The Center for Sales Strategy
APRIL 25, 2024
What worked a few years ago and helped gain successful sales leads might be outdated and could never work now. For instance, there were times when cold calling was king, but it can't help in this age of digital marketing. Therefore, adjusting your strategies is incredibly crucial in ensuring you get quality sales leads. Here's a detailed look at some of the strategies you can use.
SBI Growth
APRIL 25, 2024
For much of 2023, volatile markets and unforeseen challenges held CEOs back from executing aggressive value creation plans. But with Q1 2024 going by without much issue, it seems like the perfect opportunity for business leaders to accelerate growth and capitalize on new opportunities. Yet, even with a clear plan in mind, leaders are still hesitant about their ability to execute it successfully, ensuring that CEOs stay vigilant despite hopeful outlooks.
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Customer Think
APRIL 25, 2024
Your Customer Experience ROI Handbook started with “What is CX ROI?” (return on investment) and continues here with “Proving CX Value” in chapter two of this five-part series. To recap: Customer Experience ROI is value gained by customers plus value gained from customers.
Force Management
APRIL 25, 2024
Determining the budget line item for a sales initiative can be difficult until you start talking to vendors. There are a multitude of sales consultants out there with prices that vary just as much. Once you determine the key knowledge gaps you're trying to fill in your organization or the challenges you're trying to overcome, then it's time to connect with the right solution for your budget and pain points.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
APRIL 25, 2024
Building a strong and reliable brand is an intricate process. From idea to point of customer contact, it may take years to build a brand that resonates with the interests or values of the intended audience and stands out from other players in a respective industry.
Strategic Communications
APRIL 25, 2024
A Conference Board survey, in collaboration with Ragan Communications , found that while almost 90% of marketing and communication professionals have used generative AI (GenAI) tools, their feelings about the usefulness of these tools is mixed—only about four out of ten expect it to improve work quality and creativity—three in ten expect it to deteriorate outputs.
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Customer Think
APRIL 25, 2024
Source: Edelman and LinkedIn (This month’s Research Round-Up discusses the sixth edition of the B2B thought leadership impact study by Edelman and LinkedIn. This research has consistently provided valuable insights about the impact of thought leadership content on the perceptions and behaviors of business decision-makers.
OnStrategyHQ
APRIL 25, 2024
Introduction to AI guiding principles and responsible AI. Welcome to the journey of defining responsible AI within your organization! AI is crucial for driving innovation and improving operational efficiency in today’s business environment. However, as we harness Artificial Intelligence’s potential, we must do so responsibly. This post is part of a series that will help you articulate distinct and actionable guiding principles for responsible AI in your organization.
Customer Think
APRIL 25, 2024
In today’s fiercely competitive market, customer satisfaction is the heartbeat of successful businesses. With consumers demanding ever-higher standards of service, companies are constantly seeking ways to elevate their customer experience. Among the myriad of solutions available, one stands out for its potential to drive significant improvements: the adoption of customer service automation.
ACT
APRIL 25, 2024
You’re taking a break for lunch in the middle of a busy workday and open your inbox, only to find two new sales emails from unknown senders. The first one starts with a run-of-the-mill promotional sales pitch. The second email opens with a reference to your recent LinkedIn post, connects it to your pain points , and offers a helpful solution. No points for guessing which one resonates better.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Customer Think
APRIL 25, 2024
In this Sales Leadership Awakening podcast, Gerilyn Horan, Hilton’s VP of Group Sales, shares insights on creating a supportive environment and the importance of feedback, coaching, and company culture for employee engagement and retention. They also touch on Hilton’s top global workplace ranking and successful coaching programs for high employee retention and satisfaction.
NG Data
APRIL 25, 2024
Credit unions have great customer service, but banks excel in digital services. To build and maintain customer loyalty, credit unions must learn from banks and improve their digital offerings. Source The post Banks Have This Major Edge. Can Credit Unions Catch Up? appeared first on NGDATA.
Customer Think
APRIL 25, 2024
Whenever I present to managers about articulating and revealing guiding statements, organizational purpose, or core values to frontline staff and connecting them to their daily work activities, I get the question, “What if they don’t buy in to these corporate ideals?” Now, you might ask, “Why on earth would they not buy in to them?
NG Data
APRIL 25, 2024
GA4's shift from "conversions" to "key events" is significant for digital marketers, especially SEO professionals. Key events measure interactions important to a business, align with business objectives, demonstrate the value of organic search traffic, and elevate marketing reporting. SEOs need to understand and leverage this change. Source The post Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer appeared first on NGDATA.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Customer Think
APRIL 25, 2024
In the vast digital arena, websites require attention, competing for eyeballs and clicks in search engine results pages (SERPs). One crucial element that can significantly impact your website’s ranking and user experience is the H1 tag. But what exactly is an H1 tag, and why is it so important for on-page SEO optimization?
NG Data
APRIL 25, 2024
The need for more diversity in leadership positions in the banking industry is concerning. Commitment to diversity should start with the bank's board of directors, as having a balanced board is critical for women to advance into the C-suite. Bank leadership teams must understand the differences between men and women and the "confidence gap." By doing so, banks can better position themselves to understand and capitalize on the market opportunity.
Customer Think
APRIL 25, 2024
Listen to the podcast: Personalization is a key element in doing business today. However, getting too personal can be off-putting in some situations. So, today we are going to look at how you can strike a balance between personalizing your interactions and offerings for customers without freaking them out.
NG Data
APRIL 25, 2024
The proposed American Privacy Rights Act (APRA) aims to establish national consumer data privacy rights and set standards for data security. While America's Credit Unions expressed general approval of the legislation, they have concerns about the GLBA exemption, federal preemption, and private right of action. Nussle suggested three areas that could be addressed to better help credit unions.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
APRIL 25, 2024
When a store charges less than $2 for a 12-ounce package of cereal, it’s not thinking outside the box; it’s thinking inside it. Which makes one wonder: Why wasn’t Aldi, the value-priced grocery chain from Germany, among the “aggressive” competitors Kroger and Albertsons named in defending their $24.6 billion mega-merger to antitrust regulators?
Brooks Group
APRIL 25, 2024
Your customer success team can be your best ally. When you have satisfied customers, they’re likely to buy from you again, refer you to others, and, over time, spend more. You’ve got to keep plugging when you work in sales. It can be tempting to focus on closing a deal and moving on to the next prospect. But the most successful sales professionals understand the value of cultivating long-term relationships with their customers.
Flevy
APRIL 25, 2024
In the field of Market Research and Consumer Behavior Analysis, a significant problem that organizations face is the inability to fully grasp and interpret the subconscious thoughts and emotions of their consumers. Traditional Market Research methods, such as surveys and focus groups, often capture only the surface-level opinions and preferences of consumers.
Customer Think
APRIL 25, 2024
Inclusion in the MACH Alliance recognizes Coveo's strength in composable AI technology
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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