2005, Co-Creation, Stakeholders and Suppliers

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2005

Co-Creation

Stakeholders

Suppliers

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable.

Co-Creation

Co-Creation Suppliers Management Supply Chain

Book review – Managing Brands

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. A brand is a promise that it will deliver a set of attributes.

Management

Management Co-Creation Publishing Leadership

Strategic Accounts Today

Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Book review – Managing Brands

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