From Dull to Digital: How to Implement Digital Marketing Strategies That Work

Aepiphanni

Take the Leap: Making the Digital Transformation Transitioning Your Company from the Past to the Present Transitioning your company into the digital age can seem like a daunting task, but it is a necessary one.

How to Lead a Digital-Oriented Sales Strategy

SBI Growth

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy.

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5 Ways AI Is Revolutionizing Digital Marketing

Customer Think

Digital marketing is […]. Blog Digital Marketing Enterprise TechnologyArtificial Intelligence (AI) seems to be an omnipotent phenomenon that influences a wide range of industries. The global AI market is predicted to snowball in the next few years, reaching a $190.61

2022 Guide for Digital Agencies

Crank Wheel

It’s vital for digital agencies to be aware of trends that will impact the market in the near future. Learn how digital agencies can improve their performance in 2022 along with what specific tools they can use to improve their own business in addition to their clients’ businesses

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Digital Marketing Ethics

Customer Think

We leave digital breadcrumbs wherever we go. As digital marketers, we are in possession of incredibly powerful tools, tools that. Blog Digital MarketingIt is now possible to know just about everything about anyone. And since we spend so much time online, that’s a big reveal.

Navigating the Digital Disruption to Your Sales Channel Strategy

SBI Growth

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.

Stop Guessing: Digital Experimentation is the Future of Marketing

Customer Think

This is particularly true in the digital space, when red tape stifles innovation and slows the speed of digital transformation. Blog Digital Marketing InnovationToo often, corporate bottlenecks stall progress and growth.

Want to Buy Some…Digital Transformation?

Revenue Storm

Almost every technology company and salesperson on the planet is selling some form of Digital Transformation today. The sad truth is everybody selling Digital Transformation sounds the same. Digital Transformation is not a solution or a service; it’s a strategy!

5 Cyber Security Risks Every Digital Marketer Faces In 2022

Crank Wheel

Here are the top 5 cyber security risks every digital marketer should beware of in 2022 If your company experiences a data breach or comes under cyber attack, ignorance is futile. Understand how vulnerable you are to cyber threats to take the right course of action.

The top 5 digital marketing mistakes that business owners make

Customer Think

Clients come to us because they are frustrated with their digital marketing vendors and the disappointing results of their efforts. Blog Digital Marketing Editor's Pick

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

How to Plan Your Digital Strategy for 2021

SBI Growth

As we round out 2020 and begin to look ahead to 2021, the topic of revenue planning is surely at the forefront of conversations between your company’s leadership team and board members. While your annual revenue planning activities may focus.

How a Digital Sales Culture Drives Revenue in Key Accounts

SBI Growth

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Necessary Evil: B2B Digital Planning

SBI Growth

Look across your digital tactics and channels…do your buyers go there? Let’s first define Digital Planning (or Digital Marketing) – Leveraging digital channels to reach customers and. Is their engagement worth the challenges involved in creating these? How do you know?

How to Develop a Digital Transformation Strategy

Customer Think

What is Digital Transformation? Digital transformation is the implementation of modern technology to initiate changes within an organization.

Business Acquisitions Trending in the Digital Space

Aepiphanni

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

Episode 41: Evolving Business Models In The Digital Economy

SOAR Performance Group

Senior executives share experiences, insights and perspectives on the digital economy and engagement requirements for sales and customer success. The post Episode 41: Evolving Business Models In The Digital Economy appeared first on SOAR Performance Group.

The Future of Workplace Learning – Digitization Boost

MDI Training

Impuls Series - The Future of Workplace Learning Part 1 with Marina Begic: Digital Business Development Expert and Senior L&D Consultant. The Future of Workplace Learning – Digitization Boost. Digital Business Development Expertin und Senior L&D Consultant.

10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation

Customer Think

Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Numerous studies show that large organizations are realizing only limited success in digital transformation projects. Are they synergistic, or just getting in the way of each other?

The top 10 skills every digital marketer should have

Nutshell

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain.

Agility In Digital Marketing Is Table Stakes For Success

Speaker: Megan Sangha and Amit Pande, Wrike Team

Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be? Can we easily manage campaigns and collaborate from kickoff to launch? Can we quickly access the data we need to inform our decisions? Do we have the right tools to be agile, pivot as needed, and maximize success?

Virtual collaboration tools to reduce “digital overload”

Customer Think

tiredness, anxiety, or worry resulting from overusing Zoom and other synchronous virtual platforms–and “digital overload” have become commonplace phrases. […]. A version of this article was previously published in the Journal of mHealth.

Finding that Ideal Prospect when Selling Digital Advertising

The Center for Sales Strategy

Over the years, we've seen a pattern with media sellers to pursuit of prospects who welcome ideas that include digital. Selling digital as part of an integrated solution requires a certain kind of prospect that will "get" what you're talking about with respect to integrated solutions.

11 digital marketing communication tips to increase conversions

Nutshell

Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging.

The Impact of Your Digital Evolution on Your Customer Acquisition Cost

SBI Growth

Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. The global pandemic has brought about the greatest virtual sales experience ever to occur.

Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

Guide to Mastering the Digital Shelf

Customer Think

It turns out that many brands are just helpless without digital shelf analysis. What do we mean by digital shelf? The digital shelf is the continuous process of analyzing […]. Blog Digital Marketing Enterprise Technology

How Digital Transformation Can Help You Win Digital Customers w/Howard Tiersky, FROM CEO Ep#128

Strategic Planning and Management Insights

Howard Tiersky is the CEO of FROM - the digital transformation agency. FROM helps companies win with today’s customers who reserve their loyalty for brands that deliver elegant and convenient digitally-powered experiences.

Mitigating digital fraud risk to drive B2B business growth

Customer Think

B2B buyers became more digitally influenced – akin to their B2C preferences – which required merchant payments offerings and capabilities to evolve to better secure the sale. Without a digital commerce channel, B2B […]. Blog Digital Marketing Enterprise Technology

B2C 65

Never Cut Corners on These 5 Digital Marketing Services

Customer Think

However, if you cut corners with the following digital marketing components, you’ll see […]. Blog Digital MarketingWhen you’re trying to conserve capital, you have to cut some corners.

Building a 5-Star Online Reputation for Your Business

Speaker: Brent Werbeck, GetMoreReviews Co-Founder

Trying to figure out how to turn your happy customer’s comments into 5 star reviews may seem like a daunting task. From internal feedback to Google reviews, what is "really" the way to go? Join Brent Werbeck, Co-Founder of Get More Reviews, in this discussion of how to foster and grow your business's 5-star online reputation.

How to Prepare Your Digital Marketing Strategy for 2022

Customer Think

Blog Customer Strategy Digital Marketing Editor's PickIt feels like we just started planning our marketing strategy for 2021, but here we are, getting ready for 2022.

Is Digital Marketing Necessary for a Service Organization?

Crank Wheel

Service organizations must invest in digital marketing. Digital channels have been efficient platforms for reaching goals For the same reason as profit organizations.

3 Steps to Double-Digit Sales Growth | Sales Strategies

Engage Selling

A client once reported to me that the work we did with them last year is creating 35% more revenue to the company than it did in previous years.

The Role of AIOps in Digital Transformation

SmartKarrot

A look at the organizational landscape shows that many companies, especially B2Bs, are moving towards digital transformations – using IT tools and technologies to boost organizational performance. Thus, it plays a key role in accelerating the digital transformation (DX) of an organization.

The Essential Guide to Selling by Telling Your Touchstone Story

Storytelling is the key to connection. Connection leads to trust and trust leads to sales. Learn how to develop your personal Touchstone Story to turn your selling into the kind of telling (and listening) that closes deals.

The Global Rise of the Digital Entrepreneur

Customer Think

However, a new study by Adobe Acrobat shows that despite these challenges, the pandemic marks a distinct increase in digital entrepreneurship never seen before. The COVID-19 pandemic saw global economic challenges and more people looking for remote employment options.

How to Kick-Start Digital Transformation in Business?

Customer Think

Digital transformation isn’t about tech for tech’s sake – it’s about using technology to achieve business goals.” 87% of organizations claim to have profitable results after implementing digitization in business.

How to Update Your Pricing and Packaging for Digital Selling

SBI Growth

It’s also clear that corporate digital transformation is accelerating in every way. There’s no doubt that the pandemic has permanently impacted daily life in every way. After all, in 2019, many enterprise sales calls absolutely had to be in person.

Digital agency management 101: The ultimate pricing guide

Crank Wheel

Just like any other business, the main concern of your digital agency is to make a profit. But in a competitive market such as digital marketing, you’ll need to have the right prices to attract customers

Organic Growth Strategy: How to Leverage Market Collateral Around Social Media

Speaker: Akilah Murrell, Sr. Director of Channel Marketing at Channel Maven

Join Akilah Murrell, Senior Director of Channel Marketing at Channel Maven, for this how-to session on engaging your buyer base through social media.