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Trigger Events, Value Selling and a Little Weekend Project Involving a Power Sander

SBI

JUNE 3, 2015

No matter how many advertisements I saw for sanders, I didn’t go out and buy one—that is, until I was hanging a custom sized door this weekend and needed to shear a little off the top corner. And you’ll even get insight into how to transition from product-led to value selling.

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5 Tips Sales Leaders Can Learn From The US Air Force

Brooks Group

JULY 6, 2022

The military’s Joint Advertising Market Research & Studies (JAMRS) conducted a quarterly survey and found that less than 1% of people in the target age demographic for Air Force recruitment knew anything about Air Force Reserve and Air National Guard. Selling fundamentals help when times are tough.

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