Red Star Kim
SEPTEMBER 26, 2023
I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. Here I review recent developments and look at some case studies of how M&BD teams are structured: An update on marketing and business development (M&BD) team structures.
Vantage Partners
SEPTEMBER 26, 2023
It seems like negotiations are all over the news lately — strikes and threats of strikes, stalled contract discussions, and political negotiations of all kinds.
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The Center for Sales Strategy
SEPTEMBER 26, 2023
You've heard the ominous predictions about the future of sales in the age of AI and automation. Will machines replace us? Are we on the brink of becoming obsolete? Relax, put those fears to bed. Today, we're diving into how you can not only stay relevant but thrive in this new world.
Hubspot Sales
SEPTEMBER 26, 2023
We've all heard how AI can help us write better, faster, and with more accuracy. While this sounds appealing, especially for time-strapped salespeople, there’s a catch: not all AI tools are created equal. Here, I put three AI tools to the test — ChatGPT, ChatSpot, and Copy.ai — to see which one writes the best cold email. Let's dive in. Hang on – doesn't ChatGPT, ChatSpot, and Copy.ai all use OpenAI?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Red Star Kim
SEPTEMBER 26, 2023
Senior law and accountancy leaders attended a masterclass workshop in London last week. The session looked at how to ease personal transitions (individual change) whilst driving organisational change (primarily through cultural transformation). As well as rational approaches (we considered several change management methodologies including Kotter’s), both elements involve engaging emotions and taking people on the change journey.
Sales Gravy
SEPTEMBER 25, 2023
Sales Presentation Skills That Get You To "Yes" Faster In this episode of the Sales Gravy Podcast, Jeb Blount talks to renowned sales experts Richard Fenton and Andrea Waltz about their “Go For No” approach to embracing rejection in sales. They discuss how the fear of “no” sabotages sales presentations and what salespeople can do to deliver more successful and engaging presentations that get them to “yes”.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
SEPTEMBER 26, 2023
For businesses across industries, there’s never been a more mission critical moment than the one we’re in right now. Various technologies associated with AI—most notably OpenAI’s ChatGPT—have thrown harsh light on the inadequate structures girding most so-called modern companies while also setting blazing fires at their feet. It’s been very dramatic.
Sales Readiness Group
SEPTEMBER 25, 2023
The integration of Artificial Intelligence (AI) into the sales domain has opened up a plethora of opportunities. As sales leaders navigate this new landscape, understanding the nuances of AI becomes paramount. This guide delves into the essentials of AI for sales, its potential challenges, practical applications, and the importance of proper training.
Strategic Planning and Management Insights
SEPTEMBER 26, 2023
Darryl Stickel, the Founder of Trust Unlimited, brings us into the framework of building trust effectively with other people through the ten levers.
Brooks Group
SEPTEMBER 26, 2023
Sales kickoff season is here. It’s time to plan your sales strategy, train your sales professionals, crank up the energy, and motivate everyone for the next year. But in this unpredictable economy, sales organizations must be more agile and resilient than ever. A successful national sales meeting or sales kickoff (SKO) is a great way to align the team on goals, communicate key initiatives, and share tactics for today’s turbulent selling environment.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
SEPTEMBER 26, 2023
Source: Freepik Customer journey in the travel industry, especially airline customer experience, has undergone a significant shift in the last couple of decades. Planning to travel is no longer about finding a few brochures or choosing a destination, finding a travel agent, and finalizing your booking.
Planview
SEPTEMBER 26, 2023
Elvia Martínez manages two teams across three continents. Elvia uses her unique background from an immigrant family to lead her teams with inclusivity, collaboration, and support. Explain your role as a Global Manager of Business Intelligence and Analytics and a few of your responsibilities. I manage two engineering support teams. They’re spread across the US, Sweden, Germany, and India.
Apptivo
SEPTEMBER 26, 2023
" title=" Key Customer-Centric Field Service Metrics" data-src="[link] /> 1. What Are Field Service Metrics? 2. Why is it important to set Metrics in field service? 3. Top 10 Customer-Centric Field Service Metrics 4. How to Choose the Right Field Service Metrics? 5. Footnotes What Are Field Service Metrics? Field service metrics refer to quantifiable data that assess the performance of work carried out for customers at locations outside the company’s premises.
AchieveIt
SEPTEMBER 25, 2023
In the world of strategic planning and execution, success depends on a lot more than just vision and ambition. It’s about setting a clear course, tracking your progress, and making data-driven decisions along the way. At the heart of this process lie key performance indicators (KPIs) and metrics. KPIs and metrics are used to obtain a clear picture of an organization’s performance and its progress toward its strategic goals.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Customer Think
SEPTEMBER 26, 2023
In an ever-evolving world, customer experience has become the focal point of business success. It’s not just about satisfying customers; it’s about exceeding their expectations. Enter generative AI, a transformative force that’s revolutionizing how businesses interact with their customers and elevating the overall customer experience.
Arpedio
SEPTEMBER 25, 2023
Key account management vs. traditional sales ← Back to blog The game of sales and customer relations has changed – staying competitive is no longer just about making the sale; it’s about nurturing valuable, long-lasting relationships with your top-tier clients. This shift in focus has given rise to two distinct approaches: Key Account Management and traditional sales techniques.
Peter Simoons
SEPTEMBER 24, 2023
What does good collaboration require from you, and especially from your [collaborative] mindset? Can you just “do it” and collaborate for your own advantage, or is there more required to come to a good collaboration? Collaboration, whether inside an organisation in teams or between organisations in alliances, is established to achieve a result that cannot be achieved alone.
Help Scout
SEPTEMBER 25, 2023
In this AI knowledge base guide, we’ll explore what an AI knowledge base is along with its key components and benefits, helping you determine if an AI-driven knowledge base is right for you.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
Customer Think
SEPTEMBER 26, 2023
Understanding what will motivate a potential customer to buy your products or services is a critical prerequisite to developing an effective marketing strategy and creating compelling marketing communications. As thousands of marketers will attest, thi.
PartnerTap
SEPTEMBER 26, 2023
Have you ever noticed how the sales reps and deals that get called out for praise usually sound like a superhero storyline? There’s the big opportunity. Winning the deal requires a grueling battle against a villainous competitor. There’s a last minute plot twist that almost ruins everything. And then there’s the heroic save by the lone-ranger sales rep who pulls off a miracle, wins the big prize, and is now glorified like a superhero.
QYMATIX
SEPTEMBER 25, 2023
The importance of predictive sales software to address the skills shortage in Germany’s specialist wholesale sector. The shortage of skilled workers in Germany has reached alarming proportions and is particularly affecting the specialist wholesale trade. Sales managers and directors of specialist wholesalers in Germany are under great pressure as they face an acute shortage of skilled workers.
OnStrategyHQ
SEPTEMBER 25, 2023
For an added layer of security, turn on two-factor authentication (2FA) for your OnStrategy account. If your password is compromised or stolen, you’ll have peace of mind knowing that only you can sign in. How Two-Factor Authentication Works You’ll need access to your mobile phone when you sign in to OnStrategy. You’ll enter a verification code and password each time you sign in.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
SEPTEMBER 26, 2023
Catherine, one of our podcast listeners, wants to know how to establish her organization’s reputation for having low prices without the companion reputation for having cheap and low-quality products. It’s a good question that, in my experience, is easy to get wrong. However, since I would imagine some of you have a similar problem, […] The post How Can I Establish a Reputation for Low Prices WITHOUT Seeming Cheap and Low Quality?
Help Scout
SEPTEMBER 26, 2023
Tattly insists on delighting customers and uses Help Scout to make providing memorable support as easy and fun as it should be.
ClearPoint Strategy
SEPTEMBER 25, 2023
See how we created the calculator.
SmartKarrot
SEPTEMBER 26, 2023
The business environment has never been less certain, more complex, more volatile, or more fraught with indistinctness than it is now. Heated labor markets, freelancing employees, socialized recruitment, and diminishing talent pipelines are the new normal. This means that you need to engage and empower your workforce in order to gain a competitive advantage over your rivals in the industry you operate in.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
Customer Think
SEPTEMBER 26, 2023
In the fast-paced world of today, innovation is not just a buzzword but a necessity for survival and growth. We explore a transformative approach to leadership that places future thinking at its core – I will summarise the key concepts of the book and highlight why it’s so crucial for fostering innovation.
Help Scout
SEPTEMBER 26, 2023
Learn from folks who are helping customers, building teams, and growing careers in ecommerce customer service.
Customer Think
SEPTEMBER 26, 2023
New offering includes a powerful, intuitive form solution, a collection of app integrations, and customizable templates for event registrations, online applications, lead generation, payments, and more
Customer Think
SEPTEMBER 26, 2023
In the ever-evolving realm of the hospitality sector, where competition is fierce and customer expectations are high, companies face several challenges to keep pace with the times and stay alive.
Speaker: Joe Apfelbaum, CEO of Ajax Union
In this webinar, Joe Apfelbaum, CEO of Ajax Union and business strategist, will take you through the ABCs of intent data. You'll learn how to effectively use it to drive business results, with practical tips on how to leverage both company and contact intent data to maximize your marketing efforts. Whether you're a seasoned marketer or just getting started, this webinar is a must-attend for anyone looking to stay ahead in the ever-evolving world of digital marketing.
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