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Key account management strategy: Setting things in motion

PandaDoc

Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value. What is strategic account management? decline in win rates.

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The 10 Immutable Laws Every Business Needs to Follow

Jermaine Edwards

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. Here they areā€¦. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. What do I mean by this?

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The 10 immutable laws every business needs to follow

Jermaine Edwards

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. Here they areā€¦. LAW ONE: You cannot move a customer to a new place without knowing what you need to change. What do I mean by this?

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KAM Customer Life Cycle

Jermaine Edwards

This is especially true when it comes to the application of key account management and the elements that shape the success of existing customer management. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called ā€œE-Metrics, Business Metrics For The New Economyā€.

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Top 20 Account Management Influencers 2023

SmartKarrot

Top 20 Account Management Influencers 2023 [Listed Alphabetically] 1. Abhijit Gangoli Abhijit Gangoli is a co-founder and CEO at DemandFarm , a key account management (KAM) software that helps companies to make KAM data-driven , predictable and scalable.