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KAM Customer Life Cycle

Jermaine Edwards

This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. What is the Customer Life Cycle? The term customer life cycle is still very new and can be traced back to the early 90s.

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The Evolution of the Customer Success Renewal Playbook

SmartKarrot

Customers are demanding more from the business in terms of services they can avail and with the month to month subscription plans, it has become much easier for them to switch vendors if their expectations are not met. Before 2000: Call-center, Emails and World Wide Web . Between 2000 to 2010: CRM, Web Channels, Mobile App .