Account Planning Account Strategy Article Sales Leadership 
ProlifIQ
NOVEMBER 9, 2022
According to Forrester, “While product and company messaging can be generic, your account strategy and go-to-market plans should be highly account-specific.” As a seller, this means you must also be consultative and understand not just your own product, but also the competitive landscape within each target account.
Brooks Group
DECEMBER 27, 2022
One of the greatest inspection points is looking at the execution of an account plan. What did the rep plan for an opportunity or account, and what actually happened? Plans will sometimes be fluid, but that’s a good thing. You can schedule a follow-up time for any necessary account strategy. .
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