Cosawi
JANUARY 29, 2024
In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.
Red Star Kim
JUNE 15, 2023
43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?
Strategic Communications
OCTOBER 3, 2023
Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.” Marketers themselves point to a couple of other trends worth noting. Outside of the generative AI space, there are other trends worth noting, of course.
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