Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management
Strategic Account Management Association
SEPTEMBER 11, 2020
I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. The basics: What CXM actually is.