Sat.May 18, 2024 - Fri.May 24, 2024

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How sellers can use AI to improve whitespace analysis

Upland

When we speak about AI in sales and its potential impact, we would be remiss not to specifically focus on whitespace and AI. AI can be a powerful tool for targeting whitespace revenue – low hanging fruit to the seller. This guide is going to focus specifically on the impact of AI on whitespace. Although we will discuss the background of whitespace in general, you can learn more about the importance of whitespace in our guide on the topic.

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5 Productive Lead Sources for Fast Revenue

The Center for Sales Strategy

As a sales manager, you know the frustration of watching your pipeline slow down to a trickle. When you need a boost of new opportunities to drive revenue quickly, it's time to look beyond your typical marketing channels. Here are five lead sources offering a "short route to revenue" to help fill your funnel quickly.

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Your Buyers are Evolving: Here’s How to Get Ahead

SBI Growth

The buying environment faced by many sellers today is volatile: it almost seems as if the once-reliable commercial approaches no longer apply. But for CEOs and GTM leaders looking to capture the immense growth potential in 2024, it’s time for them to consider a revolution in how their companies approach their customers' shifting concerns and expectations.

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How to Help Your Sales Team Give More Impactful Product Demos

Force Management

The product demo is an important part of any sales process, but they can also be a tricky stage to navigate while maintaining a value selling approach. We often advocate for sellers to move away from the 'features and functions' conversation in favor of discussing business problems and solutions. The demo is a time to discuss both. That can be a difficult balance to strike, especially when selling complex technical solutions.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Be Ready to Dominate Your Executive-Level Sales Meetings … From the Start

FinListics Solutions

ClientIQ's Journeys is an innovative, step-by-step guided experience designed to streamline the sales process from prospecting to meeting preparation

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Enhancing Sales Collateral Quality to Boost Conversions

The Center for Sales Strategy

Are your sales reps dissatisfied with the quality of your company's sales collateral? You're not alone —the Media Sales Report found that 46% of salespeople are "not sure" or "dissatisfied" with their collateral materials. This is a major missed opportunity, as high-quality sales collateral plays a crucial role in driving conversions.

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More Trending

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Should I Use a Financial Services-specific CRM?

Nutshell

When you offer financial services, your business often has industry-specific challenges that other industries may not relate to. But does that mean you should use a financial services-specific CRM over a general-purpose one? Or are you potentially losing out on great features by getting narrower? Read on to learn the differences between CRMs for financial services companies and general-purpose CRMs and which one would work best for you!

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The New Strategic Growth Blueprint for Reimagining Market Research

Customer Think

It is a well-known fact that when budgets are tight, marketing is usually one of the first departments to suffer cuts, and market research in particular! Why is this? I believe it is because their ROI is longer-term and often difficult to precisely prove. They therefore make the perfect target for sweeping reductions.

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The 90-Day Rule: Optimizing Your Entire Sales Process

The Center for Sales Strategy

Even when you are excellent at closing a sale, your numbers can be down due to natural ebbs and flows in the economy or product demand. But there are other reasons why you might not see the sales you want and deserve: you might not be doing your homework. We get it; not everything your sales team does results in sales. And that’s okay, as long as you are prepping for future sales.

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7 Simple Strategies for Maximizing Customer Acquisition

Groove HQ

The barrier to entry is lowering for many industries, and competition is growing on every corner. Amid so much noise, it’s becoming harder to perform customer acquisition efficiently. Fortunately, you’re not limited to just one marketing channel. There are many options for expanding your business, even if budget or time is short (or both!).

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Best Sales Discovery Questions for Effective Lead Qualifying

Nutshell

There’s nothing worse than spending hours building a relationship with a lead only to discover months later that they don’t need what you’re selling. The lousiest part is that it could all have been avoided with a simple call or meeting and a series of sales discovery questions at the start. That’s not to say that setting up a meeting with your new prospect and firing away with a list of questions about their business is necessarily the answer.

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Better Together: The Working Relationship Between AI Agents and Human Expertise

Customer Think

Generative AI is rapidly evolving, with large language models (LLMs) communicating and tackling tasks in powerful ways. For the customer service industry, companies are using various levels of AI and technology throughout their operations – ranging from predictive analytics, workflow automation, quality assurance and more.

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Between Two Borgs

Help Scout

Two very different approaches to the application of technology in pursuit of a particular goal, the outer edges of the responses that individuals and companies have to every new technology. Between Bjorn Borg and The Borg.

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What Is a Client Success Manager (And Do You Need One)?

Groove HQ

Customer support is more important than ever, yet it’s also more complicated. Buyers will reach out through a wide variety of channels, and expect fast, personalized service. If they don’t get it, they’re likely to complain in visible ways that can hurt your brand. For these reasons, the ‘client success manager’ is becoming an increasingly […] The post What Is a Client Success Manager (And Do You Need One)?

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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The Power of Sales Enablement Platforms: Visibility, Reach, and Effectiveness

Revegy

Every salesperson and operations leader knows that leveraging technology to streamline sales processes and enhance team performance is essential. In this context, sales enablement platforms have emerged as a cornerstone of this technological shift, helping sales teams to improve their efficiency and effectiveness, increase visibility and accountability, and support company growth.

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How to assess your AI readiness with 50 questions

Customer Think

By now, everyone has recognized that we are in an AI hype. Again. It is probably the fourth since Joseph Weizenbaum developed the famous ELIZA, a natural language processing program that was intended to explore communication between humans and machines.

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What We Learned from the 2024 Vision Award Winners

Planview

We’re excited to announce four Vision Award winners at this year’s Planview Accelerate conference – a recognition given to just a handful of organizations each year. This post highlights their stories and how you can use their insights at your own organization. Planview’s Vision Awards, now in its 13th consecutive year, recognizes forward-looking organizations that have excelled at achieving their strategic goals by leveraging Planview solutions.

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Landbot TEST

Arpedio

We’re pleased to announce the latest release of the ARPEDIO Account Management solution. This update comes with a range of new features and improvements aimed at enhancing your user experience. A highlight is the ability to customize your company branding directly within the export settings. With this feature, you can easily adjust brand colors, logos, fonts, and imagery to better align with your corporate identity for your PowerPoint exports.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Best Salesforce Add-ons You Must Have in 2024

DemandFarm

Salesforce’s revenue reached approximately $31.25 billion in 2023. Not just that, over 150,000 companies globally depend on Salesforce for CRM services, with the US making up 62% of Salesforce customers. Salesforce continues to dominate the CRM market, reflecting its widespread adoption and the value it brings to businesses across various sectors.

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Keeping Customer Advisory Board Momentum Going Through Interim Conference Calls

Customer Think

After your company has hosted your initial (or recent) customer advisory board (CAB) meeting and followed up by sending the important meeting materials to members, you may be thinking that your program is FINALLY completed. While these accomplishments are significant, no doubt warranting well-deserved praise from your superiors, the work is, alas, not over.

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US Banking Shake-Up: Could Half Of Banks Disappear?

NG Data

A Nomura analyst suggests that nearly half of US banks could collapse due to soaring interest rates and operational difficulties, potentially leading to significant consolidation in the banking sector. This situation poses risks and opportunities for investors and is set to redefine investment strategies and customer experiences. Source The post US Banking Shake-Up: Could Half Of Banks Disappear?

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Tawk.to TEST

Arpedio

We’re pleased to announce the latest release of the ARPEDIO Account Management solution. This update comes with a range of new features and improvements aimed at enhancing your user experience. A highlight is the ability to customize your company branding directly within the export settings. With this feature, you can easily adjust brand colors, logos, fonts, and imagery to better align with your corporate identity for your PowerPoint exports.

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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Enhancing Virtual Sales with AI: The Ultimate Guide

Mercuri International

The transition to “virtual selling,” “remote selling,” or “distance selling” has become the new standard in the wake of the COVID-19 pandemic, transforming what was once a rarity into a routine practice. Today, over 90% of sales professionals operate either fully remotely or with a hybrid model that combines office and remote work.

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Marketing and Positioning Fundamentals for Better Customer Perception

Customer Think

For a brand, positioning is important and cannot be overlooked. And an effective positioning cannot be achieved without the right messaging strategy. So, positioning and messaging work hand-in-hand to influence how your brand is perceived. Positioning refers to how you want your brand to be viewed compared to competitors.

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Younger generations lead scepticism in online banking amid rising fraud concerns

NG Data

Many Brits are increasingly cautious about online banking and mobile apps due to concerns about online fraud and data privacy. Younger generations, particularly Gen Z and millennials, are particularly anxious about data privacy, highlighting a generational divide. Gaining customer trust, especially among younger generations, is crucial. Source The post Younger generations lead scepticism in online banking amid rising fraud concerns appeared first on NGDATA.

Banking 52
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Chatra TEST

Arpedio

We’re pleased to announce the latest release of the ARPEDIO Account Management solution. This update comes with a range of new features and improvements aimed at enhancing your user experience. A highlight is the ability to customize your company branding directly within the export settings. With this feature, you can easily adjust brand colors, logos, fonts, and imagery to better align with your corporate identity for your PowerPoint exports.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Mastering Prompt Engineering for B2B Sales: Six building Blocks of an Effective Prompt

Mercuri International

Crafting the perfect prompt for AI tools like ChatGPT can seem tough, but with the right approach, you can get high-quality outputs that enhance your B2B sales efforts. Here’s a straightforward formula based on practical application that can improve your interactions with AI. This approach is designed specifically for B2B sales professionals looking to streamline their workflow and improve engagement with clients.

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Unlock New Markets With Go-To-Market Demand Generation

Customer Think

It’s a familiar scenario: your business has seen exceptional growth within a specific region. Seeking new growth opportunities, you identify a promising chance to enter additional markets. Expanding into these markets could boost growth and revenue and solidify your brand’s global presence. However, these rewards come with risks.

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Hoodies and Suits: Can Banks and Fintechs Learn to Speak the Same Language?

NG Data

The relationship between banks and fintech companies can be challenging due to their differing worldviews and cultures. This can lead to miscommunications and mismatched expectations. Partnership mismatches commonly arise from differing perceptions of capabilities, regulatory risks, and compliance practices. Additionally, fintechs may face challenges in onboarding with established partner banks due to lengthy processes.

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AI features coming to the Insightly platform

Insightly

AI is the next big revolution. Human knowledge plus the efficiency of AI will help us yield more results faster across all industries. This is why Insightly is excited to share with you the ways that users of the Insightly platform will soon see AI show up and their fingertips. But first, let’s lay the groundwork with an explanation of AI. What is generative AI?

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.