Achieving Digital Maturity

Flevy

Digital Transformation is a matter of survival now for all organizations particularly businesses. Digital Transformation is typically more difficult than any Change or Transformation program that an organization may undertake. Attaining Digital Maturity is a continuing exercise.

Digital Maturity Strategy

Flevy

Go digital or go home. To survive in the Digital Age, organizations must pursue Digital Transformation to not only support strategies and reach customers, but also to modernize and achieve excellence in their internal operations and processes. Digital Strategy.

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Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan.

From Dull to Digital: How to Implement Digital Marketing Strategies That Work

Aepiphanni

Take the Leap: Making the Digital Transformation Transitioning Your Company from the Past to the Present Transitioning your company into the digital age can seem like a daunting task, but it is a necessary one.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How to Lead a Digital-Oriented Sales Strategy

SBI Growth

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy.

Improving Digital Sales Performance: Pre-Call Prep

The Center for Sales Strategy

Digital selling digital advertisingIt's always surprising to me how few sellers conduct an audit of a prospect's website and social media presence prior to meeting with a prospect.

B2B Digital Transformation in Sales: Facts & Trends

QYMATIX

Facts and trends about the B2B digital transformation. I want to know more about the digital transformation in B2B sales. Digital Transformation For B2B Sales: Facts & Trends – Summary. 2019): Digital Transformation For B2B Customer Experiences. The post B2B Digital Transformation in Sales: Facts & Trends first appeared on Qymatix Predictive Sales Software.

Navigating the Digital Disruption to Your Sales Channel Strategy

SBI Growth

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.

How to Plan Your Digital Strategy for 2021

SBI Growth

As we round out 2020 and begin to look ahead to 2021, the topic of revenue planning is surely at the forefront of conversations between your company’s leadership team and board members. While your annual revenue planning activities may focus.

How a Digital Sales Culture Drives Revenue in Key Accounts

SBI Growth

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

The Essential Guide to the Buying Experience of the Future

The ultimate value proposition is an impactful buying experience that guides people to the best possible decision. But how do you prepare your sales teams to do that? Read "The Essential Guide to the Buying Experience of the Future" to find out how to empower your customer-facing teams and thrive in modern selling environments.

Digital Customer Experience Drives E-Commerce Profitability

Customer Think

E-commerce profitability is driven directly by digital experience. To get more repeat customers, we need to fix broken digital customer experiences, especially when crossing channels from social media to the brand site.

Knowledge Graphs, a Tool to Support Successful Digital Transformation Programs

Customer Think

Organizations are becoming more aware of the potential of knowledge graphs, but many digital leaders […]. Article Column Editor's Pick Enterprise Technology Seth Earley: Digital Transformation and Artificial Intelligence: Smart PracticesKnowledge graphs are pretty hot these days.

5 Ways AI Is Revolutionizing Digital Marketing

Customer Think

Digital marketing is […]. Blog Digital Marketing Enterprise TechnologyArtificial Intelligence (AI) seems to be an omnipotent phenomenon that influences a wide range of industries. The global AI market is predicted to snowball in the next few years, reaching a $190.61

Digital Marketing Ethics

Customer Think

We leave digital breadcrumbs wherever we go. As digital marketers, we are in possession of incredibly powerful tools, tools that. Blog Digital MarketingIt is now possible to know just about everything about anyone. And since we spend so much time online, that’s a big reveal.

Digital is local: What separates top brands from the competition

Customer Think

Consumers have become more sophisticated in their digital expectations from brands, with digital usage up 25% since the pandemic, according to Facebook data. Blog Customer Experience Digital Marketing Editor's Pick Enterprise Technology Social Business

How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”

Necessary Evil: B2B Digital Planning

SBI Growth

Look across your digital tactics and channels…do your buyers go there? Let’s first define Digital Planning (or Digital Marketing) – Leveraging digital channels to reach customers and. Is their engagement worth the challenges involved in creating these? How do you know?

Want to Buy Some…Digital Transformation?

Revenue Storm

Almost every technology company and salesperson on the planet is selling some form of Digital Transformation today. The sad truth is everybody selling Digital Transformation sounds the same. Digital Transformation is not a solution or a service; it’s a strategy!

10 Proven Digital Marketing Strategies for Solar Sales Agents

Crank Wheel

Sales agents don't send booklets or throw flyers anymore. They are ineffective! Here are proven marketing strategies for solar sales

How to Update Your Pricing and Packaging for Digital Selling

SBI Growth

It’s also clear that corporate digital transformation is accelerating in every way. There’s no doubt that the pandemic has permanently impacted daily life in every way. After all, in 2019, many enterprise sales calls absolutely had to be in person.

Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. This latest eBook aims to help marketing leaders understand the impact of data management on their company’s ROI.

Business Acquisitions Trending in the Digital Space

Aepiphanni

Despite 2020 being a challenging year for everyone, many companies made strategic business acquisitions into the digital space. It’s titled “1st-time acquisitions of digital businesses expected to continue in 2021.”.

Stop Guessing: Digital Experimentation is the Future of Marketing

Customer Think

This is particularly true in the digital space, when red tape stifles innovation and slows the speed of digital transformation. Blog Digital Marketing InnovationToo often, corporate bottlenecks stall progress and growth.

The Future of Workplace Learning – Digitization Boost

MDI Training

Impuls Series - The Future of Workplace Learning Part 1 with Marina Begic: Digital Business Development Expert and Senior L&D Consultant. The Future of Workplace Learning – Digitization Boost. Digital Business Development Expertin und Senior L&D Consultant.

The Impact of Your Digital Evolution on Your Customer Acquisition Cost

SBI Growth

Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. The global pandemic has brought about the greatest virtual sales experience ever to occur.

How to Overcome the Pain Points of Your CRM

When used effectively, a CRM can be the life blood of your sales team – keeping everyone organized, efficient, and at peak productivity. Leveraging leading industry research from industry analysts, this eBook explores how your sales team can gain back valuable time.

The top 10 skills every digital marketer should have

Nutshell

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain.

Magical Moments in the Metaverse with Digital Messaging

Customer Think

Metaverse Marketing Can Make for Magical Moments When Facebook transformed into Meta last year, it increased attention on the next iteration of the internet, with brands from Disney and Coca-Cola to Gucci and Louis Vuitton establishing their places in the digital world. Blog Digital Marketin

Devtech Acquires Digital Agency Saturized

Customer Think

Saturized helps leading brands drive new sources of revenue and increase brand loyalty through digital user experience, brand strategy, visual and motion design, and virtual and mixed reality.

10 Tips to Overcome Obstacles of AI-Enabled Digital Transformation

Customer Think

Is AI driving digital transformation? Or is digital transformation driving the adoption of AI? Numerous studies show that large organizations are realizing only limited success in digital transformation projects. Are they synergistic, or just getting in the way of each other?

Agility In Digital Marketing Is Table Stakes For Success

Speaker: Megan Sangha and Amit Pande, Wrike Team

Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be? Can we easily manage campaigns and collaborate from kickoff to launch? Can we quickly access the data we need to inform our decisions? Do we have the right tools to be agile, pivot as needed, and maximize success?

Digital Marketing Techniques to Boost Your Business Online

Customer Think

Therefore, for businesses dealing with sales, it has become necessary for them to think about new digital marketing strategies to boost their online sales. Blog Digital MarketingThe stature of online shopping and online sales is increasing fast in this pandemic-stricken world.

Evolving Your Culture for the Digital Revolution

SBI Growth

It’s hard to imagine a time where calendars weren’t inundated with video calls and discussions around your digital sales transformation.

A CRO’s View on How Digital CX Impacts CLTV

SBI Growth

As seen in SBI’s latest research, top-performing commercial leaders are balancing headcount additions with investments in sales, enablement, and digital selling, looking to boost productivity and sales capacity through strong digital buying experiences.

11 digital marketing communication tips to increase conversions

Nutshell

Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging.

Going to Market Smarter in the New Economy

In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. To succeed, you must change the way you conceive and build new products as a digital business. Download the report today to discover more!

3 Steps to Double-Digit Sales Growth | Sales Strategies

Engage Selling

A client once reported to me that the work we did with them last year is creating 35% more revenue to the company than it did in previous years.

The top 5 digital marketing mistakes that business owners make

Customer Think

Clients come to us because they are frustrated with their digital marketing vendors and the disappointing results of their efforts. Blog Digital Marketing Editor's Pick

Finding that Ideal Prospect when Selling Digital Advertising

The Center for Sales Strategy

Over the years, we've seen a pattern with media sellers to pursuit of prospects who welcome ideas that include digital. Selling digital as part of an integrated solution requires a certain kind of prospect that will "get" what you're talking about with respect to integrated solutions.

5 Cyber Security Risks Every Digital Marketer Faces In 2022

Crank Wheel

Here are the top 5 cyber security risks every digital marketer should beware of in 2022 If your company experiences a data breach or comes under cyber attack, ignorance is futile. Understand how vulnerable you are to cyber threats to take the right course of action.

5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Join us on Sept. 13 at 9:30 am PT as Erika Bzdel, VP of Sales, and Craig Simons, Director of Marketing, discuss the virtual selling practices that every company should adopt, and how to succeed at selling in a hybrid world.