Strategic Account Management Association

NOVEMBER 30, 2020

What does cybersecurity have to do with you? The post What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard appeared first on Strategic Account Management Association blog. Industrial goods Podcast Technology cybersecurity Digital services DigitalizationIf you’re selling digital solutions, the answer is: Everything.

Cybersecurity 170

Cybersecurity Account Management Management Digitalization 170

Openview

MARCH 1, 2021

We like to call ourselves the Toyota Camry of cybersecurity,” Axonius co-founder and CEO Dean Sysman told me in an interview last year. “It’s Enterprise Funding Recent Funding Security Startups Axonius cybersecurity Stripes

Cybersecurity 161

Cybersecurity Investors Remote Working Innovation 161

The SAMA Podcast

MARCH 25, 2021

What does cybersecurity have to do with you? If you're selling digital solutions, the answer is: Everything. Steve Mustard, President and CEO of National Automation and President of the International Society of Automation, explains why SAMs should care

Cybersecurity 68

Cybersecurity Account Management Digitalization Management 68

Customer Think

SEPTEMBER 21, 2021

Don’t let your organization fall victim to a cybersecurity attack. Incorporate these top 5 can’t-miss cybersecurity tips into your organizational cybersecurity awareness strategy. Stay ahead of cyberattacks before they happen.

Cybersecurity 62

Cybersecurity Organization 62

Openview

AUGUST 27, 2019

The post Axonius, a cybersecurity asset management startup, raises $20M in Series B appeared first on OpenView. News TechCrunch

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Cybersecurity Management 123

Customer Think

SEPTEMBER 3, 2021

With great power comes great responsibilities- it is the most iconic phrase written by Stan Lee and popularized by Spider-Man. Undoubtedly the line holds to disruptive technologies, including AI and ML.

Cybersecurity 64

Cybersecurity 64

SBI Growth

SEPTEMBER 28, 2018

Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

Banking 74

Banking Marketing Cybersecurity Acquisition 74

SBI Growth

NOVEMBER 10, 2018

Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. Sangram is one of the 21 B2B influencers to watch by the B2B News Network. And many in the audience know Sangram as the founder.

Banking 88

Banking Cybersecurity Acquisition B2C 88

SBI Growth

OCTOBER 7, 2018

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes. Ryan represents one of the new breed.

Banking 77

Banking Cybersecurity Acquisition Software 77

SBI Growth

NOVEMBER 2, 2018

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners. Razberi Technologies offers a reliable, secure, and network-friendly.

Banking 85

Banking Cybersecurity Acquisition B2C 85

SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Banking 82

Banking Cybersecurity Acquisition B2C 82

SBI Growth

NOVEMBER 17, 2018

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

Marketing 82

Marketing Banking Cybersecurity Acquisition 82

SBI Growth

OCTOBER 14, 2018

Joining us on the is Andrea Brody, the Chief Marketing Officer for Bravo Solution, which has sinced merged with JAGGAER to create the world’s largest independent spend management company. Andrea is one of the top B2B revenue generating marketers.

Organization 69

Organization Marketing Banking Cybersecurity 69

SBI Growth

OCTOBER 19, 2018

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

Digital Transformation 67

Digital Transformation Customer Experience Banking Digitalization 67

Customer Think

OCTOBER 1, 2021

As companies of all kinds look to build trusted relationships with their customers, cybersecurity due diligence is rapidly taking on greater importance — and complexity.

Supply Chain 66

Supply Chain Cybersecurity 66

Strategic Planning and Management Insights

DECEMBER 7, 2020

Greg Edwards is the CEO of CryptoStopper, a global cybersecurity firm dedicated to protecting businesses from harmful ransomware attacks. Greg started as an entrepreneur in 1998 at the age of 24, creating a networking consulting business that he still owns to this today.

Cybersecurity 52

Cybersecurity Management Leadership 52

Zendesk

DECEMBER 17, 2021

Read the report to learn: What it means to provide “anywhere operations” How to strengthen your privacy and cybersecurity. Employees are the heart of any business.

Cybersecurity 52

Cybersecurity Digitalization Publishing Future of Work 52

Insightly

MARCH 11, 2021

Cybersecurity scanners. The history of customer relationship management spans over five decades and has spurred the continuous evolution of CRM technology. The global CRM market was valued at $47.79 billion in 2019 and is projected to reach $113.46

CRM 83

CRM Cybersecurity Artificial Intelligence Internet 83

CoSell

JANUARY 23, 2021

Perhaps there are issues with big data usage and cybersecurity appearing on the horizon. Even the most successful sales professionals face a huge challenge in today’s environment. How to keep things personal when connecting virtually with prospects and clients?

Cybersecurity 83

Cybersecurity Insurance Internet Acquisition 83

Hubspot

DECEMBER 9, 2020

Consider a cybersecurity consulting firm trying to sell a midsize retail business a cybersecurity risk assessment. You've probably heard of solution selling — it might even be your strategy of choice.

Cybersecurity 75

Cybersecurity Retail Procurement Decision-making 75

PandaDoc

MAY 15, 2020

In a nutshell: An electronic signature is an authorized way to sign a document, while a digital signature is a way to encode a document for cybersecurity. In today’s digital world, the signing process for a paper document is time-consuming, wasteful, and, quite frankly, unnecessary.

Digitalization 100

Digitalization Cybersecurity Negotiation Publishing 100

ClearPoint Strategy

DECEMBER 2, 2021

For an example, consider X Company that sells cybersecurity software. One of the company’s strategic objectives is to educate its target audience via its website about cybersecurity threats and approaches to protecting their business systems.

Cybersecurity 73

Cybersecurity Meetings Healthcare Organization 73

Nutshell

JUNE 10, 2020

Use traditional cybersecurity tools such as password protection, firewalls, and encryption on any website or landing pages linked within your emails. According to SmarterHQ , 72% of consumers say they won’t engage with emails that don’t have personalized content.

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Cybersecurity Advertising Banking Internet 81

Hubspot Sales

JULY 1, 2020

Say you're a rep for a cybersecurity consulting firm, negotiating with a company about performing a payment card security audit. Negotiations come in various shapes, sizes, and scales.

Negotiation 101

Negotiation Cybersecurity Decision-making Meetings 101

Miller Heiman Group

OCTOBER 22, 2019

Kathy currently resides in the Denver area and is part of the sales enablement team at Optiv, the leader in cybersecurity solutions. In this post, Kathy Venincasa, one of our inaugural Miller Heiman Group Icons and a sales forecasting master, discusses what she sees as the top four sales operations best practices.

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Cybersecurity Artificial Intelligence Construction Manufacturing 50

Zendesk

MAY 23, 2022

For example, if you’re selling cybersecurity software, inform your prospects how vulnerable their data is. In an era where anyone’s questions can be answered with a quick Google search, traditional sales strategies have lost a lot of their value.

Value Selling 83

Value Selling Cybersecurity Software Software 83

Showpad

MARCH 19, 2020

A software company focused on data protection and cybersecurity required a way to help its remote sales team more effectively demonstrate the value of its products. Companies around the world are forced to face a rapidly changing business landscape.

Cybersecurity 65

Cybersecurity Manufacturing Construction Stakeholders 65

CMOE

MAY 28, 2021

Leaders must develop policies to protect their organization via cybersecurity budgets and training programs. The healthcare industry is complex and dynamic. In fact, the opportunity for improvement in healthcare is estimated to be more than $500 billion.

Healthcare 52

Healthcare Leadership Insurance Cybersecurity 52

Zendesk

APRIL 21, 2022

Legal teams need airtight cybersecurity to keep their clients’ information safe. A common issue in the sales industry is that some salespeople fixate on selling their product or service without considering if it will actually help the customer.

Cybersecurity 82

Cybersecurity CRM Value Proposition Meetings 82

Hubspot

JUNE 13, 2022

Technology expertise for data privacy, cybersecurity, digital identity, and blockchain content moderation. The metaverse is a universe within a universe — meta, I know.

Cybersecurity 56

Cybersecurity Investors Profitability Negotiation 56

Showpad

JULY 28, 2020

As stated in a white paper from cybersecurity company Cylance, “the efficacy, interpretability, and robustness of the [AI] model all hinge on the features.” AI: Attempting to extend human intelligence.

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Cybersecurity Artificial Intelligence Decision-making Software 67

Hubspot Sales

MAY 7, 2020

For example, here’s a talking point I could use: “I saw that you posted a blog article last week on cybersecurity at your company with a really intriguing title. In 2020, salespeople need to change the way they approach prospecting. First, work your inbound leads.

Cybersecurity 101

Cybersecurity Sales Value Proposition Stakeholders 101

Hubspot Sales

FEBRUARY 22, 2018

Everyone needs a good cybersecurity strategy -- even if you’re not in a ‘risky’ industry. "For example" synonyms. For instance. To give you an idea. As proof. Suppose that. To illustrate. Imagine. Pretend that. To show you what I mean. Let's say. Case in point. e.g. As a writer, I’m hypersensitive to reusing words. If I write “That sounds great” in the first sentence of an email, I won’t sign off with “Have a great weekend.”.

Cybersecurity 77

Cybersecurity Onboarding CRM Meetings 77

SBI

JUNE 17, 2019

With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new. SalesTech Video Review: TechTarget’s Priority Engine. TechTarget’s Priority Engine tells you which prospect has the highest probability of needing what you have to offer and the greatest likelihood of buying now. With Priority Engine Sales can find the best people to call on right now.

Cybersecurity 20

Cybersecurity Acquisition B2B Meetings 20

Hubspot Sales

JULY 25, 2019

Others focus on cybersecurity, retail food-tech, or big data. IIDF focuses on companies in cybersecurity, adtech, big data, IOT, and more. Startup life can be lonely. Even with a growing team, dozens of customers, and supportive friends, it’s easy to slip into solitude as you figure out how to grow your business.

Investors 74

Investors Cybersecurity Sales Value Proposition 74

Showpad

FEBRUARY 16, 2021

One last example comes from cybersecurity provider FireEye. Over the last few years, there’s been a significant increase in both interest in and deployment of sales enablement programs and technologies.

Cybersecurity 56

Cybersecurity Manufacturing Financial Services Organization 56

Hubspot

OCTOBER 1, 2021

From smart home devices to wearable health monitors and cybersecurity scanners, there are expected to be more than 64 billion IoT devices worldwide by 2025, says TechJury.

Innovation 65

Innovation CRM Supply Chain Cybersecurity 65

Hubspot Sales

MARCH 1, 2018

David Grady, a cybersecurity manager, believes that we’re being deluged by pointless meetings that waste our time. TED Talks on Communication. Listen, Learn. Then Lead, by Stanley McChrystal. Remember to Say Thank You, by Laura Trice. The Danger of Silence, by Clint Smith. The Secret Structure of Great Talks, by Nancy Duarte. How to Save the World from Bad Meetings, by David Grady. Connected, But Alone?, by Sherry Turkle. 10 Ways to Have a Better Conversation, by Celeste Headlee.

Communication 87

Communication Cybersecurity Construction Meetings 87

Nutshell

MAY 16, 2018

One morning I had a video call with someone who I admired and was super nervous to speak with— Mikko Hypponen , TED talk speaker, publicly known as the cybersecurity expert who catches online criminals. Nothing inspires a salesperson’s creativity like a game-changing deal that’s hanging just out of reach. We asked eight sales professionals and business leaders for their best stories of going wayyyy above and beyond to close the deal.

Cybersecurity 58

Cybersecurity Insurance Advertising Finance 58

SmartKarrot

SEPTEMBER 16, 2021

Be passionate about technology and cybersecurity, with excellent customer service and communication skills. Role: Vice President of Customer Success Location: Washington, DC, US Organization: Full Measure Education Inc.

Cybersecurity 16

Cybersecurity Onboarding Suppliers Customer Success 16

SmartKarrot

JUNE 2, 2020

Apply here: [link] Role: Federal Engagement Manager Location: San Francisco, CA, US Organization: Expanse Federal Engagement Managers are crucial to ensuring the success of their engagements with NSD clients, thus enabling Expanse to build a new cybersecurity product category.

Cybersecurity 10

Cybersecurity Facilitation Organization Onboarding 10

SmartKarrot

MAY 30, 2020

Cybersecurity 10

Cybersecurity Organization Onboarding Account Management 10

Nutshell

APRIL 24, 2020

Nuarx cybersecurity uses trust signals to appeal to the fast-food industry. Have you ever found yourself staring at a web page and thought: “Wow, I actually hate this?”. The days of cringe-worthy websites are (mostly) past us.

Value Proposition 78

Value Proposition Cybersecurity Facilitation Advertising 78