2023

article thumbnail

The Enablement Profession at a Crossroads

Mike Kunkle

In the ever-evolving landscape of business, the Sales Enablement profession has reached a pivotal crossroads. To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. They must show that they can make an impact with enablement and move the needle on the metrics that matter most.

Sales 304
article thumbnail

The 8 best CRMs for marketing

Nutshell

Table of Contents What is CRM? What is a CRM system in marketing? Why CRM is important for marketing Essential CRM Features for Marketing Teams Eight Best CRMs for Marketing Nutshell Zoho Hubspot SugarCRM Agile ActiveCampaign Greenrope Aritic Calculate the Costs of a CRM for Your Marketing Team Choosing the best CRM for your marketing campaigns Effective marketing is about more than just attracting one-time customers.

Marketing 171
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Identifying and Addressing Common Reasons for Sales Talent Attrition

The Center for Sales Strategy

You did it! You finally built a great sales team! They are destroying their budgets, the team challenges each other but gets along beautifully and they are a delight to manage. And then… someone quits. Maybe more than one. What happened?! According to the US Bureau of Labor Statistics, as of May 31, 2023, there were 9.8 million job openings across industries, and the number of people voluntarily quitting their jobs rose to 4 million.

Sales 135
article thumbnail

Revolutionizing Customer Experience with Digital Transformation

Customer Think

The era has turned digital. So, enterprises around the globe are using digital transformation to drive business success. With the advancement in technology, companies can now engage with customers in more ways than ever. Digital transformation has become the key to improving customer experience.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

How to Build Rapport in Sales With 3 Simple Techniques

Sales Readiness Group

Capturing the attention and trust of your potential customers is a crucial aspect of successful sales. When you establish a strong relationship, you gain their respect, the willingness to value your insights, and the potential for long-term business. But the question is, how can you build rapport effectively?

Sales 128
article thumbnail

12 Common Ways You Undermine Your Chances of Closing (& How to Avoid Them), According to The Virtual CRO's President

Hubspot Sales

Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Salespeople frequently undermine their chance of winning sales when they allow value leaks — instances where your email, proposal, word choice, presentation, or body language diminishes the perceived value of your solution — to creep into their sales processes.

More Trending

article thumbnail

How Qualification is a Priority for Leaders Today

Force Management

It’s no secret selling in the B2B SaaS market got a little harder over the past several quarters. Now more than ever, organizations are looking for ways to gain an edge, keep pipelines healthy, and identify which prospects are most likely to land.

B2B 103
article thumbnail

How To Optimize Your Support Strategy for Messaging Channels

Help Scout

It’s easy to add a new messaging support channel, but can your business deliver high-quality service through that channel at sufficient scale? Here are some ways in which you can make it happen.

111
111
article thumbnail

Alliance Failure and Alliance Success: The 80% Rule

Peter Simoons

The research into alliance failure and success rates continues to display a broad spectrum of figures. The figures range from a mere 20% alliance failure rate at best, to a daunting 80% alliance failure rate at worst. It is this notably high alliance failure rate of 80% that sparks disbelief! This prompts one to wonder whether companies would genuinely invest in something they believe has a 4 in 5 chance of failure?

article thumbnail

Contact Management Best Practices for Small Business

Apptivo

1. Manage contacts to manage business! 2. Contact management: What is it? 3. Benefits of Contact Management 4. Contact Management Best Practices for Small Business 5. Bottomline Manage contacts to manage business! It’s already Monday! There are overdue tasks from the previous week, as well as a list of contacts, both existing and new customers, who need to be contacted.

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

Enablement is Hard. Do It Anyway.

Mike Kunkle

Purposefully orchestrating organizational performance improvement is difficult. It requires a wide range of knowledge, skills, capabilities, practices, and mindsets, as well as mental toughness, emotional maturity, and, often, the ability to influence without authority. It’s organizational behavioral change management, for sure, and requires both smart and hard work.

Sales 312
article thumbnail

Evaluating the 9 best CRMs that integrate with QuickBooks

Nutshell

One of the main benefits of CRM software is the ability to get every aspect of your business working in sync. Table of Contents Why use a CRM Quickbooks integration The best CRMs for QuickBooks integration Nutshell Method Insightly Zoho Microsoft Dynamics 365 Salesforce Copper Freshsales Greenrope Frequently asked questions about CRM QuickBooks integration Look for the best CRM, not the best integration By uniting your communication and marketing tools with your sales platform, your team can con

CRM 159
article thumbnail

5 Ways AI Will Help Sell More

The Center for Sales Strategy

Whether you think the future of Artificial Intelligence (AI) is Wall-E or The Terminator, the reality is that AI is going to change the way that you sell. According to Crunchbase, there are nearly 10,000 AI startups. 10,000 new AI companies in the last year are a staggering number of people focused on how AI can help your life, business, and organization.

article thumbnail

Can customers tell you how to run your business?

Customer Think

If you put what’s important to them ahead of what you think is important for your business, and allow your imagination to take over, customers will begin to drive your business and ultimately, if you let them, drive your success.

144
144
article thumbnail

How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

article thumbnail

How to Use Technology in Sales to Improve Performance

Sales Readiness Group

Today, many sales managers and their teams are almost constantly connected to their screens, apps, and online tools. While sales technology is designed to improve effectiveness, I see two potential pitfalls in the proliferation of technology and selling.

Sales 128
article thumbnail

8 Mistakes That Destroy Credibility With Prospects (& How to Avoid Them)

Hubspot Sales

The average buyer in this day and age is shrewd — naturally skeptical of salespeople and having certain standards reps have to measure up to. That makes establishing credibility central to the success of any sales effort. But maintaining that kind of trustworthiness and legitimacy over multiple sales conversations can be easier said than done — a lot of reps run into hitches, hiccups, and human errors that undermine their credibility with prospects.

article thumbnail

You're Looking for Sales Productivity in the Wrong Place

RAIN Group

One of the first things sellers learn is to keep it simple. Yet when it comes to a particularly hot topic in our industry, sales leaders do anything but. Rather than apply the K-I-S-S principle to sales productivity, many leaders instead turn to technology, tracking, and top-down governance.

Sales 116
article thumbnail

3 Steps to Develop Your Channel Partner Program

Force Management

Channel organizations are an often overlooked, but critical component to increasing market share for complex B2B sales organizations. During my time as VP of PTC’s Worldwide Channel Program, I leaned on a core formula : Productivity x Capacity = Growth. In this article, we will focus on capacity, but stay tuned for part two in this series for the other side of the equation: How to Increase Channel Partner Productivity.

B2B 100
article thumbnail

Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

article thumbnail

Using ChatGPT for Customer Service

Help Scout

How ChatGPT — or other generative AI tools — can be used to help answer customer service queries and deliver better service. How good is ChatGPT and in what other ways could it be used in customer service situations?

104
104
article thumbnail

Internal & External Analysis

OnStrategyHQ

What is an Internal and External Analysis? An internal and external analysis is simply looking at your organization’s current performance from an internal and external perspective. The output of completing an internal and external analysis – also known as a strategic analysis – is to have a clear picture of your organization’s current state. How does a strategic analysis fit into strategic planning?

article thumbnail

Elevate Your Strategy: ClearPoint now Integrates with Microsoft Teams!

ClearPoint Strategy

Stay streamlined and in sync. ClearPoint brings strategy to your fingertips.

105
105
article thumbnail

How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

In this post, I’m going to share some simple concepts that I’ve seen deliver radically improved results across a sales force. And by “radically,” I mean improve opportunity management effectiveness and skyrocket win rates by 25-40%. I’ve been part of delivering these results, multiple times in my career, for both employers and clients.

B2B 270
article thumbnail

The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

article thumbnail

Welcome email templates for nurturing new customers

Nutshell

Table of Contents 3 tips for effectively crafting any welcome email Prioritize your subject line Personalize whenever possible Proofread your message See the Templates Discount code Personalized video Free trial (Most Viewed Template) Brand promise Storytelling Community-focused incentive Hybrid Confirmation / Welcome From a Real Human “Welcome to Your Trial” Product-Focused Free Gift “Thanks for Subscribing” Reminder Email Onboarding When a prospect makes the decision to become your c

article thumbnail

Managing Burnout for Leaders and Employees

The Center for Sales Strategy

These past few years have been incredibly challenging for leaders worldwide. As you take a look around your organization, have you noticed any of the following for your leadership team or your employees: Exhaustion: Physical, emotional, and mental exhaustion that doesn't go away after time off. Decreased job satisfaction: A feeling of disillusionment and negative attitude towards work.

article thumbnail

The Time is Now: Why Your Brand Needs AI to Enhance CX

Customer Think

Today’s retail market is increasingly digitized and saturated with competitors, making customer experience (CX) a critical part of the customer journey. In fact, a recent study shows that 75% of shoppers prefer to buy from brands that personalize their purchasing experiences.

article thumbnail

3 Reasons Why Your Business Should Use Customer Testimonials (With Examples)

ReviewTrackers

It’s common knowledge that testimonials are important for any business, and it’s because they provide three major benefits: Increased online conversions Improved SEO performance Establishes social proof However, it’s not enough to just talk about these benefits, which is why we’re adding some real-world examples to give you an idea of how testimonials can have a positive impact on customers.

article thumbnail

The Truth About Sales Agility: Separating Fact From Fiction

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

article thumbnail

The 13 Best Networking Apps Every Sales Professional Needs

Hubspot Sales

Networking is an important part of the prospecting process. It’s a great way to introduce yourself and your products to new audiences in a casual environment. Though it often takes place at formal events and happy hours, effective networking also happens when you least expect it — like standing in line at the airport. So, you must always be ready to make the most of any encounter.

Sales 129
article thumbnail

The Changing B2B Sales Landscape: What Sales Leaders Need to Know and Do

RAIN Group

Sales leaders with a finger on the pulse of B2B sales know that marked change is underway. Some changes have been spurred by the global pandemic, with others hastened by the uncertainty of the economy. For their new report, Future of B2B Sales: The Big Reframe , authors at McKinsey & Company spoke to more than 50 heads of sales across a range of industries and geographies to better understand the shift in the B2B sales environment.

B2B 111
article thumbnail

Latest Podcasts: Leadership in the Details

Force Management

Last month, the Revenue Builders Podcast featured some hard-hitting tactical conversations about the journey to elite sales leadership and the decisions we make along the way. Dig in to the episodes below to get real-life advice from leaders who have been there and done that. These conversations cover everything from calculating business value for a prospect to defining a repeatable sales process that enables rapid scaling.

article thumbnail

The Beginner’s Guide to Help Scout

Help Scout

This guide will walk you through how to get started with Help Scout. You’ll learn all the fundamentals of the platform, from managing your mailbox to creating self-service support with Docs, Beacon, and more.

article thumbnail

The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.