Sat.May 11, 2024 - Fri.May 17, 2024

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Altify and Salesforce and What’s Next for Simplified Selling with AI

Upland

The B2B sales landscape is undergoing a seismic shift. Altify and Salesforce, two titans of the CRM and sales effectiveness world, are partnering down to deliver a potent blend of AI innovation that promises to redefine how businesses close deals. But with talk of “Sales AI” reaching a fever pitch, a critical question begs an answer: what’s next?

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6 Steps to Improve Your Employer Brand and Boost Recruitment

The Center for Sales Strategy

In the travel industry, you want to be a “destination of choice,” meaning you are highly preferred or sought after by travelers for your attractions, amenities, and experiences. As an employer, you want the exact same thing. But what does that mean for you? How can you be a destination of choice? Remember, beauty is in the eye of the beholder. While one person might seek the rich history and cultural landmarks of London rather than the commercialization and street vendors of New York’s Times Squ

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CX Design: What Can Companies Do to Compete with Tech Giants? – Part II

Customer Think

CX Design: What Can Companies Do to Compete with Tech Giants? – Part II Medium and small players entering markets dominated by giants like SAP, Oracle, and Salesforce face some substantial challenges, with significantly fewer resources at their disposal. However, they also have unique opportunities to differentiate themselves and capture market share.

Marketing 100
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Building a Dynamic Business Operating Model

Aepiphanni

Building a resilient business operating model that decentralizes decision-making, increases productivity and results in greater employee satisfaction.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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3 Actions to Grow Recurring B2B Sales Revenue

Force Management

In our recent webinar with Force Management Managing Director and Facilitator Brian Walsh, an audience member posed a question that we hear often in our work with B2B sales organizations:

B2B 82
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Mind Over Time: 10 Lessons to Boost Your Productivity

The Center for Sales Strategy

We've all been there — feeling overwhelmed, scattered, and struggling to get things done. The traditional approach tells us to buckle down, make a to-do list, and manage our time better. But what if the real key to productivity lies not in rigidly scheduling every minute but in learning to manage our minds? David Kadavy's "Mind Management, Not Time Management" offers a fresh perspective and practical tips for boosting productivity by harnessing the power of your most precious resource — your att

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Establish and Expand Customer Relationships: The Imperative for Readiness and Preparedness

FinListics Solutions

Sales Teams face the critical challenge of remaining agile and prepared to meet and add value and align their sales approach to their customers’ business goals in any marketplace.

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4 Common Pitfalls of Marketing Campaign Models

SBI Growth

CMOs and their marketing teams utilize numerous resources and talent to ensure their campaigns perform well. But thorough preparation is just half the story: CMOs often struggle to drive the execution successfully, resulting in lesser impact and weaker ROI. With resources and strategic value at stake, avoiding common pitfalls while designing campaign models would go a long way in maximizing returns down the road.

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Securing Appointments Through Social Selling

The Center for Sales Strategy

The most common frustration I hear from B2B sales and marketing leaders is their inability to secure first appointments with qualified prospects. The common sentiment that I hear over and over again is this. “We do really well as a sales team when we have an opportunity to tell our story. But we’re just not getting enough at-bats.” For several years, traditional outbound prospecting methods (cold calling and email) in B2B selling have become less productive.

B2B 79
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Expanding Nutshell’s conversational AI with Notetaker 

Nutshell

Sometimes, typing notes about a customer call or interaction with a prospect just isn’t as fast as you’d like it to be, especially if you have a lot to write down. Introducing Nutshell Notetaker, the new voice-to-text tool as part of Power AI , our plan powered by artificial intelligence. Notetaker helps you get your thoughts down faster. With Notetaker, you’ll be able to quickly and accurately add notes, comment on logged activities, mention teammates, and write emails in Nutshell—all using you

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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CPG Study: Complaint Handling is More Challenging. Yet 40%+ Delight is Attainable

Customer Think

A new CCMC study of 8,500 respondents has found difficult-to-handle Covid/Supply Chain/Inflation issues have come to the fore along with more intense emotions and social media use. And, surprisingly, much higher levels of delight with some responses, especially digital.

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8 Effective Customer Communication Skills for Your Small Business

Groove HQ

When a customer has an issue, how you communicate can make the difference between them leaving a 5-star review or turning to your competitor. Customers come in all shapes and sizes: friendly and patient, interested and indifferent, angry and erratic, etc. So how can you make sure that no matter what the situation is, you get […] The post 8 Effective Customer Communication Skills for Your Small Business appeared first on Groove Blog.

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Mind Over Time: 6 Lessons to Boost Your Productivity

The Center for Sales Strategy

We've all been there — feeling overwhelmed, scattered, and struggling to get things done. The traditional approach tells us to buckle down, make a to-do list, and manage our time better. But what if the real key to productivity lies not in rigidly scheduling every minute but in learning to manage our minds? David Kadavy's "Mind Management, Not Time Management" offers a fresh perspective and practical tips for boosting productivity by harnessing the power of your most precious resource — your att

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How to Effectively Capture Leads? 10 Proven Ways

Nimble Business Success

In today’s competitive business landscape, capturing leads effectively is essential for sustained growth and success. Whether you’re a small startup or a well-established corporation, building a robust pipeline of leads is crucial for expanding your customer base and increasing revenue. However, with countless marketing strategies and tactics available, it can be challenging to know where […] The post How to Effectively Capture Leads?

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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[Research Round-Up] The Latest From NetLine On B2B Content Consumption

Customer Think

(This Research Round-Up discusses the 2024 B2B content consumption report from NetLine Corporation. NetLine publishes this report annually, and it consistently provides a wealth of real-world insights about how business professionals actually consume marketing content.

B2B 72
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Indirect sales can boost revenue while minimizing costs to your business – use our guide to find out how

PandaDoc

In this article, we’ll cover how you can measure indirect sales success and discuss the four main types of indirect sales strategies: distribution , dealership , franchising , and merchandising. We’ll also highlight the main advantages of indirect sales, such as expanding the sales network , increasing distribution efficiency , and minimizing costs.

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Practical Tips for Community Bank Innovation

NG Data

Community banks are embracing innovation and technology to stay competitive. ChoiceOne Bank built its loan origination platform and offers it to other financial institutions. BAC Community Bank has hired professionals with data analysis backgrounds to help with software and other projects. Seattle Bank launched CD Valet to increase deposits and help other banks do the same.

Banking 52
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Customer Experience is Everyone’s Responsibility

Luminas Strategy

In today’s digitally-driven marketplace the pathway to delivering differential value to your customers requires more than just an exceptional digital experience. All organizations – B2B and B2C – are being challenged to forge more meaningful connections across a variety of touchpoints. Recent initiatives undertaken by companies like DoorDash underscore the imperative of adopting an outside-in approach, where every employee, from top executives to frontline staff, actively engage with customers –

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Improve CX Root Cause Analysis with AI and LLM: Five Steps to Take

Customer Think

We are hearing a lot these days about “getting to the root of the problem” including fixing Boeing’s 737 jet problems and in the recent obituary for Ford Motor Company’s CEO in the 1980s, Donald E.

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A comprehensive guide to lead qualification – what it is, how it works, and the best strategies 

PandaDoc

Generating leads is vital, but it’s only half the battle — you also need to figure out which leads are most likely to become paying customers. That’s where lead qualification comes in. In this post, we’ll explore what’s involved in the process and show you some winning strategies. Key takeaways: Lead qualification identifies high-quality leads who are likely to buy.

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Jack Henry Strategy Benchmark

NG Data

The Jack Henry Strategy Benchmark survey found that growing deposits is a top priority for financial institutions. Both banks and credit unions plan to increase tech spending on fraud detection, digital banking, and data analytics. Net interest margin compression and deposit attrition/displacement are top concerns. Financial institutions plan to embed fintech and serve niche markets like SMBs.

Banking 52
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What to look for once you are hiring an Advertising Account Manager

May Phoo Pan

Lately, especially in the Myanmar Advertising Industry landscape, due to the shortage of well-rounded & well-experienced professionals, I see that there are a lot of job vacancies for account managers where it's coming up with the typical job description. And I understand the headache of HRs or agency owners in identifying a good account manager as there is no proper account management training in the academic way, and all the account managers are all experienced learners while you are findi

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Negotiate Larger Deals More Quickly

What if there was a better method of changing the conversation with your customer from delivering pricing to delivering value solutions? A method that would help keep you in control, manage the uncertainty, and close larger deals more quickly for you and your company? There is.

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The Science Behind Customer Decision-Making

Customer Think

A Master Class: Unlocking The Psychology of Customer Experience Listen to the podcast: This issue is the first in an eight-part series to explore customer behavior and the psychology driving it. Each part will explore the various psychological aspects of Customer Experiences to clarify what they are and provide practical advice about using them.

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What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples

PandaDoc

Did you know that companies with a strong lead nurturing strategy generate 50% more sales-ready leads than companies that don’t do this? So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. But to do it properly, a lead nurturing campaign takes some solid strategizing and tactics.

Media 52
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Bank Survey: Small-business owners optimistic about their future

NG Data

The survey by TD Bank shows that 90% of small-business owners are optimistic about the next 12 months. However, concerns about inflation and increasing costs are prevalent. Additionally, 64% expect to need additional credit or financing, with various intentions for its use. Source The post Bank Survey: Small-business owners optimistic about their future appeared first on NGDATA.

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Key interpersonal skills for business leaders and managers

ACT

“Interpersonal skills” is an umbrella term for how you build rapport , or communicate and interact with others. These are the skills that enable you to work with and lead team members. They also help you build strong relationships and keep your team performing at its best. When it comes to business interpersonal skills, the following are a must: Communication skills Effective communication skills are a hallmark of outstanding leaders.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Filling the Gaps for a Composable CDP

Customer Think

Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must fill to convert their current systems into the functional equivalent of a CDP. I recently checked how many responses we’ve received, and was disappointed that there were just fourteen.

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When Technology Can Be An Impediment To Change

Envisio

Recently, an Assistant County Administrator said to me: “Y’all make great software, but I can’t use it.” Needless to say, this comment stopped me in my tracks. What was behind a statement like this? What was I missing? In what scenarios would our software not benefit a local government? In the technology space, we set out to solve real world challenges by developing solutions that streamline processes.

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Minnesota Merger Would Make the Newest $1 Billion Credit Union

NG Data

Anoka Hennepin Credit Union is set to merge with Topline Financial Credit Union, creating a combined entity managing over $1.1 billion in assets and serving nearly 70,000 members across 15 counties in Minnesota. Key executives are expected to receive retention bonuses as part of the merger, and the focus remains on providing enhanced value and expanded services to members while maintaining a commitment to financial inclusion and community support.

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Key interpersonal skills for business leaders and managers

ACT

“Interpersonal skills” is an umbrella term for how you build rapport , or communicate and interact with others. These are the skills that enable you to work with and lead team members. They also help you build strong relationships and keep your team performing at its best. When it comes to business interpersonal skills, the following are a must: Communication skills Effective communication skills are a hallmark of outstanding leaders.

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Contact vs. Company Intent Signal Data

Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.