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What can creative agency account managers learn from an account manager in the software industry, with James Aldrich

Account Management Skills

With referrals, do you tend to organically sort of receive referrals? We don’t get the land right, then we won’t get the renewal and for the sustainability of my company, as a shareholder in my company, as well, that the renewal become more important. Or do you actually actively ask for referrals, where it benefits you?