article thumbnail

Relationship Mapping for Your Accounts – Strategy Guide

Upland

To handle this complexity, sellers need the right tools, strategies, and methodologies to understand the people, problems and relationships that matter within an account. Typically, there can be up to 10 individuals involved in a B2B sale.

article thumbnail

Databook Unveils Strategic Relationship Management (SRM) Platform to Boost Enterprise Sales Productivity

Customer Think

Advanced AI & NLP empower sellers to instantly transform complex financial data and insights into deeply tailored account strategies, plans, and content using prompts, guides, and one-click downloads

article thumbnail

TEST Webhooks

Arpedio

← Back to case studies What is the primary focus of ARPEDIO's Account Management solution?

article thumbnail

Are You Important To Your Customer?

Customer Think

We were talking about an account strategy. I have to admit, and apologize to a few folks, I lost it in a meeting today. The sales person wanted to meet with the top executives of a very large corporation. I’d been asked to help strategize this and help figure out how they attract the attention […].

article thumbnail

Christmas Countdown: December 2

Arpedio

December 2 What is the primary focus of ARPEDIO's Account Management solution?

article thumbnail

Whitespace – the missing sales metric that can mean success or failure

Upland

Most sales reviews and account summaries lack a standard way to capture potential pipeline or whitespace opportunity, much less capturing customer needs and pain points. Giving visibility to and measuring whitespace opportunities is the first step to developing an account strategy to unlock more revenue in your key customer accounts.

article thumbnail

FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

The executive sponsor should be familiar with the account and help expand the customer mapping, engagement and relationship.