Account marketing, Co-Creation and Value Proposition

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Account marketing

Co-Creation

Value Proposition

The Power of Account-Based Marketing: A Thales Case Study

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition

Value Proposition Co-Creation Marketing Account marketing

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

JUNE 15, 2023

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

Key Account Management

Key Account Management Account Management Management Client Relationships

Strategic Accounts Today

The Power of Account-Based Marketing: A Thales Case Study

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

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