Sat.Apr 27, 2024 - Fri.May 03, 2024

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CX Design Part I: How Leading Enterprise Tech Firms Overcome Complex Challenges

Customer Think

Article source: [link] Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges Part I Seamless customer experiences and clear interfaces are two key elements leveraged by successful tech enterprise to generate adoption, with design being the key to overcoming solution complexity.

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Closing the Gap: Aligning Sales Expectations and Reality for Appointment Success

The Center for Sales Strategy

I think we can all agree that securing appointments is foundational to achieving sales goals. However, findings from the recent Media Sales Report found a persistent gap between the expectations and reality of salespeople and their managers when it comes to the actual number of scheduled appointments.

Media 115
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The Benefits of Churn: The Good in Saying Goodbye to Customers

Account Manager Tips

Think losing clients is bad for business? Think again! Find out how strategic customer churn can be a game-changer for your business growth.

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Sales and Emotional Intelligence: How to Hire Your Next Top Performer

Brooks Group

Sales and emotional intelligence go together like skiing and snow. You can’t do the first well if you don’t have the second. Since the 1960s, emotional intelligence has been recognized as a critical component of both personal and professional success. Yet many sales leaders focus on building their team’s hard skills and neglect sales emotional intelligence or “ soft skills.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Mastering the Digital Landscape: Crafting a Winning Social Media Marketing Strategy in 2024

Customer Think

In the ever-evolving realm of digital marketing, social media continues to reign supreme as a powerhouse platform for engaging with audiences, building brand presence, and driving business growth. As we navigate through 2024, staying ahead of the curve requires a keen understanding of emerging trends, strategic insights, and innovative tactics.

Media 124
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Engaging a Decision Influencer to Pave the Way to a Decision Maker

The Center for Sales Strategy

When selling a product or service, not all outreach efforts should be directed directly at the decision maker, who has the final word on what will be bought. Instead, it's more effective to engage with the people around them—influencers from whom they seek advice, people nearby who can speak favorably about your company, and sources of information they trust.

B2B 109

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How to Become a Trusted Advisor in Sales

Sales Gravy

On this episode of the Sales Gravy podcast, Jeb Blount sits down with sales coach Cheryl Parks to discuss why modern sales professionals need to shift from traditional selling to a more consultative and insightful approach that leverages business acumen, industry knowledge, and the right questions. You'll learn the keys to differentiating yourself and gaining a competitive advantage by becoming a trusted advisor.

Sales 84
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Use Knowledge Graphs to Improve Experiences Throughout the Customer Journey

Customer Think

AI projects are increasingly running into a brick wall when it comes to getting meaningful, measurable results. The best way to measure impact is to understand what information is needed to support a specific process. One process or lifecycle that is important to all parts of the organization is the customer experience.

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Enterprise Transformation: What Is It and How Is It Done? | KaiNexus

Kainexus

In today's fast-paced and ever-evolving business landscape, enterprise transformation has emerged as a strategic imperative for organizations seeking to thrive in the face of unprecedented disruption and uncertainty. From technological advancements to shifting consumer expectations, organizations are constantly confronted with many challenges that necessitate fundamental changes in how they operate and deliver value.

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You're making it harder to buy. 3 ways sellers contribute to stalled deals.

SBI Growth

Many companies experienced an inconsistent and underwhelming year for business in 2023—and with promising forecasts for demand in 2024, many executive teams are eager to take their companies back on the path to rapid growth. However, the flat to declining commercial productivity among many sales teams today still poses an obstacle to that goal.

Sales 71
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Be Prepared: Elevate Your B2B Revenue Team with a Customer-First Strategy

FinListics Solutions

In today’s competitive sales world, readiness is no longer key – it is a MUST. Being well-prepared with a deep financial and business understanding of your customer’s needs and goals can set your sales team apart.

B2B 66
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The CMOs 5-Step Guide to Boosting High-Quality Traffic and Customer Engagement

Customer Think

What is the cornerstone of sustainable growth and competitive advantage today? The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognise the critical role that strategic, data-driven customer engagement plays in their company’s success.

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Digital Transformation Outcomes: How to Improve ROI | KaiNexus

Kainexus

Today, more than ever, businesses are navigating a landscape characterized by rapid technological advancements, shifting consumer behaviors, and heightened competition. In this context, embracing digital transformation isn't merely an option—it's imperative for staying relevant and competitive. Digital transformation entails the strategic integration of digital technologies into all facets of a business, fundamentally altering how it operates and delivers value to its stakeholders.

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8 Ways to Improve Your Team’s Prospecting

SBI Growth

Prospecting is a numbers game with a high rejection rate, so it is easy for reps to get discouraged. Just asking your reps to make more calls can produce a vicious cycle of poor results, discouraging reps with less prospecting and obtaining even worse results. Compounding this problem is that sales reps are busy managing existing sales opportunities and customers.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Identifying a Company’s Resource Leaks

Aepiphanni

Is your company losing money and productivity due to resource leaks? Explore practical insights and strategies to identify and rectify these leaks to boost efficiency and profitability.

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The Bright & Shiny B2B Customer Experience Map

Customer Think

When I sat down to write this, I was reminded of an experience I had. I was on my second call of the week with an executive interested in a B2B customer experience map. This senior exec had a mid-size B2B company and wanted to improve its customer experience.

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The Rise of Voice Search and Its Impact on SEO

Strategic Communications

You’re sitting at your desk, talking to a colleague about a trip to Spain you’re planning. The next thing you know, you’re seeing ads for Spain pop up in Google search and on Facebook. It’s not magic. It’s the power of voice search. Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc.

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5 Free Digital Marketing Courses To Study In 2024

NG Data

Digital marketing skills are in high demand and can potentially be worth $1.5 trillion by 2030. A career in digital marketing can offer earnings of up to $124,000. There are several free digital marketing courses available, including LinkedIn Learning, Google Digital Garage, PPC University, HubSpot, and Meta. Source The post 5 Free Digital Marketing Courses To Study In 2024 appeared first on NGDATA.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Incremental sales explained in a guide with formula, examples, tips, and best practices

PandaDoc

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric. Key takeaways Measuring incremental sales helps improve your marketing strategy.

Sales 52
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Revisiting the role of trust in sales

Customer Think

The latest edition of the International Journal of Sales Transformation focuses on the critical role that trust plays in sales. Here’s my contribution: Trust is an essential foundational element in any sales environment – and it can (and must) take many forms.

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Customer Journey Mapping

Flevy

Customer Journey Mapping is an essential tool for organizations aiming to enhance customer experience and deepen engagement across all points of interaction. By systematically representing the Customer Journey, businesses can align their operations to better meet customer needs, ultimately driving satisfaction, loyalty, and growth. A comprehensive Customer Journey Map includes the following elements : Personas Stages Actions, Emotions, and Touchpoints Supporting Content and Features Insights and

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Use These Digital Marketing Strategies to Increase Your Visibility.

NG Data

Local internet marketing is key for businesses to attract foot traffic and online customers. Effective local SEO and diversified online presence through directories, community engagement, and local search ads can boost your success by reaching potential local customers. Source The post Use These Digital Marketing Strategies to Increase Your Visibility. appeared first on NGDATA.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Account Growth Strategy: What it is and How to Use it

Arpedio

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue. Defining Account Growth Strategy Account growth strategy refers to the systematic planning, execution, and management of approaches aimed at expanding your existing client base, increasing revenue, and improving customer

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Decoding the Critical Components of Buyer Trust

Customer Think

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can’t create buyer trust, but the right marketing approach can make it more likely trust will develop.

B2B 69
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AI: The Human Factor in B2B Sales

QYMATIX

The Dance of Expectations and Realities when Implementing AI in B2B Sales. In the sprawling landscape of B2B sales, where specialist wholesalers in Germany grapple with the dual pressures of an ever-evolving e-commerce market and the need for nuanced pricing strategies, the spotlight is now firmly on Artificial Intelligence (AI). The promise of predictive sales software and ERP AI solutions is tantalising.

B2B 52
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Why This One Unique Marketing Approach is the Key to Business Growth

NG Data

Brandformance combines branding and performance marketing to measure the effectiveness of a marketing strategy. A blended approach of branding and performance can result in better results for global brands. Strategies for growing your reach with a brandformance approach include defining channels, developing a performance budget, diving into metrics, determining target audience and key messages, and updating and refining processes.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Value Selling Strategies: What it is and Why it Matters

Arpedio

What is Value Selling? Value selling is a sales approach that can revolutionize the way you sell. Unlike traditional methods, value selling focuses on delivering unique value to customers and aligning their needs with your product or service. By understanding and implementing value selling strategies, you can elevate your sales approach and close more deals.

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Four Strategies to Revolutionize B2B Revenue

Customer Think

The business-to-business (B2B) revenue landscape has significantly transformed over the past two decades. Old playbooks no longer suffice; we require dynamic strategies that merge hyper-automation, personalization, AI, and digital scalability. Here’s How to Excel in Today’s B2B Revenue Ecosystem: 1.

B2B 64
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How to build and manage a team effectively: The small business owner’s handbook

ACT

What’s the secret to building a successful small business? Of course, there’s no universally acceptable answer to that question. But, ask any SMB owner, and they’ll tell you how their team members are their most valuable assets. Case in point: Employees who are energised and excited about their work are 31 percent more likely to go above and beyond.

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Busting Three Myths about Community Banks and Open Banking

NG Data

Open banking can be misunderstood, leading to dangerous misconceptions. Community banks should not feel intimidated by it and can leverage APIs to make incremental tech investments that align with their growth strategy. Banking-as-a-Service is not always the best use case for community banks, and they can focus on high-value, low-risk initiatives like real-time integrations for account opening.

Banking 52
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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.