Management Related Topics 
Upland
MAY 18, 2023
Account planning and effective account management strategies are about much, much more than your key accounts. That said, any account manager worth their salt has a strategy for their key accounts. And it should almost always look different to their strategy for smaller accounts. There are many reasons for this.
Upland
APRIL 20, 2023
How can effective account management help you defend and grow revenue? Here’s where having a sales account management strategy becomes indispensable. Through account management, your team can seek to establish themselves as trusted advisors to customers. First, a quick primer – what is account management?
Strategic Account Management Association
APRIL 10, 2023
Dayton, OH, April 3, 2023 – The Congruity Group announced today that they have formalized a partnership with the premier association for strategic account management. “We We could not be more excited to partner with SAMA,” said Congruity CEO Betsy Westhafer.
Red Star Kim
MAY 11, 2023
This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).
Advertiser: ZoomInfo
Download this eBook and gain an understanding of the impact of data management on your company’s ROI. Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. You'll learn about: The true cost of bad (and good) data.
Upland
MARCH 29, 2023
Relationship management in sales is all about delivering value and understanding the people and problems at play within accounts – both from prospective and current customers – in order to help solve their greatest challenges. What is relationship management? Enter the importance of relationship management.
Strategic Account Management Association
FEBRUARY 2, 2021
If you have experienced the pain, humiliation and fear of having to tell your manager that you are not going to hit your “blood number,” your commit for the quarter, then I have news for you: It’s not your fault. To be sure, a sales leader or SAM manager will have responsibilities beyond revenue. The solution.
Speaker: Kim Wasson, Alexis Barone, and Matt Williams
As a project manager, have you ever felt overextended by all the different teams you're expected to lead? However, this mentality leads Project Managers to lose focus and become easily frustrated. Join us in this panel discussion as Kim Wasson, Matt Williams, and Alexis Barone uncover fresh insights on team management.
Speaker: Heidi Cerenzia, Edina Murphy, and Alexis Barone, Wrike
Now more than ever, project managers are expected to lead with strong consideration towards their team. With a priority on EQ, project managers create a team that is communicative, engaged, and motivated. Well-informed predictions about the EQ and the future of project management. This is where emotional intelligence comes in.
Speaker: Anthony Crain, Agile Transformation Consultant at cPrime, and Zach Wolfe, Enterprise Customer Success Manager at Wrike
However, as many project managers have discovered, agile can work in non-technical teams as well. But how about managing both? The importance of collaboration when managing agile projects. Agile Methodology has led to an era of transparency and collaboration within software and development teams. The key is engagement.
Speaker: Barb Barker and Shannon Riley, Wrike Team
In its simplest state, an organization's Strategic Performance Management context begins with corporate strategies (including objectives) which cascade to business units or equivalent organizational entities (IT), which, in turn, develop aligned strategies. Ways of connecting your projects to overall goals of organization.
Speaker: Megan Sangha and Amit Pande, Wrike Team
Can we easily manage campaigns and collaborate from kickoff to launch? As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be?
Speaker: Renee Thomas and Alexis Barone, Wrike Team
It's time for project managers to gain a new understanding of what good leadership looks like in the future of work. What managers can do to enable their teams. Companies can no longer deny the fact that employees can in fact be productive, motivated, and proactive, all while working remotely. How to address employee burnout.
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
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