an ostensibly linked product or service, plugging a gap in a category, or moving in a new geography—such sorts of acquisitions are frequently unsuccessful.

Shareholders 111

Shareholders Acquisition Banking Retail 111