What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard

Strategic Account Management Association

What does cybersecurity have to do with you? The post What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard appeared first on Strategic Account Management Association blog. Industrial goods Podcast Technology cybersecurity Digital services DigitalizationIf you’re selling digital solutions, the answer is: Everything.

Axonius nabs $100M at a $1.2B valuation for its asset management cybersecurity platform


We like to call ourselves the Toyota Camry of cybersecurity,” Axonius co-founder and CEO Dean Sysman told me in an interview last year. “It’s Enterprise Funding Recent Funding Security Startups Axonius cybersecurity Stripes


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A strategic account manager's guide to cybersecurity

The SAMA Podcast

What does cybersecurity have to do with you? If you're selling digital solutions, the answer is: Everything. Steve Mustard, President and CEO of National Automation and President of the International Society of Automation, explains why SAMs should care

Top 5 Can’t-Miss Cybersecurity Awareness Tips

Customer Think

Don’t let your organization fall victim to a cybersecurity attack. Incorporate these top 5 can’t-miss cybersecurity tips into your organizational cybersecurity awareness strategy. Stay ahead of cyberattacks before they happen.

Axonius, a cybersecurity asset management startup, raises $20M in Series B


The post Axonius, a cybersecurity asset management startup, raises $20M in Series B appeared first on OpenView. News TechCrunch

Top Positive and Negative Impacts of AI & ML on Cybersecurity

Customer Think

With great power comes great responsibilities- it is the most iconic phrase written by Stan Lee and popularized by Spider-Man. Undoubtedly the line holds to disruptive technologies, including AI and ML.

How You Can Align Marketing and Sales in an ABM World

SBI Growth

Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

How to Implement and Utilize an ABM Program to Maximize Potential

SBI Growth

Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. Sangram is one of the 21 B2B influencers to watch by the B2B News Network. And many in the audience know Sangram as the founder.

Transforming a Cloud Solution Provider by Being a Sales-Driven CEO

SBI Growth

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes. Ryan represents one of the new breed.

Maximizing Throughput in the Indirect Sales Channel

SBI Growth

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners. Razberi Technologies offers a reliable, secure, and network-friendly.

Unlocking the Secrets of Revenue Attribution

SBI Growth

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Creating Interlock Between Sales and Marketing

SBI Growth

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

Reconstructing a Marketing Organization from Start to Finish

SBI Growth

Joining us on the is Andrea Brody, the Chief Marketing Officer for Bravo Solution, which has sinced merged with JAGGAER to create the world’s largest independent spend management company. Andrea is one of the top B2B revenue generating marketers.

The Intersection of Big Data, Customer Experience (CX), and Digital Transformation

SBI Growth

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

Protecting Your Customers from Supply Chain Attacks

Customer Think

As companies of all kinds look to build trusted relationships with their customers, cybersecurity due diligence is rapidly taking on greater importance — and complexity.

How to Build a Team Based on Transparency & Trust - Interview with Greg Edwards

Strategic Planning and Management Insights

Greg Edwards is the CEO of CryptoStopper, a global cybersecurity firm dedicated to protecting businesses from harmful ransomware attacks. Greg started as an entrepreneur in 1998 at the age of 24, creating a networking consulting business that he still owns to this today.

Important Emerging Technologies in the Digital Workplace: A Gartner® report


Read the report to learn: What it means to provide “anywhere operations” How to strengthen your privacy and cybersecurity. Employees are the heart of any business.

Top CRM trends for 2021


Cybersecurity scanners. The history of customer relationship management spans over five decades and has spurred the continuous evolution of CRM technology. The global CRM market was valued at $47.79 billion in 2019 and is projected to reach $113.46

CRM 83

Surfing The Video Wave of the Future


Perhaps there are issues with big data usage and cybersecurity appearing on the horizon. Even the most successful sales professionals face a huge challenge in today’s environment. How to keep things personal when connecting virtually with prospects and clients?

Solution Selling: The Ultimate Guide


Consider a cybersecurity consulting firm trying to sell a midsize retail business a cybersecurity risk assessment. You've probably heard of solution selling — it might even be your strategy of choice.

The differences between electronic and digital signatures


In a nutshell: An electronic signature is an authorized way to sign a document, while a digital signature is a way to encode a document for cybersecurity. In today’s digital world, the signing process for a paper document is time-consuming, wasteful, and, quite frankly, unnecessary.

Key Performance Indicators (KPIs): The Ultimate Guide

ClearPoint Strategy

For an example, consider X Company that sells cybersecurity software. One of the company’s strategic objectives is to educate its target audience via its website about cybersecurity threats and approaches to protecting their business systems.

Email tracking pixels 101: How do they work and why are they used?


Use traditional cybersecurity tools such as password protection, firewalls, and encryption on any website or landing pages linked within your emails. According to SmarterHQ , 72% of consumers say they won’t engage with emails that don’t have personalized content.

6 Key Strategies Used by Every Shrewd Negotiator

Hubspot Sales

Say you're a rep for a cybersecurity consulting firm, negotiating with a company about performing a payment card security audit. Negotiations come in various shapes, sizes, and scales.

The Art—and Science—of Sales Operations

Miller Heiman Group

Kathy currently resides in the Denver area and is part of the sales enablement team at Optiv, the leader in cybersecurity solutions. In this post, Kathy Venincasa, one of our inaugural Miller Heiman Group Icons and a sales forecasting master, discusses what she sees as the top four sales operations best practices.

Value selling framework & methodology for 2022


For example, if you’re selling cybersecurity software, inform your prospects how vulnerable their data is. In an era where anyone’s questions can be answered with a quick Google search, traditional sales strategies have lost a lot of their value.

4 Ways Companies Are Shifting Their Selling Strategies in the Wake of COVID-19


A software company focused on data protection and cybersecurity required a way to help its remote sales team more effectively demonstrate the value of its products. Companies around the world are forced to face a rapidly changing business landscape.

The 5 Most-Needed Qualities for Leadership in Healthcare


Leaders must develop policies to protect their organization via cybersecurity budgets and training programs. The healthcare industry is complex and dynamic. In fact, the opportunity for improvement in healthcare is estimated to be more than $500 billion.

Selling the solution: Why solution sales are taking over


Legal teams need airtight cybersecurity to keep their clients’ information safe. A common issue in the sales industry is that some salespeople fixate on selling their product or service without considering if it will actually help the customer.

Everything You Need to Know About Sales in the Metaverse


Technology expertise for data privacy, cybersecurity, digital identity, and blockchain content moderation. The metaverse is a universe within a universe — meta, I know.

No substitute: For enabling sales, AI doesn’t beat good coaching


As stated in a white paper from cybersecurity company Cylance, “the efficacy, interpretability, and robustness of the [AI] model all hinge on the features.” AI: Attempting to extend human intelligence.

15 Tips for Effective Warm Calling

Hubspot Sales

For example, here’s a talking point I could use: “I saw that you posted a blog article last week on cybersecurity at your company with a really intriguing title. In 2020, salespeople need to change the way they approach prospecting. First, work your inbound leads.

11 Fresh Ways to Say "For Example"

Hubspot Sales

Everyone needs a good cybersecurity strategy -- even if you’re not in a ‘risky’ industry. "For example" synonyms. For instance. To give you an idea. As proof. Suppose that. To illustrate. Imagine. Pretend that. To show you what I mean. Let's say. Case in point. e.g. As a writer, I’m hypersensitive to reusing words. If I write “That sounds great” in the first sentence of an email, I won’t sign off with “Have a great weekend.”.

SalesTech Video Review: TechTarget


With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new. SalesTech Video Review: TechTarget’s Priority Engine. TechTarget’s Priority Engine tells you which prospect has the highest probability of needing what you have to offer and the greatest likelihood of buying now. With Priority Engine Sales can find the best people to call on right now.

The Ultimate Guide to Startup Accelerators

Hubspot Sales

Others focus on cybersecurity, retail food-tech, or big data. IIDF focuses on companies in cybersecurity, adtech, big data, IOT, and more. Startup life can be lonely. Even with a growing team, dozens of customers, and supportive friends, it’s easy to slip into solitude as you figure out how to grow your business.

From the Sales Floor to the Boardroom: Why Your CEO Cares About Sales Enablement


One last example comes from cybersecurity provider FireEye. Over the last few years, there’s been a significant increase in both interest in and deployment of sales enablement programs and technologies.

20 Innovative CRM Trends to Pay Attention to in 2022


From smart home devices to wearable health monitors and cybersecurity scanners, there are expected to be more than 64 billion IoT devices worldwide by 2025, says TechJury.

12 TED Talks on Effective Communication to Help You Close

Hubspot Sales

David Grady, a cybersecurity manager, believes that we’re being deluged by pointless meetings that waste our time. TED Talks on Communication. Listen, Learn. Then Lead, by Stanley McChrystal. Remember to Say Thank You, by Laura Trice. The Danger of Silence, by Clint Smith. The Secret Structure of Great Talks, by Nancy Duarte. How to Save the World from Bad Meetings, by David Grady. Connected, But Alone?, by Sherry Turkle. 10 Ways to Have a Better Conversation, by Celeste Headlee.

What’s the craziest thing you’ve ever done to make a sale?


One morning I had a video call with someone who I admired and was super nervous to speak with— Mikko Hypponen , TED talk speaker, publicly known as the cybersecurity expert who catches online criminals. Nothing inspires a salesperson’s creativity like a game-changing deal that’s hanging just out of reach. We asked eight sales professionals and business leaders for their best stories of going wayyyy above and beyond to close the deal.

Sep 16 – Customer Success Jobs


Be passionate about technology and cybersecurity, with excellent customer service and communication skills. Role: Vice President of Customer Success Location: Washington, DC, US Organization: Full Measure Education Inc.

Jun 2 ? Customer Success Jobs


Apply here: [link] Role: Federal Engagement Manager Location: San Francisco, CA, US Organization: Expanse Federal Engagement Managers are crucial to ensuring the success of their engagements with NSD clients, thus enabling Expanse to build a new cybersecurity product category.

May 30 – Customer Success Jobs


What is a good web page, and how do I make one?


Nuarx cybersecurity uses trust signals to appeal to the fast-food industry. Have you ever found yourself staring at a web page and thought: “Wow, I actually hate this?”. The days of cringe-worthy websites are (mostly) past us.