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More Effective KAM skills: Flint Group

Brightbridge Consulting

With a mission to be the ‘best performing supplier to the printing and packaging industries as measured by our customers, shareholders and employees’ Flint Group is passionate about delivering value to its customers and driving its own growth.

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Why is value-based selling so important?

Mercuri International

Beginning in the 1990s, models were introduced to manage companies based on long-term shareholder value, rather than short-term ratios. However, the power of digitalization is also in the hands of customers, and they are now able to require that you as a supplier demonstrate in similar detail how your solutions will benefit them.