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What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard

Strategic Account Management Association

What does cybersecurity have to do with you? The post What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard appeared first on Strategic Account Management Association blog. Industrial goods Podcast Technology cybersecurity Digital services DigitalizationIf you’re selling digital solutions, the answer is: Everything.

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Axonius nabs $100M at a $1.2B valuation for its asset management cybersecurity platform

Openview

We like to call ourselves the Toyota Camry of cybersecurity,” Axonius co-founder and CEO Dean Sysman told me in an interview last year. “It’s Enterprise Funding Recent Funding Security Startups Axonius cybersecurity Stripes

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Understanding how cybersecurity is set to impact the retail industry

Customer Think

The retail industry is constantly evolving, and technology has played a significant role in this change. One of the most notable advancements in the retail industry is the use of digital signage.

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People are the Problem with Cybersecurity—Just Not the Ones You Think

Customer Think

According to The Cybersecurity and Infrastructure Security Agency (CISA), the theme demonstrates that while cybersecurity may seem like a complex subject, ultimately, it’s really all about people. The theme of this year’s Cyber Security Awareness Month was “See Yourself in Cyber.”

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A strategic account manager's guide to cybersecurity

The SAMA Podcast

What does cybersecurity have to do with you? If you're selling digital solutions, the answer is: Everything. Steve Mustard, President and CEO of National Automation and President of the International Society of Automation, explains why SAMs should care

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Top 5 Can’t-Miss Cybersecurity Awareness Tips

Customer Think

Don’t let your organization fall victim to a cybersecurity attack. Incorporate these top 5 can’t-miss cybersecurity tips into your organizational cybersecurity awareness strategy. Stay ahead of cyberattacks before they happen.

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Axonius, a cybersecurity asset management startup, raises $20M in Series B

Openview

The post Axonius, a cybersecurity asset management startup, raises $20M in Series B appeared first on OpenView. News TechCrunch

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Top Positive and Negative Impacts of AI & ML on Cybersecurity

Customer Think

With great power comes great responsibilities- it is the most iconic phrase written by Stan Lee and popularized by Spider-Man. Undoubtedly the line holds to disruptive technologies, including AI and ML.

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How You Can Align Marketing and Sales in an ABM World

SBI Growth

Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

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How Better Storytelling Generates More Revenue

SBI Growth

Joining us on SBI TV is Jim O’Gara. And Jim is the CEO of StoryDimensions. StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish.

Banking 98
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How to Implement and Utilize an ABM Program to Maximize Potential

SBI Growth

Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. Sangram is one of the 21 B2B influencers to watch by the B2B News Network. And many in the audience know Sangram as the founder.

Banking 108
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Maximizing Throughput in the Indirect Sales Channel

SBI Growth

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners. Razberi Technologies offers a reliable, secure, and network-friendly.

Banking 104
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Transforming a Cloud Solution Provider by Being a Sales-Driven CEO

SBI Growth

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes. Ryan represents one of the new breed.

Banking 91
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Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Banking 100
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Creating Interlock Between Sales and Marketing

SBI Growth

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

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Reconstructing a Marketing Organization from Start to Finish

SBI Growth

Joining us on the is Andrea Brody, the Chief Marketing Officer for Bravo Solution, which has sinced merged with JAGGAER to create the world’s largest independent spend management company. Andrea is one of the top B2B revenue generating marketers.

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The Intersection of Big Data, Customer Experience (CX), and Digital Transformation

SBI Growth

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

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Protecting Your Customers from Supply Chain Attacks

Customer Think

As companies of all kinds look to build trusted relationships with their customers, cybersecurity due diligence is rapidly taking on greater importance — and complexity.

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How to Build a Team Based on Transparency & Trust - Interview with Greg Edwards

Strategic Planning and Management Insights

Greg Edwards is the CEO of CryptoStopper, a global cybersecurity firm dedicated to protecting businesses from harmful ransomware attacks. Greg started as an entrepreneur in 1998 at the age of 24, creating a networking consulting business that he still owns to this today.

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director).

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Top 2023 SMB technology predictions that business owners want to know

ACT

Cybersecurity. Cybersecurity protects small businesses from becoming victims of cybercrime, like data breaches where your data or your customers are exposed. All told, the cybersecurity market is expected to grow to $14.8

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Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

We created an example campaign increasing staff’s personal cybersecurity knowledge which also raised awareness of services for clients.

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Important Emerging Technologies in the Digital Workplace: A Gartner® report

Zendesk

Read the report to learn: What it means to provide “anywhere operations” How to strengthen your privacy and cybersecurity. Employees are the heart of any business.

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Solution Selling: The Ultimate Guide

Hubspot Sales

Consider a cybersecurity consulting firm trying to sell a midsize retail business a cybersecurity risk assessment. You've probably heard of solution selling — it might even be your strategy of choice.

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Surfing The Video Wave of the Future

CoSell

Perhaps there are issues with big data usage and cybersecurity appearing on the horizon. Even the most successful sales professionals face a huge challenge in today’s environment. How to keep things personal when connecting virtually with prospects and clients?

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Top CRM trends for 2021

Insightly

Cybersecurity scanners. The history of customer relationship management spans over five decades and has spurred the continuous evolution of CRM technology. The global CRM market was valued at $47.79 billion in 2019 and is projected to reach $113.46

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The differences between electronic and digital signatures

PandaDoc

In a nutshell: An electronic signature is an authorized way to sign a document, while a digital signature is a way to encode a document for cybersecurity. In today’s digital world, the signing process for a paper document is time-consuming, wasteful, and, quite frankly, unnecessary.

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Key Performance Indicators (KPIs): The Ultimate Guide

ClearPoint Strategy

For an example, consider X Company that sells cybersecurity software. One of the company’s strategic objectives is to educate its target audience via its website about cybersecurity threats and approaches to protecting their business systems.

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PESTLE Analysis Examples

OnStrategyHQ

Governmental regulations on cybersecurity and privacy protection. PESTLE Analysis Examples. Before We See PESTLE Analysis Examples, Let’s Recap on the Basics. A PESTLE analysis looks at the macro trends in the surrounding environment of a certain business or organization.

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Trust me, it’s ‘23

Mercuri International

And I think, if you want to really create and keep that trust with your customers, you really need to take care of their data, and make cybersecurity a top leadership priority.”

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6 Key Strategies Used by Every Shrewd Negotiator

Hubspot Sales

Say you're a rep for a cybersecurity consulting firm, negotiating with a company about performing a payment card security audit. Negotiations come in various shapes, sizes, and scales.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

Use traditional cybersecurity tools such as password protection, firewalls, and encryption on any website or landing pages linked within your emails. According to SmarterHQ , 72% of consumers say they won’t engage with emails that don’t have personalized content.

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Everything You Need to Know About Sales in the Metaverse

Hubspot Sales

Technology expertise for data privacy, cybersecurity, digital identity, and blockchain content moderation. The metaverse is a universe within a universe — meta, I know.

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4 Ways Companies Are Shifting Their Selling Strategies in the Wake of COVID-19

Showpad

A software company focused on data protection and cybersecurity required a way to help its remote sales team more effectively demonstrate the value of its products. Companies around the world are forced to face a rapidly changing business landscape.

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The Art—and Science—of Sales Operations

Miller Heiman Group

Kathy currently resides in the Denver area and is part of the sales enablement team at Optiv, the leader in cybersecurity solutions. In this post, Kathy Venincasa, one of our inaugural Miller Heiman Group Icons and a sales forecasting master, discusses what she sees as the top four sales operations best practices.

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Value selling framework & methodology for 2022

Zendesk

For example, if you’re selling cybersecurity software, inform your prospects how vulnerable their data is. In an era where anyone’s questions can be answered with a quick Google search, traditional sales strategies have lost a lot of their value.

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Best PPC Management Software in 2023

Agile CRM

Analyze Traffic Behavior: By analyzing both the location and behavior of traffic, the cybersecurity experts and data scientists are able to assess the level of threat to all your paid acquisition channels.

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Selling the solution: Why solution sales are taking over

Zendesk

Legal teams need airtight cybersecurity to keep their clients’ information safe. A common issue in the sales industry is that some salespeople fixate on selling their product or service without considering if it will actually help the customer.

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15 Tips for Effective Warm Calling

Hubspot Sales

For example, here’s a talking point I could use: “I saw that you posted a blog article last week on cybersecurity at your company with a really intriguing title. In 2020, salespeople need to change the way they approach prospecting. First, work your inbound leads.

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No substitute: For enabling sales, AI doesn’t beat good coaching

Showpad

As stated in a white paper from cybersecurity company Cylance, “the efficacy, interpretability, and robustness of the [AI] model all hinge on the features.” AI: Attempting to extend human intelligence.

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11 Fresh Ways to Say "For Example"

Hubspot Sales

Everyone needs a good cybersecurity strategy -- even if you’re not in a ‘risky’ industry. "For example" synonyms. For instance. To give you an idea. As proof. Suppose that. To illustrate. Imagine. Pretend that. To show you what I mean. Let's say. Case in point. e.g. As a writer, I’m hypersensitive to reusing words. If I write “That sounds great” in the first sentence of an email, I won’t sign off with “Have a great weekend.”.

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The 5 Most-Needed Qualities for Leadership in Healthcare

CMOE

Leaders must develop policies to protect their organization via cybersecurity budgets and training programs. The healthcare industry is complex and dynamic. In fact, the opportunity for improvement in healthcare is estimated to be more than $500 billion.

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The Ultimate Guide to Startup Accelerators

Hubspot Sales

Others focus on cybersecurity, retail food-tech, or big data. IIDF focuses on companies in cybersecurity, adtech, big data, IOT, and more. Startup life can be lonely. Even with a growing team, dozens of customers, and supportive friends, it’s easy to slip into solitude as you figure out how to grow your business.