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Comprehensive Career Path Guide for a Key Account Manager

DemandFarm

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. A key account manager’s primary responsibility is ensuring that the needs of key clients are met, and that they remain satisfied with the company’s products and services.

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Get from Good to Great: Strategic Account Planning

Revegy

Your strategic account planning process is integral to optimizing revenue in your largest accounts. Before we dive into account planning best practices, let’s all get on the same page about account planning. A success plan for the sales rep that aligns their assigned account(s), their quota and their commission plan.