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Optimize Your CRM: Strategies for Effective Utilization

The Center for Sales Strategy

Do you ever feel like you're using your CRM, but not really using it? After all, The 5th Annual Media Sales Report found that 74% of salespeople believe they use their CRM effectively. Maybe there are scores of salespeople out there who are utilizing the many capabilities that their CRMs have to offer.

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Should I Use an SMB-Specific CRM?

Nutshell

Good customer relationship management (CRM) software is the not-so-secret weapon of every business that makes consistent sales. Small and medium-sized businesses (SMBs) will benefit from CRM software if they’re looking for steady sales growth. Table of Contents What is an SMB-specific CRM?

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Should I Use a SaaS-Specific CRM?

Nutshell

Customer relationship management (CRM) software is an essential tool for streamlining your sales process and closing more deals with less hassle and guesswork. As a SaaS business owner, you understand the importance of good CRM software, and you’re probably already shopping around for a CRM for your business.

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Rethinking CRM to Supercharge Engagement

Customer Think

An estimated 20% to 70% of customer relationship management (CRM) projects either fail to improve company performance or result in losses. Too many brands aren’t seeing the benefits of CRM because they don’t align their CRM strategy to their marketing strategy. Brands that […]

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Should I Use a Consulting-Specific CRM? Find the Right CRM for Your Consultancy

Nutshell

When you’re running a consulting services business, a good CRM is a must to streamline your client acquisition process and keep a good balance between landing clients and delivering services. But should you use a consulting-specific CRM or a general-purpose CRM? However, CRM is a helpful tool for businesses of all sizes.

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Should I Use a Financial Services-specific CRM?

Nutshell

But does that mean you should use a financial services-specific CRM over a general-purpose one? Read on to learn the differences between CRMs for financial services companies and general-purpose CRMs and which one would work best for you! Advantages of financial services-specific CRM What is a general-purpose CRM?

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Leading integrations that fit directly into your CRM and workflow.