Why Start a (True) Key Account Management Initiative?
KAM With Passion
FEBRUARY 22, 2021
A variety of large companies as diverse as Schneider Electric, Siemens, SKF, DHL, Marriot Hotels, Gallup, and Roche put Key Account Management at the very heart of their strategy and even of their culture. As stated earlier, boosting innovation has become a key criterion for organisations with a mature KAM practice.
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