Customer Think

MAY 1, 2024

B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can’t create buyer trust, but the right marketing approach can make it more likely trust will develop.

B2B 67

B2B Marketing 67

FinListics Solutions

MAY 1, 2024

In today’s competitive sales world, readiness is no longer key – it is a MUST. Being well-prepared with a deep financial and business understanding of your customer’s needs and goals can set your sales team apart.

B2B 69

B2B Sales Sales Training 69

Aepiphanni

MAY 1, 2024

Is your company losing money and productivity due to resource leaks? Explore practical insights and strategies to identify and rectify these leaks to boost efficiency and profitability.

Profitability 59

Profitability Management 59

Customer Think

MAY 1, 2024

Lead attribution is critical in driving company success, and most marketers know it. According to research, 74.6% of marketers use some form of attribution model to track their marketing efforts. The process involves recording and crediting marketing touchpoints or sources based on their ability to deliver leads.

Marketing 57

Marketing Digitalization 57

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

MAY 1, 2024

Making your customers root for you is one of the most efficient ways to generate traction and attract a relevant audience. People often rely on recommendations when it comes to making informed buying decisions.

Decision-making 57

Decision-making 57

Customer Think

MAY 1, 2024

72% of respondents said in a MarTech survey that they consider martech talent more critical than pure IT skills. Carlos Doughty, CEO of MarTech Alliance, says, “ Without human intervention, technology is just a big mound of rock. There will be no one to monitor it or optimize it.

52

52

Customer Think

MAY 1, 2024

The CMO Survey, a bi-yearly study of trends and perspectives from CMOs run by Duke University, Deloitte, and the AMA, has been one of the keystone research projects in the marketing industry for over a decade. It’s very well run, and I eagerly look forward to reading it every time it’s published.

Publishing 44

Publishing Marketing 44