People & Problems: The core of strategic account planning
Strategic Account Management Association
FEBRUARY 3, 2022
Many of us still can’t hop on planes and sell face-to-face—or at least not as much as we want to—and our customers are grappling with their own sets of shifting priorities made more urgent by forces beyond their control. How we’re able to step up and continue to serve these customers depends on our ability to collaborate internally and prioritize our finite resources to deliver maximal value. In short, teams are focused on putting the customer at the center.