Customer Think

FEBRUARY 11, 2024

Delivering memorable customer experiences and managing engagement with precision are paramount for driving increased revenue and fostering loyalty. The strategic integration of first and third-party data offers a robust foundation for achieving these objectives, providing businesses with the insights needed to tailor their strategies across various aspects of customer interaction.

Customer Experience 72

Customer Experience Management Digitalization Marketing 72

Peter Simoons

FEBRUARY 11, 2024

In my previous article, I wrote that alliance success begins with having an alliance culture in your organisation, but what’s trust got to do with it? The short answer is everything ! Trust influences everything. Trust is essential in establishing successful relationships, after all that is what alliances are; relationships between organisations that are delivered successfully by the people involved and their personal relationships.

Management 52

Management 52

Customer Think

FEBRUARY 11, 2024

I am irritated by companies who say they are giving excellent customer experience, but their promise is like an empty box. Creating an authentic customer experience in service involves: A holistic approach to service design ; considering every service aspect from end to end, including the user experience and organizational processes.

Customer Experience 64

Customer Experience 64