What is Stakeholder Engagement, and Why is it Important for Strategic Planning?

Strategic Planning and Management Insights

What is Stakeholder Engagement & Why is it Important? Stakeholder engagement is a process that organizations can follow in order to listen to, collaborate with, or inform (or a combination of all three) their existing stakeholders.

The Future of SAM – Revisited

Strategic Account Management Association

They are: Stakeholder Value : Clients have all had to pivot to survive; as a result, the sources of value creation and relevant stakeholders have shifted. Adjust notion of stakeholder value. It’s not only shareholder value, customer value or stakeholder value.


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Effective ways to increase access to healthcare stakeholders by 350%

Clarity Engagement Solutions

Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. And if there’s one thing these stakeholder don’t like, it’s emails with branded content trying to sell them stuff.

LIVE - How to Win with Your Board & Stakeholders w/Lauren Harrell

Strategic Planning and Management Insights

Are you a board member or someone who works closely with a board? If so, our next live event is for you. Leadership Board governance

Moving From Strategy to Execution

Speaker: Barb Barker and Shannon Riley, Wrike Team

In its simplest state, an organization's Strategic Performance Management context begins with corporate strategies (including objectives) which cascade to business units or equivalent organizational entities (IT), which, in turn, develop aligned strategies. Projects are the temporary initiatives that companies put into place alongside their ongoing operations to achieve specific goals. As a project manager, it is our job to take these initiatives, and execute them effectively within our teams.

This Is How to Uncover Hidden Stakeholders and Win More Deals

Miller Heiman Group

Wouldn’t life be easier if the only stakeholder a seller needed was the main point of contact? Stakeholder management is complicated—because it involves an ever-expanding number of roles who influence purchase decisions at an organization. Other stakeholders are simply not accustomed to engaging directly with sales teams. As a sales leader, it’s critical to make sure that individual sellers identify the hidden stakeholders.

Five Key Steps to Get Buy-In from Diverse Stakeholders in Large Accounts

Miller Heiman Group

According to CSO Insights research , only 29 percent of organizations report being effective at using a formal process for account engagement and development of relationships with key stakeholders. When managing large accounts, many sales teams struggle to access diverse stakeholders. Beyond securing buy-in, another benefit of effectively communicating with all the key stakeholders is understanding the multiple perspectives inside a large account.

Innovation Study

Vantage Partners

Collaboration, Influence & Stakeholder Alignment Alliances & Partnerships Organizational Effectiveness

Dealing With The Different Levels Of Stakeholders In The Buying Company

MTD Sales Training

You’ll be well aware of the different levels of stakeholders in the companies you are dealing with. The post Dealing With The Different Levels Of Stakeholders In The Buying Company appeared first on MTD Sales Training. It will be good to categorise these so you can plan how to make each of these levels’ lives easier so it makes sense for them to choose you. The different levels will be involved in the search, evaluation, purchase and use of your products or services.

How to Align Culture & Strategy in a Diverse, Non-Profit Organization -W/ Justin Miller

Strategic Planning and Management Insights

Strategic planning Leadership global strategy non-profit Stakeholder EngagementIn this episode of our Strategy & Leadership Podcast , we were joined by Justin Miller, Co-Founder & CEO of CARE for AIDS.

How to Leverage Analytics to Be the CRO’s Chief of Staff

Sales Benchmark Index

Your obligations as a Revenue Operations leader are under constant pressure. Your sales team is constantly under the watch of the Executive Team and Board of Directors; however, their priorities aren’t necessarily coordinated. The lack of clarity from the top.

Four Aspects of Key Account Management

Point N Time

Blog Business Productivity customer goal and objectives customer initiatives key account Key account management key account management in Salesforce opportunity plans Org Charts Org Map sales meetings Stakeholder Management Strategy Mapper

Impactful CMOs Develop Customer Experience Charters Instead of Agonizing over Renewal Rates

Sales Benchmark Index

Quick—why do top sales reps make big bucks? It’s because they make it easy for their prospects to buy and to feel good about buying. They personally differentiate their company and solutions at the crucial moment someone prepares to take.

How to Accelerate Sales by Driving Agreement in the Buying Group

Smart Selling Tools

This week I interview Garin Hess , Co-Founder & CEO of Consensus , whose technology solves the largest challenge in B2B sales: driving agreement across the stakeholders in the buying group. Our interactive demo automation platform assembles video timelines from smaller clips, so each stakeholder automatically learns in the most relevant way. It automatically discovers and engages stakeholders as it tracks who the demo is shared with and how they engage.

How Much Revenue Are You Losing by Ignoring Your Best Product Designers?

Sales Benchmark Index

B2B companies no longer have the luxury of a purely functional User Experience Design, narrowly focused on the product needs of a specific industry or department. The consumers, and more importantly buyers of professional services and software are bringing their.

Preparing Your Sales Force to Thrive During the Transition to Private Equity

Sales Benchmark Index

Podcast Sales Strategy acquisition costs business CAC ceo Cost-to-serve CSO due diligence lifetime value lionbridge LTV LTV/CAC make your number market segmentation market segments Matt Sharrers Paula Shannon PE private environment private equity private equity management profit focus public company public trading revenue growth sales sales leader sales responsibility sales team sales transition sbi shareholder structure stakeholders svp transition

Connecting the Dots Between Talent Strategy and Execution

Sales Benchmark Index

As an executive, your success depends upon architecting a clear talent strategy that aligns with the overall goals and objectives of the entire organization. While strategic planning is necessary and worthwhile, it is no longer good enough. Truly effective and.

Enable Your Sellers to Enable Your Buyers @petermollins

Smart Selling Tools

She must convince her organization and relevant stakeholders (the proverbial average of 5.5 internal stakeholders ) that change is a good thing. Sales Enablement Sales Tools or Sales Stack Buying Equation CEB Cost Effort Enablers Guided Buying Peter Mollins Risk ROI Calculators Sales Enablement Society Sales Enablers Sales Funnel sales processes Sales Prospecting SAVO Sellers Stakeholders ValueYour prospects want to succeed as much as you do.

My mother, KAM and mapping decision makers

Louise Collins Associates

It is no surprise then, when we consider decision making units and critical stakeholders in our accounts that we should factor in their broader network and seek to find areas and people in common. I remember being interrogated on a regular basis by my mother when seeking permission to go out.

Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Make sure your internal stakeholders understand the value your program brings to customers and, through them, to the firm.

How to Measure Results that Decision-Makers Care About

Corporate Visions

Your customer stakeholders invested in your solution because they believed you would make a meaningful contribution toward their strategic business goals.

How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Executive Sponsorship: Maps key customer stakeholders to executives and experts inside Aramex. Forecasting and Business Outlook: Provides forecasts and regular formal status updates to ensure visibility of the business performance and outlook to the internal stakeholders.

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The co-value creation process includes your organization’s ability to engage internal stakeholders to sketch out a proposed co-value starting point that can be furthered with the customer early. By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA.

What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

Do what you need in order to understand which stakeholders are involved, who has final approval and what key performance indicators will determine success. Most discovery processes will allow you to create a map or schematic of the key stakeholders, their roles and what they value most. Whenever possible, we recommend building relationships with as many of these stakeholders as possible, leveraging the reach of your full team.

Insight-led selling: The key to eliminating the buyer-seller mismatch

The SAMA Podcast

By training sellers to understand what's top of mind for their customers' myriad stakeholders and giving them the tools and knowledge to tailor their messages to each stakeholder. Learn more about Finlistics here. Learn more about the book here.

One Team: How Everyone Wins a Complex Sale [Webinar]


Gaining access to those stakeholders has become more challenging with remote work, and they often require an extra (unforeseen) step to approve spend… even when the dollars are in their budget. Actionable ways to build consensus among the key stakeholders.

Why the ‘Discovery Phase’ Can Make or Break a Rebrand

Customer Think

From meeting timelines to staying on budget and involving the right stakeholders, launching a new brand is no easy feat. Add a global pandemic to the mix and the complications are even greater.

10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Create contact plans to keep in touch with key stakeholders in your company and your client's. GRAHAM Different stakeholders will value different things. Who are your stakeholders, and what floats their value boat? Stakeholders value business improvement.

It’s Your Fault! – Getting the Blame in Coaching

Peter Simoons

As a Marshall Goldsmith Stakeholder Centered certified coach I suggested following this methodology. In it, the stakeholders of a leader play an essential role and it requires the leader to actively reach out to them. “ It’s your fault!

Board Management Tips to Help Your Team Win w/Lauren Harrell Ep#99

Strategic Planning and Management Insights

Having worked internally at finance and audit organizations and externally as an advisor across the finance enterprise, she approaches leadership and the boardroom with a multiple-stakeholder focus.

The Art of Conducting Engaging Sales Conversations

Sales Gravy

On this powerful episode of the Sales Gravy Podcast, Jeb Blount sits down with AJ and Johnny, hosts of The Art of Charm podcast, discuss tips and techniques for building rapport and conducting engaging sales conversations that motivate stakeholders to do business with you and close the deal.

Top Priorities for CEOs in 2021

Sales Benchmark Index

The top challenges in 2020 for CEOs included collecting and actioning the right data, managing Board and stakeholder expectations, and the rapid. A new year is on the horizon, and market-leading CEOs are forward-thinking, regardless of the circumstances in 2020.

4 Principles of Effective Sales Conversations [Podcast]

Sales Gravy

On this podcast, Jeb Blount gives you a four part framework for sales conversations that keeps you in control, builds deep emotional connections with your stakeholder, and allows you to listen and uncover problems.

The ABC of Test Automation Frameworks – Everything You Need to Know

Customer Think

Stakeholders now understand that implementing an automation framework is one of the key factors to the success of software automation projects. The need for test automation framework has brewed up in the minds of many software testers.

The Power of Pause

Revenue Storm

Engaging with these business stakeholders allowed the sales team to gain a better understanding of the customer’s business strategy and drove a more strategic dialogue with the customer yielding an increase in revenue and contract term.

How Accounting Plays A Major Part In Business


Jim Woodruff’s article in Chron highlights the true purpose of accounting within a business, which is to provide financial information to company owners and its stakeholders.

Three Tips For Key Account Managers To Impress in Your Next One-On-One


Like any good plan – it only works if there is buy-in from all stakeholders. If you were working in sales last year you sure earned your paycheck. It was a tumultuous year of ups and downs.

Gaining Market Access in Emerging Markets – Take Action!

Clarity Engagement Solutions

Stakeholders. Customized processes and functions are required to effectively engage these new stakeholders. A primary challenge for pharma and bio-tech companies is how to identify the right stakeholders in the approval process.

Collaborative Leadership Development

Peter Simoons

To do so, you’ll need to further develop yourself, possibly change your behavior and manage and involve your stakeholders. These people, your stakeholders, will provide helpful input for your development. You are a successful leader.

Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

Jonathan Hughes, Partner, Vantage Partners, and David Chapnick, Partner, Vantage Partners. Just when customer account teams and salespeople were beginning to grow accustomed to virtual-only sales and account management, a return to (some) face-to-face interactions is on the horizon.

Inside vs. Outside Sales: Redefining the Sales Structure


Some constructs of field selling are canonical, like conference room meetings and stakeholder meetings. Field reps work to get stakeholders into one room, where the decision-making happens between the champion, boss, and the approver. In 2020, 52.8%

5 Tactics When You’re Team Just Isn’t Hitting Their Numbers


In addition, reps find it harder to identify key stakeholders and get in sync with the buyer’s journey. Help Identify Key Stakeholders: In our recent webinar with Mark Sellers, author of Blind Spots , he points out that “titles don’t tell us everything.

3 Best Sales Podcasts for Key Account Managers

Account Manager Tips

How do they interact internally with stakeholders and externally with suppliers? The best sales podcasts key account managers should listen to Are you a key account manager? Do you sell? Do you listen to podcasts?