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KAM Technology – Growing Key Accounts In 2025

ProlifIQ

Automate Processes : Automate repetitive tasks, such as data entry, report generation, and workflow management, freeing up account managers’ time to focus on more strategic and high-value activities. This feature helps organizations prioritize their efforts and allocate resources effectively.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical if we wish to leverage the role as an accelerator and create executive accountability within the account team.

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Transformation through Agile Leadership

Cosawi

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant back- room player. In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Contribute to, and have accountability for, the account plan.