Customer Experience CXM Leadership 
Strategic Account Management Association
SEPTEMBER 11, 2020
I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. Add them all together, and you get customer experience management.
Customer Think
MAY 8, 2023
Chief Customer Officer strategy varies widely, with a mix of defense and offense playbooks. Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC).
SmartKarrot
JULY 26, 2021
A lot has been said and written about customer experience and still, there are tons of questions on CX. This article attempts to answer some of the most frequently asked questions on customer experience. What is customer experience? Why is customer experience important? contact-form-7].
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