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Should I Use an IT-Specific CRM? IT CRM vs. General CRM

Nutshell

A customer relationship management (CRM) platform is one of the most essential tools your IT company can have. But with so many CRM platforms available, how do you know which is best for your business? You might ask yourself, “Should I use an IT-specific CRM or a general-use CRM?” What is a general-use CRM?

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Relationship Management Guide – Going Beyond the CRM

Upland

As you will see, this goes well beyond the data collected in the CRM system, and often warrants additional, specialized technology, like relationship mapping tools , married to world-class sales methodologies and best practices, ideally integrated and 100% native to your CRM solution.

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The Best 10 CRM Software for Small Business

Hubspot Sales

What you need is customer relationship management (CRM) software. If you think a CRM is an expensive tool only for large businesses, think again. A CRM solution can save you time, keep your team organized, and boost sales and customer retention, no matter your size.

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How CRM Software Impacts Customer Engagement

Nutshell

You’ll want to monitor the impact on customer engagement that your customer relationship management (CRM) platform has by: Tracking customer interactions Analyzing customer data Measuring customer loyalty You can do each of those things within your CRM to save time and resources. Keep reading to learn how.

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How to Overcome the Pain Points of Your CRM

CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.

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Should I Use a Landscaping-Specific CRM?

Nutshell

A customer relationship management (CRM) platform is an essential part of any business tech stack. But when it comes to CRM platforms, there’s more than one type to choose from: industry-specific and general-purpose CRMs. This poses the tricky question, “Should I use a landscaping-specific CRM or a general-purpose one?”

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Integrating Your CRM With an Email Marketing Platform

Nutshell

To make the most of your customer relationship management (CRM) data, one of the best things you can do is integrate it with other tools. One of the most valuable types of tools CRMs can integrate with is email marketing platforms. Table of Contents Why use a CRM with your email marketing? Read on to learn more.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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How to Overcome the Pain Points of Your CRM

It’s no secret, only 13% of salespeople are satisfied with their CRM. The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. Leading integrations that fit directly into your CRM and workflow.