Sat.Apr 20, 2024 - Fri.Apr 26, 2024

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Is Your Tech Stack Failing Your Key Account Managers?

Account Manager Tips

Is inadequate software failing your team? Learn how to strategically evaluate, select, and implement tools that empower your key account managers to succeed.

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Navigating Data Obstacles to Shift From Gossip to Genuine Customer Trust

Customer Think

Businesses have access to more customer data today than ever before. However, this abundance of information comes with increased customer scrutiny—customers are increasingly, and justifiably, opinionated about how their data is used, especially with the growing adoption of AI.

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Announcing Email Booster 

Nutshell

Love Nutshell’s ability to send templated sales emails to your prospects and customers so you can type less and sell more? Want to be able to use email templates right from your email inbox? Introducing Email Booster, the second half of Nutshell’s Revenue Booster add-on ! Email Booster helps you send and customize Nutshell email templates from Gmail, ensuring Nutshell works where you do.

CRM 124
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How to Increase the Quality of Your Sales Leads

The Center for Sales Strategy

What worked a few years ago and helped gain successful sales leads might be outdated and could never work now. For instance, there were times when cold calling was king, but it can't help in this age of digital marketing. Therefore, adjusting your strategies is incredibly crucial in ensuring you get quality sales leads. Here's a detailed look at some of the strategies you can use.

Sales 108
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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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The Best 90 Day Success Plan Every New Account Manager Needs [+ Template]

Account Manager Tips

Are you starting a new job as a key account manager? Follow this 30/60/90 day plan to quickly earn the confidence of your clients, colleagues and boss and grab your free template too.

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How Healthy is Your Professional Services Organization?

Vantage Partners

Annual physicals and preventive care are common for individual health. It helps prevent diseases and treat issues before they metastasize. They provide peace of mind and an early warning system of trouble.

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Unveiling Sales Process Bottlenecks: A Data-Driven Approach to Sales Optimization

The Center for Sales Strategy

For as long as sellers have been selling, managers have tracked their activity. Over time, we've improved the tools we use to track that activity, from call sheets to spreadsheets to CRM. But if all we do is capture the data and not study the data, what's the point? After all, the value is not simply in seeing how much activity we have but in understanding the trends within that data to help salespeople improve.

Sales 106
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What Are The 12 Tenets of Account Management (and Why You Need to Know)

Account Manager Tips

What are the 12 Tenets of Account Management? Phil Bourne shares his set of guiding principles you need to know to find success as a key account manager.

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Sales Tactics You Can Learn From a Bartender

Sales Gravy

On this episode of the Sales Gravy Podcast, master sales trainer Gina Trimarco sits down with Neil Rogers, author of "Bar Tips" and a veteran in sales and marketing. Their conversation provides invaluable insights into how experiences from seemingly unrelated fields, like bartending, can significantly impact your sales performance. Neil Rogers, with his diverse background spanning from bartending to high-level sales roles across various industries, brings a unique perspective to the table.

Sales 84
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Bridging the Gap Between Marketing and Customer Experience

Customer Think

I originally wrote today’s post for GetFeedback. This is an updated version of that article from July 2020. What customers are seeing and experiencing vs. what brands are saying can often be in conflict. The gap between Marketing and Customer Experience (CX) teams is largely responsible for that.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Efficiency in Appointment Setting: Tools, Technologies & Resources for Success

The Center for Sales Strategy

Getting the first appointment with a qualified decision-maker of a target prospect can be one of the most challenging aspects of B2B selling. The ability to set appointments efficiently can make or break a business's success. The good news is that today, sales professionals have access to a plethora of tools and resources designed to streamline the appointment-setting process.

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The 3 Pillars of Effective Marketing Campaigns

SBI Growth

Marketing is a core part of an effective revenue engine, but for CMOs looking to amplify their impact on the bottom line, it can be difficult to get started. After all, marketing has so many moving parts, what should leaders focus on to ensure their campaigns have the reach and impact they seek? Understand your target and position, then use the right people and tools to execute your campaign effectively.

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Introducing Nutshell Forms Spam Prevention

Nutshell

If you use forms on your website, you may get a few spammy submissions that distract your sales team and clog your pipelines. Protecting your forms from spammers is important for boosting team productivity and maintaining clean customer data. Introducing new Nutshell forms spam prevention features! Now Nutshell will handle spam prevention for you, so you can keep fake form submissions out of your CRM.

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Customer Experience ROI Handbook: Proving CX Value to Executives

Customer Think

Your Customer Experience ROI Handbook started with “What is CX ROI?” (return on investment) and continues here with “Proving CX Value” in chapter two of this five-part series. To recap: Customer Experience ROI is value gained by customers plus value gained from customers.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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How to Build a Referral Machine in Five Steps

The Center for Sales Strategy

Referrals are the lifeblood of sales success. They are the ultimate "social proof" because people trust friends and influencers more than any advertisement delivered by the brand. A referral is someone who has a personal reason to check out your brand and who approaches your products or services with a positive-leaning curiosity. They may even be a pre-qualified lead if the referral itself was based on personal knowledge.

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Report: Investing in New Markets Despite Gaps in Confidence

SBI Growth

For much of 2023, volatile markets and unforeseen challenges held CEOs back from executing aggressive value creation plans. But with Q1 2024 going by without much issue, it seems like the perfect opportunity for business leaders to accelerate growth and capitalize on new opportunities. Yet, even with a clear plan in mind, leaders are still hesitant about their ability to execute it successfully, ensuring that CEOs stay vigilant despite hopeful outlooks.

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How Much Should a Sales Initiative Cost?

Force Management

Determining the budget line item for a sales initiative can be difficult until you start talking to vendors. There are a multitude of sales consultants out there with prices that vary just as much. Once you determine the key knowledge gaps you're trying to fill in your organization or the challenges you're trying to overcome, then it's time to connect with the right solution for your budget and pain points.

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Pros v. Cons of a Sales Career

Brooks Group

A sales career can be exhilarating and rewarding—offering the potential for high earnings, flexible schedules, and the chance to work directly with a diverse range of customers. However, it also comes with its fair share of challenges, from the pressure of constant target-setting to the emotional toll of frequent rejection. As you consider whether a sales career is the right fit for you, it’s crucial to understand both the upsides and the downsides.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Digital Transformation in Manufacturing: Unlocking New Opportunities | KaiNexus

Kainexus

The shift towards Industry 4.0 and smart manufacturing represents a significant evolution in how goods are produced, utilizing advanced technologies to enhance efficiency, productivity, and flexibility across various industries. Industry 4.0 refers to the fourth industrial revolution, characterized by integrating digital technologies into manufacturing processes, often termed "smart manufacturing.

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5 Effective Virtual Prospecting Strategies to Make You Stand Out

SBI Growth

Gone are the days of endless cold calls and the limitations of geographic reach. Virtual prospecting unlocks a world of potential customers eager to connect online, but with so much competition, it poses a question: How do you make your message stand out? Let’s dive into five powerful virtual prospecting strategies to transform your outreach and propel you ahead of the competition.

Sales 71
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7 Tips to Building a Strong Brand Identity that Attracts the Right Customers

Customer Think

Building a strong and reliable brand is an intricate process. From idea to point of customer contact, it may take years to build a brand that resonates with the interests or values of the intended audience and stands out from other players in a respective industry.

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Fact Checking AI: A Must Do to Maintain Your Brand Value

Strategic Communications

A Conference Board survey, in collaboration with Ragan Communications , found that while almost 90% of marketing and communication professionals have used generative AI (GenAI) tools, their feelings about the usefulness of these tools is mixed—only about four out of ten expect it to improve work quality and creativity—three in ten expect it to deteriorate outputs.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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How Top Organizations Master Enterprise Digital Transformation | KaiNexus

Kainexus

Digital transformation at the enterprise level is essential for organizations to remain competitive, relevant, and resilient in today's rapidly evolving business landscape. By embracing digital technologies and modernizing processes, enterprises can enhance operational efficiency, improve agility, and unlock new opportunities for growth and innovation.

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New Research: CEOs Gear for Growth, But Grapple with Talent Questions

SBI Growth

CEOs anticipate growth, confident in their strategies to meet demand. However, many are dissatisfied with Go-to-Market teams executing those growth plans.

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How to Measure and Improve Customer Experience Quality Using Six Sigma Methodology

Customer Think

Behind every great customer experience (CX) is a happy, satisfied customer. According to Zendesk’s 2023 CX Trends Report, 60% of consumers choose to purchase from a brand over another based on the service they expect to receive So, it’s no wonder that more and more companies are focused on providing the best customer experience.

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How To Grow Your Business By Providing Strong Customer Value

Groove HQ

When setting out your business strategy, it’s vital to avoid falling into the ‘churn-and-burn’ trap. This is when you focus on getting the customer’s money as soon as possible, and neglect to put enough effort into ensuring a high-quality product or service. While you probably wouldn’t do this on purpose, it’s easy to focus so much […] The post How To Grow Your Business By Providing Strong Customer Value appeared first on Groove Blog.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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9 Principles of Selling to Senior Executives

RAIN Group

TL;DR? Download the complimentary white paper and browse later. In complex sales, professionals are facing a set of evolving challenges that impact the effectiveness and efficiency of their sales processes. Our research at RAIN Group has identified key trends that are shaping the sales landscape, notably: 43% of sales leaders have reported an increase in the length of sales cycles. 85% are encountering challenges due to an increase in the number of decision makers involved in each deal.

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Calculating the Six Hidden Costs of Waste in Software Development 

Planview

Nothing frustrates software developers more than working hard on something that never ends up providing value. Whether because of changing priorities, miscommunication among teams, or other blockers, the hidden cost of waste can significantly impact productivity and bottom lines. The challenge lies not just in recognizing the presence of waste but in identifying exactly where resources are being inefficiently utilized.

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5 Ways to Improve Your D2C Customer Service Efforts

Customer Think

Cutting out the “middleman” by moving to a direct-to-consumer (DTC) model can be an attractive way to increase your company’s revenue. However, it puts a much greater responsibility on your brand to provide top-notch customer service. And customer service isn’t something you can afford to take lightly.

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How To Provide Customer Support for Any Communication Style

Groove HQ

Working with customers can be both fulfilling and demanding. One moment, you’re dealing with a buyer who is friendly, funny, and just needs a bit of help. The next, you have to solve a complex problem for an angry and demanding business owner. Each of those conversations will benefit from a different approach. Once your customer […] The post How To Provide Customer Support for Any Communication Style appeared first on Groove Blog.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.