Manage Your Stakeholders

Peter Simoons

Tip 22: Manage Your Stakeholders. Unfortunately, the world is not always ideal, and there will be stakeholders in your alliance who don’t actually like that the alliance exists. You need to work on these stakeholders to transform them into real supporters for your partnership.

Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. What is a stakeholder? Why is a stakeholder plan critical? When should you adopt stakeholder planning?


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Stakeholders and Key Players: How Do They Think?


In the first blog in the series we outlined what a Relationship Map was and how to gain buy in. Here we get inside the mind of the customer as a key element of the relationship strategy development. . How Do They Think? Once you have determined ‘Who matters?’’

What is Stakeholder Engagement, and Why is it Important for Strategic Planning?

Strategic Planning and Management Insights

What is Stakeholder Engagement & Why is it Important? Stakeholder engagement is a process that organizations can follow in order to listen to, collaborate with, or inform (or a combination of all three) their existing stakeholders.

Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

In its simplest state, an organization's Strategic Performance Management context begins with corporate strategies (including objectives) which cascade to business units or equivalent organizational entities (IT), which, in turn, develop aligned strategies. Projects are the temporary initiatives that companies put into place alongside their ongoing operations to achieve specific goals. As a project manager, it is our job to take these initiatives, and execute them effectively within our teams.

All Stakeholders on Board at Alliance Launch

Peter Simoons

Tip 23: Make Sure All Stakeholders Are on Board at Alliance Launch. A celebration is a good way to help ensure that all stakeholders are on board the moment the alliance kicks off. Having all stakeholders on board is an essential element to starting an alliance.

Identifying, engaging, and assessing our stakeholders

Customer Think

How many stakeholders are involved in the typical complex high-value B2B buying journey? It’s fair to say that the number is often larger than the average salesperson is aware of, let alone in close contact with.Various studies have put the average num.

Employee Advocates: Their Role As Committed Company Assets, Active Communicators, And Key Contributors To Stakeholder Value

Customer Think

Whenever the subject of employee satisfaction and engagement arises, it is often difficult to differentiate between them.

The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Adjust notion of stakeholder value. It’s not only shareholder value, customer value or stakeholder value.

Effective ways to increase access to healthcare stakeholders by 350%

Clarity Engagement Solutions

Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. And if there’s one thing these stakeholder don’t like, it’s emails with branded content trying to sell them stuff.

LIVE - How to Win with Your Board & Stakeholders w/Lauren Harrell

Strategic Planning and Management Insights

Are you a board member or someone who works closely with a board? If so, our next live event is for you. Leadership Board governance

This Is How to Uncover Hidden Stakeholders and Win More Deals

Miller Heiman Group

Wouldn’t life be easier if the only stakeholder a seller needed was the main point of contact? Stakeholder management is complicated—because it involves an ever-expanding number of roles who influence purchase decisions at an organization. Other stakeholders are simply not accustomed to engaging directly with sales teams. As a sales leader, it’s critical to make sure that individual sellers identify the hidden stakeholders.

Five Key Steps to Get Buy-In from Diverse Stakeholders in Large Accounts

Miller Heiman Group

According to CSO Insights research , only 29 percent of organizations report being effective at using a formal process for account engagement and development of relationships with key stakeholders. When managing large accounts, many sales teams struggle to access diverse stakeholders. Beyond securing buy-in, another benefit of effectively communicating with all the key stakeholders is understanding the multiple perspectives inside a large account.

3 Ways Salesforce Anywhere Helps Sales Ops Make Their Stakeholders Successful


So as key deals evolve, Salesforce Anywhere sends desktop and mobile push notifications to alert key stakeholders where they can jump into chats to make decisions and discuss next actions. As the selling landscape shifts, sales ops is stepping into the spotlight.

Innovation Study

Vantage Partners

Collaboration, Influence & Stakeholder Alignment Alliances & Partnerships Organizational Effectiveness

Dealing With The Different Levels Of Stakeholders In The Buying Company

MTD Sales Training

You’ll be well aware of the different levels of stakeholders in the companies you are dealing with. The post Dealing With The Different Levels Of Stakeholders In The Buying Company appeared first on MTD Sales Training. It will be good to categorise these so you can plan how to make each of these levels’ lives easier so it makes sense for them to choose you. The different levels will be involved in the search, evaluation, purchase and use of your products or services.

How to Align Culture & Strategy in a Diverse, Non-Profit Organization -W/ Justin Miller

Strategic Planning and Management Insights

Strategic planning Leadership global strategy non-profit Stakeholder EngagementIn this episode of our Strategy & Leadership Podcast , we were joined by Justin Miller, Co-Founder & CEO of CARE for AIDS.

How to Leverage Analytics to Be the CRO’s Chief of Staff

SBI Growth

Your obligations as a Revenue Operations leader are under constant pressure. Your sales team is constantly under the watch of the Executive Team and Board of Directors; however, their priorities aren’t necessarily coordinated. The lack of clarity from the top.

Impactful CMOs Develop Customer Experience Charters Instead of Agonizing over Renewal Rates

SBI Growth

Quick—why do top sales reps make big bucks? It’s because they make it easy for their prospects to buy and to feel good about buying. They personally differentiate their company and solutions at the crucial moment someone prepares to take.

Four Aspects of Key Account Management

Point N Time

Blog Business Productivity customer goal and objectives customer initiatives key account Key account management key account management in Salesforce opportunity plans Org Charts Org Map sales meetings Stakeholder Management Strategy Mapper

How Much Revenue Are You Losing by Ignoring Your Best Product Designers?

SBI Growth

B2B companies no longer have the luxury of a purely functional User Experience Design, narrowly focused on the product needs of a specific industry or department. The consumers, and more importantly buyers of professional services and software are bringing their.

Connecting the Dots Between Talent Strategy and Execution

SBI Growth

As an executive, your success depends upon architecting a clear talent strategy that aligns with the overall goals and objectives of the entire organization. While strategic planning is necessary and worthwhile, it is no longer good enough. Truly effective and.

Preparing Your Sales Force to Thrive During the Transition to Private Equity

SBI Growth

Podcast Sales Strategy acquisition costs business CAC ceo Cost-to-serve CSO due diligence lifetime value lionbridge LTV LTV/CAC make your number market segmentation market segments Matt Sharrers Paula Shannon PE private environment private equity private equity management profit focus public company public trading revenue growth sales sales leader sales responsibility sales team sales transition sbi shareholder structure stakeholders svp transition

How to Accelerate Sales by Driving Agreement in the Buying Group

Smart Selling Tools

This week I interview Garin Hess , Co-Founder & CEO of Consensus , whose technology solves the largest challenge in B2B sales: driving agreement across the stakeholders in the buying group. Our interactive demo automation platform assembles video timelines from smaller clips, so each stakeholder automatically learns in the most relevant way. It automatically discovers and engages stakeholders as it tracks who the demo is shared with and how they engage.

Enable Your Sellers to Enable Your Buyers @petermollins

Smart Selling Tools

She must convince her organization and relevant stakeholders (the proverbial average of 5.5 internal stakeholders ) that change is a good thing. Sales Enablement Sales Tools or Sales Stack Buying Equation CEB Cost Effort Enablers Guided Buying Peter Mollins Risk ROI Calculators Sales Enablement Society Sales Enablers Sales Funnel sales processes Sales Prospecting SAVO Sellers Stakeholders ValueYour prospects want to succeed as much as you do.

My mother, KAM and mapping decision makers

Louise Collins Associates

It is no surprise then, when we consider decision making units and critical stakeholders in our accounts that we should factor in their broader network and seek to find areas and people in common. I remember being interrogated on a regular basis by my mother when seeking permission to go out.

Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm.

Understand the Value You Offer to Your Customer

Holden Advisors

Always look for new ways that your customers might use your product or for other stakeholders that might benefit from your solutions. You can’t have confidence in your price unless you have confidence in the value you deliver to your customer’s business.

Insight-led selling: The key to eliminating the buyer-seller mismatch

The SAMA Podcast

By training sellers to understand what's top of mind for their customers' myriad stakeholders and giving them the tools and knowledge to tailor their messages to each stakeholder. Learn more about Finlistics here. Learn more about the book here.

How to Measure Results that Decision-Makers Care About

Corporate Visions

Your customer stakeholders invested in your solution because they believed you would make a meaningful contribution toward their strategic business goals.

Best Ways to Implement a Master Data Management System

Customer Think

As companies leverage new technologies to gain insights about processes and operations, IT infrastructure, customers, vendors, and other stakeholders, they do it from two deliberate perspectives – analytical and operational.

Top Priorities for CEOs in 2021

SBI Growth

The top challenges in 2020 for CEOs included collecting and actioning the right data, managing Board and stakeholder expectations, and the rapid. A new year is on the horizon, and market-leading CEOs are forward-thinking, regardless of the circumstances in 2020.

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Executive Sponsorship: Maps key customer stakeholders to executives and experts inside Aramex. Forecasting and Business Outlook: Provides forecasts and regular formal status updates to ensure visibility of the business performance and outlook to the internal stakeholders.

What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

Do what you need in order to understand which stakeholders are involved, who has final approval and what key performance indicators will determine success. Most discovery processes will allow you to create a map or schematic of the key stakeholders, their roles and what they value most. Whenever possible, we recommend building relationships with as many of these stakeholders as possible, leveraging the reach of your full team.

Value Stream Mapping Best Practices


The visualization of value stream maps often makes bottlenecks, unnecessary activities, and information flow problems more readily apparent, making it easier for stakeholders to agree on opportunities for improvement.

Emotional Engagement Matters

Sales Gravy

This is why ultra-high performers are constantly focused on building emotional connections with stakeholders. This is why ultra-high performers are constantly focused on building emotional connections with stakeholders

One Team: How Everyone Wins a Complex Sale [Webinar]


Gaining access to those stakeholders has become more challenging with remote work, and they often require an extra (unforeseen) step to approve spend… even when the dollars are in their budget. Actionable ways to build consensus among the key stakeholders.

Potentially, How Will The Future Of Work And ‘The Great Resignation’ Impact Customer Experience?

Customer Think

Further, it should be understood that all stakeholders are keenly aware of when humanity and purpose are being practiced and ‘lived’ by an organization and when there […].

Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

If you make your units too small, you will be focusing attention on stakeholder and business drivers that aren’t truly strategic to your customer. By Saleh Al-Ben Saleh, Strategic Account Manager, Emerson.

Get more sales references without a traditional program


Typically, these programs are powered by a robust software solution designed to meet all stakeholders’ reference needs—from Marketing and Customer Success to frontline sellers and everyone in between—and require at least one dedicated Advocacy Manager to keep everything running smoothly.

Board Management Tips to Help Your Team Win w/Lauren Harrell Ep#99

Strategic Planning and Management Insights

Having worked internally at finance and audit organizations and externally as an advisor across the finance enterprise, she approaches leadership and the boardroom with a multiple-stakeholder focus.

It’s Your Fault! – Getting the Blame in Coaching

Peter Simoons

As a Marshall Goldsmith Stakeholder Centered certified coach I suggested following this methodology. In it, the stakeholders of a leader play an essential role and it requires the leader to actively reach out to them. “ It’s your fault!

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Create contact plans to keep in touch with key stakeholders in your company and your client's. GRAHAM Different stakeholders will value different things. Who are your stakeholders, and what floats their value boat? Stakeholders value business improvement.