Customer Think
JULY 25, 2024
Introduction This article was originally posted on: [link] Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.
The Center for Sales Strategy
JULY 25, 2024
Underperforming sales teams can significantly hinder a company's growth and success. If you're grappling with poor sales performance, now is the time to identify the root causes and implement effective solutions.
Hubspot Sales
JULY 22, 2024
I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Okay, maybe I'm not always saying that — nor have I ever actually said it word-for-word out loud — but it's still an important sentiment.
MDI Training
JULY 22, 2024
Weak vs Strong AI – Unraveling the Myths You prefer to listen to this article? Click here to access our AI-generated audio version: Weak vs Strong AI – Unraveling the Myths Artificial Intelligence has become an integral part of our daily lives, from virtual assistants like Siri and Alexa to recommendation systems on Netflix and Amazon. However, there remains a significant misconception that AI can do more than humans, including possessing human-like understanding and reasoning abilit
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
SBI Growth
JULY 26, 2024
Is your sales organization appropriately staffed, or are there gaps in your headcount? Many CFOs base their sales team size on faulty assumptions or a narrow view. Underestimating leads to missed opportunities, while overestimating can erode profits — both costly errors when your sales revenue targets are at stake. Today, we'll explain how to calculate sales force size correctly, starting with recognizing and avoiding common pitfalls.
The Center for Sales Strategy
JULY 24, 2024
The media sales industry faces a significant challenge: securing quality appointments with prospects ready to do business. Media salespeople excel when engaging with prospects, identifying needs, and selling solutions, but the current system forces them to spend excessive time cold calling. This inefficiency leads to only one or two quality appointments a week, hindering even the most talented sellers from achieving better results.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Force Management
JULY 25, 2024
Artificial Intelligence (AI) is a fast-growing new market sector. Recent estimates show more than 75,000 AI companies exist, with more than $107B invested in these types of companies over the last two years.
SBI Growth
JULY 25, 2024
Effective annual planning often makes the difference between achieving your growth goals and falling behind the competition. However, for CEOs and growth leaders to make the right decisions today that may affect results in 2024 and beyond, they need to first establish a fact base to help them identify the key growth levers that are vital to their success.
The Center for Sales Strategy
JULY 23, 2024
If you’ve ever thought, "I need more meetings on my calendar," this blog is for you. We all know that increasing your online visibility is a game-changer. But how do you do it without turning into a social media zombie? Fear not, my friends! Here are five effective ways to boost your online profile and exposure, making those new business appointments roll in like never before.
Customer Think
JULY 24, 2024
In the ever-evolving customer support landscape, knowledge managers face the dual challenge of keeping help content relevant and integrating new technologies like AI and automation. Often, they must secure buy-in from stakeholders who may not fully grasp the crucial role effective knowledge management plays in enhancing customer experience (CX) and operational efficiency.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Strategic Communications
JULY 22, 2024
Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. But what if your content team is hesitant about storytelling? How can you convince them of its importance? This is a question I responded to recently on LinkedIn. My two main points: first find out why they’re hesitant.
SOAR Performance Group
JULY 26, 2024
Listen to a conversation with CEO John Thackston on the Extraordinary Pursuits Podcast by BIP Ventures. The post Measurement Matters: How to Set the Right KPIs for Your Startup appeared first on SOAR Performance Group.
The Center for Sales Strategy
JULY 22, 2024
Effective delegation goes beyond merely assigning tasks; it serves as a pivotal strategy for enhancing sales reps' skills, bolstering leadership within an organization, and fostering a culture of accountability and communication. For sales managers, mastering delegation can lead to a more dynamic, adaptable, and successful sales team. This not only streamlines operations but also significantly contributes to each team member's personal and professional development.
Customer Think
JULY 26, 2024
B2B marketers are experimenting with GenAI for content marketing tasks from personas to content marketing strategy to messaging, content, social posts, and more. Most are also doing so without a strong foundation for validating the outputs ChatGPT or its peers produce. We know that the output from basic prompts is mediocre. My concern is whether […] The post B2B Marketers Use a Buyer MVP to Excel with GenAI appeared first on Marketing Interactions.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
FinListics Solutions
JULY 24, 2024
The fourth quarter crunch is only a few short weeks away. InsightsIQ by FinListics is your secret weapon to transform your approach.
SBI Growth
JULY 22, 2024
Sales playbooks are a foundational tool for any sales team. Sales playbooks provide clear and concise guidelines and best practices to help your sales reps be more effective and consistent in their selling. In addition, sales playbooks commonly include defined plays for certain challenging sales situations.
Groove HQ
JULY 23, 2024
Customers should always come first, but that can be easier said than done. When you’re a support manager or team lead at a startup, you’re keenly aware that resources are finite and time is limited. If you’ve made it here, you’re probably wondering: What kinds of customer communication tools are available? How can they help […] The post 7 Customer Communication Tools for Small Businesses With Growing Teams appeared first on Groove Blog.
Customer Think
JULY 25, 2024
Image by Vlad Vasnetsov from Pixabay Have you ever assisted a customer and you really, really wanted to find a solution for them? Yes, I know in customer support our goal is almost always to find solutions for customers.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
NG Data
JULY 24, 2024
The use of AI in marketing reveals that AI technologies are rapidly transforming the landscape of digital marketing. Marketers are increasingly leveraging AI tools to personalize content, predict consumer behavior, and automate interactions, leading to more efficient and targeted marketing efforts. This shift is also driving a surge in demand for AI-related skills among professionals, prompting many to pursue upskilling opportunities.
OnStrategyHQ
JULY 25, 2024
In executive leadership, the ability to lead with powerful questions is an invaluable skill that can transform an organization’s dynamics. This approach fosters a culture of curiosity and continuous improvement and empowers individuals at all levels. In this article, we will cover 3 pro tips for leading with questions, provide 10 examples of powerful questions and when to use them, and follow with the 5 benefits of leading with powerful questions.
Groove HQ
JULY 26, 2024
Running a small business means always being busy. You need to market your business to survive, but you don’t have time to try every tactic and tool to see what works best. Email marketing is a popular strategy, and an intriguing one for a lot of reasons. But many small business owners struggle to make […] The post Email Marketing for Small Business: Your Guide To Boosting Sales & Engagement appeared first on Groove Blog.
Customer Think
JULY 24, 2024
Do you need to lose 10 pounds? Are you exercising as much as you need to? What about your eating habits – should you be eating healthier? I bet there are several things you need to do to be healthier that you’re not doing. Is it because you don’t have a need? Nope.
What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.
AchieveIt
JULY 24, 2024
You and your team started implementing a new strategy a year ago, based on a strategic plan that took months to create. You’ve been working hard since then, but you’re wondering if all this effort is really paying off. Many organizations rely on gut feeling or anecdotal evidence to evaluate the success of their strategy implementation process.
SOAR Performance Group
JULY 22, 2024
Listen to a conversation with CEO John Thackston on the Cold Ones podcast. “In Episode 19 of the COLD ONES Podcast, we delve into the shifting demands of the industry […] The post Cold Ones Podcast: Navigating Market Shifts with John Thackston appeared first on SOAR Performance Group.
Groove HQ
JULY 22, 2024
Customer-facing roles are vital. They shape the only interactions most people have with your company. So it’s essential to hire team members with the empathy and communication skills to turn a negative experience into a positive one. At the same time, you may not have the resources to hire a robust customer service team. So […] The post 5 Customer Service Roles Your Small Business Needs appeared first on Groove Blog.
Customer Think
JULY 23, 2024
I originally published today’s post on Forbes. It appeared on their site on May 2, 2024. This is a modified version of that post. I spend a lot of time talking to leaders about the value of a customer-centric culture.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
NG Data
JULY 24, 2024
The growing trend of humorous advertisements, highlighting their effectiveness in engaging audiences and enhancing brand recall. It argues that while purpose-driven ads often carry serious messages, they may lack the memorability and relatability that humor provides. The piece emphasizes that humor, when executed well, can make brands stand out and resonate with viewers, as seen in successful campaigns like Lynx’s ‘Robbery’ and Uber Eats’ ads.
Aepiphanni
JULY 23, 2024
Hiring a Fractional CGO can be a complex task. This article outlines the process, from preparation and setting expectations to finding, interviewing, and onboarding the right candidate, ensuring effective collaboration and strategic alignment to leverage their expertise for sustainable business growth.
Account Management Skills
JULY 22, 2024
Welcome to episode 118. On the last episode, I interviewed the brilliant Tim Williams from Ignition Consulting group about pricing strategies and why agencies need to sell outputs and value and not hours, particularly given the rise of generative AI. If you haven’t listened to that, I’d recommend you go back and listen to episode 117 because Tim shares so many different aspects of why we need to do this as agencies.
Customer Think
JULY 23, 2024
Launching a B2B startup involves not just a great product but also a strategic approach to the market. A well-defined Go-To-Market (GTM) strategy is crucial for positioning your business for success.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.
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