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Optimize Your CRM: Strategies for Effective Utilization

The Center for Sales Strategy

Do you ever feel like you're using your CRM, but not really using it? After all, The 5th Annual Media Sales Report found that 74% of salespeople believe they use their CRM effectively. Maybe there are scores of salespeople out there who are utilizing the many capabilities that their CRMs have to offer.

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Should I Use a Financial Services-specific CRM?

Nutshell

But does that mean you should use a financial services-specific CRM over a general-purpose one? Read on to learn the differences between CRMs for financial services companies and general-purpose CRMs and which one would work best for you! Advantages of financial services-specific CRM What is a general-purpose CRM?

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Top CRM Software Development Trends To Watch Out For 2024

Customer Think

Customer Relationship Management (CRM) systems have evolved significantly over the past few years. As businesses become increasingly customer-centric, the demand for more sophisticated and integrated CRM solutions continues to rise.

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Should I Use a Consulting-Specific CRM? Find the Right CRM for Your Consultancy

Nutshell

When you’re running a consulting services business, a good CRM is a must to streamline your client acquisition process and keep a good balance between landing clients and delivering services. But should you use a consulting-specific CRM or a general-purpose CRM? However, CRM is a helpful tool for businesses of all sizes.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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How CRM Software Impacts Customer Engagement

Nutshell

You’ll want to monitor the impact on customer engagement that your customer relationship management (CRM) platform has by: Tracking customer interactions Analyzing customer data Measuring customer loyalty You can do each of those things within your CRM to save time and resources. Keep reading to learn how.

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Should I Use an IT-Specific CRM? IT CRM vs. General CRM

Nutshell

A customer relationship management (CRM) platform is one of the most essential tools your IT company can have. But with so many CRM platforms available, how do you know which is best for your business? You might ask yourself, “Should I use an IT-specific CRM or a general-use CRM?” What is a general-use CRM?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Leading integrations that fit directly into your CRM and workflow.