article thumbnail

The Neuroscience of Decision Making

Strategic Account Management Association

To communicate, create, express emotions? It won’t communicate with or coordinate all other functions of the body. How people make decisions. The brain makes decisions based on reflexes —instincts through which we subconsciously alter behavior to ensure biological fitness. Why do human beings have brains?

article thumbnail

3 Decision Making Models of Human Decision Making Process

Flevy

How do people make decisions? Studies have suggested that the traditional Decision Making model—commonly known as the Rational Decision Making Model—does not explain the whole ambit of Decision Making. People, including managers of organizations, arrive at decisions using a variety of routes.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

AI-Powered Predictive Analytics in Marketing Decision-Making

Strategic Communications

AI-powered predictive analytics is a cutting-edge tool that is transforming marketing decision-making by providing businesses with the foresight to anticipate market trends, understand customer preferences, and personalize marketing efforts. That data may be their own, or it may be available through third-party sources.

article thumbnail

Assertive communication: The importance of voice

Red Star Kim

A key theme from the workshop was Assertive communication: The importance of voice. Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. Be specific and direct in making your point such as “I will need more time to finish that task.

article thumbnail

Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

article thumbnail

Tiered Huddles: Structured Communication in Healthcare

Kainexus

Effective leadership in healthcare organizations requires open lines of communication between caregivers working directly with patients and hospital administrators who seek to protect the interests of all stakeholders.

article thumbnail

20 insights on change management processes and communication

Red Star Kim

And here are 20 insights on change management processes and communication. Plan the change process carefully – including stakeholder communication at every stage. Change communications. But it can be minimised where the firm’s culture supports strong employee engagement through the right sort of communication.