Remove Account marketing Remove Account Planning Remove Presentation
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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

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Key Account Management: The Ultimate Guide

Hubspot Sales

In addition to having business acumen, key account managers should have an analytical mindset. Their analytic skills will help them create and present business cases. They need to be able to think quickly and apply their knowledge to a variety of different clients and markets and be confident when presenting the information.

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Key takeaways from SAMA’s Annual Conference

Arpedio

Companies need to ensure alignment between sales and marketing for their key and strategic accounts. Marketing supports messaging, digital advertising, and critical signals that informs the SAM. Both sessions focused on the importance of presentations and storytelling. Excerpt from the McKinsey 2021 B2B Pulse Survey.