December, 2023

article thumbnail

4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

The Strategic Planning Process in 4 Steps To help you throughout our strategic planning framework, we have created a how-to guide on the basics of a strategic plan, which we will take you through step-by-step. Free Strategic Planning Guide What is Strategic Planning? Strategic Planning is when organizations define a bold vision and create a plan with objectives and goals to reach that future.

article thumbnail

Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The delegate aims, views and key takeaways are shown below. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. We looked at case studies from professional services firms. From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing.

Marketing 130
article thumbnail

Navigating the Uncharted: A Reflection on 2023 and Strategic Planning for 2024

CMOE

As 2023 comes to a close, it is the perfect time to reflect on lessons we’ve learned throughout the year and plan for 2024’s uncertainties. Maybe your strategy was successful, and perhaps it didn’t pan out, but you certainly faced unexpected challenges and victories that you didn’t plan for. From industry shifts to policy changes to personal triumphs, each experience provides valuable insights, and the agility of navigating these experiences and challenges shows both the need to adapt your

article thumbnail

Building a Business Case for Strategic Planning Software

ClearPoint Strategy

Learn how to build a business case for strategic planning software. Discover strategies to convince stakeholders of the value and ROI of this investment.

Software 100
article thumbnail

2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

article thumbnail

2024 Outlook: CEOs Reinvesting in Strategic Growth and Value Creation

SBI Growth

Despite the uncertain market conditions throughout 2023, most CEOs seemed to have stayed consistent with their value creation thesis, with an even split between those who chose to increase expenses and those who chose to maintain expenses while accelerating growth. More optimistic attitudes toward 2024 will see more CEOs shift towards increasing expenses though, as more companies seek to pursue growth more actively.

article thumbnail

The Upside of Churn: Why Losing Customers Can Be a Good Thing

Account Manager Tips

Think losing clients is bad for business? Think again! Find out how strategic customer churn can be a game-changer for your business growth.

More Trending

article thumbnail

Book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera

Red Star Kim

Part of a psychotherapist’s toolbox is psychoeducation. This is helping therapy clients to understand themselves better and access tools to effect the change they desire. There are a few books that I recommend to my therapy clients and this is one of them. Their reaction is usually positive so here is a book review: How to do the work (recognise your patterns, heal from your past and create your self) by Dr Nicole LePera.

article thumbnail

Introducing AppConnect, Nutshell’s Newest Add-On for Powering Your Integrations

Nutshell

Keeping your company’s contact information up-to-date and workflows synced across your tech stack is critical for success. That’s why we’re excited to introduce AppConnect , our new add-on to help your business connect your CRM data with the apps you already use and get more out of Nutshell. Nutshell already provides a library of native integrations and thousands more middleware integrations through Zapier.

CRM 134
article thumbnail

Help! My Top Performer Just Quit!

The Center for Sales Strategy

Have you ever felt like being a manager is a lot like juggling? And right when you think you’ve got all the balls in the air… whoops! When it’s the sudden departure of a top performer, it can make you literally drop everything! So, what can you do?

article thumbnail

4 Ways Companies Sabotage Customer Loyalty

Customer Think

Short-Term Strategies With Long-Term Consequences After a recent keynote session on customer experience, I led a breakout group with 30 business leaders in a spirited discussion on the many ways companies sabotage customer loyalty. The insights that emerged were a harbinger that companies everywhere should heed.

article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Why Always Be Closing is Wrong for Key Account Management

Account Manager Tips

Tired of pushy sales tactics? Forget closing deals, start opening relationships. Learn the organic sales method that leads to effortless growth for key accounts.

article thumbnail

3 Top Sales Trends to Watch for in 2024

Sales Readiness Group

The sales landscape constantly evolves, shaped by technological advancements, shifting customer expectations, and a highly competitive marketplace. As we approach 2024, three significant trends are emerging, poised to redefine how sales teams operate and drive business growth.

article thumbnail

Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning

Red Star Kim

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Training – PM Forum. It was an energetic and exciting day where everyone took away different ideas and actions. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130
article thumbnail

10 Best Survey Apps of 2023: Hear From Your Audience

Nutshell

Surveys are a fantastic way to gather unique data from your customers. But you already know that, right? If you’ve come to this page, it’s probably because you want to conduct an online survey, but you haven’t found the right survey tool yet. With so many options available, it’s easy to feel overwhelmed. That’s why we’ve done the heavy lifting for you and gathered 10 of the best survey apps for businesses.

CRM 126
article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

How to Score Deals in the Final Quarter [Data & Expert Backed Tips]

Hubspot Sales

It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Q4 sales are often the most lucrative of the year, but successful sales don’t come simply because of the season. Sales professionals who are doing their best work in Q4 are executing their sales processes to perfection.

B2C 121
article thumbnail

The Impact of LLMs on Enhancing Customer Experiences

Customer Think

In the realm of artificial intelligence (AI), Large Language Models (LLMs) have emerged as game-changers, wielding a profound impact on how businesses interact with and enhance the experiences of their customers. From personalized interactions to advanced language understanding, the capabilities of LLMs are reshaping the customer experience landscape.

article thumbnail

Don’t Miss Out: How AI is Transforming Account Management

Account Manager Tips

Don't get left in the digital dust—Embrace AI to power-up your account management with smart decisions, precision insights, unbeatable efficiency and revenue growth.

article thumbnail

7 Sales Metrics You Should Track Every Month

Sales Readiness Group

Every conversation, interaction, and decision made within your sales team significantly impacts your bottom line. To thrive in this dynamic landscape, you need more than intuition. You need data-driven insights to set clear objectives, make informed decisions, and motivate your team to aim higher. In this article, we will delve into the essential sales metrics you should be tracking every month.

article thumbnail

How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

article thumbnail

Maximizing Sales Forecasting Accuracy: Innovative Strategies for 2024 and Beyond

Revegy

Navigating the intricate landscape of sales forecasting can often feel like solving a complex puzzle, especially for savvy business professionals. This challenge is highlighted by a striking statistic from the CSO Insights 2017 World Class Sales Practices Study: only 40% of respondents stated that their ability to close deals as forecasted either met or exceeded expectations. […] The post Maximizing Sales Forecasting Accuracy: Innovative Strategies for 2024 and Beyond appeared first on Rev

article thumbnail

Top 10 Sales Resources of 2023

RAIN Group

2023 has seen sellers and sales organizations adapting to longer sales cycles and more deals lost to no decision. More than ever, sellers were challenged to be resilient while maintaining a tight focus on value, building relationships, and being responsive to buyers’ changing needs. Sales managers had to be proactive in supporting and coaching their teams.

Sales 107
article thumbnail

The Age of the AI-Powered Buyer: 4 Big Shifts Sales Teams Must Know About [Data]

Hubspot Sales

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. When I surveyed 1,477 global sales professionals to determine the top trends and challenges that teams were facing , one key finding became apparent. We've entered, what I call, "The Age of the AI-powered buyer." In this post, we’ll dig into the data to help you prepare for one of the most disruptive shifts we’ve seen in years.

article thumbnail

Google is Deleting Dormant Accounts. How to Handle the Gmail Purge and Avoid Bounces

Customer Think

Image source: Canva free It began on the first of December. Google started its purge of inactive Gmail accounts to improve security and combat ongoing issues like phishing, hacked accounts, and ever-present spam. Like many things with good intentions, there is likely collateral damage. If you’re an email marketer, can you expect “business as usual”?

Marketing 111
article thumbnail

The 2023 Supply Chain Crystal Ball: Challenges and Solutions

Speaker: Olivia Montgomery, Associate Principal Supply Chain Analyst

Curious to know how your peers are navigating ongoing disruption? The supply chain management techniques that dominated the last 30 years are no longer supporting consumer behavior or logistics and manufacturing capabilities. So what’s working now? What should your plans for 2023 include? By researching the supply chain challenges and solutions that businesses – especially small and midsize businesses – are currently experiencing, we’ve learned what’s working and what’s not.

article thumbnail

The Upside of Churn: Why Losing Customers Can Be a Good Thing

Account Manager Tips

Think losing clients is bad for business? Think again! Find out how strategic customer churn can be a game-changer for your business growth.

article thumbnail

5 Ways to Increase Sales Performance in 2024

Sales Readiness Group

As buying behaviors continue to change, so does the market. To stay competitive, organizations need to find ways to maximize their current opportunities and generate new ones. In this article, we will introduce 5 ways to increase sales performance in 2024 and help your team surpass last year’s figures.

Sales 116
article thumbnail

Advancing AI Integration at UNIQA: A Future Focus

MDI Training

Advancing AI Integration at UNIQA: A Future Focus Do you prefer to listen to this article? Click below to access our AI-generated version of this blog article! Advancing AI Integration at UNIQA: A Future Focus Iris Brachmeier , Group Chief People Officer of UNIQA Insurance Group AG since August 2023 and therefore responsible for international HR , provides insights into the company’s groundbreaking transformation up to 2025 in an interview with our colleague Melanie Holzner.

article thumbnail

Coaching Moment: How to Turn Any Failure into an Opportunity

The Center for Sales Strategy

Being a great coach and developer of people is a natural talent, and those gifted with these abilities can take people far. Seeing how things CAN happen or improve motivates others to feel the same, especially in the event of a failure. We all make mistakes and have disappointments; it's what we do with that lesson that makes a difference. There are a few things that the best coaches do when failure occurs on their team that may also help you find success.

100
100
article thumbnail

The Truth About Sales Agility: Separating Fact From Fiction

Speaker: Michelle Vazzana

Every sales organization wants their sales force to be agile. Why? Because the world is rapidly changing, becoming more complex, and making the salesperson’s job harder. Organizational leaders are unsure of the best way to equip sellers to succeed in this new reality. Should they change their sales methodology? Should they adopt better technology tools?

article thumbnail

7 Sales Tips You Need to Know For 2024 [Expert Insights]

Hubspot Sales

We expect the sales game to change every year, but 2023 has stood out as a uniquely transformative one. There's AI — obviously — and all the ways it's changing how we sell. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year.

Sales 106
article thumbnail

Ten of my favorite phrases from Customer Experience in 2023

Customer Think

We all know empirically, the truth and power of words in life. A quick Google search will reveal dozens of blogs, companies, and social media posts espousing the benefits of positive affirmations, and the power of positive and encouraging words.

article thumbnail

40+ AI Productivity Tools to Help You Get More Done

Nutshell

Generative artificial intelligence (AI) has been the talk of the town this year for its potential to transform entire industries. One way to harness the power of artificial intelligence is by implementing AI productivity tools. AI promotes productivity by analyzing data, generating new ideas, and saving time through automation. In this article, we’ll explain how artificial intelligence software can enhance productivity and provide a comprehensive list of the best AI productivity tools.

article thumbnail

How to Sell More With LinkedIn feat. Brynne Tillman

Sales Gravy

On this episode of the Sales Gravy Podcast, LinkedIn Guru Brynne Tillman shares her best tips and secrets for how to Sell More with LinkedIn. On this episode of the Sales Gravy Podcast, LinkedIn Guru Brynne Tillman shares her best tips and secrets for how to Sell More with LinkedIn.

Sales 103
article thumbnail

Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.