Flevy

SEPTEMBER 14, 2023

McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. This is the initial growth horizon, which focuses on short-term growth (1-3 years) in maintaining and growing the margins and profits from existing, cash-generating core businesses.

Value Proposition 52

Value Proposition Artificial Intelligence Innovation Digital Transformation 52

Jermaine Edwards

MARCH 17, 2020

Companies like Hubspot, Mckinsey and Apple say they get benefits from evaluating their customer life cycle to: Increase customer profitability. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. Product innovation and new market access.

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Account Management 130

Red Star Kim

MAY 11, 2023

Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. Initial strategic measures might include: market share, profit growth, return on investment (ROI) or return on marketing investment (ROMI).

Management 130

Management Co-Creation Publishing Leadership 130

SalesGlobe

JULY 13, 2022

We’ve written a few books, we publish lots of content. And I’m not saying that in an organization of 2000 people, you need to talk to all 2000 people. Profit may not be very important for that. So lots of background here if you like it. So you want to talk to the sales leadership. Mark Donnolo. Mark Donnolo.

Acquisition 52

Acquisition Sales Account Management Financial Services 52