Red Star Kim

DECEMBER 18, 2023

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. Professional service firms are usually a collection of disparate and self-governing business units focusing on different markets and services.

Marketing 130

Marketing Strategic Thinking Artificial Intelligence Stakeholders 130

Red Star Kim

DECEMBER 5, 2023

Sometimes marketing and sales system are not integrated. And there was the added complication of long sales cycles. 0% Yes 50% No – self-taught/experience 50% No – unfamiliar with sales/selling concepts Where is most of your time spent? 5% Never 89% Occasionally 5% Often Have you had formal training in selling?

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

JUNE 27, 2023

31% Objectives 19% Clarity on markets and services 25% Planning and execution 25% Effectiveness Having seen the definition of thought leadership, do you think your campaigns are mostly: 38% Communications campaigns 63% Thought leadership campaigns Are your campaigns integrated with your sales/relationship management plans?

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

DECEMBER 2, 2022

No – unfamiliar with sales/selling concepts. Marketing/BD planning. Six themes for Proactive Marketing and BD Executives (2019) (kimtasso.com) January 2020. Top 10 takeaways – Proactive Marketing Executive (Feb 2019) (kimtasso.com) June 2019. Proactive Marketing Executive workshop (kimtasso.com) February 2017.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130