Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. The basics: What CXM actually is.

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Alida Brings Deeper AI, Analytics, and CXM Integrations to Fall 2021 Product Release

Customer Think

The Alida TXM platform enhances capabilities in customer, employee, product, and brand experiences for its 165M users.

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Signals: The future of VoC

Customer Think

Surya SS, Head of CXM -Tredence Inc & Praveen Satyanarayana, Director, CXM- Tredence Inc. Over the last few years, the Voice of Customer (VoC) has become essential to customer experience (CX).

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Alida Focuses On Complete View of the Customer for Spring 2021 Product Release

Customer Think

The Alida CXM & Insights Platform has been enhanced to action total customer feedback in near real-time.

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InMoment Completes Acquisition of Lexalytics, the Leader and Pioneer of Structured and Unstructured Data Analytics

Customer Think

InMoment bolsters set of customer experience management (CXM) solutions with latest acquisition adding robust natural language processing (NLP), and machine learning (ML) to InMoment's XI Platform.

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What is CX and how has it changed in 2021?


One way some brands attempt to get a handle on everything is through CXM, or Customer Experience Management. CXM is a company’s system for tracking, overseeing, and influencing every physical and digital touchpoint for customer interactions.

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The gift of new integrations


Sutherland CXM Agent Success (Support) helps contact center agents engage with your customers more effectively. Here are the newest integrations from Zendesk to help your team provide great experiences. Square by ChargeDesk.

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Understanding Customer Experience Management


Customer Experience Management (CEM or CXM) is a business and technology term used to describe the process or system for tracking, managing, and organizing every interaction between a customer and a company throughout the customer’s entire journey. The goal of CXM — and therefore of any customer experience management software — is to help an organization respond to and exceed customer expectations, helping increase satisfaction, drive loyalty, and reduce churn.

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What Is Customer Experience?


Customer experience management (CXM) is the process of surveying, analyzing, and enhancing customer interactions with your business. The objective of CXM is to care for customers and tend to their needs via CXM initiatives that reduce customer churn.

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20 Best Customer Experience Quotes


CXM = The art and science of coaxing lifetime loyalty from daily transactions.”. He mentions how lifetime loyalty is what companies look for and the enabler for this is CXM or Customer experience management.

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Jun 15 – Customer Success Jobs


Implement strategies to creates, influence, and improve Customer Experience Management via CXM platforms and industry best practices.

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75 Must-Know Customer Experience Statistics to Move Your Business Forward in 2022


97% of customer experience managers say CXM is a business strategy that helps create loyal customer relationships. 89% of CX managers express that customer experience management (CXM) helps improve customer satisfaction.

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Customer Experience (CX): Frequently Asked Questions


What is customer experience management (CEM or CXM)? A lot has been said and written about customer experience and still, there are tons of questions on CX. This article attempts to answer some of the most frequently asked questions on customer experience. What is customer experience?

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