Hubspot Sales
JULY 18, 2025
When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. They aren’t. I learned the hard way when a client’s churn rate quietly climbed even as new deals kept coming in. We were winning buyers but losing customers.
Force Management
JULY 18, 2025
Any successful sales organization relies on a structured qualification process to guide its efforts. Qualification isn’t just about saying “yes” or “no”—it’s about asking the right questions early on, aligning with the buyer’s needs, and ensuring every deal in your pipeline truly warrants your team’s time and attention. This guide will break down what sales qualification process means, why it’s essential for both buyers and sellers, and how to build a repeatable framework that drives efficiency
Planview
JULY 18, 2025
Digital product development is becoming faster and more collaborative, but it is also significantly more complex. As teams adopt more tools for ideation, planning, coding, testing, and deployment, the number of handoffs and manual touchpoints increases, leading to slower progress, higher risk, and fragmented workflows. What was once a streamlined pipeline has become a tangled process that drains time and focus.
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