Strategic Account Management Association

SEPTEMBER 11, 2020

I’m talking about customer experience management (CXM), which I would argue may be the single most important investment a company can make in today’s cut-throat business climate. CXM vs. CRM: Do you need both? This is where CXM shines. Bottom line: You need both CRM and CXM for your business to succeed. And here’s why.).

CXM 520

CXM Account Management Customer Experience Management 520

Customer Think

MAY 8, 2023

Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC). Chief Customer Officer strategy varies widely, with a mix of defense and offense playbooks.

CXM 76

CXM Onboarding Account Management Customer Experience 76

SmartKarrot

JULY 26, 2021

CX has to start from the top – it is a leadership responsibility. What is customer experience management (CEM or CXM)? Just like how the sales and marketing departments are most effective when they work together, the customer experience is something that the entire organization has to work together for.

Customer Experience 11

Customer Experience Artificial Intelligence CXM Digital Transformation 11