Strategic Account Management Association

NOVEMBER 30, 2020

What does cybersecurity have to do with you? The post What every SAM should know about cybersecurity: An interview with International Society of Automation’s Steve Mustard appeared first on Strategic Account Management Association blog. Industrial goods Podcast Technology cybersecurity Digital services DigitalizationIf you’re selling digital solutions, the answer is: Everything.

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Cybersecurity Account Management Management Digitalization 170

Openview

MARCH 1, 2021

We like to call ourselves the Toyota Camry of cybersecurity,” Axonius co-founder and CEO Dean Sysman told me in an interview last year. “It’s Enterprise Funding Recent Funding Security Startups Axonius cybersecurity Stripes

Cybersecurity 199

Cybersecurity Investors Remote Working Management 199

Customer Think

MARCH 16, 2023

The retail industry is constantly evolving, and technology has played a significant role in this change. One of the most notable advancements in the retail industry is the use of digital signage.

Cybersecurity 110

Cybersecurity Retail Digitalization 110

Customer Think

NOVEMBER 24, 2022

According to The Cybersecurity and Infrastructure Security Agency (CISA), the theme demonstrates that while cybersecurity may seem like a complex subject, ultimately, it’s really all about people. The theme of this year’s Cyber Security Awareness Month was “See Yourself in Cyber.”

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Cybersecurity Organization 113

The SAMA Podcast

MARCH 25, 2021

What does cybersecurity have to do with you? If you're selling digital solutions, the answer is: Everything. Steve Mustard, President and CEO of National Automation and President of the International Society of Automation, explains why SAMs should care

Cybersecurity 68

Cybersecurity Account Management Digitalization Management 68

Customer Think

SEPTEMBER 21, 2021

Don’t let your organization fall victim to a cybersecurity attack. Incorporate these top 5 can’t-miss cybersecurity tips into your organizational cybersecurity awareness strategy. Stay ahead of cyberattacks before they happen.

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Cybersecurity Organization 67

Openview

AUGUST 27, 2019

The post Axonius, a cybersecurity asset management startup, raises $20M in Series B appeared first on OpenView. News TechCrunch

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Cybersecurity Management 153

Customer Think

SEPTEMBER 3, 2021

With great power comes great responsibilities- it is the most iconic phrase written by Stan Lee and popularized by Spider-Man. Undoubtedly the line holds to disruptive technologies, including AI and ML.

Cybersecurity 70

Cybersecurity 70

SBI Growth

SEPTEMBER 28, 2018

Joining us on the is Mike Volpe, the Chief Marketing Officer for Cybereason, the world’s most powerful cybersecurity analytics platforms. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.

Banking 87

Banking Marketing Cybersecurity Acquisition 87

SBI Growth

OCTOBER 27, 2018

Joining us on SBI TV is Jim O’Gara. And Jim is the CEO of StoryDimensions. StoryDimensions is a sales enablement technology company that captures, develops, and delivers real customer insights and stories that B2B sales professionals can use to establish.

Banking 98

Banking Cybersecurity Acquisition B2C 98

SBI Growth

NOVEMBER 10, 2018

Joining us on the SBI Podcast is Sangram Vajre, Chief Evangelist and Co-Founder of Terminus. Sangram is one of the 21 B2B influencers to watch by the B2B News Network. And many in the audience know Sangram as the founder.

Banking 108

Banking Cybersecurity Acquisition B2C 108

SBI Growth

NOVEMBER 2, 2018

Joining us on SBI TV is Joe Vitalone, Chief Sales and Marketing Officer at Razberi Technologies, and the top expert at developing and executing a sales strategy at scale through channel partners. Razberi Technologies offers a reliable, secure, and network-friendly.

Banking 104

Banking Cybersecurity Acquisition B2C 104

SBI Growth

OCTOBER 7, 2018

Joining us on  is Ryan Tognazzini, Chief Executive Officer for iGrafx, an enterprise class business operations and modeling software that allow it’s users to capture, communicate, improve and optimize every aspect of their business processes. Ryan represents one of the new breed.

Banking 91

Banking Cybersecurity Acquisition B2C 91

SBI Growth

NOVEMBER 24, 2018

Joining us on is Sarah Kennedy Ellis, the Chief Marketing Officer for Marketo, the leading marketing automation software provider. Below is a timestamped summary of the show segments and the topics covered. If you’d prefer to listen to the podcast.

Banking 100

Banking Cybersecurity Acquisition B2C 100

SBI Growth

NOVEMBER 17, 2018

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

Marketing 99

Marketing Banking Cybersecurity Acquisition 99

SBI Growth

OCTOBER 14, 2018

Joining us on the is Andrea Brody, the Chief Marketing Officer for Bravo Solution, which has sinced merged with JAGGAER to create the world’s largest independent spend management company. Andrea is one of the top B2B revenue generating marketers.

Organization 80

Organization Marketing Banking Cybersecurity 80

SBI Growth

OCTOBER 19, 2018

Joining us on the is Mark Lister, he is the Chief Digital Officer for Ness, a digital engineering company that designs and builds digital platforms and software that helps organizations engage customers, differentiate their brands, and drive revenue growth.

Digital Transformation 76

Digital Transformation Customer Experience Banking Digitalization 76

Customer Think

OCTOBER 1, 2021

As companies of all kinds look to build trusted relationships with their customers, cybersecurity due diligence is rapidly taking on greater importance — and complexity.

Supply Chain 73

Supply Chain Cybersecurity 73

Strategic Planning and Management Insights

DECEMBER 7, 2020

Greg Edwards is the CEO of CryptoStopper, a global cybersecurity firm dedicated to protecting businesses from harmful ransomware attacks. Greg started as an entrepreneur in 1998 at the age of 24, creating a networking consulting business that he still owns to this today.

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Cybersecurity Management Leadership 52

Red Star Kim

MARCH 6, 2023

At the start of March, there was an online PM Forum workshop on “Being more strategic ”. Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director).

Strategic Thinking 130

Strategic Thinking Cybersecurity Marketing Artificial Intelligence 130

ACT

JANUARY 13, 2023

Cybersecurity. Cybersecurity protects small businesses from becoming victims of cybercrime, like data breaches where your data or your customers are exposed. All told, the cybersecurity market is expected to grow to $14.8

Cybersecurity 52

Cybersecurity Artificial Intelligence Onboarding Insurance 52

Red Star Kim

FEBRUARY 9, 2023

We created an example campaign increasing staff’s personal cybersecurity knowledge which also raised awareness of services for clients.

Management 130

Management Emotional Intelligence Cybersecurity Meetings 130

Zendesk

DECEMBER 17, 2021

Read the report to learn: What it means to provide “anywhere operations” How to strengthen your privacy and cybersecurity. Employees are the heart of any business.

Cybersecurity 52

Cybersecurity Digitalization Publishing Future of Work 52

Hubspot Sales

DECEMBER 9, 2020

Consider a cybersecurity consulting firm trying to sell a midsize retail business a cybersecurity risk assessment. You've probably heard of solution selling — it might even be your strategy of choice.

Cybersecurity 134

Cybersecurity Retail Procurement Decision-making 134

CoSell

JANUARY 23, 2021

Perhaps there are issues with big data usage and cybersecurity appearing on the horizon. Even the most successful sales professionals face a huge challenge in today’s environment. How to keep things personal when connecting virtually with prospects and clients?

Cybersecurity 98

Cybersecurity Insurance Internet Acquisition 98

Insightly

MARCH 11, 2021

Cybersecurity scanners. The history of customer relationship management spans over five decades and has spurred the continuous evolution of CRM technology. The global CRM market was valued at $47.79 billion in 2019 and is projected to reach $113.46

CRM 98

CRM Cybersecurity Artificial Intelligence Internet 98

PandaDoc

MAY 15, 2020

In a nutshell: An electronic signature is an authorized way to sign a document, while a digital signature is a way to encode a document for cybersecurity. In today’s digital world, the signing process for a paper document is time-consuming, wasteful, and, quite frankly, unnecessary.

Digitalization 124

Digitalization Cybersecurity Negotiation Publishing 124

ClearPoint Strategy

DECEMBER 2, 2021

For an example, consider X Company that sells cybersecurity software. One of the company’s strategic objectives is to educate its target audience via its website about cybersecurity threats and approaches to protecting their business systems.

Cybersecurity 105

Cybersecurity Meetings Healthcare Organization 105

OnStrategyHQ

DECEMBER 9, 2022

Governmental regulations on cybersecurity and privacy protection. PESTLE Analysis Examples. Before We See PESTLE Analysis Examples, Let’s Recap on the Basics. A PESTLE analysis looks at the macro trends in the surrounding environment of a certain business or organization.

Supply Chain 96

Supply Chain Government Food and Beverage Computers and Electronics 96

Mercuri International

MARCH 8, 2023

And I think, if you want to really create and keep that trust with your customers, you really need to take care of their data, and make cybersecurity a top leadership priority.”

Supply Chain 52

Supply Chain Cybersecurity Suppliers Business Growth 52

Hubspot Sales

JULY 1, 2020

Say you're a rep for a cybersecurity consulting firm, negotiating with a company about performing a payment card security audit. Negotiations come in various shapes, sizes, and scales.

Negotiation 122

Negotiation Cybersecurity Decision-making Meetings 122

Nutshell

JUNE 10, 2020

Use traditional cybersecurity tools such as password protection, firewalls, and encryption on any website or landing pages linked within your emails. According to SmarterHQ , 72% of consumers say they won’t engage with emails that don’t have personalized content.

Cybersecurity 90

Cybersecurity Advertising Banking Internet 90

Hubspot Sales

JUNE 13, 2022

Technology expertise for data privacy, cybersecurity, digital identity, and blockchain content moderation. The metaverse is a universe within a universe — meta, I know.

Cybersecurity 91

Cybersecurity Investors Negotiation Profitability 91

Showpad

MARCH 19, 2020

A software company focused on data protection and cybersecurity required a way to help its remote sales team more effectively demonstrate the value of its products. Companies around the world are forced to face a rapidly changing business landscape.

Cybersecurity 71

Cybersecurity Manufacturing Construction Stakeholders 71

Miller Heiman Group

OCTOBER 22, 2019

Kathy currently resides in the Denver area and is part of the sales enablement team at Optiv, the leader in cybersecurity solutions. In this post, Kathy Venincasa, one of our inaugural Miller Heiman Group Icons and a sales forecasting master, discusses what she sees as the top four sales operations best practices.

Cybersecurity 52

Cybersecurity Artificial Intelligence Construction Manufacturing 52

Zendesk

MAY 23, 2022

For example, if you’re selling cybersecurity software, inform your prospects how vulnerable their data is. In an era where anyone’s questions can be answered with a quick Google search, traditional sales strategies have lost a lot of their value.

Value Selling 98

Value Selling Cybersecurity Onboarding Software 98

Agile CRM

DECEMBER 16, 2022

Analyze Traffic Behavior: By analyzing both the location and behavior of traffic, the cybersecurity experts and data scientists are able to assess the level of threat to all your paid acquisition channels.

CRM 52

CRM Software Software Advertising 52

Zendesk

APRIL 21, 2022

Legal teams need airtight cybersecurity to keep their clients’ information safe. A common issue in the sales industry is that some salespeople fixate on selling their product or service without considering if it will actually help the customer.

Cybersecurity 98

Cybersecurity CRM Value Proposition Meetings 98

Hubspot Sales

MAY 7, 2020

For example, here’s a talking point I could use: “I saw that you posted a blog article last week on cybersecurity at your company with a really intriguing title. In 2020, salespeople need to change the way they approach prospecting. First, work your inbound leads.

Cybersecurity 123

Cybersecurity Sales Value Proposition Stakeholders 123

Showpad

JULY 28, 2020

As stated in a white paper from cybersecurity company Cylance, “the efficacy, interpretability, and robustness of the [AI] model all hinge on the features.” AI: Attempting to extend human intelligence.

Cybersecurity 75

Cybersecurity Artificial Intelligence Decision-making Software 75

Hubspot Sales

FEBRUARY 22, 2018

Everyone needs a good cybersecurity strategy -- even if you’re not in a ‘risky’ industry. "For example" synonyms. For instance. To give you an idea. As proof. Suppose that. To illustrate. Imagine. Pretend that. To show you what I mean. Let's say. Case in point. e.g. As a writer, I’m hypersensitive to reusing words. If I write “That sounds great” in the first sentence of an email, I won’t sign off with “Have a great weekend.”.

Cybersecurity 95

Cybersecurity Onboarding CRM Meetings 95

CMOE

MAY 28, 2021

Leaders must develop policies to protect their organization via cybersecurity budgets and training programs. The healthcare industry is complex and dynamic. In fact, the opportunity for improvement in healthcare is estimated to be more than $500 billion.

Healthcare 52

Healthcare Leadership Insurance Cybersecurity 52

Hubspot Sales

JULY 25, 2019

Others focus on cybersecurity, retail food-tech, or big data. IIDF focuses on companies in cybersecurity, adtech, big data, IOT, and more. Startup life can be lonely. Even with a growing team, dozens of customers, and supportive friends, it’s easy to slip into solitude as you figure out how to grow your business.

Investors 90

Investors Cybersecurity Sales Value Proposition 90