ProlifIQ

DECEMBER 18, 2024

By staying informed about competitors’ strategies, product updates, and market positioning, sales professionals can better articulate their unique value proposition and address potential objections or concerns from customers.

Account Planning 52

Account Planning Management Value Proposition Account Management 52

Red Star Kim

MAY 28, 2025

Salespeople or fee-earners being part of the value proposition is the basis of consultative, insight and challenger selling models. A key decision-making criterium for clients is likely to be how well the clients’ staff get on with the professional firm’s people.

Value Proposition 130

Value Proposition Communication Decision-making Meetings 130

Brooks Group

FEBRUARY 3, 2025

When you try to acquire new business, you want to avoid trying to sell a prospect on a value proposition thats not important to them. My value construct is not in alignment with Walgreens. In addition to mapping out the buyers decision process , aligning is really important. For example, Walgreens sells a $25 tube of toothpaste.

Construction 96

Construction Value Proposition Advertising Sales Training 96

Hubspot Sales

JUNE 16, 2025

Prepare your elevator pitch to articulate your value proposition clearly and concisely. Here's how you can make the most of a sales conference: Research attendees in advance to know which companies and decision-makers will be present. Ask insightful questions about industry trends and challenges during panels.

Sales 72

Sales Decision-making Finance Cybersecurity 72

Sales Gravy

OCTOBER 29, 2024

. – Selling "for people" instead of "to people" fosters trust, and delivering genuine value makes sales interactions more meaningful and memorable. Handling multiple Ideal Customer Profiles (ICPs) is doable by creating tailored strategies, specific value propositions, and allowing focused time blocks for each profile.

Value Proposition 97

Value Proposition Negotiation Sales Media 97

Flevy

OCTOBER 24, 2024

As customers shift toward digital banking and self-service channels, traditional banks are forced to rethink their value proposition. Banks that excel at customer acquisition prioritize convenience, trust, and clear value propositions, making it easy for customers to choose their services.

Banking 52

Banking Retail Acquisition Value Proposition 52

MTD Sales Training

SEPTEMBER 26, 2018

8) Decide on your value proposition and stick to it No-one will buy your products or agree to a meeting with you simply because you contacted them. You have to convince decision-makers of the value of the appointment or why your services should at least get the prospect’s once-over.

Value Proposition 62

Value Proposition Decision-making Sales Training Meetings 62

ProlifIQ

OCTOBER 30, 2024

Tailor your messaging, value propositions, and even product or service offerings to better align with stakeholder needs and priorities. Use the engagement and activity data for planning : Use the insights gained from stakeholder mapping to inform your account management strategies.

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Red Star Kim

JUNE 20, 2025

(multiple choice) 58% Regular updates to the Board 58% Regular reports for each key client (by M&BD) 33% Teams present at departmental meetings 25% Regular report for firm overall (by M&BD) 25% Dashboard for senior management 25% Regular reports for each key client (by CRP) 8% Intranet – automatic updates 17% Other Related KAM articles (..)

Key Account Management 130

Key Account Management Account Management Management Co-Creation 130

Brooks Group

APRIL 22, 2025

Categorize customers by risk level and develop retention strategies for high-value accounts. Refine Your Value Proposition In a recession, buyers become more value-conscious. Assess Your Customers Evaluate your current customer base to identify which accounts are most vulnerable to economic shifts.

Shareholders 59

Shareholders Negotiation Sales Training Sales 59

Brooks Group

OCTOBER 14, 2024

Value Articulation Craft compelling value propositions tailored to each customer. Emotional Intelligence Develop emotional intelligence soft skills to read and respond to customer emotions. Teach empathy and how to handle difficult conversations.

Emotional Intelligence 85

Emotional Intelligence Negotiation Sales Training Construction 85

DemandFarm

OCTOBER 23, 2024

Provide data-driven insights to support your value proposition. Leverage Data and Analytics: Use data and analytics to understand the enterprise’s needs and tailor your offering accordingly. Build Strong Relationships: Invest time in building strong, trust-based relationships with key stakeholders.

Key Account Management 40

Key Account Management Account Management Management Procurement 40

Luminas Strategy

JUNE 30, 2025

Validated Value Proposition: You will confirm your differentiated offerings directly with those who experience them, strengthening your competitive edge. Accelerated Organic Growth: By aligning your strategies with customer needs, you will unlock new opportunities for mutual value creation and sustainable growth.

Meetings 52

Meetings Value Proposition Suppliers Decision-making 52

Sales Gravy

JUNE 5, 2025

Marketing can be blind to the value propositions that are working for sales if they do not understand the sellers’ pitches and approach to closing deals. Marketing can be blind to the value propositions that are working for sales if they do not understand the sellers’ pitches and approach to closing deals.

Marketing 54

Marketing Value Proposition Sales Communication 54

DemandFarm

NOVEMBER 27, 2024

Imagine AI identifying a decision-maker’s influence within a key account, enabling AMs to craft a personalized value proposition. Customer Segmentation: By clustering customers based on behaviors and preferences, AI helps tailor strategies for maximum impact.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

Hubspot Sales

FEBRUARY 10, 2025

Anyway, this week's edition of The Pipeline covers some key mistakes experts say you need to avoid when prospecting.

Value Proposition 98

Value Proposition Logistics Sales Media 98

MTD Sales Training

JUNE 13, 2023

Discuss the Value of Your Proposition USP or Value Proposition (VP) is a concise statement of what makes your product stand out in your chosen marketplace. It’s important that all stakeholders buy into the value proposition because it’s a key factor in building brand identity.

Sales 62

Sales Value Proposition Media Interpersonal Skills 62

Brooks Group

JANUARY 9, 2025

Competitive positioning: Effectively differentiate your solution from competitors by highlighting unique value propositions and advantages. Negotiation and closing: Reach mutually beneficial agreements while maintaining deal value and completing sales transactions.

Account Management 104

Account Management Management Sales Acquisition 104

Red Star Kim

APRIL 29, 2025

Marketing Manager Apprenticeship – a Level 6 Qualification Knowledge Topic Criteria Detail Marketing concepts and theories K1 Principles/theories supporting the marketing process – 7Ps, marketing management processes , product development and how to apply these to business plan and strategic objectives K2 Brand development and safeguarding including (..)

Marketing 130

Marketing Emotional Intelligence Strategic Thinking Innovation 130

Flevy

JULY 10, 2025

Recast them as value propositions. Start with your value propositions. How do we shift toward SDL without blowing up our organizational structure? Start by changing how you frame offerings. Stop thinking in terms of products. Then build feedback mechanisms to learn how customers actually use them. It’s the fuel for it.

Co-Creation 52

Co-Creation Value Proposition Digital Transformation Manufacturing 52

PandaDoc

JUNE 27, 2025

These are great for busy stakeholders or quick follow-up emails, so reps can quickly reference key value propositions since the content is in an easy-to-digest format. One-pagers One-pagers are concise product or solution overviews that are no more than—you guessed it—one page.

Sales 52

Sales Value Proposition Government Marketing 52

MTD Sales Training

JULY 16, 2024

Value Proposition Highlight the unique value your solution offers. A Unique Value Proposition (UVP) should be expressed in terms of value, rather than specific benefits Note that the above definition requires you to define your ideal customer first.

Sales 62

Sales Value Proposition Decision-making Sales Training 62

Strategic Communications

JUNE 3, 2025

Understanding LinkedIn Newsletter Value Proposition The Competitive Advantage LinkedIn newsletters are a powerful visibility tool because they benefit from both LinkedIn’s internal search and Google’s organic reach due to LinkedIn’s strong domain authority, according to Firdaus Syazwani, Founder of Dollar Bureau.

Leadership 52

Leadership B2B Value Proposition Publishing 52

MTD Sales Training

APRIL 3, 2023

Addressing Objections If you find there are common sales objections to your value proposition, or to your price points, then it can be helpful to have compelling responses prepared to address these issues.

Sales 62

Sales Insurance Construction Sales Training 62

Sales Gravy

MAY 23, 2025

Most value propositions stink. Most salespeople dont even realize their value proposition messaging is hurting them. On this weeks Sales Gravy Podcast, Lisa Dennis breaks down her process for building value propositions that actually workthe kind that grab buyers by the heart and dont let go. Use numbers.

Value Proposition 71

Value Proposition Marketing Organization Sales 71

MTD Sales Training

JANUARY 15, 2025

Undermine the value of discretionary discounts: You’ve probably seen stores that seem to be constantly holding a sale: can there really be any meaningful discounts on offer if a sale never ends? Without careful handling, overuse of price matching strategies can harm both your business and your brand.

Negotiation 62

Negotiation Profitability Value Proposition Sales Training 62

MTD Sales Training

APRIL 24, 2025

Value-added Turnkey Expert Value proposition Streamline If you’re using these words or those similar, you’re not standing out enough. Provide a value proposition. Are you using these stale words? Leverage Best in class Exceeds expectations Unique – is anything really unit today?

Sales 62

Sales B2B Value Proposition Sales Training 62

MTD Sales Training

AUGUST 19, 2024

By reinforcing the value proposition and addressing any last-minute concerns empathetically, they can close deals with ease and assurance, leaving clients satisfied and confident in their decision. Sales professionals with high emotional intelligence project confidence in their product or service.

Emotional Intelligence 62

Emotional Intelligence Sales Client Relationships Sales Training 62

PandaDoc

JUNE 6, 2025

A clear value proposition Clearly explain what exactly your product or service does, and why it matters to this specific audience. This could be a question, bold statement, or even a relatable challenge. Lead with something that grabs attention — a question, a bold statement, or a relatable challenge.

Sales 52

Sales Value Proposition CRM Decision-making 52

MTD Sales Training

MAY 23, 2024

Well-conceived monetisation ensures that the value proposition is clear and compelling, essential for closing sales and creating customer loyalty. Fortunately, there is no shortage of ways to monetise a product or service, from direct sales to pay-per-use and transaction fees.

Advertising 62

Advertising Sales Sales Training CRM 62

MTD Sales Training

NOVEMBER 14, 2024

Define the main objective and ensure that viewers understand the value proposition within the first few seconds. Here are some essential elements to consider when making conversion-focused video content: Clear Messaging: Your video should convey a clear and concise message.

Sales 62

Sales Media Decision-making Sales Training 62

Excelerate

JUNE 12, 2025

And by steadfastly insisting that inclusion is a top priority and their non-profit goals remain a focus, The New Children’s Museum stayed true to its mission, sparking curiosity and joy among their communities’ burgeoning young artists and creatives.

Retail 64

Retail Value Proposition Profitability Marketing 64

Red Star Kim

MAY 6, 2025

On crafting your headline there are different approaches – job title, value proposition or specialist angle. Areas that might need improvement included: headline and about, visual content, experience and featured content.

Media 130

Media Advertising Digitalization Leadership 130

Cosawi

JANUARY 24, 2025

This fostered collaboration between Marketing and KAM teams, ensuring alignment on tailored value propositions and customer engagement strategies. For instance, one companys success stemmed from creating account-specific marketing roles, focusing on how customers bought rather than how products were sold.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

LinkedFusion

MARCH 10, 2025

At [your company], we’ve helped similar organizations in [their industry] overcome [specific challenge] by [brief value proposition]. Thank you for considering, [Your Name] Sales Outreach Template Hi [Name], I noticed that [their company] has been [mention recent company news or achievement]. Congratulations!

Value Proposition 40

Value Proposition Digitalization Meetings Publishing 40

LinkedFusion

JUNE 3, 2025

If people arent replying, your value proposition or timing might need improvement. A low acceptance rate often signals poor targeting or weak personalization. Next, monitor your response rate to initial outreach messages.

Healthcare 40

Healthcare Decision-making Value Proposition B2B 40