The Art of Client Service, with Robert Solomon
Account Management Skills
OCTOBER 4, 2021
With the consumer being defined broadly, the consumer can be a B2B entity, or it can be a B2C entity, and it can be highly specialised, or can be very general, but the planners are the voice of the consumer, they are the ones who mirror back to the agency; this is what our marketplace is telling us. Robert 28:22. Oh, absolutely.
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